The domestic promotion of "Avengers" is basically based on Reuters and interviews.

However, I still appeared on two talk shows, one of which was "A Date with Lu Yu".

Marvel's publicity work is mainly done by Marvel itself and some partners. Fanxing is one of them, but it is mainly responsible for Cao Xuan's personal part and the theater aspect.

No matter what, "A Date with Lu Yu" is indeed the most popular talk show in China. Lu Yu herself also has strong English communication skills and experience, so it is normal for Marvel China's promoters to choose her.

Cao Xuan didn't say anything, it was just a talk show, so he just cooperated and participated.

The recording locations for "A Date with Lu Yu" were mainly in Beijing, and sometimes in Xiangjiang. However, because of the tight schedule of "Avengers", in order to get the right to interview this time, they temporarily built a studio in Shanghai. .

Backstage at the show, Cao Xuan saw the famous Chen Luyu.

In fact, Cao Xuan participated in "A Date with Lu Yu" in his early years and was interviewed by her. Judging from his experience, his impression was either good or bad.

However, nowadays, Cao Xuan's interviews are becoming less and less, and they are usually mainly for various star-studded programs and media, so he basically does not accept external interviews, which led to Lu Yu's many invitations, but they were all declined.

Now that I see Cao Xuan, I actually feel a little resentful: "It's really not easy to interview Mr. Cao, but this time I finally got what I wanted."

"Your hosting style is too sharp. I am shy and afraid of being questioned by you."

Cao Xuan made a haha ​​and introduced both parties. Apart from other things, Lu Yu's fluent English was indeed rare, at least much better than Liu Yan's last time.

I reviewed the script process and officially started recording.

There are two sofas in the studio. Lu Yu sits on a single sofa, and there is an arc-shaped couch where six of the main creators of "Avengers" sit. There are dozens of audience members in the audience.

"Recently a Hollywood movie was released and it grossed more than 900 million at the box office in a short period of time. Today we are fortunate to have the main creator of the film. Let us welcome Cao Xuan\Robert Downey Jr. with applause..."

As mentioned in the opening remarks, the interview officially started. Lu Yu's style was not particularly serious. In fact, it was a bit of a chat, asking whatever came to mind.

This style has advantages and disadvantages. The advantage is that you can ask some questions from the audience's perspective, and the program will be more effective. The disadvantage is that if the questions are not clearly prepared or the questions are not thought through, it will easily make the guests dissatisfied and cause embarrassment.

This is also the reason why "A Date with Lu Yu" has countless famous scenes, but there are always many viewers willing to watch it.

Because many of the questions are really what the audience wants to know, it is different from a serious interview and the atmosphere is more relaxed.

Lu Yu was familiar with the situation. He answered a few simple questions first to let everyone relax, and then pointed the finger at Cao Xuan.

"Many people outside are curious as to why Marvel hired you to play the role. Is it because you have shares in Marvel? I read foreign reports and they all said that you are a shareholder of Marvel."

As soon as these words came out, several other creators couldn't help but look at Cao Xuan. The host's words seemed to imply that Cao Xuan was using the back door.

Cao Xuan was very calm: "I did invest in Marvel, but that happened a long time ago. Before Disney took over, I was a shareholder of Marvel. If it was really because of shareholders that I was invited, then "Steel" "The Hero" has nothing to do with Robert."

Robert Downey Jr. responded humorously and joked: "I'm very glad that Marvel's management adheres to principles."

The widowed sister came out to explain: "Cao is a very professional and excellent actor. Cage, the president of Marvel and many executives admire him very much. We all got in touch when we were working on "Thor" and experienced a lot of running-in. In the end, Ordered Eagle Eye."

Thor also verified this statement: "When "Thor" was being prepared, I almost thought it was Cao who played Loki."

"Why didn't you act later?"

Lu Yu saw the opportunity and asked, and Cao Xuan spread his hands: "After some discussion, I felt that the role was not suitable, so I changed it to Eagle Eye."

