Chapter 230 Heitaro Nakajima’s Melancholy

Author: quiet thoughts

Chapter 230 Heitaro Nakajima’s Melancholy

"Nakajima-san, this is our TP-S30, this is Shirakawa Electric's FM-01, and this is Panasonic's RQ-CR25."

Hiroshi Ogawa placed three Walkman models in front of Heitaro Nakajima one by one.

"What's the difference? Or what are the characteristics of each?" Nakajima Heitaro frowned and looked at the several cheap phones in front of him. He looked awkward.

"Uh" Hiroshi Ogawa didn't know how to say it, "roughly... the timbre is similar.

In terms of functionality...it's almost the same, but in terms of appearance. Oh, there are some differences in appearance."

After waiting for a long time, Hiroshi Ogawa finally found the differences between the three Walkmans.

Nonsense, they are all low-end like this, what difference can there be?

In terms of functionality, everything that everyone can cut has basically been cut.

Nowadays, it almost only retains the music playback function, and there is no need to ask for extravagant sound quality.

The only difference is that the appearance design of each brand is different. Among similar models, Shirakawa Electric's products still have an online appearance.

The other two Walkmans, Avawa and Panasonic, are both black models.

The design style is the same tough industrial style, and as for the overall appearance, it’s hard to describe it.

Heitaro Nakajima pinched his eyebrows irritably, "What about the price? Do we have an advantage?"

"The price..." Hiroshi Ogawa squeaked, "Our price is the highest."

"Nani?!" Nakajima Heitaro's voice rose slightly.

"Nakajima-san, because some parts of our Walkman are manufactured by other manufacturers.

At Shirakawa Electric and Panasonic, all major parts can be produced by themselves.

So in terms of cost control, we are at a disadvantage no matter what."

Hiroshi Ogawa also had a bitter look on his face, as he was clearly a digital audio engineer.

As a result, he is now assigned to Aihua, where he works on analog audio.

Yes, Hiroshi Ogawa previously worked at Sony as a CD technical audio engineer.

Later, following Heitaro Nakajima's external transfer, he was also sent to Aihua inexplicably.

You want to ask why? Who told him to be an old subordinate of Nakajima Heitaro.

The former had just left, and within a month, he also received a transfer order.

What I am good at is digital technology! Not analog technology! Hiroshi Ogawa roared in his heart at that time.

However, he took the order with great respect, bowed and promised to complete the task.

Now, who knows the pain involved in this?

Not to mention Hiroshi Ogawa was feeling sorry for himself, but Heitaro Nakajima was also extremely depressed at the moment.

Aihua is going to enter the Walkman market again.

Yes, since the last time I was hit hard by Shirakawa Electric.

Aihua also voluntarily withdrew from the Walkman market and has been working hard to maintain its market share in other fields since last year.

Products such as microphones, tape recorders, power amplifiers, etc. In order to restore Aihua's image, Heitaro Nakajima has been doing his best for the past six months.

Now, with great difficulty, the last plagiarism incident has been gradually forgotten by the public.

Now he once again received an order from Sony, asking Aihua to develop the global Walkman market.

That's right, this is already the second time, and the time a year ago was the first time.

However, the last mission was postponed until now by Heitaro Nakajima on the grounds that "Aihua has not recovered the previous losses and is in poor condition."

Don't think that I, Heitaro Nakajima, don't know who is behind this.

Except for that guy Kozo Osone, I think no one can come up with such a damaging idea.

Aihua has just encountered a disaster in his hometown. Not even half a year has passed, but he wants to get into trouble again?

In the past six months, the local people's impression of Aihua has not faded, let alone the overseas market.

The license for the Walkman is still in the hands of its old rival Shirakawa Electric.

Let me talk about it myself? Do you think that guy Shirakawa Kaede is easy to get along with?

Not to mention whether you will agree or not, if you agree, it will be a big deal for the lion and it will cost a lot of money.

So how could I, Heitaro Nakajima, accept such a mission?

So Nakajima Heitaro used the word "procrastination" to easily postpone the matter to this year.

After all, Aihua just lost 500 million yen to Shirakawa Electric last year, so it is unable to develop new Walkman technology, let alone explore foreign markets.

This is a very good reason.

If you, Sony, force me to work, that’s fine, just give me money!

Don't tell me about technical support. Aihua not only lacks people, but also lacks raw materials, processing fees, and licensing fees from Shirakawa Electric.

Sure enough, Sony heard Heitaro Nakajima asking for money and immediately stopped sending people to rush the project progress.

Just kidding, Sony only owns a little over 50% of Avava shares and is not a wholly-owned subsidiary.

If I give you money, I will first lose half of it. This is absolutely impossible.

So he wavered, and Heitaro Nakajima dragged the matter until today.

But after today, I may not be able to put it off any longer.

Why? The Panasonic Walkman in front of me is the best answer.

In the local market, Sony has officially released authorization to friends.

Everyone is on it. It makes no sense that you, Sony’s godson, Aihua can’t be on it.

Moreover, in overseas markets, it is said that under joint pressure from everyone, Shirakawa Electric is showing signs of relenting.

This means that Aiwa's Walkman business will have to be relaunched from the local market to overseas markets.

The cheap version of TP-S30 in front of us is prepared for the local market.

As for overseas markets... Nakajima Heitaro started to have another headache.

Just thinking about discussing business with that so-called junior brother, Nakajima Heitaro felt a little headache.

But it would be impossible not to talk about it. The mission order from Sony this time was personally issued by Ohga Noriyu-san.

This is the business strategy set by Sony's board of directors for Aiwa, and Heitaro Nakajima has no right to refuse it, nor can he delay it.

Thinking of this, he raised his head and looked at Hiroshi Ogawa, who also looked sad in front of him.

"Go ahead and make a plan for the follow-up research and development of the Walkman.

We will discuss it at the meeting another day, and the marketing department will be responsible for the pricing issue."

"Hai" Hiroshi Ogawa left the office listlessly.

Nakajima Heitaro looked at his back and shook his head.

To be honest, he is not very optimistic about the Walkman business. Relatively speaking, he prefers CDs.

As one of its leading developers, Heitaro Nakajima knows very well that in terms of sound quality, CDs will definitely beat the Walkman.

However, I can't help myself.

Although he looked helpless, he still picked up the phone and dialed a long-lost number.

"Moxi Moxi?" came a familiar voice from the other side.

"Junior brother, I am Nakajima."

"It turns out to be Senior Brother Nakajima." Shirakawa Kaede, who had just returned to Ota District from SIC, immediately smiled.

"Senior brother, I miss you so much after not seeing you for ten days. How about we go have tea together again?"

"Uh" Heitaro Nakajima on the other end of the phone moved his throat twice, but finally endured it.

"Junior brother, let's just have tea, why don't we have a drink together? Senior brother's treat!"

"That's such an honor!" Bai Chuanfeng agreed without hesitation, "As for the location, I'll let my senior brother arrange it."

"It's a deal!" Nakajima Heitaro hung up the phone and finally breathed a sigh of relief.

Fortunately, this junior fellow student did not reject me, and we will discuss the matter later.

But let’s not talk about it, the brown color arranged by my junior brother last time is novel and attractive.

He is indeed a Roppongi tea master. Everyone who has done business with his junior brother is full of praise.

…
To be continued...