Through He Qilong's introduction, Wang Ma learned that the incident of fake ratings has been happening since 2008.

At first, it was just a small fight. A few marginal people in the entertainment industry who knew the importance of ratings to producers and TV stations. When they learned that the ratings survey at that time mainly passed the ratings feedback from sample accounts of the company, a bold plan was born.

These people thought that they would pay a certain fee to bribe these sample users and let them make false feedback, wouldn’t it be enough?

They first started buying the data of sample households and found that the ratings survey company had only more than 300 sample households in one area. By bribing thirty households in one area, they could increase the local ratings of a TV series to a little more. As long as they had enough staff and had a large enough area to operate, they could turn a TV series with very low ratings into a boutique drama.

However, this operation method was not expanded at the beginning, for several reasons. First of all, this is a new thing, and the cheating methods are low-level. Many people in the circle think it is unsafe and it is easy to get into trouble.

Secondly, the sample users collected by the survey company are from all over the country, and these fraudsters can only win dozens of cities at the beginning. When the survey company finds that some cities have a very different data from the country, it will form an evaluation team to determine which set of data is more credible through their own observation and evaluation.

Moreover, once the surveyed company finds that the data in some cities does not match the national data many times, and the data of those people are always different, the survey company will consider changing sample households to block the gap.

Finally, since some producers learned that the ratings data could be fake, they began to sign contracts with TV stations to determine the purchase fee based on the ratings. Those TV stations broadcast a TV series that had a relatively average quality but good ratings data, and paid a high purchase fee but did not cause a hit effect. They soon realized that there was a problem and began to refuse to sign such contracts priced by the ratings.

These situations directly led to the fraudulent company being established for several years and has been operating in dismal places, never forming a scale, and gaining the big benefits they imagined. The founder of the company was a little discouraged and considered selling the company.

They found several large companies in the Beiquan and Beijing Circle and wanted to package and sell the companies to them. After research, these companies felt that the role of this company was useless, so they couldn't make up their minds to buy it.

He Qilong had some friendship with the big guys in the Beijing Circle and the Beijing Circle. Once he brought a senior investment strategy expert to have dinner with several big guys in the Beijing Circle and the Beijing Circle. During the meal, everyone talked about this matter, and the returnee said:

"If you want to do this company, you can only form a community of interests with the ratings survey company and TV station, share your income, and force producers who are of average quality but want good ratings, and everyone who has money can make money together, so there will be no problems."

The speaker was unintentional and the listener was intentional. As soon as several bigwigs decided to discuss the matter with the TV station and the investigation company, they all found a suitable spokesperson. Then, together these people set up a film and television investigation and consulting company in Xiangjiang to specialize in this business.

He Qilong also told Wang Mai: "This film and television investigation and consulting company was established in October 2011. Later, Wu Lina signed a contract with me and heard about it. When her film "The Legend of the Glory" was broadcast, she wanted me to buy ratings. Given that the company was just established, I would like to observe first, what backlash or adverse effects would be caused by those TV series that bought ratings, so I rejected her request."

After hearing about the development trajectory of this company, Wang Ma knew why he knew nothing about this. In those years, he was working as Sheng Yitong's agent. Sheng Yitong never acted in TV series, so he naturally did not pay attention to the TV series' ratings.

The news disclosed by He Qilong made Wang Ma feel very cold. In this way, the ratings of TV series will not be accurate in the future. Acting skills like Liu Lili can also be fully popular by buying ratings and becoming popular!

Just imagine, if Liu Lili had the same acting skills as her TV series starring similar ratings as those starring Morning Star, how big a blow would it be to a good actor like Morning Star?!

The peaceful world he had always imagined and fair competition was just the dream of a decent person like him and Morning Star!

Seeing that Wang Ma was not in high spirits, He Qilong comforted him: "I have been observing secretly for two years and found that this company also has many limitations. First of all, the company has a large number of shareholders, which has caused all shareholders to use their shareholder status to make special contributions to themselves. Anyone who wants to increase the ratings must pay the same amount.

Secondly, as many people share the cake, the cost will increase. As far as I know, the ratings of buying a TV series currently cost 300,000 to 500,000 yuan. With such a large amount of money, many producers will definitely lose a lot if they pay this fee. Therefore, there are not many producers who are willing to pay this money at present.

According to my estimate, buying ratings this time may be Wu Lina's personal behavior. She is eager to turn over and return to the front line, so she uses any means to do things and even lose money, she has to increase her popularity. If she pays for the money herself, she will definitely not be willing to buy it to the end. Her drama has more than 60 episodes, and it is estimated that she will have about thirty episodes at most. In this way, the average rating will not be much higher.

Finally, no one dares to be outrageous about fake things. If you get a TV series that few people watch, if you give it a rating data of more than 2.0, you will definitely be discovered by discerning people in the circle; and the hit ratings have a series of market performances, such as the public hot discussions, phenomenal topics, and it is very popular. These things are difficult to fake, so you don’t have to worry that a truly good work will be buried by these garbage!”

Wang Ma thanked He Qilong, and his words really comforted Wang Ma. Other Wang Ma was not sure, but he firmly believed that any of the TV series that Morning Star filmed in the past two years was a fine industry and was insurmountable to others!

Wang Yi returned to the capital at around 9 o'clock that night. After he came back, he went directly to the office and called Zhang Bin and Yang Shu to work overtime in the office. He sorted out the emails from the studio during the contact between the crew of "The Ancient Gods" around November of the year before.

He remembered very clearly that when the TV series was first prepared, the heroines of the designated filming were Chenxing. When the crew went to the radio and television department to file, the name of the starring actor was also Chenxing. His work phone saved the text messages sent when contacting all his work partners. He remembered that when the director of "The Ancient Gods" contacted him, he specifically stated that Chenxing would not need to audition, just sign the contract.
Chapter completed!