The company has previously communicated to increase the promotional expenses for "Stone". As Yu Dong was worried, the company invested 2 million yuan in publicity expenses. If Poly Bona matched the corresponding share, it would mean that the box office would have to reach 30 million yuan to make up for the capital.

What is the concept of a box office of 30 million this year?

For example, last year, in 2005, there were only fourteen movies with box office of over 30 million in mainland China. Putting aside six Hollywood blockbusters introduced by Harry Potter and the Goblet of Fire, Star Wars 3, and the Smiths, the rest are eight domestic movies including "The Promise", "Seven Swords", "Myth", "Initial D", "Riding a Thousand Miles" and "If Love".

If we compare it more intuitively, the movies with box office of 30 million this year are roughly the same as movies with a scale of over 1 billion in later generations.

At first, Xiao Douding clearly expressed her objection. She believed that the risk of doing so was too great. She cooperated with PolyBona. The original division of labor was the company responsible for the production and Bona was responsible for the distribution. As for publicity, with the quality of "Stone", Bona can be persuaded to put out more resources to invest in publicity.

"I have confidence in Haozi!"

In a simple sentence, He Xin exercised the chairman's veto power.

At that time, he gained Ning Hao's hot gaze, "You really understand me."

In fact, Ning Hao is not very confident in facing He Xin’s support.

There is nothing else. After all, there are many small-cost comedy movies on the market these days, but there has never been a Feng comedy that can be as high as the box office of most of them.

For example, two comedies released during the Spring Festival this year, one is "Speaking about Love" starring Song Jia and Zhang Bo in the mainland; the other is "The Secret Books of Barbarism" starring Zhang Baiyu and Gu Juji. The combined box office of the two films may not have exceeded 10 million.

He Xin understood Ning Hao's mentality of worrying about gains and losses. Later generations, Xu Guangtou would never dream of the final box office exceeding 1.2 billion after filming "Lost in Thailand"; Wu Jing would not have imagined that "Wolf Warrior 2" would reach a height of 5.6 billion. Of course, there are also some examples where Li Chen really believes that "Sky Hunter" can sell for 30 memories, and "Sea Fortress" can copy the miracle of "The Wandering Earth", which is not to be mentioned for the time being.

There is nothing special about film promotion these days, just putting materials, posting movie posters everywhere, and then the main creators will go on variety shows to promote them, etc.

However, there are many smart people these days. Perhaps inspired by the popularity of "The Blood Crime of a Steamed Bun" at the beginning of the year, Xiaodou Ding was able to propose that Ning Hao cut a trailer for one and a half minutes before He Xin, and then go to online video websites such as "Liujianfang" and "Toudou" to post it.

This made He Xin, who was sitting next to him, suddenly felt a deep sense of powerlessness, and he saw that he had lost an opportunity to show off.

...

He Xin had long been with his agent Chang Jihong for a long time. He planned to take a good rest during this period, and settle for a while, and not take on the show. It's strange that when he didn't film, he used to running to school. Now that he has graduated, he is at a loss when he has nothing to do.

Xiao Douding was in good order on the company. Whenever there was any disturbance, Lu Xiao would always call him to report to him as soon as possible. Even if he occasionally went to the company to sit, it would be fine. At most, he would check the decoration situation and supervise the worker.

Although he didn't take on the role, Sister Hong helped him take on two endorsements during this period. To be honest, he is rich now and has a bit of a self-reliant identity, or just wants to show off and act as an artist, and is not very interested in shooting advertisements.

And look at the two advertisements, one of which is called "Men's Wardrobe", and the other is simply a cabinet, which is not of high quality. But when he saw the quotes from the two companies, he finally gritted his teeth and answered them, and spent a week shooting two sets of advertisements for each of the two companies.

What a joke, the price offered by the two companies is enough to change a large three-bedroom house in Beijing.

The success of "Wulin Waizai" was, although Xiao Douding accidentally discovered this project at the beginning, but later expanded the scale and took the gamble.

Although he didn't say it, Xiao Douding admired his vision and courage. But looking at the "Luxing" he advocated to win has not changed much yet, he also felt that his boss was simply lucky and the gambler had a strong mentality, just like this time he had to invest two million to increase the publicity of "Stone" despite his opposition.

