Author: quiet thoughts

When the Macintosh computer slowly appeared and the words "Mac is so crazy about me" were displayed, the audience in Taitung was so excited that they shouted.

They like the cool way of publicity, and the unparalleled sense of shock brought by technology makes many people hold their heads and fall into a state of numbness.

However, that was endless, as the Mac computer continued to play various demonstrations of the system.

Sketchpad, word processing, tables, fonts, drawing, programming, and a self-portrait of Gang Leader Qiao generated using drawing software.

There was a burst of laughter in Taitung, and then they screamed for the chess, Pac-Man, Thunder and other games displayed by Mac.

Looking at Taitung's endless applause and screams, Jobs smiled shyly and proudly.

The feeling that they were applauding, obsessed with, and crazy about their work gave Jobs the illusion that he was not the king of the world.

"They've been talking too much about Macs lately, and tomorrow for the first time ever, he wants to let Macs speak for themselves."

After saying that, Jobs walked to the display table and gently clicked the mouse on the east table.

Soon the computer screen unfolded to display lines of text, and a male voice with an electronic sound appeared simultaneously with the text.

"Hello everyone, this is Mac. But it's so good to get out of that bag...

He is honored to introduce to you a man who is just like his father: Steve Jobs."

In that era, computers could actually shut up?! Regardless of how it was implemented, the audience present was stunned by that passage.

Especially in the last sentence, after Mac reported the name of Gang Leader Qiao from his own perspective, the hall fell into cheers and applause for 2 minutes.

Standing on the podium, Steve Jobs was so proud and proud that he was really high-spirited.

After waiting for a while, until the applause died down, Jobs continued his press conference.

Then he began to explain the target groups of Mac computers. In addition to office workers in companies, schools are also one of its target groups.

Pingqiu plans to launch five advertisements starting from the Winter Olympics on February 6.

At the scene, Jobs also played the five advertisements in turn. In addition to praising Mac from various angles, those advertisements praised Mac.

At the end of the five advertisements, there is the same slogan.

Mac computers, computers for everyone (who doesn’t understand computers)!

No, then we should promote the core theme of Mac computers.

Because of the birth of graphical systems, using computers no longer requires memorizing various complex operating instructions, and it is no longer an exclusive skill for professionals.

With Mac computers, anyone with basic knowledge can quickly master it.

With a mouse and a simple and clear graphical system, everyone can become a computer user.

I have to say that Gangzhu Qiao’s forward-looking computer is indeed unparalleled.

The goal of the Mac computers he leads is to make it easier for people to use computers and make the market larger and more popular.

During the press conference held in Donglai, Jobs focused on introducing the ecological environment of Mac computers.

That's right, Gang Leader Qiao naturally used the ecosystem theory that Hong Chuanfeng once explained to him in his press conference.

And unlike history, at that time Jobs paid special attention to the platform software design of the Mac.

In addition to the dozens of software developed by himself, he quickly attracted other software manufacturers to protect the Mac.

Among the various interview clips played during the press conference, the first one to appear was none other than Microsoft's Bill Gates.

“In the software industry, quantity is the most important thing, and the more you can sell, the better.

Microsoft chose the Mac software platform because other platforms have become boring as time goes by."

Well, at that time Gates and Jobs had no quarrel. The former even appeared in person to speak out and build momentum for Mac computers.

In addition to Mr. Rich, Mickey Capo of Lotus Software, Fred Gibson of PFS Software Publishing Group, and others all do various promotions for Mac computer software.

During the first interview segment, suddenly an Asian face appeared on the big screen, and it was a handsome young Asian man.

"SIC80281 provides the core guarantee for Mac's powerful performance, which is their secret weapon.

Of course, they also have their own ideas in the application field as to whether it can fully utilize its capabilities.

Unlike various other application types of office software, HAL is responsible for providing entertainment and relaxation for everyone.

In the future, they will bring you a variety of fun and relaxing games, and it will be more conducive to improve efficiency if you occasionally enjoy something after work."

Yes, that overly handsome Asian young man is of course Hong Chuanfeng.

As he explained, the letters also printed out basic information about him.

Hongchuan Feng, President of SIC Chip Design Company/HAL Software Services Company.

