Chapter 339 Hummer EV Preliminary Pricing(1/2)
It was very quiet in the morning.
Occasionally, I heard the faint sound of roosters crowing, which crowed here and there, as if they were rhythmic.
I also heard the motorcycle started next door, and the sound of "puff puff puff" gradually faded from near to far. I didn't have to look at it. It was also possible to tell from the sound that the motorcycle was a bit old.
"Wife, what time is it?"
Mu Yang shouted habitually in a daze, put air in his right hand, and his mind became clearer, and then he realized that Song Xuelu was sleeping at home.
Turning over, facing the sky, spreading your hands, lying flat like a word "wood", lifting the quilt covering your head a little, feeling a little chill on your face, as if the wind was blowing in from outside the window.
The early morning of Greentown in winter is still relatively cold, and Muyang did not close the window last night.
The home is equipped with a variable frequency air conditioner, which can turn on the heating, but Muyang doesn't like turning on the air conditioner to sleep.
I touched the side and found my phone. I found it was only 5:30 in the morning and it was still dark outside.
Maybe it was because Mu Yang missed his wife at the side.
I didn't stay by my pillow for three nights, and I felt that something was missing.
At this time, she is still sleeping.
Mu Yang picked up his cell phone and hesitated whether to flirt with her. Finally, he dialed it. A few "beep" sounded, and a light and confused sound came from the other end of the phone: "Yangyang, what are you doing?"
"Hehe, wife, you're sleeping in the wrong position."
"You really hate it. I'm going to continue to sleep early in the morning. I'm so sleepy."
"Yeah, I miss you, my wife."
"Oh, I miss you too."
Mu Yang hung up the phone and continued to fall asleep.
I don’t know how long it took, but Mu Yang habitually took a look and vaguely felt his familiar body.
Alas, Mu Yang felt that he had an illusion and his wife was not around.
Hey, this feels wrong, it has body temperature!
Feeling the familiar body, Mu Yang suddenly opened his eyes.
It turned out that there was one more person in the bed.
"Wife, why are you here?"
"Stop quarrel, I'm so sleepy when I drive over early in the morning." After saying that, Song Xuelu curled up into Mu Yang's arms like a little cat.
Muyang's house is only a few minutes' drive from Song Xuelu's house. After checking the time, it was only half an hour passed. This little girl must have just arrived.
"Um."
There was a familiar feeling and a familiar smell around me, and Mu Yang hugged his warm body and fell asleep.
It was almost 7:30 in the morning, when Mu Yang woke up and suddenly became interested.
Half an hour later, Song Xuelu was sweating profusely, and Mu Yang felt a lot of sweat from his waist and back. This time, he was lying on the bed like a "Tai".
After a while of rest, I couldn't sleep anymore. My wife next to me breathed smoothly and slept soundly.
Muyang put on his clothes and stood outside the balcony to enjoy the scenery of his hometown.
Standing at the highest point of the whole village, the whole village has a clear view of its appearance.
The soft warm sun rose from the east and the fog gradually disappeared.
The countryside is not as noisy as the city. As the Chinese New Year approaches, I see villagers riding electric bikes or driving their newly bought cars out to the market.
After watching for about twenty minutes, I went back to the house and saw that my wife had woken up and sat in front of the dressing table to get her hairstyle.
Mu Yang had nothing to do today, but he was used to finding things to do.
Last night, Mu Yang talked about the Guizhou Spring Festival Gala with his family. He didn't want to go, but his family wanted to go to the scene to experience the atmosphere.
In desperation, Mu Yang decided to watch with Song Xuelu's family.
After having breakfast with Song Xuelu, Mu Yang sat at the computer desk in the bedroom, turned on his laptop, sorted out the Siba Plan, and handled Hummer Company's business.
Recently, he has not received any achievements from the reading system, which makes him a little nervous, but Mu Yang believes that what should come will come and will not be missing.
The progress of the reading system to upgrade to level 7 has reached 34.3%, and Hummer President John reported to him about the recent progress in car manufacturing.
The prototype car did not go very smoothly, mainly because of the lack of parts.
Some automotive engineers are skeptical about the parameters of the battery pack and motor, and do not believe that Xinghai Group headquarters can develop such advanced things.
John suppressed the doubts and said that it would be implemented according to the plan. If the headquarters cannot produce anything, it would be the headquarters' problem, but if their R&D progress was slow, it would be their problem.
The battery pack and motor are shipped directly to the Port of Los Angeles on the west coast of the beautiful country. The sea navigation time takes about 13 to 16 days for a fast boat or a slow boat or a east coastline. The time will be longer, and the sea navigation time will take about 30 days.
The battery pack is a dangerous item and is very heavy, so it is impossible to go through aviation logistics. The UPS6 fire in 2010 was caused by the lithium battery fire.
Hummer is located in Detroit, Michigan, east of the beautiful country.
After the items arrive on the shore, they are transported by road, which is much faster than shipping by sea.
Last night, Mu Yang received an email message from Yang Zifei, vice president of China Beautiful China, saying that the battery pack and motor had been shipped to the company in the afternoon, and the engineers began to test the data separately.
Yang Zifei is a returnee doctoral student at MIT. After working at the headquarters base for a while, Mu Yang appointed him as vice president of overseas Hummers.
This morning, Yang Zifei reported feedback on information that there was no problem with the parameters of the battery pack and the motor, and had conquered the engineers who had previously questioned them.