This question was not friendly, but Cao Xuan did not get angry. This statement is still relatively popular on the Chinese Internet.

Many people have low self-esteem or conspiracy theories, saying that Cao Xuan got into Marvel with money, and it is impossible for Hollywood to take the initiative to let Cao Xuan play such an important role.

Today, I will give a direct answer on "A Date with Lu Yu", which will actually save the outside world from making random guesses.

"I'm actually quite curious as to why you chose to invest in Marvel in the first place, and if you can reveal how many shares you still retain in Marvel."

Lu Yu is more curious about Cao Xuan's property than in the movie, and this is also an issue that the outside world is more concerned about.

You know, back then Disney spent 4 billion US dollars to buy Marvel. Now many movies have become hits, and the global box office of "Avengers" has directly exceeded 1 billion US dollars.

The value of Marvel has soared. Although it is difficult to estimate carefully because it is a subsidiary of Disney, the outside world generally believes that the actual value and brand value must be more than 10 billion US dollars.

Even in Hollywood, this market value is a big company with a big reputation. The only company in China that can match it is Fanxing.

So the outside world really wants to know how many shares Cao Xuan owns and how much they are worth.

As soon as this issue came up, not to mention Lu Yu's expectations, even a few people from "Avengers" were more concerned. They only knew that Cao Xuan was a shareholder, but they really didn't know how many shares Cao Xuan had.

"When I invested in Marvel, it was more or less a gamble."

Cao Xuan briefly described the situation at that time: "At that time, Marvel had just launched the movie universe. I personally and the team were relatively optimistic about this project. At that time, Marvel was short of funds. I had a sum of funds in hand, and we hit it off right away. After the capital injection, We have also acquired fans from some small shareholders, which at most is probably less than 30%."

There were exclamations at the scene, and Cao Xuan quickly added: "However, after Disney took over, a certain amount of financing was carried out, and my shares were diluted a lot, and now I am really only a minority shareholder."

"Even if it is a small shareholder, its size is still very large."

Lu Yu sighed with emotion, and then asked: "Is it inconvenient for me to ask how much you earned compared to your investment at that time and the current market value of Marvel."

Cao Xuan hesitated for a moment: "Probably 2 to 3 times more." At this moment, the other main creators were jealous.

Although I don’t know the specific value of the shares, the size that Cao Xuan just mentioned is at least in billions of dollars. They work hard and are criticized for their high pay. Cao Xuan is simply making money on the job, and he is making a lot of money. Much more than them.

Lu Yu was also busy stirring up trouble, asking the creators: "How do you feel when you hear these words?"

They are jealous, but this is not the first time they have been jealous. Everyone knows that Cao Xuan is a billionaire, and even now, they only tease him a few times.

Robert Downey Jr.: "I play a rich man, and he is a really rich man."

Captain America and the Hulk who participated in "Now You See Me": "We sometimes call him boss."

Thor: "I can also call you."

The widowed sister glanced at Cao Xuan charmingly and said in a sweet tone: "Well, if possible, I prefer to call you honey."

Cao Xuan was silent for a moment: "Let's call him boss."

The whole audience burst into laughter, and the widowed sister couldn't help but want to slap someone, so she turned over this article.

Lu Yu's next questions were more normal, asking the creators how they felt about coming to China, interesting things happened during filming, how they got the roles, and what they thought of each other.

There's nothing wrong with the problem, it's just that the process is a little classic.

For example, Thor, when talking about his impressions of his partners, said excitedly: "Robert's "Chaplin" is one of my favorite movies, Cao Cao is one of my favorite singers, and Scarlett Johansson is a Hollywood star." Goddess, as well as Evans\Mark, are all excellent actors, so when I learned that I could work with them, can you imagine how happy I was at that time."

Lu Yu: "I can't imagine." Thunder God: "......"

Even Cao Xuan was speechless. He pointed at the embarrassed Thunder God and complained directly: "You can't even handle this."

Lu Yu quickly turned around and said, "I can't imagine it because I'm not him."

