After returning to the capital, Mr. Shi took two vice presidents to Shi Fang's ward together to discuss the specific marketing matters after the TV series was broadcast with Shi Fang and Zhong Wan.

Shi Fang proposed a conventional marketing plan:

The propaganda department arranged two copywritings, one focused on the drama "Xiaoyao Jianghu", timely discovered the highlights of Zhong Wan's acting skills and wrote leading drama review articles; the other focused on other TV series of the same period, found out the flaws and gaps of these dramas, and wrote a comparative and analytical article.

The marketing department has signed regular promotion agreements with two major websites with high traffic. These two websites must regularly post articles that increase Zhong Wan's popularity during the TV series broadcast.

After the broadcast, the Public Relations Department appointed two staff members to pay attention to the public opinion ecology of major websites about this TV series, promptly discover the opponent's slander and bad comments, and respond quickly.

But these are routine marketing, and the effects are definitely there, but don’t think of using this to break through. Because a TV series is available, the protagonists in the play usually do this kind of marketing. Everyone is maintaining their own image, and you have done it, so you can only keep not falling behind. If you want to emerge, you still need unconventional marketing.

Zhong Wan has already made famous works. What he needs is to further establish his own status in the world and become an actor with uncontroversial strength and idols. In terms of acting skills, directors who have worked with him are all sure of him, but in terms of popularity, he is not even as good as Wu Lina who has been hyping up all the way.

If the popularity is not enough, the top resources in the circle will not consider him. Without top resources, he will rarely make a greater breakthrough. This is a dead end.

Mr. Shi questioned Zhong Wan's low-key and pragmatic style for the first time: "Zhong Wan, the company respects your decision. Along the way, we do not hype or engage in evil ways. We accumulate step by step by step by step by step. Now you have indeed achieved some results, but there is still some distance from what we expect."

"Your acting skills are no worse than those big names who have been famous for a long time, but in terms of resources, you have always been unsatisfied. We need to invest in TV series and those good roles. In terms of movies, even if we participate in investment, it will be difficult for me to win the role of the male lead for you. The root of all this is that you are not popular enough and your national popularity is not high enough."

"Although you have a lot of endorsements, people won't consider us for top luxury goods and relatively high-end products."

"Everyone knows that the public is extremely curious about the private lives of celebrities, and the reporters try every means to dig out celebrity scandals in order to satisfy the public's strong curiosity. Why don't we go with the flow? For example, if you have a rumor with Zixia for a while, your popularity will definitely rise!"

Zhong Wan was stunned. He didn't expect that the press conference would have such a great impact on the boss. Do he think Chenxing and Gao Bin are relying on scandals to play?

Shi Fang did not expect that this trip to Hangzhou actually caused the boss to hype again. No wonder, as a boss, you must consider the interests of the entire company. For your own reputation, you, an actor, ignore the interests of the entire company. Of course, the boss has his own opinions!

Zhong Wan looked at Shi Fang, and Shi Fang nodded and asked him to say first. Zhong Wan lowered his head and pondered for a while, raised his head and said to the boss: "Mr. Shi, Jiang Chenxing and Gao Bin, I have been in the same crew for more than three months. I have seen some situations with my own eyes. I will talk to you about my views."

"Jiang Chenxing is very dedicated. I have watched many scenes of her dramas. The emotions, performance tension and lines are very good. She is a very excellent actor. She and Gao Bin play a couple in the drama, but we can all notice that Gao Bin likes her very much."

"And she and Su are really in love. Su went to the crew to visit her class, and more than once, the relationship between the two is very good. I heard a novel posted by me on TV a while ago. Su's mother looked down on her and forced her to post a statement about their relationship. However, Su's intention was decided and she was going to marry her, so her relationship with Su was definitely not a scandal."

"In addition, let me talk about my impression of Jiang Chenxing: I am very simple and simple. In the crew, I don't care about anything except thinking about acting or eating. I am an authentic drama fanatic. While she is full of spirituality and charming in filming, it is normal for the actors who play opposite her to fall in love with her."

Mr. Shi thought: "You mean that the reports on her relationship are not scandals, they are all true?"

"Yes," Zhong Wan nodded: "It's true. She has no intention of deliberately hyping it up. She just happened to have a relationship with the top rich and handsome guy. Her path cannot be copied by others. If I also hype scandals, it will be difficult for her to be popular, and it will also affect Zixia."

"Boss, I wonder if you have seen Jiang Chenxing up close?" Shi Fang also talked about his experience:

"When Zhong Wan was filming, I stayed there for a few days. I accidentally heard a senior makeup artist in the crew say: 'Jiang Chenxing's bare face is more beautiful than many celebrities' makeup. Her skin is white and red, and her hair is shiny. She looks like a woman in love.' So her relationship with Su is definitely not a hype."

"And from a man's perspective, her appearance is rare even in the circle. Although her face is round, her facial features are also round, her eyes are black and bright, and she has a breathtaking beauty."

Mr. Shi knew in his heart that Shi Fang was also trying to prove that Jiang Chenxing was not a hype. Even if she didn't hype, her relationship did attract great attention and gave her sufficient topics; an actor with acting skills and works must have topics, and Zhong Wan has not found a topic, so how can he increase his popularity? This time she can't make any more concessions!

She asked Shi Fang: "You have been taking him for so long, tell me, besides scandals, what topics can you help him find? Popularity requires topics. Jiang Chenxing has a topic because of a mistake. Can you think of a way to help him find the topic? If you can't find it, my next step is to make a scandal for him!"

"This... I think about it," Shi Fang racked his brains and suddenly came up with a topic. He blinked at Zhong Wan and said, "You made a lot of brothers while filming. How about I'll make you a gay brotherhood?"

Mr. Shi’s eyes lit up and said, “This idea is good. If the other party is also popular and has no girlfriend, this kind of hype can win-win, and it may be a new way!”

Seeing that the boss accepted it seriously, Zhong Wan had a headache. Do you have to do this?

Even though he knew that the boss was unhappy, Zhong Wan decided to say what he said: "Mr. Shi, can you trust me again? Give me another two years, I don't need to be fussed with anything, and I can still reach the peak of a male actor."

"It's not that I don't believe you, it's that time is precious," Mr. Shi concluded: "The hype of your brotherhood will not cost you any more. What are you worried about? Shi Fang immediately encircled the candidates, and I asked the Public Relations Department to discuss with the other party's agent, and that's it!"
Chapter completed!