Chapter 395 Imagination Products(1/2)
Chapter 395 Brain Products
Author: Quiet Thought
Chapter 395 Brain Products
Yes, the TV leg watch launched by Casio is not the product of its screen from SIC's LCD factory.
Since the two types of LCD panel technologies were released in the SIC laboratory at the end of last year, they have undergone more than half a year of process adjustments.
Ruming their yield rate has finally reached the lowest commercial requirement, among which the yield rate of STN screen is slightly higher, which can basically guarantee a 50% molding rate.
But the yield rate of the TFT screen is less than 30%, which means that there are less than three of the ten cut panels available.
Such a low yield also means that the cost of TFT screens is quite high.
The price of Casio color screen leg watch is 120,000 yuan per month, which is one-quarter of the cost of TFT and its driver IC.
The STN screen and the supporting driver chips, the SIC's quotation is 14,000 yuan per month.
Overall, regardless of whether TFT or STN screens are not, their costs are now relatively high.
Is that why SICs did not develop related products by themselves? Most of the new technologies were expensive when they were first introduced to the market.
In that case, there are luxury goods with brand awareness that can support their high-priced pricing.
SIC itself does not produce finished products, and Hongchuan Electric has no related business.
In addition, the current TFT screen can be achieved by one or two inches in size, just a little larger than the dial.
After thinking about it, SIC was found in Casio.
SIC: Lao Ka, look at him with a big baby!
Casio: I, a kid, don’t you make chips? Although they also have calculator products, they can’t use such high-end things.
SIC: No chip, look! What?!
SIC sways the TFT that can play color animations in front of Casio.
Casio: Wow, so thin and light, it’s not colorful?!
Casio held his thumb up, brothers' pen!
SIC: Lao Ka, what do I think of that kind of screen?
Casio: Whether it is good or not is too small.
SIC: Actually, it's not small, it's just a little bigger than our dial.
SIC gestured to a universe between his fingertips, and Casio's expression moved.
Casio: Does the brothers mean...?
SIC: Lao Ka, do I think mobile TV has any trouble?
Casio's eyes lit up: Mobile TV?
SIC: Yes, it can be worn on the legs of the mobile TV.
Casio: Brother, let me offer a price. Casio is the best in that kind of brain-thinking product.
Do you remember their game calculator? It is absolutely wrong to see neon unique existence, and most people can't play it.
SIC: No, no, brother, your brains are beyond your mind. Compared with our game calculator, his cousin's handheld console is simply a toy for children.
Casio: Cough~ low-key, is it that Casio’s purpose of making products luxurious and low-key?
SIC: Priced at 30,000 yuan per unit!
Casio: Brother, can I kill him? Is it so expensive to sell him with a broken screen?
SIC: Brother, I’m wronged us, that thing is very difficult.
The most critical thing is that it is unique and the world is unique, just like your gaming calculator!
Moreover, they not only provide screens, but also provide supporting driver chips~
Brother, I understand his SIC chips, which is absolutely synonymous with high-end or not!
Casio thought about it secretly for a while and then nodded: Uh~ Brother, I'm right, I'll sell the unique product if I want to sell it!
That way, let's go in a batch of goods first. If there are enough fools, then let's go in a little more.
SIC: Brother, he made a deal with my friend! In addition, they not only have colorful screens, but also black and red, and the price is very cheap. Please try it too?
Casio: OK, then that's it. Let's make two different grades for everyone to change their tastes.
SIC: Yosi, my conscience is very good!
In that way, after SIC and Casio reached an agreement, the two sides began to actively cooperate to develop the so-called TV Watch.
Of course, the main force does not deny Casio himself, and SIC can help with the help of the screen and chip adaptation work.
As a veteran company that has been immersed in the electronics industry for many years, Casio's own R&D strength is not bad.
After the most important LCD screen and the supporting driver IC were in place, the work of Suodong was completed quickly and he took out the prototype.
The previously formed TV leg watch worth mentioning is not as simple as imagined.
