"What Jimmy said is true, there is something even crazier."

On the third day after "The Second World" was released in China, Fu Jing held up a newspaper that night and marveled at it.

An accident was reported in the news. The railing outside the ticket gate of the Heping Cinema in Chengdu was broken due to too many people, causing three people to be injured. The news did not detail the extent of the injuries, but judging from the situation, they should not be serious.

In addition to the accident in Chengdu, the news also mentioned the grand scene of movie theaters in other cities in the past two days. At the same time, it analyzed the impact that commercial blockbusters will have on the domestic film industry.

"Film industry technology, a term that was rarely mentioned in China before, has now entered the public's field of vision in a very powerful manner..."

Fu Jing pointed to the article on the news and said to her husband with a smile: "This movie has indeed become a household name now. When my mother called me in the morning, she asked me if I had gone to see the movie and how the movie was. This time it is open

There are still fewer cities, only more than 20."

"I can't help it, because it's a trial run. It would be good if it can open more than 20 cities. I heard that it was originally planned to open only six cities, and our Jinling was not among them." Bi Feiyu said with a smile.

"Since we are introducing "The Second World", it doesn't matter if it doesn't open in other places. Jinling must have it. But I believe that other cities will open it to the theater soon. After all, the market is so good."

Bi Feiyu shook his head, "There should be some, but not many, and the market won't last long."

"Why?" Fu Jing asked doubtfully.

…

"Because pirated CDs will be released soon, and then there will be no need for people to squeeze their heads into the cinema."

In Deep Space Company, Yuliang asked the same question. Jimmy looked at the information in his hand, explained to Yulian, and then said, "You have to pick up the film and television industry as soon as possible. This will be

Our main battlefield in the future."

Yuliang nodded, "I'm trying my best to study, and I've also been watching some foreign film and television operating models recently."

"Just look at foreign models. China has Chinese characteristics. You have to understand these characteristics thoroughly." Jimmy smiled and asked, "Is "The King of Science Fiction" published in its third issue? How is the response?

?”

Yiliang took out another piece of information and handed it to Jimmy, "We are continuing to make progress. According to market research, the first issue has a print run of 5,000 copies and a distribution city of 30. The final sales volume is about 3,500 copies."

The second issue had a print run of 6,000 and was distributed in 30 cities. The final sales volume was about 4,700 copies. By the third issue, 8,000 copies were printed and distributed in 35 cities. The sales volume has not yet been calculated.

"

"Have you done any surveys?" Jimmy asked.

"Yes." Yiliang nodded, "The summary report of the questionnaire survey is on the last page. Our people collected a total of 1,200 questionnaires in five cities, of which..."

Jimmy is very satisfied with the remaining work, "Well done, keep up the good work. The questionnaire survey cannot stop, but it cannot continue to consume so much manpower and material resources. Let the magazine attach a survey report at the back of the magazine and invite readers to fill it out."

Post it. Although the survey results will be greatly biased, it still has reference significance."

"I know, I'll contact the magazine right now."

…

In the high-level meeting within the Premier League, everyone is also studying a piece of information.

This information was only released in the past few days, about the actual effects of the advertising invested in "Second World".

At the beginning, there were different voices within the alliance regarding placing advertisements in an American film.

Not long after the Premier League was established, it really needed to expand. The strategy they formulated was to firmly grasp the television broadcast aspect, starting with their own country, and then starting in Asia, where football is underdeveloped. After the development of the Asian region, they would then start to expand.

To the North American region known as the "football desert".

In the original plan, the Premier League planned to arrange for teams such as Manchester United and Chelsea to conduct preseason games and training matches in these areas to attract attention.

Therefore, no matter from the perspective of sequence or pioneering method, placing advertisements in an American movie is not an option.

However, in the end, an internal consensus was reached and the decision was made to place advertisements.

And now, it's time to harvest.

The report they have in hand details the flow data on the Premier League in each region since the release of "The Second World".

The effect has exceeded their expectations.

"Don't worry, "The Second World" has just been released in the United States and China, and we can get very little data. In two months, after it is released in other places, there will be more detailed information.

Data." General Manager Ornstein leaned back in his chair comfortably and said with a smile, "However, judging from the current situation, this advertising campaign has been successful. Our investment has produced at least ten times the effect. Even

I have received several letters of intent to acquire clubs, one of which is from the United States."

Other senior executives are also in a good mood. The year before last, Sky TV spent 200 million pounds to buy the five-year broadcast rights of the Premier League. This money greatly eased their pressure and allowed each club to develop well.

Now, because of the movie "The Second World", their league has received very good publicity in places where football is underdeveloped.

In general, although it was established not long ago, the development of the Premier League has indeed been getting better and better in the past two years.

…

Similar to the Premier League, other companies that invested in advertising have received returns beyond expectations, with Motorola, the main financier, receiving the most returns.

