The next day, morning.

Cao Jun woke up from his sleep, sat on the bed and stretched, but found Zeng Li not in the room.

After washing up, Cao Jun came down from upstairs and saw that Zeng Li had put on sportswear and was doing leg exercises on the yoga mat in the living room.

Compared with the lively Zeng Li, Cao Jun felt that his whole body was sore and he had not fully recovered his strength.

It can be seen from this that in this world, there are only exhausted cows and no damaged land.

Seeing Cao Jun coming down the stairs, Zeng Li said softly: "Are you hungry? What do you want to eat? I'll cook it for you."

Cao Jun thought for a moment and said, "Let's make rice noodles with lean meat. There is lean meat in the refrigerator. Put some vegetables in it."

Zeng Li nodded: "Okay, I'll cook it now."

Although Zeng Li is usually a vegetarian and hates meat, her resistance to pork is not that great and she can barely tolerate it.

Looking at Zeng Li busy in the kitchen, Cao Jun felt that the scene was very warm, and then he sat on the sofa and lit a cigarette quietly.

However, due to work, Cao Jun and Zeng Li were unable to stay together all day long. They only occasionally had time to enjoy this warm and peaceful world at home.

December 10, afternoon.

Beijing.

Cao Jun reached a cooperation with Pepsi-Cola with an endorsement fee of 30 million yuan for three years, with an average annual endorsement fee of 10 million yuan, and became Pepsi-Cola's first mainland spokesperson.

In late February, Cao Xuan attended the signing ceremony together with Shi Dakun, President of PepsiCo Asia.

Under the spotlight of media reporters, Cao Jun shook hands with the smiling Shi Dakun and said in unison: "Happy cooperation!"

That night, the photo of Cao Jun holding a Pepsi-Cola in his left hand and extending his thumb with his right hand made headlines in many newspapers.

This also means that in the next three years, Cao Jun’s drink in public places will be this Feizhai Happy Water.

It is worth mentioning that Cao Jun rarely drinks drinks in private, and almost always drinks tea. He is a tea drinker with Zeng Li, Shun Li and others.

Therefore, even if Cao Jun has signed a contract with Pepsi, he will not drink Pepsi often. At most, he will just do it for a show.

By the way, since the 1980s, when Pepsi entered the Asian market, the first spokesperson it invited was Leslie Cheung.

At that time, Tan and Zhang were competing for supremacy and were brilliant. The reason why Pepsi chose to cooperate with Leslie Cheung was naturally due to the huge influence of the latter's super idol!

At the same time, it also proves that the Xiangjiang entertainment industry during this period was extremely powerful in the entire Asia!

The cooperation period between the two parties lasted for five years, starting in 1988 and ending in 1992.

Entering the 1990s, the Hong Kong entertainment industry entered the era of the "Four Kings".

Andy Lau was very popular and became the second Chinese superstar to cooperate with Pepsi.

From 1993 to 1996, the two parties cooperated for a total of four years.

Starting in 1997, PepsiCo has cooperated with another king, Aaron Kwok.

In 1999, he collaborated with the singing queen Huang Fei.

At the same time, Huang Fei is also its first female singer spokesperson in Asia.

For more than ten years, Pepsi's sales market in Asia has developed rapidly and achieved amazing sales results.

Therefore, after entering the new millennium, Pepsi launched an endorsement strategy of high-density cooperation with Chinese superstars.

In just a few years, Kelly Chen, Edison Chen, Sammi Cheng, Jay Chou, and the idol group F4 have joined the ranks of Pepsi superstars.

It can be seen from the above list of Pepsi superstars that when Pepsi initially cooperated with Asian spokespersons, they were more inclined to select popular idols from the Chinese music scene.

Of course, many of the above-mentioned stars have careers in film, television and singing.

However, based on the background of the times, it is not difficult to see that when Pepsi invited them to serve as spokespersons, it happened to be their most glorious period in the music industry.

It was not until 2005, with the rise of mainland idol stars such as Cao Jun and Wang Xiaoming, that this situation was gradually broken, and Pepsi began an era of cooperation with film and television superstars.

This also proves in disguise that the Chinese music scene showed signs of decline around 2005.

The era when Jay Chou, Cao Jun, Wang Leehom and others competed was the last glory of the Chinese music scene...

It is against this background that celebrities who focus on film and television, such as Louis Koo, Cao Jun, Xie Tingfeng, Luo Zhixiang, etc., have become new Pepsi spokespersons!

Looking back on the past two decades, the list of Pepsi-Cola spokespersons in China clearly conveys the truth: the center of the Chinese entertainment industry has shifted twice.

Before the millennium, the holy land of the Chinese entertainment industry was always in Hong Kong.

At that time, Hong Kong entertainment was so powerful that it could dominate almost all of Asia.

The older generation of Hong Kong superstars, such as Leslie Cheung, Andy Lau, Lai Ming and others, are extremely popular in Japan, South Korea, Singapore, Malaysia, Thailand and other countries. They are more popular than the local stars in these countries. They are very similar to those in the past.

The trend of Kazakhstan, Japan and South Korea in mainland China in recent years.

The millennium is a dividing line.

Since then, Hong Kong entertainment has declined day by day, while Taiwan entertainment has become stronger and stronger.

Taiwan's entertainment industry not only gave birth to music geniuses such as Jay Chou and Wang Lihong, but it is also the origin of idol dramas.

In the past few years, various idol dramas have emerged one after another. If we want to trace the origin, we must blame Taiwan Entertainment.

Yan Chengxu, Ming Dao and others are the representatives of Taiwanese idol dramas.

Since then, idol dramas have become very popular in mainland China.

But this time, since Cao Jun became the spokesperson of Pepsi, it announced the second center shift in the Chinese entertainment industry.

The Taiwanese idol drama that has been popular in the mainland for many years has finally come to an end. Under the leadership of Cao Jun, Wang Xiaoming and others, the mainland entertainment industry has gradually begun to grow stronger!

After signing the contract with Pepsi-Cola, Cao Jun spent a day cooperating with PepsiCo to take various photos and leave them for the brand to promote. In addition, he also had to cooperate with the filming of two commercials.

One is his solo advertisement, and the other is a joint advertisement between Cao Jun and Jay Chou, the first collaboration between the two popular fried chickens.

You know, before this, Cao Jun and Jay Chou, two king-level singers, were almost in a situation of "the king does not see the king". They had almost never collaborated together, but Pepsi gave them too much.

There is also an advertisement. Pepsi plans to let Cao Jun, the king of mainland China, and Cheng Huilin, the queen of Xiangjiang, shoot an advertisement together, mainly for promotion in the Cantonese region.

I have to say that Pepsi's arrangement was completely beyond Cao Jun's expectations...

After finishing the day's shooting, Cao Jun also accepted an interview with reporters.

When asked by a reporter how he felt about becoming the first spokesperson for PepsiCo in mainland China, Cao Jun also said calmly: "I'm very happy. This shows that our mainland artists are beginning to rise and are beginning to be favored by brands."

"I hope that more mainland artists will join our Pepsi-Cola family in the future."

Reporter: "Hello, Cao Jun, are you looking forward to your first collaboration with Jay Chou?"

Cao Jun said: "Of course I'm looking forward to it. Jie Lun is an excellent musician. I like her music very much, especially his Chinese-style works. They are very impressive and are the pride of us Chinese people."

Reporter: "You and Kelly have worked together before. How is your relationship with her?"

Cao Jun thought for a while and replied with a smile: "Sister Kelly is my favorite singer. We are also very good friends in private. I hope that when we work together on advertising, we can create different sparks."
Chapter completed!