In addition to the electronic screen worn on the legs, there is a tuner that is probably the size of a battery box.
Its main function is whether to receive signals and frequency regulation, which is why the leg watch can watch TV.
The electronic screen plays a role in outputting video, and the FM radio and television signals need to be transferred through a tuner.
In addition, the TV leg watch is equipped with a headphone jack, which is convenient for users to listen to the sound of radio and TV programs.
Of course, the matching earbuds are provided by Hongchuan Electric.
As its commercial inventor, Hongchuan Electric's headphones are very good and the price is very cheap.
After the joint efforts of both parties, in more than half a year, a product with a very creative vision like TV Watch was finally officially released.
Although it has a tuner like a tuner, the advent of the Fine-leg TV still greatly shocked the people of that era.
In addition to the people queuing in the venue to experience it, it even once alarmed several TV stations to go to the scene for interviews.
Think about it, if that kind of leg watch with great merit can be called the ancestor of the leg watch of the future generations.
Although the gimmicks are full, the two models of TV leg watches were sold for less than 20,000 yuan from June to July.
The reason is that it is too expensive, more than 100,000 yuan per month, but many people have a monthly salary.
Ordinary people cannot afford such luxury goods at all, and only middle-class families consider such novel toys.
But the flowers bloom outside the walls are fragrant outside the walls. TV Watch is loud and thundering loudly in neon lights, but it is not famous overseas.
In June, the New York Times published an article at the end of the first page. It was not too long and the content was very simple.
"Casio Company introduces a TV watch", the foreign language wrote: "Casio introduced their first TV watch to the United States yesterday, but the first time other countries officially retailed the product.
The leg watch has a 1.4-inch LCD display installed on a standard electronic watch, with a suggested retail price of $565 and is expected to be sold in mid-July."
And the reason why the New York Times will report that news separately is because Casio found a sales champion.
In the 007 series of movies "007: The Eight-Clawed Girl" in June 1983, Roger Moore did not wear a Rolex Submarine, but changed to a CASIO TV Watch that can watch TV.
That undoubtedly triggered a severe star effect, and the audience was curious, is that the weird leg watch?
In the movie, Roger used his leg watch not only to watch TV, but also to talk to his own videos!
Of course its picture is not colorful and very clear.
Moreover, because the sponsorship fee is in place, there are more than one shot like that. The whole movie comes from the east, and there are 6 shots that allow TV Watch to be released, including 3 close-ups.
Although the actual TV leg watch does not have video call function, it is a bit like a seller show.
But No 007 undoubtedly brought great popularity to the TV Watch, and it jumped from a slow-selling king to a watch worn by James Bond.
Yu Fu waited until the TV Watch was officially released in July, and his value immediately soared, attracting everyone to collect it.
The Casio low-end black and red watches also took the opportunity to stay in the city.
The price of $395 is much lower than that of the color screen, which just satisfies some people's tight wallets, but urgent desire to collect.
Back then, Lao Mi was rich, and the TV leg watch, which was almost ignored in Neon, actually exploded in Beimi.
Although the specific sales volume has not been released, there is no doubt that Casio is looking for a big profit.
Of course, SIC will not lose money. The profits brought by TV Watch can be invested more in the improvement of technology and technology.
After that incident, Casio not only showed his fame, but also deeply stimulated his colleagues abroad.
Especially when Fengsushi Seiko, Fengsushi Georgia fell several cups even more angry.
Why is he so excited? Because Suzuha Seiko has just completed the process of TFT.
Even their products aren't like Casio's leg-watch TV, which was originally expected to be released in September.
Now Casio is taking the lead. Is there such a coincidence in the world?
George Suha expressed his great doubts, especially after he learned that Casio's screen was supplied by Kaedawa Kaeda's factory, he was so angry that he fell a few more cups.
Niang Xipi, he was waiting to take out the black technology like TFT, and then slapped Hongchuan Feng in the face hard.
To be continued...