Chapter 397 Death by Disaster

Author: quiet thoughts

Chapter 397 Death by Disaster

July every year is the time when Hongchuan Electrical Products introduces new products.

Next year will be no exception. The new upgraded version of the portable CD player D-02 finally gets rid of the shockproof and portability issues that were previously criticized by consumers.

The shock resistance can be greatly improved, the body becomes thinner, and an additional battery box is no longer required for power supply.

The most important thing is that the price remains unchanged at 49,800 yuan per month, which can be said to be a real increase in configuration without a price increase.

Such a sincere new generation product has naturally been well received by many consumers.

After nearly a year of development, the CD record market is no longer as stretched as it was last year.

Nowadays, the neon market is flooded with a large number of CD records, and almost all record companies have released more or less new-style records.

Because of the rich appearance, more and more people are starting to try that new music player.

In the past six months, Sushi, Yueli, Toshiba, etc. have also launched their own CD players one after another.

Like Sony, the CD players they initially developed were desktop machines.

After seeing the popularity of Hongchuan Electric's portable CD players, related projects were immediately launched externally.

But if it is really on the market, it is estimated that the demand will not be available until the end of the year.

Therefore, most of the CD players on the market today are mostly desktop machines.

As for portable CD players, apart from Hongchuan Electric, no other manufacturer has such a product.

Well, Sony also launched its own portable CD player in the spring.

However, it was embarrassing, because last July I saw the portable model of Hongchuan Electric during its briefing session.

Sony, which was in a hurry, started its own portable project that month. At that time, Red Electric's chewing gum battery had no results.

So now the portable model launched by Sony in spring is the same as the first generation product of Hongchuan Electric, and it also has an external battery box.

Isn’t that a coincidence?

It was indeed a coincidence that Hongchuan Electric jumped on its legs and replaced it with an all-in-one model after installing a chewing gum battery, and looked at Sony with a smile and refused to shut up.

A portable with extra burdens, and a thin and light all-in-one portable, the public knows exactly what to choose.

In terms of product introduction, Sony is once again one step behind.

As for CD players from other manufacturers, the portable ones are still blank.

Even in the field of desktop computers, Hongchuan Electric did not fall behind and directly began to compete with them head-on.

After several years of development, Hongchuan Electric is no longer as cautious as before.

With enough technology accumulation, it is not afraid of the fierce encirclement and suppression by several well-known manufacturers.

In addition to the release of portable CD players, Hongchuan Electric's Walkman and other products have not stopped updating.

Its biggest highlight is whether it solves the problem of battery life. The application of chewing gum batteries also makes the public curious about the new type of batteries.

It is not only found in Hongchuan Electric's Walkmans, CD players and other products, but a newly launched model from Sony also uses that kind of battery.

According to official statements released by the two companies, one chewing gum battery is enough to support the Walkman's continuous playback for two hours.

The portable CD player is equipped with four gum batteries and can last for two and a half hours.

After someone personally conducted relevant tests, batteries with strong capacity began to gain people's favor.

The number of charges and discharges can reach 500, and the price is only about 450 yuan. If you calculate it carefully, it is actually very cost-effective.

The Walkman can play for up to one hour with two dry batteries, and replacing the batteries 500 times costs tens of thousands of dollars at least.

But now with the chewing gum battery, not only the battery life is increased, but the cost of use will also be greatly reduced.

The kind of battery that can be bought in street vending machines has been warmly welcomed by Hongchuan Electric and Sony users.

At present, the products of these two companies are in use, and their popularity is very high.

Of course, due to good market feedback, Sony has decided to use the gum battery design in other models.

Interestingly, several Sanyo battery manufacturers are also negotiating with Hongchuan Electric about the authorized production of chewing gum batteries.

Due to their proactive request, Hongchuan Electric did not refuse.

The more brands join in, the more gum batteries will become more popular and accepted by more and more people.

According to external estimates, chewing gum batteries should be widely used in portable devices in three to five years at most and one or two years at least.

With the rapid development in those few years, Hongchuan Keyuan should have made initial achievements in the battery field.

