As planned before, the mid-to-high-end models have all added automatic belt flip function.

No doubt, this is still the only feature on the market.

"With it, we're more at ease with Sony."

Uris finally breathed a sigh of relief when he saw the uniqueness of his products.

In the North American market in the past two months, Sony has put a lot of pressure on Shirakawa Electric.

Why? Because just in early May, Sony also launched its latest generation of Walkman.

The same mid-to-high-end products come in several different styles.

Moreover, in terms of appearance, it has changed the first generation of industrial style and has become more sporty and fashionable.

Obviously, Shirakawa Electric's excellent appearance design also made them change their minds.

Even the naming of the model has become more concise and clearer, just like Shirakawa Electric.

WM-1, WM-2, WM-3

Let’s take a look at the previous naming of Shirakawa Electric Appliances, FM-01, FM-02

Not to mention, Sony's ability to learn from is also top-notch.

It was simply in vain that Shirakawa Kaede's trust. He thought his old friend would continue to stick to the previous naming methods such as TPS-L2 and L3, and continue to do so.

And as these columns change from appearance to naming.

Sony Walkman's market share in North America exceeded in one fell swoop.

That's right, before it was released.

In North America, Shirakawa Electric Appliances has surpassed Sony's total shipments in the second half of the year with the initiative of multiple models.

However, the throne of the number one at the moment was temporarily taken back by the big brother, so Yuris was under great pressure in the past two months.

“About pricing, it remains in roughly the same range as the previous generation.

There can be appropriate rises, but it must be on the same level as Sony."

To be honest, because of the existence of a giant like Sony, Shirakawa Kaede didn't dare to set the price much higher than Sony.

After all, if you don’t have that foundation, don’t be too ambitious.

Howard and Uris nodded in approval, and now everyone is still seizing the market.

If the price is too high, it is equivalent to giving up the market to the other party.

"By the way, Boss, you should know this?"

Uris took out a black walkman from his briefcase and pushed it in front of Shirakawa Kaede.

"This is." He picked up the Walkman and walked around, then saw the familiar logo on the front of the shell.

“Aiwa?”

"Yes" Yuris shrugged, "This Walkman is also from the boss's hometown, and it has caused some trouble for our low-end models."

"When will it be launched?" Shirakawa Kaede frowned and fiddled with the machine in his hand.

“Just this month, it seems to have a certain relationship with Sony.

The expansion of some sales channels is the latter helping it advance.”

Sony currently has no low-end models in North America, which was previously equivalent to Shirakawa Electric.

But now the opponent is coming, and it is still coming in full force.

Unexpectedly, my senior brother was moving fast enough. He had already started distributing goods just in June.

It is almost equivalent to that, as soon as the local area signed an agreement with Shirakawa Electric, it was sold directly in North America, which was simply seamless.

“How is the market performance?”

"It has been welcomed by some groups because of the low price.

Especially those Africans, they like cheap things the most.”

Yuris' expression was a little disgusted, as if discussing something that made him feel uncomfortable.

"Hmm?" Shirakawa Feng raised his eyebrows.
Chapter completed!