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Chapter 406: Not talking is the best PR(2/2)

This is not the most important thing. Being cracked by competitors at once also shows that their company's technical level is not as good as that of Xinghai Group, which is more harmful to a company.

After scolding Mu Yang, Oriel Dassault scolded his company's technical staff for not doing a good job in anti-cracking technology.

Now, this matter requires public relations.

He was not good at public relations, but he had experience in handling this kind of thing. He quickly calmed down, then called his secretary and asked her to notify the senior management and people in the public relations department to discuss how to deal with this crisis.

He works in a high-profile manner, but when dealing with some key matters, he is sometimes very calm and knows his own problems. Otherwise, Dassault would not have developed to the scale it is today.

Ten minutes later, there were more than a dozen people sitting in the conference room. Oriel Dassault's anger had disappeared and he said seriously: "Everyone, I made a mistake. I think everyone knows it. Now, I have called everyone here just to listen.

Let’s listen to everyone’s opinions and see how to handle it better.”

No one expected that the chairman would take the initiative to admit his mistake, but he did lose the bet.

"Chairman, I don't blame you for this. We didn't expect Xinghai Group to be able to crack our software."

"Yes, I even suspect that the other party has stolen our source code. Otherwise, how could it be cracked so quickly."

Oriel Dassault knocked on the table and smiled: "What we are discussing now is not this issue, which is meaningless, but how to do public relations. The loss of 13 million euros is not the key, but if we really admit defeat,

It is equivalent to admitting that our software is not as good as Xinghai Group’s AD software (this chapter is not finished yet, click on the next page to continue)

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This is a disaster for us." The public relations manager said: "Chairman, I suggest that we put this matter aside for the time being. If we don't respond, we don't respond to the media, and we don't respond to this bounty, we treat it as if we don't know anything about it.

The public opinion in the media is still fermenting. It is useless to explain anything. If the explanation is not good, it will add fuel to the fire, which is very detrimental to us. If the explanation is good, it is better than being left alone like now.

.”…

The old Olière Dassault.

Indeed, no matter how you respond, you are prone to making mistakes.

Then he might as well avoid it for a while, wait until the limelight has passed and everyone will stop talking about it, and then make a public relations explanation. By then, the outside world will no longer take the explanation seriously.

If he now says that he lost, he is willing to pay 13 million euros in compensation. This is the most LO solution.

It's not okay to refuse to admit defeat. An international company attaches great importance to integrity.

Therefore, not doing public relations for the time being is the best public relations.

"I also agree with the cold treatment method. Anyway, it's just delaying it until it's out of the limelight."

After discussing for a while, everyone came to a common idea, that is, not to take the lead for the time being, not only the chairman Olier Dassault, but other senior executives as well, and first let's see how the external trends develop.

After the meeting, Oriel Dassault really shrank and refused to accept interviews with the media, pretending that the incident never happened.

I have to say, their cold storage method is really effective.

The outside world thinks that Dassault did not see the news and that Oriel Dassault was too busy or sick to know about it.

Half a world away in H City, after Mu Yang cracked the software, he had already transferred his energy to other jobs and his wife, who was eight months pregnant.

Two or three days later, he still received no reply from Dassault, as if the incident had never happened.

In fact, Mu Yang did not expect Dassault to really reward him with 13 million euros. As long as the other party admits defeat, it will be the greatest success.

In the past few days, many netizens have hailed Xinghai Group as a national enterprise and the light of the nation, believing that Xinghai Group has defeated international industrial software giants and won glory for the country.

However, Mu Yang was not happy.

He believes that being praised by netizens is not a good thing.

If Xinghai Group is a small company, it is certainly a good thing to be praised by netizens, which will be of great benefit to the company's promotion.

But today's Xinghai Group is already a behemoth. It doesn't need any more praise, it's enough. What it needs is a low profile.

When Mu Yang was patrolling the company, he heard many employees discussing the matter of national enterprises, and his face became more worried.

Especially when marketing in Guohua, we must pay special attention to marketing that takes advantage of the national pride of the people, but must accept a higher national moral judgement.

However, who can guarantee that he will not do anything wrong?

Xinghai Group does not take advantage of the patriotism of the people for marketing, but the people call Xinghai Group a national enterprise and the light of the nation. Sometimes, this is not a good thing.

In response to this matter, he called in the public relations department, all the senior executives in the company, and three secretaries.

These people thought that the chairman was going to have a meeting, but Mu Yang asked everyone to sit around the sofa in his office. He didn't say it was a meeting, but just treated it as a heart-to-heart talk to talk about his ideas.

"In the past few days, I have thought about it and I have some gains that I need to share with you.

It may be a good thing for other companies, and of course it is also a good thing for us, but sometimes it is not a good thing."

Mu Yang chatted casually and saw that everyone was confused. He explained, "When everyone heard that the outside world commented that our Xinghai Group is a national enterprise, everyone's face showed joy. This is not wrong, and I am not wrong either.

Let everyone block comments and be praised by others. This is something we should be proud of.…

However, as management, do you know that the larger our Xinghai Group is, the greater the crisis will be. Maybe one day we do something wrong and it will anger the people.

Moreover, it is very easy for our competitors to take advantage of it, take it out of context, use it as an excuse, fabricate it out of thin air, and make false assumptions. As long as we do one thing wrong, our competitors will amplify it and slander us."

The larger the Xinghai Group becomes, Mu (This chapter is not finished yet, click on the next page to continue)

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Yang will be more worried. This feeling of standing on the wind is very dangerous.

Therefore, he hopes that people will downplay the label of Xinghai Group as a "national enterprise".

Mu Yang went on to say, "National enterprises are a double-edged sword. If you don't use it well, you will hurt yourself.

I hope that as management, especially the top management, you must reflect and pay attention to your words and deeds. To be honest, sometimes I don’t want Xinghai Group to be covered with the halo of a national enterprise and let consumers think that we are consuming patriotic sentiments.

very bad."

Everyone did not expect that the chairman was talking about this. If you take a closer look, you will find that this is really the truth.

The heart-to-heart meeting lasted for half an hour. After it ended, Mu Yang posted an announcement on his Weibo.

"I regret to tell you that Xinghai Group cannot be said to be a national enterprise, nor can it bear the glory of the nation. We just did what we should do.

One day in the future, we will also make mistakes. I don’t want everyone to place too many expectations on us. We cannot bear this heavy responsibility.

We also ask the public to treat Xinghai Group less and treat it rationally. It is just an ordinary enterprise in China."

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