But thinking about the many award-winning works he has starred in before, he chose most of them himself. Xiao Douding also believes that although his boss is very gambler, he still has artistic cultivation.

So when she encounters something she can’t do, she is still willing to ask her boss for advice.

"Boss, please help me see how this book is?"

The company is still renovating, and He Xin is still staying in the reception and conference room to watch the promotional planning plan transmitted by Bona. In the past, the producers generally ignored such things, but this time Xinhao Media invested 2 million yuan, and the total promotional fee was almost average, so naturally they have the right to know and make suggestions.

"What book?"

Since "Wulin Wai Chuan" became popular, the former Xinhao Studio and Xinhao Media have become famous and have taken the initiative to hand over the notebook to discuss cooperation projects.

At the beginning, He Xinxing was very excited. He looked around with the mentality of picking up bargains. What was the result? Those so-called scripts are either superficial and pale, or whimsical, with no value for execution at all. It is quite a bluff to see the name when you have time. When you look at the content, you are a title party.

He remembered that tens of thousands of TV series may be produced in China every year, but less than 10% of them can be broadcast on TV stations. Most of them are either put on the shelf or circulated in the form of video tapes or discs.

Most of the truly good books are adapted from good literary works. For example, the popular "Bright Sword" last year, and "Happiness is Like a Flower" are all such good literary works that increase the screenwriter's model.

Of course, there are also people who make up for it. For example, there was a TV series called "The Romance of Zhengde" last year, which continued the costume comedy style of popular dramas in previous years, and the main creators are all old acquaintances. Director Chen Yuxin is the old partner of Uncle Gao Qun, the screenwriter of "Conquer", and the female lead is Tao Feifei, the best friend of her girlfriend.

He Xin watched it with a supportive attitude at that time, but after enduring two episodes, he couldn't hold on.

To put it more, the actor who plays Emperor Zhengde in this TV series is Mr. He, a famous host of Fulan TV.

How to say it? Teacher He is okay to host it, but when it comes to film and television dramas, there is a saying in later generations - "Produced by Teacher He must be a bad movie."

Therefore, crossing the border is not necessarily a good thing.

For example, He Xin is very self-aware and just do the job of an actor well. As for the director, he has more than a dozen deputy directors on the scene, and then sits in the director's chair, holding the intercom in a look of a silly manner and shouting and pretending.

At this time, he heard Xiao Douding want him to read another notebook, so he asked, but he didn't even glance at him.

"It is a family ethics drama, adapted from a novel by a Singaporean female writer. As for the original novel, I asked, it is said that it is very popular."

"A female writer in Singapore? Is she a Singaporean family ethics drama? Is this kind of subject actually a market?"

Xiaodouding hurriedly said: "No, people are from China. I just immigrated two years ago. I wrote a conflict between a Shanghai daughter-in-law and a Northeast mother-in-law. I read the script and I felt it was pretty good, but I couldn't eat it very accurately. And this book of "Double-sided tape" was taken by Haozi's teacher, I..."

"Wait a minute, what did you say just now?" He Xin suddenly raised his head and interrupted.

"I'm the book that I took from Haozi's Beijing Electrician teacher Cheng Qiang."

"No, the previous sentence is what the book is called."

"Double-sided tape! It is adapted from the novel of the same name by the female writer in Singapore." Xiao Dou Dingdao.

As she said that, she wanted to laugh and said, "You can't say it, this name is quite vivid. The mother-in-law and daughter-in-law are in conflict. My husband is stuck in the middle, so it's not double-sided tape..."

It turned out to be "Double-sided tape"! He Xin finally showed a honey smile on his face.

"Hey, you just said that this book was taken by Haozi's teacher. What does it mean?"

"He wants to cooperate, but he actually wants to attract investment. In addition, he also wants to direct this TV series himself."

"What's the name of Haozi's teacher?"

"I'm called Cheng Qiang, a teacher from the Beijing Film Academy."

"What works did he have before?"

"I have made a comedy movie called "Yang Decai's Marriage". He is a photographer. As for the director, this is the first time."

"Tsk!"

He Xin smashed his mouth and searched for the memories of his previous life in his mind.

He watched the TV series "Double-Side Sticker" without missing a single episode. It was the pioneering work of the once very popular mother-in-law and daughter-in-law drama. At the same time, from his current relatively professional perspective, it is the highest-quality one of the many mother-in-law and daughter-in-law dramas he has watched in his previous life.

