On December 24, the comedy movie "囧", produced by Cao Jun and directed by Xu Zheng, was officially released, setting a series of box office records for Chinese-language movies.

According to movie box office data, the film grossed 300 million on its first day, ranking first in Chinese film history and third in mainland film history, second only to "Fast and Furious 7" and "Avengers 2."

According to incomplete statistics, its midnight performance of 10 million also broke the previous record of 10.5 million for "Mission: Impossible: Rogue Nation". In addition, its first-day screening rate was as high as 28%, and it also broke the zero-point opening of 2D Chinese movies.

, the first-day schedule of Chinese-language movies, the first-day performance of 2D movies, the single-day box office of Chinese-language movies, and several other records.

As of 19:00 on December 25, the real-time box office has climbed to 700 million. According to the current trend, it is expected to exceed the box office performance of "Embarrassed in Thailand".

However, the ratings of "囧 in Hong Kong" directed by Xu Zheng on Time.com and Douban Movies are 2 and 4 respectively, while the previous film "囧囧之囧" directed by Cao Jun is rated 7 and 5 respectively, which is very high.

Obviously the reputation is not as good as its predecessor.

In addition, the advantage of this film is the brand or IP effect, because Xu Zheng and the "囧路 series" have a high level of recognition, and "囧囧囧" has been the box office record of Chinese movies for a long time.

holder, but this will also bring certain pressure to the sequel. After all, the audience will put forward more demands, unlike the amazing feeling brought by "Journey to Thailand" back then.

In the context of the continuous increase in the capacity of the film market in the past two years, "囧囧" may surpass "囧囧囧 -囧囧" in terms of numbers, but it will not reach the level of "囧囧囧 -囧囧" again.

Demonstrative significance and sensational level for the Chinese film market.

Because it is still in the early stages of filming and the fans are relatively active, the current reputation of "囧" will not have much impact. After all, the previous film is too well-known and the audience will be more curious.

Compared with the market conditions at the time of "Journey to Thailand" in 2012, the current movie market capacity is much larger, and the box office will exceed "Journey to Thailand: Lost in Thailand".

Moreover, the seemingly crazy box office performance of "囧 in Hong Kong" is actually due to many factors, including "the right time, the right location, and the right people".

First of all, "囧" has chosen a schedule that couldn't be better. At this time, Hollywood blockbusters such as "Mission: Impossible 5", "Minions" and "Pixel Wars" have been weak and declining, and the new wave of New Year's Day blockbusters have not yet

By the time it reaches the end, there is no competitor in the same class that can threaten it, and it has occupied the unique "timing time".

This time, Century Pictures, China Film Group and Maoyan Films, which are co-distributors, have jointly paved the way for "囧" to take off at the box office, achieving "harmony".

The marketing team led by director Xu Zheng not only played new tricks at the press conference of "囧 in Hong Kong", but also produced a variety of promotional materials and H5 mini-games for the film. These materials were posted on Weibo and WeChat

It has been widely disseminated on other social platforms.

As a joint publisher, Maoyan also provided big data support for the promotion of "囧", which also allowed the promotion team to be targeted and greatly improved the efficiency of promotion.

Back then, second-, third- and fourth-tier cities contributed most of the box office for "囧囧". This time, the creators of "囧Hong Kong" also chose many second- and third-tier cities such as Ningbo, Huizhou and Foshan as their promotional bases during the road show.

When it comes to city selection, Maoyan, as a jointly issued website, can also provide a lot of beneficial information.

Due to the right time, place and people, although the reputation of the movie "Embarrassed in Hong Kong" is not very good, the box office performance has been rising all the way. In less than a week, it took in 900 million box office.

January 1st, New Year’s Day.

Fortune Mansion.

Cao Jun made an appointment with Zeng Li to come to his new house and visit his collection of artworks.

In addition to Liu Qianqian and the daughter of the Han family, Cao Jun made an appointment with his girlfriend for the first time to visit his new house.

The main reason is that the art here is too expensive. Cao Jun himself has not appreciated it enough, and he is really not willing to let outsiders visit.

After Zeng Li came, he also developed a strong interest in the artworks of famous artists such as Qi Baishi and Van Gogh.

In fact, Zeng Li herself is a girl who is more artistic and Buddhist. Other celebrities like to open restaurants and engage in investments, but Zeng Li opened a teahouse, reading a book and a cup of tea every day, and living her own fairy-like leisurely life.

Life.

In her daily life, she has both music, chess, calligraphy and painting, as well as quiet time. Compared with other classmates, she may be just an unknown actress, but she still takes her time and enjoys the current life and the years.

gift

Therefore, Zeng Li's outstanding temperament is inseparable from the influence of these arts.

Seeing that Zeng Li liked the calligraphy and paintings here so much, Cao Jun asked with great interest: "Mei Li, do you like these paintings?"

Zeng Li smiled and nodded: "I like it."

Without waiting for Cao Jun to answer, Zeng Li asked again: "Are these all genuine?"

Cao Jun smiled and replied: "Of course, do you think I can collect fakes?"

Zeng Li denied with a smile: "That's not what I meant. I just find it incredible. I feel that these works of art can only be seen in museums."

Cao Jun said disapprovingly: "What's so incredible? If you have money, can't you just buy it?"

"By the way, Sister Li, since you like these works of art, you can move here to live in the future and we can collect them together."

Zeng Li really wanted to live with Cao Jun, but she had lived in Ziyu Villa for more than ten years, and her relationship was already very deep. She had called it home long ago, and there were also every bits and pieces of her and Cao Jun's life there.

As for collecting, Zeng Li knew very well that he did not have such strength, because any painting here might cost tens or even hundreds of millions.

Thinking of this, Zeng Li smiled and declined: "No, I still prefer Ziyu Villa and don't want to move."

Cao Jun didn't force it, but sighed helplessly: "Okay, then we won't move. If you want to live here, you can come over at any time."

As they talked like this, Cao Jun and Zeng Li hugged each other.

Although Cao Jun and Zeng have been separated less and less in recent years, they still regard each other as the true love in their hearts and the closest relatives to each other.

Therefore, even if Cao Jun and Zeng Li were not married, they still understood each other's intentions. It was enough to just know certain things in their hearts. There was no need to say too much.

When Zeng Li lived to this age, it can be said that he had no regrets at all. The only regret was that he could not give birth to a child for his hometown Cao.

But even so, Cao Jun's attitude towards Zeng Li was always so gentle and affectionate, and it did not change because of anyone.

Because of Cao Jun's company and care, Zeng Li also looked away and no longer forced himself on these things.

However, although Zeng Li is getting older, she still looks like a mature woman in her early thirties. It has not changed much, and she has even become more feminine.

Looking at Zeng Li, who was as beautiful as a flower in front of him, Cao Jun held Zeng Li's jade hand and admired affectionately: "Mei Li, you will always be the most beautiful in my heart!"

Zeng Li chuckled and said, "Are you confessing or singing? Why does it feel so much like the lyrics?"

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