Author: quiet thoughts

Thanks to the cooperation between Huinao Chenfeng and Sony Disc Factory, Nakamori Akina's third single was rushed into production and was completed as planned in mid-October.

Of course, among them, Hongchuan Electric's Chaokeli played an indelible role.

Since Bu Nao is not a single, in addition to Hongchuan Electric's advertising CM, Warner's various song promotions prepared for Nakamori Akina have also failed.

In early October, it was already appearing on major radio stations and programs in rotation.

In recent days, with the advertisement of Hongchuan Electric's portable CD player, everyone knows that this controversial newcomer will be released simultaneously with the portable CD player. Her latest single will be released simultaneously.

Whether the "Mingcai faction" is beginning to take shape or not, the public who are paying attention to Hongchuan Electric's portable CD players are secretly looking forward to the release month.

On October 15th, major electronics stores in Tokyo hung advertising signs such as "Discman" and "Portable CD Player" at their entrances.

Naturally, huge posters are indispensable in eye-catching locations on the streets. On subway lines, portable CD players and active speakers are also everywhere.

In shopping malls and outside mass-market stores, Hongchuan Electric's CD players are placed in the most eye-catching position.

The exhibition stand has a black metal body and a completely different shape from previous Walkmans and vinyl record players, which attracts people's attention.

The first generation of portable CD player D-01 has not changed much from the style shown in the introduction. It still has a split design, and the CD player and battery box are two separate entities.

It’s not that Hongchuan Electric doesn’t want to make an integrated product, but due to limited technology, it can achieve that level.

The problem of Bu Nao should be solved next year. Northeastern University has already made some progress in chewing gum batteries.

As for the current first-generation model, there will be no changes for the time being. But it will be more beautiful. The battery box is very rounded in design and comes with a storage cover.

If you want to take your CD player out with you, a storage case can easily solve the problem.

In addition, the active speakers currently on the market are also used as combinations with CD players and are highly recommended to customers.

A CD player and a set of active speakers are a compact home audio system.

Compared to the audio set at home, which costs hundreds of thousands and costs millions, the one from Hongchuan Electric is so cheap.

A CD player (49,800 yuan per month) and a set of active speakers (39,800*2=79,600 yuan per month) add up to less than 130,000 yuan per month, which is a great deal.

Of course, you don’t want to ask for cheap speakers. Hongchuan Electric has a wide variety of headphones, so you can choose them at will.

Even for batteries, Hongchuan Electric has related brands.

Whenever you purchase a Walkman, CD player, speaker, handheld player or other products, you will get two batteries for free.

It's also very cheap to buy alone, one hundred yuan a piece, which is just a drop in the bucket for Neon people.

At this moment, young people outside the store were surrounding Hongchuan Electric's portable CD player, looking at it curiously.

They had heard about that new type of music player for a long time, and it was said that the sound quality was much better than the Walkman.

But no one knows what the specific sound effects are like. After all, it is a new product that has just been launched.

Sony's desktop computers are so expensive that few except middle-class families can afford them.

So for CD players, Sony and Hongchuan Electric have run several rounds of advertisements, and everyone has heard about them, but the specific effects are not known.

As for the Bu Nao Mei Xiang series, Hongchuan Electric will place a CD player for listening outside the store, which contains Akina Nakamori's latest CD single.

At this moment, there was a long queue outside the store, all waiting to try out the CD player.

In terms of thoughtfulness, Hongchuan Electric has definitely considered it very well. I don’t think Sony has taken such measures.

If Sony's desktop computer is just for noble classical music lovers, why would they care about us poor kids with no money in their pockets?

So even though CD players have been around for half a month, many people still haven't experienced the sound quality of CDs.

But Hongchuan Electric is much more friendly to the people. From the price to the service, how many people can refuse it?

As for whether the CD player is in its most perfect state, the headphones used for trial listening are Hongchuan Electric’s top-notch noise-canceling headphones.

Some young people have experienced the sound quality of CD players. After getting the headphones, they immediately returned to the shelf and looked at the exquisite packaging boxes with bright eyes.

Looking at the price again, it’s 49,800 yuan per month~ That price is really cheap, it’s about the same as a better Walkman.

Yu Fu gritted his teeth, took out his wallet from his pocket, clicked on it, and reluctantly took a CD player.

The sound quality is really great, it is completely different from the tape and vinyl. After listening to the CD player, it feels like my ears have been washed again.

Unlike the CD bare metal, more people bought the Akina Nakamori set.

The so-called package means that it comes with a package of Akina Nakamori's CD singles.

