It is worth mentioning that the Taiwan Provincial Golden Melody Award is the largest and most influential music award in the Chinese music scene.

It has been held since 1990, and each award ceremony will be held approximately 5 or 6 months ago each year.

Basically, every singer nominated for the Taiwan Provincial Golden Melody Award will go to participate, because many singers believe that the Taiwan Provincial Golden Melody Award is the most authoritative award in the Chinese music scene.

Even Jacky Cheung, who is known as the "God of Songs" and has no time to participate in the Spring Festival Gala, will take time to attend the Taiwan Provincial Golden Melody Awards ceremony when he learns that he won the Golden Melody Awards Awards.

This time, Cao Jun was nominated for the Golden Melody Awards for Best Video Cases, Best Mandarin Singing Newcomer Awards, and Best Mandarin Pop Music Singing Album Awards for 3 awards.

Under normal circumstances, singers in the Chinese music industry generally choose to attend after receiving three nominations for the Golden Melody Awards.

However, Cao Jun always felt that he had a low chance of winning the award, so he probably would have been with him when he went there. It didn't matter if the round trip cost or something, mainly because he didn't want to make it difficult to get a prize.

Song Ke didn't force him, but said to him: "Okay, since you don't want to participate, then the company will send a representative here."

Cao Jun asked: "Don't you have to be so troublesome, right? I don't know if I can win the prize."

Song Ke replied: "It's not trouble. Someone in the company just wants to travel to Taiwan Province. Let's try his luck by the way to see if he can get a prize for you."

Cao Jun nodded: "That's great. If you don't get the award, you're just traveling, it's not a loss."

May 25, evening.

Deng Xiaojian, who was far away in the capital, called and asked: "Xiao Cao, have you considered the endorsement of Hong Xingerke? Should I answer?"

It is worth mentioning that in the past six months, there are not 100 brands that have been advertised by Cao Jun, and there are 50 more brands.

There are brands of all sizes, but Cao Jun has always been very cautious and has not taken endorsements to make money. So far, Cao Jun has not even signed a single endorsement.

Hong Xingerke is one of the brands that has given olive branches. Cao Jun has a very good impression of the brand Hong Xingerke.

Because in his previous life, Cao Jun and netizens witnessed the patriotic performance of the domestic brand Hong Xingerke.

Therefore, Cao Jun did not choose to refuse the brand of Hongxingerke, and asked Deng Xiaojian to send someone to Hongxingerke headquarters for inspection.

"Xiao Cao, I have also sent someone to their headquarters for inspection during this period, and the quality is definitely fine."

Even Cao Jun himself wore the clothes and shoes recently, all of them were Hong Xingerke, and his socks and underwear were Hong Xingerke. He felt that it was OK, much better than he thought.

The key is that in Cao Jun's memory, Hong Xingerke is a patriotic enterprise, not the kind of enterprise that only knows how to make money and cut leeks. This is something Cao Jun admires more.

In fact, Naike and Adidas had also looked for Cao Jun before, wanting Cao Jun to be their Chinese spokesperson, but Cao Jun especially disliked these two foreign companies because of the issue of Xingjiang cotton.

Before seeing this world, Cao Jun always believed that science has no borders, scientists have borders, art has no borders, and artists have borders.

But in fact, Cao's army gradually began to discover that not only scientists but artists have national boundaries, but science and art also have national boundaries.

As a patriotic artist, Cao Jun is still very principled when it comes to major issues. He will not cooperate with such two-faced companies when it comes to matters of right and wrong.

After some careful consideration, Cao Jun said solemnly: "Brother Jian, I decided to cooperate with Hong Xingerke."

Deng Xiaojian nodded comfortingly: "Okay, I'll wait for your words."

Immediately afterwards, Cao Jun and Ning Hao took a two-week vacation and set off for the Shanghai Stock Exchange.

June 2, evening.

Cao Jun came to the Shanghai Stock Exchange and was warmly received by Hong Xingerke President Wu Rongzhao.

Wu Rongzhao took the initiative to extend his hand and greet Cao Jun: "Mr. Cao, I'm very happy to know you."

Cao Jun also smiled and shook hands with Wu Rongzhao: "Hello, Mr. Wu!"

During the meal and communication with Wu Rongzhao, the Wu Rongzhao in Cao Jun's impression was a very elegant entrepreneur and a Confucian businessman.

In Cao Jun's opinion, Wu Rongzhao was not only young and promising, but also had a very good temperament.

It is worth mentioning that as early as 2001, Hongxing Erke found his first spokesperson. At that time, Jordan Chan, who attracted a large number of fans with the "Young and Dangerous" series.

Jordan Chan helped Red Star Erke to a certain extent to open up the young people's market, and the brand also labeled the trend.

From 2002 to 2004, Red Stark's turnover increased from RMB 188 million to RMB 430 million.

Although the turnover has increased, compared with other brands, Hongxinger's turnover has increased slightly slower.

Hong Xingerke's first spokesperson, Jordan Chan, has been in a downturn in the past two years, far less popular than in the 1990s.

So, seeing that Jordan Chan was getting worse every year, Wu Rongzhao, the president of Red Star Erke, quickly contacted Deng Xiaojian and wanted to discuss cooperation with Cao Jun.

The reason why Wu Rongzhao invited Cao Jun as the spokesperson of Hong Xingerke was mainly to build momentum for Hong Xingerke to go public in Singapore, hoping to become the first clothing brand in the industry to be listed overseas.

June 3, afternoon.

Cao Jun reached a cooperation agreement with Hong Xingerke in the Shanghai Stock Exchange for a three-year endorsement fee of 25 million yuan and an average annual endorsement fee of 8 million yuan.

At the signing press conference, Cao Jun also accepted interviews from many media reporters.

Phoenix.com reporter: "Hello Cao Jun, I am Xiao Ding, a Phoenix.com reporter, we want to know why you chose to cooperate with Hong Xingerke among so many brands?"

Cao Jun thought for a while and said, "I have considered it through many aspects when choosing to cooperate with Hong Xingerke. First of all, Hong Xingerke's products have very good quality and fair prices. There is not much brand premium, which is suitable for most of our consumers."

NetEase Entertainment reporter: "Hello Cao Jun, I am Miao Ting, a reporter from Sina Entertainment. Many of your fans leave messages. I want us to ask you to ask you about the situation of the new album. Do you have any plans to release a new album this year?"

Cao Jun replied with a smile: "I plan to have it, mainly because I have been filming recently. I don't have much time. Let me strive for it and try to release a new album this year."

Sohu Entertainment reporter: "Hello Cao Jun, many fans left messages, want to ask if you have any ideas for holding a concert?"

Cao Jun said frankly: "The concert has not been considered for the time being. This needs to be arranged by the company and sponsors. My own idea is to hold a solo concert in the past two years."

ps.Thank you for the fallen leaves and the sailing set sail 888. Xiaobai’s three book friends for their rewards and support. Thank you for every friend who voted and left a message. Thank you everyone.
Chapter completed!