And with profits, there will be funds to invest in research in a series of new energy fields such as nickel-metal hydride batteries and lithium batteries.

Hongchuan Feng’s goal is not high. It only requires that Hongchuan Keyuan no longer needs to pay for itself. If it can achieve external circulation by itself, then it will be considered a success.

But looking at the current situation, it is very likely that Hongchuan Keyuan will be profitable next year.

Well, as the research and development expenses spent in the past few years have been squandered away, the subsidiary company of Hongchuan Control Noodles has gradually ushered in a harvest period.

It can be predicted that starting from next year, Hongchuan Holdings' annual profits will grow faster and faster.

…

In August, Hongchuan Feng was in the office looking at the profit statements of Hongchuan Electric's various products over the past six months.

As a listed company, in fact, financial statements will be disclosed every quarter.

Of course, different companies have different requirements. Some companies may disclose their information once every six months, while others may not disclose it once a year.

Most companies here will choose to publish once a year because that is not the minimum number required by law.

Is this the case for Hongchuan Electric? After all, who has nothing to do and publishes financial reports every day?

Of course, from outside the company, monthly, quarterly, and semi-annual profit statements are also indispensable.

They are not the basis for the club to make various business strategies, nor are they the most intuitive way for decision-makers to view the club's operating conditions.

According to the report in the leg, the profit of the game console division in the past six months was roughly more than 20 billion yuan per month.

The bulk of this comes from FES and game cartridges newly launched in April, which directly contributed nearly 16 billion yuan in monthly profits to Hongchuan Electric.

The sales of handheld consoles were basically the same as last year, with more than 4 billion yuan per month in half a year.

According to the year-on-year growth analysis, the market share is actually declining.

Of course, this does not mean that Hongchuan Electric's market share has not grown; Nintendo has more.

In fact, the two companies are almost the same, and there is no significant growth in the handheld business.

This has something to do with the fact that the first-generation handheld console entered a period of weakness and the impact of home game consoles.

After all, the price of a disposable handheld console is close to 5,000 yuan. If you have enough money, you can just buy a blue-red phone or a red-red phone.

And if you buy a home game console, you can play other games on that platform in the future.

The price of a box of game cartridges is about 5,000 yuan, which is basically the same as that of a handheld game console. But its gameplay, gameplay, and graphics all beat the latter.

Children may not be able to compare prices, but they just want to know that family game consoles are fun and convenient, and that is enough.

Therefore, the decline of handheld consoles is inevitable for the market. If no changes are made, its profits will not only not grow next year, but may even decline.

Hong Chuanfeng realized this a long time ago, which is why he urged HAL to develop the East-generation handheld console.

As with any product, it must constantly introduce new products to maintain its market position.

Otherwise, it will be a matter of time before being eliminated. From this point of view, whether the market is fair to a certain extent, of course, the premise is that there is no interference from external factors.

When Bu Nao talked about the development of the East Generation handheld console, Hongchuan Feng's face also became a little ugly.

The progress of HAL has been delayed again and again, and it is already several months behind the expected launch date.

I beg you not because I have been out too much recently, so Hongchuan Feng has already gone to the scene to see what the problem is.

Eastern Zhou Dynasty at the latest, no matter what, he begged to squeeze in a day to see what was going on.

Just as I was thinking about the handheld phone, there was a knock on the door outside.

"Please come in." Hongchuan Feng placed the report in Dong's lap and rubbed the center of his eyebrows.

"President, do you know what happened just now?" Akagi couldn't wait to start chatting as soon as he entered the door.

The expression on his face was a bit strange, and he couldn't tell whether he was happy or happy.

"Is it a good thing?"

Hongchuan Feng could tell from the look of the unconcerned expression that this guy was secretly having fun.

"Hehe" Akagi smiled before saying anything, "Nintendo has begun to recall their FC."

"Huh?" Hongchuan Feng raised his head in disbelief, "Recall?"

"That's right! Not only are they all recalled, but the current models are also discontinued across all channels."

That time, Hongchuan Feng saw very clearly whether the guy was dying of misfortune.
To be continued...