Domestic TV series have always had a characteristic, that is, the pioneering works are often the highest quality and the best, and then follow the trend. The theme is similar, but the quality is getting worse and worse.

Finally, the character in this TV series, he remembers that the heroine Lijuan was played by Haiqing. Haiqing became famous with this TV series and started her career as a heroine for several years. The male protagonist is the one who played Ayou in the original "Wings Can't Escape".

Then the heroine's mother-in-law is Rong Mama and her mother is Teacher Pan Hong. As for the other actors, he can't remember it clearly.

As a rebirth, his biggest disadvantage or biggest disadvantage compared to the various reborn awesome characters in other novels is good movies and TV series. He only knows the names and recognizes the main contents. He can only recall any directors, screenwriters, etc. unless he is particularly famous, such as the national teacher, director Chen Dada, pants, Ning Hao, Xu Guangtou, Wu Jing and other great directors, and directors of popular films.

There is also another typical example, such as Tenghuatao in "Live in the Sea Fortress", Director Bi of "Catching Dreams in the Entertainment Circle", Li Chen in "Sky Hunting", and Teacher He in "Gardenia Blossoms".

So this limits him to be able to clearly understand the details of the original film and television dramas like the rebirth in other novels. The awesome script is to be able to be a director and perform, not to mention various pop songs at will.

Although he had no impression of the name Cheng Qiang at all, he was sure to take this drama down.

He tried his best to hide the joy of successfully picking up the bargain in his heart, and thought calmly and said, "Since it's Haozi's teacher, we must sell this face. Alas, have you read the script? How much investment is in this drama?"

"ah?"

Just now, when He Xin said that he wanted to sell Teacher Ning Hao's face, Xiao Douding was still subconsciously nodding, thinking that he could talk about this first, but he didn't expect that Feng would jump out of his boss's words and jump to investment all of a sudden.

"Boss, do you mean we invest in this drama? You haven't read the script yet!"

"Tsk, didn't I just say that since I'm Haozi's teacher, we still have to sell this face. Besides, didn't you just say that you think this book is good? The Shanghai daughter-in-law and the Northeast mother-in-law... Haha, this kind of theme is quite novel. Today's film and television works focus on creativity, and you must be surprisingly new to win."

This guy talked with a look of "I trust you very much and your eyes".

Xiao Douding looked obviously panicked. Looking at his boss's appearance, he seemed to be trying to gamble again. He hurriedly said, "Boss, I suggest you read the notebook first and then think carefully."

He Xin glanced at her and said calmly: "Of course I will read the notebook. I just want to ask you, how much does it take to invest in such a TV series? Is there enough money in our company's account?"

Xiao Douding looked at him with his head tilted, looking like he couldn't figure it out, and suddenly smiled and said, "What if the company's account is not enough, do you still mortgage the house?"

"Hmph, joke! This is a book with realistic themes. Can't you, the general manager of your company, even implanted advertisements?" The guy snorted arrogantly.

"Of course..."

Then a tactical backward.

"If you really lack money, it's okay to mortgage the house."

"Boss, are you really playing?"

"Do I mean to joke with you? How much does it cost?"

The guy looked up at the ceiling forty-five degrees and waved impatiently.

"Well, there are only 20 episodes in total. If you calculate the cost of TV series with regular realistic themes on the market, it will only be 200,000 to 300,000 per episode, which may cost 500,000 or 6 million..."

Halfway through, Xiaodou Ding paused and said thoughtfully: "When it comes to implantation advertisements, this book has already made such as maternal and child products, health products for middle-aged and elderly people."

"That's right!"

He Xin looked relieved. He liked Xiao Douding the most and his mind was very quick to turn.

"You can talk to Cheng...well, Director Cheng. One thing you need to remember is that since it is our investment, all copyrights and other ownerships must belong to us."

He took care of it again, then waved his hand while picking up the script on the table, indicating that Xiao Douding could step down.

Xiao Douding originally wanted to persuade him not to be so hasty, but when he saw him waving his hand at him like a fly, he couldn't help but curl his lips, twisting his face with an upset look on his face and leaving.

But as soon as she walked to the door, she heard the voice behind her: "Oh, by the way, show me the original novel of this book."

"I understand!" Xiao Douding responded without a good voice.
Chapter completed!