During the period after the movie was released, the threshold of their stores was breached.

Some people even said right away, "I want a mobile phone without buttons."

Of course there is no such phone, but as long as the customers come in, the shopping guide always has a way to ask them to buy something back, such as the Motorola 8900, their upcoming new product, which they are currently promoting.

This chapter is not over yet, please click on the next page to continue reading! What, you said that Motorola 8900 has not been released yet and will have to wait until next year?

It doesn’t matter, it’s not on sale yet. You can pay some money to reserve one first, and then just come and pick it up when the new phone is released next year.

What, you haven't heard of the Motorola 8900? Haven't you seen "The Second World"? That cool flip phone shown in it is it.

The production volume of such a good mobile phone cannot be too high. In the early stage, our company is only planning to sell 50,000 units. That is 50,000 units worldwide, not 50,000 units in the United States.

So if you don’t book now, you won’t be able to buy it then.

How much is the deposit?

It’s not much. If you book now, you only need to pay two hundred US dollars. The money will be added to the total price when you pick up the phone later.

It is said that in just one month, Motorola pre-sold 60,000 Motorola 8900 units.

The deposit for each mobile phone is US$200, and 60,000 units is US$12 million.

At that time, their advertising fee for "Second World" was 22 million US dollars, and now they have recovered half of it.

And it's still early, Motorola can get new orders every day, and its cash flow is also growing.

As the sales of the products involved in "The Second World" gradually became popular, many film critics discovered a problem, that is, they had analyzed and analyzed during this period, but in the end they ignored the advertising aspect.

Looking back now, I realize that this movie is filled with a lot of advertisements.

Because there is no evidence, film critics simply count all the brands appearing in the movie as advertisements.

In fact, this is not an injustice to Universal Pictures, because in fact, all the brands appearing in the movie are really advertisements, and the brands that did not advertise were not included in the movie.

Except for the brands advertised in the movie, all the other brands that appear in the movie were invented by Spielberg himself.

It is not a new thing for brands to place advertisements in movies, and Spielberg also has a "criminal record". Previously, "E.T" accepted a US$1 million sponsorship from Mars.

But this is the first time for a movie like "Second World" that you can find a product placement every few minutes throughout the movie.

However, due to the characteristics of "Second World", although there are many advertisements, no one feels that they are obtrusive, because these placements are very reasonable, and they are not advertisements for the sake of advertisements. Each advertisement appears where it should appear.

Take Motorola's advertisements as an example. In the movie "Second World", mobile phones are originally an important element of the film. It doesn't matter if they add some advertisements.

The success of the product placement in "The Second World" has opened up ideas for Hollywood practitioners and brands in urgent need of marketing. More and more companies are turning their attention to film advertising, and more and more film and television companies are turning their attention to film advertising.

The company is thinking of finding brands to help them share the cost of the film.

As to whether this is a good thing or a bad thing, time will tell.

…

More than a week after "The Second World" was released in China, the box office results were also released.

In just one week, the box office of "The Second World" reached more than 60 million, dominating the annual box office rankings... Of course, there are actually only two movies on the annual box office rankings.

In second place is "The Butterfly Effect" with more than 29 million.

Further down, there are a few movies, but they are not box office, but copy revenue, such as "The Negotiation" which cost more than 7 million. Because it is not divided, the box office cannot be accurately calculated, and the copy revenue can only be counted.

.

However, after the first week, the momentum of "Second World" also dropped. Although in addition to the two dozen cities at the beginning, other places gradually opened its screenings, but the number of people going to movie theaters to watch the movie suddenly dropped a lot.

This is because after a week of preparation, domestic pirated CDs have begun to enter the market in large numbers.

Affected by pirated CDs, box office revenue naturally dropped sharply.

On the other hand, in North America, although it has been released for more than a month, the momentum is still strong, and "The Second World" has been the box office champion for five weeks.

When the fifth box office champion report came out, Jimmy was still in China.

Wu Mengcheng from China Film Company obtained Jimmy's contact information through Universal, and then asked him to meet in Yanjing. This time Jimmy came over, and meeting Wu Mengcheng was also on his itinerary.

When Wu Mengcheng talked to Jimmy on the phone before, just like other Chinese people who met Jimmy for the first time, he felt very surprised. He only heard that Jimmy could speak Chinese, but he did not expect that he could speak Chinese to this extent.

Now that I see him in person, this feeling is even stronger. After all, only hearing the sound on the phone can weaken the impact, but when chatting face to face, watching Jimmy, a foreigner with yellow hair and white skin, speak an authentic Yanjing dialect, Wu Mengcheng

The feeling is very shocking.

"It's true that being famous is worse than seeing him. Mr. James speaks Chinese very well."
To be continued...