"When you first saw this kid, what was your first impression? What was it about him that caught your eye?"

The music in the bar warehouse was very exciting, but Sister Hua's voice was even louder. She asked while scanning the people around the black leather sofa.

"Bad face." Lackey said bluntly. Mohawk nodded: "Face." Ginny said excitedly: "She looks very special." Ayasha said casually: "Same kind."

While everyone was talking, they all looked at Lei Yue.

His angel wings were removed, and half of his tear-stained makeup was wiped off.

A face that is divided into parts good and bad. On the good side, he is a handsome young man with youthful sunshine; but on the bad side, the purple-red scars darken the glare of the bar.

"Every time I look in the mirror, I am always amazed by myself." Lei Yue said mockingly, emphasizing the word "surprise".

"A rotten face." Sister Hua pointed at him, "But it's not just a rotten face.

She clicked her tongue as she spoke, as if her face could drink wine:

"If the whole face is rotten, the head is not done; if the half of the face that is not rotten is not handsome, the head is not done; if the rotten half of the face is not scary enough, the head is not done.

"But he just happened to do it like this. He was shocked and charming at the same time!"

As she said this, she asked Lei Yue to sit down on the sofa, walked next to him, and pulled the rotten face with her hands.

He pulled a few times on both sides, making him passively make some expressions.

"Look, look, each of these expressions are different."

Sister Hua suddenly raised her hands into fists,

"A mixture of horror and beauty, like a mystery, very dangerous but very attractive, you have to do it!"

"Hey, Sister Hua..." Lei Yue was so manipulated that he really wanted to complain, "Why didn't you say this when I was playing a part-time role with you..."

"Because there is no stage for you in the film and television city, but the alien stage is different."

Sister Hua patted his head and said, "This face is your biggest feature, resonance goal, and personality packaging. Everything must be developed around this face."

"Huahua, I thought so too just now!"

Ginny raised a hand, like a good student reporting to the teacher obediently, "In order for everyone to accept it better, I want to make Xiao Yue an angel left in the world."

"You can't do that." Lackey was about to kick Ginny away, "Sister Hua, which urban legend do you have your eye on? How about the man who failed in plastic surgery?"

"I'm not in a hurry, why are you in a hurry?"

Sister Hua told them to stop arguing angrily, and then said to Lei Yue:

"You have to have some concepts to better understand what's going on. Only then can you sincerely work in a certain resonance direction. Only in this way will the chance of success of resonance be greater."

Mo Xigan agreed with this, "Sister Hua has a serious education and has worked in a large company for several years. Just listen to her."

"Well, Sister Hua, tell me." Lei Yue nodded and listened more carefully.

"Communications, I won't talk to you too much about media studies. You just need to remember this sentence:

"Celebrities, great gods, and idols are all monopolies of a certain personality, and they are the production, presentation, and dissemination of this personality."

Sister Hua’s bare face is very bright, I don’t know if it’s the dazzling light or her own brilliance.

Lei Yue nodded slightly, and then she said:

“There is a communication term called ‘communication code’, which can also be called a symbol. When people see your symbol, what interpretation comes to mind?

"This is what we have to do, select some words that suit you from the vocabulary field, form a new symbol, and continuously feed those words back to people."

Seeing that everyone didn't seem to understand, Sister Hua sighed and had no choice but to further explain quickly:

"Let's take Shotgun Man as an example, the Shotgun Man who was at the peak of his popularity.

"'Shotgun Man' is a symbol, and the words behind it are: kind, upright, jealous of evil, good man, the greater the ability, the greater the responsibility. I can marry my daughter to him.

“This is Shotgun Man’s personality, persona, and star positioning.

"Every story, every action, every sentence, every detail of his will not deviate from this vocabulary range.

“When he deviates, his personality will collapse, he will no longer be a shotgun man, he will have no commercial value, and he will be outdated.

"But in those good times, shotgunners don't stray.

“As a result, companies whose product positioning is also ‘friendly, safe, and mature’ will find shotgun people as spokespersons, and everyone will buy them when they see them.

"The shotgunner and his team were able to get a lot of money, and they lived in the big house one by one! Until he kept his eye on Jack the Ripper and destroyed himself step by step."

Sister Hua paused for a moment, looked at Lei Yue's slightly changed expression, and then said, "Do you understand?