That interview video was when Hongkawa Kaede came to the United States to visit Matsuzaka Keiko, and was pulled over by Jobs to become a young man.

Although the audience at the scene did not recognize him, they all gave him applause and cheers because of his face.

They have no idea what SIC and HAL will mean in the future.

It wasn't until some archeology experts in later generations saw the video of that press conference that they exclaimed that it turned out that SIC and HAL, which are very important in the computer industry, had already appeared in such an early era.

Of course, that’s something to talk about later. After the on-site boss Qiao introduced the production process of Mac computers, the press conference came to an end.

The press conference of less than 40 minutes was not too long, but it brought too much shock to the audience.

Various novel functions and cool application scenarios deeply stimulate everyone.

The press conference in Pingcheng was not only a feast for the audience, but also set off a revolution in the entire computer industry.

In the early 1980s, computers were gradually becoming "electrical" from professional equipment. Personal computers at this time were generally larger.

However, thanks to the integrated design of the Mac, users can carry it with just their legs.

The media directly gave it the title of "the world's smallest desktop computer".

And Mac doesn’t deserve to be called that. Its entire appearance design concept is full of a sense of technology and simplicity.

One power cable, one mouse cable, and one keyboard cable, that’s all the cables for your Mac.

Compared with computers at that time, which had a lot of complicated circuits, the emergence of Mac was undoubtedly of epoch-making significance.

Facts have proved that point. More than 4,000 Mac computers were sold on the day Jobs finished his press conference.

Is it possible that the sales of a computer worth more than 2,000 US dollars exceeded 10 million US dollars the next day?

And it is true that on the second day after the Mac was launched, Jobs, who learned the news, returned to Pingqi that day and held a celebration party with the development team.

Of the thousands of computers sold, most of them are 128K versions of Macs. After all, compared to the 512K’s price of $2,795, the former is $300 cheaper.

At the same time, as the press conference ended, the names of Mac and Jobs became the darlings of the media overnight.

Especially during the Super Bowl advertisement, 96 million people witnessed Mac’s unusual “1984”.

That ad was destined to become a legend in the history of advertising, and not only ordinary people, but also many celebrities were attracted to Mac.

John Lennon, Andy Weiwang, Keith Haring, they were all fascinated by Pingcheng's Mac.

At the conference a few days later, everyone gathered together to listen to Jobs explain with great interest how to use the Mac graphics software QuickDraw.

Wei Wang'er, who had experienced it himself, clicked a few times with the mouse, and a perfect circle appeared on the screen.

"He drew a circle!" Weiwanger exclaimed proudly and excitedly.

"He prefers its music player feature, which gives him a reason to spend more time with the Mac."

Yoko Ono, who was holding a glass of red wine, did not hesitate to show Mac's joy at her own fault.

She is John Lennon's wife, and tomorrow's party will also be held to celebrate their child Sean Lennon's 9th birthday.

“When it comes to the music player and the ability of Mac to play CDs, there is one person who played a key role in that.

Maybe Yoko Ono, I know him too." Jobs, who was surrounded by everyone, looked very proud.

"Really?" Yoko Ono showed an interested look. She also likes music very much.

Yoko Ono also wanted to know Yidong, the person who put music into a computer and realized it, not to mention someone who Koko knew herself.

"He is my compatriot, he is also from Neon, and his name is Hongchuan Feng."

The music playback software for Mac was developed by Fou Pingchang's R&D team and HAL in a week.

The latter had written similar software at Fujitsu Computer when Hongkawa Kaede first promoted CD-ROM.

Therefore, the Mac computer could play the BGM of "Chariots of Fire" smoothly for the first time at the press conference, and HAL indeed played a key role.

"So it's Mr. Benikawa." Yoko Ono naturally heard about this rising figure in neon.

"Dongci will invite him to join the party. Believe him, he is definitely a charming guy."

"That's great, Steve. They should have a separate party for him~"

"You're right, call him now."

Jobs, who was already a little drunk, felt that he was the master of the world at this moment, and everyone should surround him.

Without thinking, Yu Cho picked up John Lennon's home phone and started making overseas calls.

"Moxi Moxi?" A confused voice came from the other end of the phone.
To be continued...