The overall price is 51,000 yuan per month, and a CD is approximately 1,200 yuan per month.

If you are a fan, you can also go to a record store and buy Akina Nakamori's records, which cost 1,500 yuan.

In other words, if you buy a set, the record discount is about 300 yuan.

It is worth mentioning that no matter whether it is in an electronics store or a record store, everyone is surprised by the price of CD records.

I'm surprised because it's so cheap, compared to vinyl records.

An ordinary piece of vinyl is generally priced at around two to three thousand yuan, and an album is much more expensive.

But if you look at how much CD records cost now, they are only about half of what vinyl records cost.

Is it because there is a difference in their production costs? The material cost of a CD is only 20 to 30 yuan, but the cost of vinyl is several times higher.

Moreover, the size of the vinyl is too large, with a diameter of 30cm, and maintenance is inconvenient.

Compared with it, CD records are simply a product of another generation. They are only 12 centimeters in diameter and are compact. According to the instructions, no special maintenance is required.

In the past, the public was very wrong and had no concept of CD records, but if it is so wrong, Gao Dong makes a judgment.

More importantly, in the opinion of many people, the sound quality of CD is better than that of vinyl.

It turns out that CD records have so many advantages, and people who have experienced them are full of praise for CDs.

After looking at the affordable price of the CD player, most people simply chose to buy the package.

Of course, if you have a relatively ample budget in your pocket, you might as well focus on a combination, pocket-sized audio system that you can package and take away in one step.

In addition to being interested in CD players, a large number of people buy Hongchuan Electric's CD players purely because of Akina Nakamori.

They are her die-hard fans. Now that the idol has released a new single, if they want to support her, they can buy another CD player.

There are currently two types of CD players on the market, one costs 169,800 yuan per month, and the other costs 49,800 yuan per month. You can choose with your feet.

The affordable price of a portable CD player, combined with a pop music CD, is the best combination for selling CDs.

Do I think that means Hongchuan Electric promotes all aspects of CD players? Of course not.

Hongchuan Electric and Warner Chen Feng signed an agreement. If the initial sales of Akina Nakamori's CD single exceed 50,000 in the first week, Warner will continue to release CD records from other artists.

Hong Chuanfeng saw clearly that appearance was an indispensable part of the CD player business.

Only the continuous release of new records will attract consumers to buy CD players.

Those two constitute a stable CD ecological environment, if there are more consumers paying the bill.

Then CDs will slowly grow in the future until the day they replace vinyl.

Now that Hongchuan Electric's CD player is officially on the market, a revolution in the music industry has begun with great vigor.

Hongchuan Electric is not alone in the market paying attention to the sales of Hongchuan Electric's CD players.

Sony, Philips, Sushi, Pioneer, etc. are all secretly estimating the sales volume of Hongchuan Electric.

After all, they are all participants in the CD player market, and the performance of their friends will provide them with certain reference significance.

The market is bustling with activity, making friends and businessmen ready to take action.

Not only the electronics stores and record stores were crowded, but the TV and radio were also discussing the launch of the Hongchuan Electric CD player.

The reason why there is such a big topic is that Hongchuan Electric has combined its products with the art world.

The art world exists as an entertainment for the public, and it has always denied the illusion that people talk about.

Hongchuan Electric's slogan "Discman and Akina Nakamori make their double debut" attracted people's attention.

Coupled with the fact that Neon's first pop music CD was released, there are not a few people who have tried it.

With the topic and traffic, will there be very few people buying CD players?

Although friends and businessmen do not know what the specific results will be, it does not prevent them from taking action for this purpose.

Cousin, Pioneer, NEC, etc. are all contacting record companies and preparing to launch bundled promotions for their own products.

Even Sony, which has already started selling, quietly asked its own record company to start producing CD records of popular songs in the East.

For example, some of the records of "Girl of Light" Seiko Matsuda are not given priority.

How to promote the CD player? Hongchuan Electric has already laid out a sample for them. If you don’t know what Hongchuan should do, it’s really hopeless.

The week passed quickly. On Monday of the second week, Hongchuan Electric and Huanao Chenfeng announced their first-week sales at the same time.

70,000 portable CD players! 80,000 copies of "Second Love" first released!

The almost identical first-week sales blinded the eyes of friends and the art world.

For a brand-new music player, which has no record support on the market, selling 70,000 units in the first week is already quite a despicable achievement.

As for Akina Nakamori’s third single, it sold 80,000 copies in the first week, unsurprisingly ranking first on the Oricon singles weekly chart.
To be continued...