"A successful star is a commodity in itself.

"Only when you have a clear positioning, maintain your personality, and find the right market can you sell well. This is also true for alien stars."

After Sister Hua said this, everyone fell silent for a moment.

Lei Yue felt that he did understand more, not only about what they were doing, but also about the operation of all celebrity industries.

Celebrities are symbols, stars are commodities, and superstars monopolize a certain personality...

Lackey shook a cigarette he was smoking in his hand and said to everyone in an instructive tone: "This is what I said, professional."

Ginny clapped her hands, and Lackey immediately asked:

"Then Sister Hua, what urban legend do you want to choose for Lei Zi? Is it true that a man who failed in plastic surgery cannot consider it?"

"Laki, you can shut up if you don't understand."

Sister Hua scolded, "Before we find the resonance target, we have to figure out the character first, otherwise we will just create a man who failed to undergo plastic surgery, a boy who cried, and other Lackey stuff."

She looked at Lei Yue's rotten face again, "What kind of personality does this guy suit?

"Funny? Inspirational? Loves to tell dirty jokes? A friendly boy? A sinister smiling tiger? It's all okay.

"None of these are suitable, whether it's his appearance or my little understanding of him, he's not that kind of person.

“In my opinion, we need to focus on two points:

"First, his face; second, his love and talent for acting. If he wants to be an actor, then he should be an actor. Actors happen to have the word 'unpredictable'."

"Ah!" Lackey suddenly snapped his fingers and interjected:

"Sister Hua, you mean, the type of scary actor? Like 'The Dwarf Devoured by the Hippopotamus'?"

When Mohawk heard this, he shook his head helplessly, as if to say: Lackey is just provoking Sister Hua to scold him.

Sure enough, Sister Hua immediately scolded: "Laki, let me warn you first, I will kill anyone who gets in the way or ruins this money-making plan. Whoever makes trouble!"

"Now I just want to make a lot of money and live a peaceful life." She let out a long breath.

Lackey immediately scratched his head in amusement, a little afraid to say anything, "Didn't you say you want to arrest the scarer and the actor?"

"Xiao Yue, the dwarf swallowed by the hippopotamus is a mutant and has a little reputation."

Ginny immediately flipped through the "Encyclopedia of Urban Legends" in her hand and showed a page to the confused Lei Yue:

【Hippo eats dwarf】

[Introduction: A circus dwarf performer performed with a hippopotamus, inserting his body into the hippopotamus' open mouth. Originally, the performance was that the hippopotamus would not attack him, but this time the hippopotamus swallowed him alive. 】

[Resonance history: 1 time]

[Card type: draw]

[Category: Odd Person]

"You can have scary actors, but this kind of draw and odd person card is not enough!"

Sister Hua continued, "What we want is a thriller without absurdity and comedy, but a thriller with sublime beauty!"

Lei Yue looked at the illustration on the page, the dwarf actor standing in the hippo's mouth, and he really didn't feel cold in his heart.

It's not because of the dwarf, but as Sister Hua said, I don't like this kind of legend about strange people that mainly have absurd characteristics.

Not enough, sublime...

"As I said just now, being able to make people fearful is also a kind of sublime - the sublime here is a term, don't worry about it. This word is usually used in a positive way."

Sister Hua looked at the young man with a rotten face, and her words became louder and faster:

"The so-called sublime is an existence that is higher than the ordinary power of ordinary people. It is shocking and unforgettable. You can even think about it in your dreams.

"Thriller is one of them. People need thriller stories, need to be scared, and need this kind of stimulation. That's why there are so many horror movies and novels. Being scary is a kind of power!

"Do you know anyone as famous as Sherlock Holmes? Moriarty.

"Do you know anyone who is as noble as God? Satan."

After Sister Hua said her impassioned words, silence fell again in this corner of the second floor of the bar.

But everyone's expressions were becoming more excited.

Lei Yue listened to this, his heartbeat was speeding up...

He suddenly thought of another character and couldn't help but pick up Sister Hua's words and said: "Like Jack the Ripper?"

"Huh?" Mohawk turned around and looked.

"Good guy." Lackey's eyes widened, "Jack the Ripper!? A legend of that level? You boy, you have such a big heart!"
To be continued...