The issue of trust is almost a problem that most shopping websites will encounter. At the beginning of the rise of shopping websites, it can be said that shopping on the Internet is not as safe as in later generations. Many customers simply disappeared after sending money to the seller.

.

If a customer has a problem and cannot contact the seller, they can only contact the platform's customer service, but many problems cannot be solved by the platform's customer service.

"How do you plan to solve this problem? As far as I know, the businesses of eBay and your Taobao should be highly overlapping. How do they solve the problem of customer trust?"

Su Yan looked at Ma Yun and asked curiously, you must know that eBay is Taobao's biggest enemy at present. If Taobao encounters this kind of problem, then eBay will definitely encounter it too.

"Ebay has not solved the problem. Currently, they receive many complaints from consumers every day. However, eBay has systematic charging rules, such as transaction service fees and recommendation fees. It can be said that the sellers on the platform have been screened.

, plus eBay also has a set of standards for sellers. Under double inspection, sellers on eBay are naturally more reliable. Compared to eBay, our Taobao is far behind in terms of resources."

When mentioning eBay, Jack Ma also sighed. Although Taobao and eBay are both shopping platforms, there are some differences between them, but this gap is as insurmountable as a chasm.

Regarding Ma Yun's words, Su Yan also thought of the current dilemma faced by Taobao. It can be said that in order to attract a large number of merchants, the current Taobao basically adopts a completely free strategy, although Taobao has also specially formulated audit standards for this purpose.

, but I have to say that this set of review standards is quite crude.

And being free also means that merchants on the Taobao platform are a mixed bag, and it is even more difficult to fully verify the qualifications of merchants relying on their current technology and scale.

"At present, we simply do not have the ability to review all the merchant qualifications on the platform. When problems arise, not only customers suffer losses, but we are also deceived. Moreover, the main users of Taobao are small and self-employed individuals. This problem will become worse in the future.

It’s becoming more and more prominent.”

Jack Ma sighed with a sad look on his face. If this problem cannot be solved, it will be really detrimental to Taobao's future.

"This is indeed a big problem, but don't you consider collecting a certain deposit from the merchant every year or quarter and wait until the end of the quarter or the end of the year to return it to the merchant? This should avoid a lot of problems, right?"

Su Yan looked at Ma Yun and said.

"It's not that simple. It's impossible for us to ask all the merchants on the platform to pay us a deposit. What's more, once it is enforced, with Taobao's current merchant structure, some small merchants will probably choose to leave the platform directly. After all, Taobao's original

The slogan is free."

Jack Ma is still riding a tiger now. The slogan at the time when Taobao was founded was to provide a free platform for many small self-employed people. If he suddenly charges for it now, wouldn't he be a slap in the face?

"Then what are you going to do? Are you planning to establish a third-party payment platform to ensure trust between customers and merchants?"

Su Yan asked curiously.

Hearing Su Yan's words, Ma Yun showed surprise on his face, while Li Qi on the side frowned with confusion on his face.

"Mr. Su, you think so too!?"

Ma Yun said to Su Yan in surprise.

"Anthracene?"

Su Yan looked at Ma Yun with some confusion and didn't understand why he was so excited. Wasn't Alipay originally established to deal with this kind of situation? Why does he look so excited now?

"It's the third-party payment platform you mentioned, Mr. Su. In my opinion, the third-party payment platform is equivalent to our company as a guarantee. After the buyer selects the desired product, he first transfers the money to us and waits for the seller to ship the purchase.

After the seller receives the goods and confirms that there is no problem, we will give the money to the seller. Since we cannot guarantee that the seller will not have problems, then we will guarantee the rights of the buyer. However, I proposed this idea within the company at that time, but this proposal was rejected by everyone.

Denied."

"Can third-party payment platforms really solve Taobao's current predicament? Why was it rejected?"

Su Yan was not pretending to be confused at this time. He really didn't know why people inside Taobao didn't adopt it since there was already a solution.

"this..."

Ma Yun was speechless for a moment and didn't know how to explain to Su Yan.

At this time, Li Qi, who was sitting aside, saw Su Yan's confusion and Ma Yun's embarrassment, and took the initiative to explain to Su Yan.

"Mr. Su Yinghaiwei should be familiar to you. The reason why we oppose the establishment of a third-party payment platform is because we don't want Ali to become the next Yinghaiwei."

Of course, Su Yan is no stranger to Yinghaiwei. At that time, Zhang Shuxin, the founder of Yinghaiwei, could be said to be a real big boss in the Internet industry. At that time, Zhang Shuxin could be said to be surrounded by Zhang Chaoyang and others. Jack Ma and others asked people for introductions, and Yang Yuanqing

Waiting for someone to "touch porcelain" and ask for advice.

Yinghaiwei is not only China's first Internet company, but also the first Internet giant. The Internet services it builds are equivalent to "China Telecom + Sina + Tianya Forum + Taobao Mall + Tencent. It can be said to be a real grab from the telecommunications system.

Eat meat.

Yinghaiwei's momentary glory was nothing more than the China Public Computer Internet (ET) national backbone network, which China Telecom planned to build in May 1995 and opened early the next year; China Telecom planned to build the China Public Computer Internet (ET) in December the next year and opened in June 1997.

Multimedia Communication Network (169), before Yinghaiwei had time to harvest the fruits of the fruit trees that he had worked so hard to plant, he was destroyed by stronger and stronger winds, and the price of his SP continued to fall. What was even more fatal was that in 1998

, China’s free Internet portals and applications began to be widely available, so Yinghaiwei not only failed to increase its customers, but also suffered a huge loss of its own customers.

By 1998, within three years, Yinghaiwei, China's first Internet company and the first Internet giant, disappeared.

In February of this year, Zhang Chaoyang officially established Sohu; in June, Ding Lei's NetEase portal was launched; in June, Bao Yueqiao founded Lianzhong Games; in October, Zhou Hongyi founded 3721; in November, Tencent was established in Shenzhen; in December

, Sitong Lifang merged with the North American Chinese network Huayuan.com to form Sina.com.

In March 1999, Jack Ma founded Alibaba China in Hangzhou;

In 2000, Sina, Sohu, and NetEase were listed on Nasdaq!

It can be said that before Yinghaiwei fell, these big guys who later dominated the scene had no intention of moving at all. This was entirely because Yinghaiwei at that time basically occupied most of the domestic Internet area.

"Indeed, Zhang Shuxin competes with the telecommunications system for food, and if we establish a third-party payment platform, we will compete with the banking system."

Su Yan couldn't help but fell into deep thought as he spoke. The success of Alipay in later generations can be said to have taken up certain opportunities, otherwise his results would not be much different from Yinghaiwei.

"Yes, if you compete with the bank for food, maybe I will be the next Zhang Shuxin, and Ah Li will be the next Ying Haiwei."

Ma Yun was also a little helpless.

"But it's not impossible."
Chapter completed!