Chapter 257 Insidious and generous

Author: Quiet Thought

Chapter 257 Insidious and generous

"Eh?" Akagi's eyes widened, "Is someone targeted?"

"Yes," Shirakawa Kaede nodded and began to think about countermeasures in his mind.

Suha Seiko and Sharp raised prices for LCDs at the same time. At first, Shirakawa Kaede thought it was the trick of the kid.

So he called Nintendo's Yamauchi to find out the whim.

The LCD screen of Nintendo handheld console is supplied by Sharp, if this is a price adjustment for the entire industry.

Then Nintendo will inevitably receive notices of price increase.

But Shirakawa Kaede had just chatted with Hiroshi Yamauchi for a long time, but the other party didn't mention this matter at all.

This was so abnormal. Even Shirakawa Kaede deliberately turned the topic onto the handheld machine, and Yamauchi Hiroshi was still indifferent.

Although Shirakawa Electric and Nintendo are competitive, they are not yet at the point where they never interact with each other.

There will be occasional communication between each other in the industry. If both companies encounter the price increase of LCD screens, it is impossible to communicate with each other.

But now the situation happened, and the other party did not mention this at all.

There are only two situations, either Nintendo did not receive a price increase notice, or Hiroshi Yamauchi deliberately ignored this matter.

The former is a bit unreasonable, after all, it is only for Shirakawa Electric's price increase. Why?

You have to have a motivation to do anything.

Shirakawa Electric and Suha Seiko, Sharp has no grudges, and it is even their customers. It is impossible for them to bypass Nintendo just for Shirakawa Electric's price increase.

And if it is the latter, then things will be interesting.

Why did Hiroshi Yamauchi deliberately ignore this matter and choose to pretend to be ignorant of Shirakawa Kaede's temptation?

And the premise of ignoring is that he already knows the fact that Shirakawa Electric has been raised in price.

The more he didn't talk about this on the phone, the more memorable the matter was.

At this point, Shirakawa Kaede is basically sure that Shirakawa Electric has been raised by price Nintendo.

And the latter is obviously not treated equally and still maintains the previous price.

The situation is very obvious here, and Shirakawa Electric has been targeted separately.

The so-called factory fire is just an excuse to raise prices in Shirakawa Electric.

But why only price increases for Shirakawa Electric?

"Akagi-kun, how is Shirakawa Electric's handheld machine market performance recently?"

Shirakawa Matsushi turned his head and suddenly became concerned about the business of handheld machines.

"Very good, our shipments exceed Nintendo at least 30% to 40%."

Since the improvement of handheld machine and the price has been reduced, the market share of handheld machine in Shirakawa Electric has steadily increased.

After a few months, the scene that was originally evenly matched with Nintendo suddenly changed, and now the winning scale has begun to tilt towards Shirakawa Electric.

"It is said that Nintendo and Sharp have a long history of cooperation, and the relationship between the two is also very close?" Shirakawa Kaede asked another question that was not very relevant.

"Yes," Akagi nodded, "Their cooperation has been around for many years. Not only LCD screens, but Nintendo's semiconductor components are all supplied by Sharp.

Even some of Nintendo's handheld consoles were completed by Sharp. It is also rumored that Nintendo's president Hirosan Yamauchi and Sharp's president Asuka Sabuki are very close to each other."

Shirakawa Kaede nodded, and things became much clearer and clearer again.

If he expected it would be good, Shirakawa Electric's LCD panel will likely be raising the price and will have nothing to do with Nintendo.

Shirakawa Electric's handheld machine has put a lot of pressure on the latter in the market.

So the old friend began to think of some external tricks again.

Needless to say, Sharp has a close relationship.

But Shirakawa Kaede couldn't understand how Nintendo convinced Suha Seiko.

But the fact is already like this, and it doesn’t make much sense to worry about these things any longer.

Sure enough, when the momentum is evenly matched, we are at peace.

And when the balance is broken, all kinds of open and hidden arrows become unpredictable.

The reason why Nintendo did this is simply to increase the production cost of Shirakawa Electric's handheld machine.

In this way, Shirakawa Electric only has two ways to go, either raise the price to maintain the original profit.