When Mu Yang saw the two people's report, he sent a message to John: "If it is so difficult to build a prototype car, it is even more impossible to produce a mass-produced car;
It doesn’t matter if you question it, but if there are people who don’t cooperate with the work and work passively, you will be warned once and get out of here again!
You must unite, not only unite the beautiful national personnel, but also unite the Chinese personnel. Whoever splits will get out!
The batch car is progressing smoothly, and everyone has paid half a year's salary at the end of the year; it is successfully listed and the year-end dividend will be paid as promised.
You can improve the relationship between team members through weekly team building.”
When John saw Mu Yang's message, he knew that the boss was angry and conveyed his opinions to all employees and started team building first at night.
Mu Yang first beat him and then gave him a candy, but no one dared to object.
After Mu Yang worked for a while, Song Xuelu went upstairs to get a small plate of fruit, and saw him enter a state of imagination, and took a look at the pictures and parameter configuration diagrams on the computer.
When she saw it, she was fascinated by the car's special effects. She leaned her chin against Mu Yang's shoulder and asked gently:
"Yangyang, is this Hummer EV? This car looks big, wow, 5.5 meters, so long! It's still 2.2 meters wide!"
Song Xuelu has studied mechanical design. She rarely sees Muyang's office work. She has something to do. Now she has nothing to do at home, so she is also paying attention to Muyang's car manufacturing career.
Mu Yang laughed: "Yes, this guy is longer and wider than a full-size SUV. It is a platform for a small pickup truck, but it is made into an off-road vehicle, with a seven-seater. All SUVs are little brothers in front of it, Buddha blocking and killing Buddha, and god blocking and killing gods."
"Look at what you're blowing, you're killing the gods. The gods will snap when they pinch them. However, it's not convenient to park such a big car."
"If it is a car that is usually such a long one, it is indeed the case in China, but people who can afford this car will definitely have parking spaces or small villas.
With this in mind, it is equipped with a four-wheel steering system, which means that four tires can walk obliquely at the same time, like a small crab, but it can only be used when parking, which is more convenient than an SUV parking.
In fact, the sales targets of this car are actually overseas customers. They prefer big guys, especially not burning oil." Mu Yang smiled. In the future, he planned to come up with a small Hummer EV, a full-size SUV with a length of 5.2 meters and a width of 2 meters, and a price slightly lower.
Let’s first release the big guys, empty the wallets of potential consumers, and then release a smaller one in two years.
No matter how small it is, it won't be enough, it will affect the reputation of Hummer EV.
“How is this car priced?”
"It has not been decided yet, but the lower version of the car will not be less than 850,000 yuan. It will be sold to Hummer Company. At the price of 15,000 per kilowatt-hour, the battery of 160 kWh is 240,000 yuan. Our cost is very low, about 64,000 yuan; the motor cost is about 20,000 yuan, and the price for Hummer Company is 60,000 to 70,000 yuan, and the body cost is between 320,000 and 350,000 yuan. The production cost of Hummer Company is about 630,000 yuan, and we must ensure a gross profit margin of more than 30%. Mu Yang explained.
Generally speaking, the cost sharing of electric vehicles is 30%-45%, which is the largest cost.
The battery capacity cost of a battery pack of one kilowatt-hours-old battery pack is about 3,500 yuan to 5,000 yuan, and it is about 7,000 yuan to sell it to a car manufacturer. The battery pack of a kilowatt-hours-old battery pack is also about 7,000 yuan.
Therefore, if a car with the same configuration runs less than 20,000 kilometers a year, it is really not cost-effective to buy an electric car.
The gross profit margin of cars will not be very high. According to Tesla, the average gross profit margin of all models reaches about 30%, which is very high, even higher than that of Porsche.
The domestic Great Wall is about 18%, which is also very good.
Hummer EV is equipped with many advanced elements, and Muyang will definitely make more money.
However, his Hummer EV is not a necessity, and he sells it expensively, so customers would rather buy other brands of cars. Moreover, even if the car is sold for a few years, the price is very stable and the fluctuations are not large, and the prices of many parts are transparent.
Muyang's comprehensive gross profit margin of Hummer EV is between 30% and 35%. In fact, if the part of the money earned by Xinghai Group's headquarters, namely the autonomous driving system, battery pack and motor, makes some money first, the gross profit margin will definitely be more than 40%.
"Then this car is so tall, not affordable to ordinary people." Song Xuelu said in surprise.
"Yes, I mainly plan to buy customers of Mercedes-Benz G, Wrangler, and Land Rover Road Cross. In fact, there are no competitors in this size of off-road vehicles, and the market is completely blank." Mu Yang smiled confidently.
In 2022, the price of the top-end Hummer EV in the previous life is about US$110,000, and the lowest-end starts at US$80,000, but the battery capacity is a little different from the current Xinghai Hummer, the motor is much worse, and it is one ton of heavy, and the two are incomparable.
Of course, electronic components such as screens are indeed much worse than those in 2022.
The Xinghai Hummer EV, Muyang believes that the speed of 0-100 kilometers per hour will be faster, and ordinary sports cars cannot compare to it.
"It feels that the appearance is good and domineering, but the size is much larger, the interior is not much different, and it is electric, with a fast and quiet start. It seems that your bet with the foreigner Nathan is very sure." Song Xuelu praised.
"There are still many problems to be solved. It is planned to mass production this year, and I think it is a bit difficult." Mu Yang sighed. The difficulty in building a car lies in mass production.
He has made plans for more than a year and has already made a quick request.
To be continued...