Cao Xuan retorted: "What's unimaginable about this? Don't you have colleagues you want to cooperate with or people you want to interview? Just take your place."

"Maybe I've worked together before, so I don't have many similar emotions."

Seeing Lu Yu still looking indifferent, Cao Xuan really had a headache.

In Lu Yu’s interview, some of the questions were indeed from the perspective of the audience, and it doesn’t matter if they are superficial, but there are also some words and questions that are purely idiotic and mindless, and a little disrespectful to the guests.

So sometimes when she gets scolded, she doesn't say she deserves it, but it's really her own fault.

After the interview, Lu Yu wanted to ask Cao Xuan for a one-on-one interview. Cao Xuan did not refuse directly, but also said that the schedule was tight and he would talk about it when he had time.

Afterwards, everyone participated in a CCTV program hosted by Li Yong.

This time it was much better, at least there were no embarrassing scenes, the atmosphere was relaxed, and we also played some small games to make everyone feel more comfortable.

The crew of "Avengers" stayed in China for almost a week and participated in many road shows and fan meetings, helping the movie's domestic box office exceed 1 billion.

It became another movie after "Avatar", "Let the Bullets Fly" and "Transformers 3" to have a box office of over 1 billion in the Mainland.

Since 2010, Cao Xuan's four films, "Let the Bullets Fly", "Now You See Me", "Hawkeye" and "The Avengers", have grossed more than 3.5 billion yuan in box office.

This data can no longer be said to be exaggerated, but terrifying. If the global box office is calculated, Cao Xuan alone can compare with the entire mainland market.

If there were some people who had objections to the "Cao Xuan Era" of Chinese-language films in the past, today, no one has any objections anymore.

The Chinese music industry cannot avoid Cao Xuan, and the Chinese film industry cannot avoid it either. Cao Xuan is not only the number one person in China Entertainment, but he has a high chance of becoming the number one person in China Entertainment history.

At least so far, in terms of achievements and influence, whether it is Cheng Long, Bruce Lee or Teresa Teng, there is a gap between them and Cao Xuan.

After "Avengers" hit a global box office of US$1 billion, the Japanese media also regarded Cao Xuan as "Asia's once-in-a-century superstar".

I believe that Cao Xuan is not only the number one artist in China Entertainment, but also has great hope to reach the top in Asia.

Even the media in South and West Asia, which have not always been particularly enthusiastic about Cao Xuan, have quite a few recognized this statement and have reported extensively on Cao Xuan's deeds.

The Economic and Social Commission for Asia and the Pacific under the United Nations calls this wave the "Cao Xuan phenomenon" and believes that Cao Xuan's popularity and influence in Asia are of epoch-making significance at the artist level.

When Cao Xuan and others went to Europe to promote, they were also welcomed by many people.

At a charity auction in the UK, Cao Xuan's Hawkeye costume + weapon set was finally purchased by a businessman for 750,000 pounds, second only to the 825,000 pounds Iron Man suit.

Apart from Iron Man and Hawkeye, Black Widow sold for about 500,000 pounds, Thor and Captain America only sold for 200,000 to 300,000 pounds, and the Hulk was even worse.

One thing to say, apart from Iron Man, Hawkeye and Black Widow are somewhat attracted to Cao Xuan and Widow Sister.

At the same time, it can also be seen that Marvel is still the most popular Iron Man, as well as Cao Xuan’s own influence in the UK.

The "Avengers" crew traveled in Europe for about a week, participating in promotions in many countries including the UK, Germany, and France.

By the end of their European trip, the global box office of "Avengers" has exceeded 1.25 billion US dollars. According to various estimates, the final figure is about 1.6 to 1.8 billion US dollars.

The 2012 global box office championship is firmly established, with "Harry Potter and the Deathly Hallows" definitely exceeding US$1.34 billion, ranking among the top three in global box office history after "Avatar" and "Titanic".

This kind of achievement is a huge gain for both Marvel and the main creative actors.

For example, his box office data has always been good, and he has even had some hits, but he has never reached the top of the charts globally.
To be continued...