But doing so will cause a portion of the market share to be lost.

Or Shirakawa Electric gritted his teeth and insisted on continuing his original marketing strategy.

However, the profits are likely to be more than below Nintendo, and the competitiveness of the product will still decline in the long run.

No matter which one is, the result is not very good for Shirakawa Electric.

And who knows whether there will be another fire in Suha Seiko.

When Old Ren moves heavily, he should not underestimate him.

"Sir, what should we do now?" Akagi couldn't handle these things, and Shirakawa Kaede needed to make an idea.

"Suha Seiko, I promised them first. At the same time, I began to inquire about the price of Casio and asked them if they would accept OEM."

"Hai" Akagi hurriedly contacted Casio, and these things involved a lot of energy.

Although the price increase of LCD has made Shirakawa Kaede very unhappy, it is impossible for him to refuse to cooperate with the other party because of these.

It is absolutely impossible to act in business competition, and reason is the best partner.

Moreover, even if Suha Seiko's price increase to Shirakawa Electric's handheld machine is not profitable, Shirakawa Kaede will not give up this business.

Once it is out, it will be difficult to get in in the future, so even if you lose money, Shirakawa Electric will stick to it.

But things are not that bad either. Don’t forget that Shirakawa Electric has its own processing industry chain.

In terms of cost control, it naturally has an advantage over Nintendo.

Even if the display screen price increases, Shirakawa Electric's handheld machine still has considerable profits.

However, this incident also reminded Shirakawa Kaede that it is best not to maintain a single part supplier.

Especially for some critical components, otherwise you may encounter various accidents.

In addition, although Akagi was instructed to contact Casio here, Shirakawa Kaede did not look at this matter too optimistically.

Casio has limited production capacity and there is no precedent for OEM for other brands.

Moreover, the handheld screen is different from the watch and the calculator screen, and it needs to be assembled separately on the production line.

Even if Casio agrees, it is hard to know how long it has been after the real product goes offline.

Unfortunately, there are too few Neon manufacturers now making LCD monitors, and manufacturers such as Panasonic and Toshiba have not yet entered the market.

The reason is that LCDs are too limited, monochrome, slow response, and it is difficult to make large-size screens.

But there is no good idea for the time being, so I can only persevere like this first.

Shirakawa Kaede even planned to go to Donggong University to talk to the old professors to see if LCD is in trouble.

The handheld matter was put on hold here first. When he returned to his residence in Chiyoda District, the lights in the bedroom had already lit up.

Well, it is still necessary to have a woman at home.

After returning, he had dinner in a hurry. Seeing that he looked tired, Yuko Tanaka was very obedient and took a shower and rubbed his back.

After everything was cleaned up, Shirakawa Kaede finally recovered his energy.

"Shirakawa-kun" Tanaka Yuko lay in his arms, looking at the ceiling and distracted.

"Hmm?" Shirakawa Kaede continued to feel the softness of her body with her palms.

"Does Shirakawa Kwan know Matsusaka Keiko?" Tanaka Yuko suddenly asked a question that Shirakawa Kaede unexpectedly.

"Uh, I'm considering acquaintance. I've met you in the United States and talked about it for a few words." Shirakawa Kaede replied in ambiguously.

"Today I met Matsusaka Sang, she also talked about Shirakawa Kwan."

"Why, what did you say to me?" Shirakawa Feng held his breath and concentrated.

"Ha" Tanaka Yuko suddenly laughed, "It's nothing, I just say that Shirakawa-kun is a busy person and can't remember anything except work."

"Uh" Shirakawa Kaede was a little speechless. He suddenly remembered that he had promised Matsusaka Keiko to give her the latest Walkman of Shirakawa Electric.

The local Walkman was launched in July, and now it is almost October, and he has forgotten all this.

"What's wrong?" Seeing that Shirakawa Kaede didn't say anything, Yuko Tanaka turned her head curiously and looked at him.

"Nothing" Shirakawa Kaede turned over and completed the upside-down of the world.

"Hey, I just took a shower." Tanaka Yuko's silly voice came from beneath her.
To be continued...