Chapter 59, here comes the fried fish
"Mogami Kukuraku Town?" Kinoshita Hidefeng's eyes lit up, and then he asked a little puzzled, "The word Kukaku... reminds people of ambiguous things. Mr. Tao, do you suggest using this as a selling point?"
"No." Tao Zhiming said, "Bliss originally means the place where happiness lies. Of course we have to elevate the initial association generated by words. This time, we have to redefine bliss in the specific present world. What I suggest
The development direction should not just be residential, but should be integrated with commercial buildings."
Kinoshita Hidefeng began to listen attentively.
Just how to combine it, the planning department has never been able to come up with a plan that makes people think the ideas are clear and can be implemented well.
We can't blame them for this. After all, until last year, Neon's residential market was not a completely commercial market. Before that, most ordinary working-class families lived in county barracks, municipal barracks, social housing, etc.
and other public welfare housing. Among them, the [Neon Housing Corporation] established by the government in 1955 is the largest housing provider.
Since the signing of the Plaza Accord, Neon has begun to comprehensively promote the commercialization of housing.
For a club like Mogami Hangsan, although it is a top real estate group with strong strength, it still needs to learn how to conduct real estate development.
Naturally, the subjects of study are mainly foreign countries.
But what Tao Zhiming knows is not just the cases that have appeared abroad at this moment, but also includes more innovative cases in the next thirty years.
He began to talk eloquently: "In Mogami Kukirakucho, what we want to focus on is the brand of culture. Use artistic architectural vision, food culture, fashion culture, entertainment culture, and literary culture to turn Mogami Kukirakucho into a brand with both
A place for first-class material and spiritual enjoyment. In these commercial blocks, all vehicles are parked in underground garages, and the blocks can only be walked. In the blocks, we plant landscape trees, set up benches, sculptures, stages, and small landscapes to make it comfortable.
People want to stay, it is so beautiful that people want to take photos..."
What he said was not new at all later, but at this time it was rich in details.
In the final analysis, it is to introduce a special theme block design, starting from the architectural style, to the industrial layout to be attracted in the future, and is committed to forming a new consumer entertainment center in Tokyo through the cultural shell, thereby improving the quality of the entire real estate living environment.
In the 1980s, at this point in time, Tao Zhiming's suggestion had a mysterious appeal.
Just from the description, Kinoshita Hidefeng and others seemed to have seen a picture.
Using a new construction method, commercial blocks with different styles are planned as a whole. Each of these blocks has its own relatively concentrated industry. Each block is designed as a pedestrian street to free up a large amount of pedestrian space and add
Sculptures, node landscapes and other cultural elements.
Outside the commercial district, there are residential areas.
A simple residential area is not attractive enough, so free up a piece of land and build a new commercial center in Tokyo at the doorstep of the residential area.
"... If a plan like this is to be truly implemented, these problems need to be solved." After Tao Zhiming finished describing it, he began to talk, "First, the existing theme blocks have been developed over a long period of time.
Slowly precipitated and formed. If we want to quickly realize this aggregation effect, we need to introduce a large number of cooperation resources. What they value, in addition to whether the idea of the entire project is attractive enough, also needs to be matched with a certain cooperation strategy...
…”
Next, there are details that Hiroshi Omiya has never heard before.
In every commercial district, attracting investment is difficult. Because businesses value passenger flow, so under normal circumstances, they are located at nodes with convenient transportation, making it easy to form a commercial center.
Therefore, Mogami Hangsan needs to come up with a project design that is eye-catching enough to let people see the possible bright future of this "Mogami Kukakucho". Coupled with a certain rent-free policy...
Tao Zhiming said: "We can also sell real estate such as commercial blocks. But we can also innovate the way of selling. After selling, our commercial real estate club can rent it back from the owner and carry out the overall operation.
Operate and attract merchants.”
He talked about the models that were constantly innovated in the future, such as renting and selling, selling and renting...
He doesn't care whether these strategies have legal risks or feasibility at this time. In short, he just makes suggestions and demonstrates his abilities and ideas.
Judging from the reactions of Kinoshita Hidefeng and others, at least Benchi Kamiki and other colleagues in the planning department have quickly recorded it in unison, as if they had found a treasure.
Ueno Yosuke was stunned when he saw it.
This...how does it sound like a class in school? The teacher is speaking on the stage, and the students are taking notes.
Tao Zhiming still said: "Although the current plan will cost much more money than the previous plan, this problem can be made up for. First of all, the interest rate cuts will definitely not stop. I predict that there will be at least three more times, and the next time
It will come soon. In the future, club financing will be more convenient. In addition, after the pre-sale model appears, as long as we do a good job in planning and design in the early stage and do a good job in publicity, we will be able to eat a lot of this wave.
The funds from home buyers poured into the real estate field, and even speculative funds entered the real estate field as dividends, quickly withdrawing huge amounts of funds..."
He explained one by one the problems faced by the implementation of the entire plan, and also provided various tested solutions based on his own experience.
Let me put it here, although whether it can adapt to the neon soil needs to be worked out in detail, from the perspective of the concept and solution itself, it can be said that the fish pond is coming.
After all, it is an advanced real estate development model, and the amount of information Tao Zhiming has in his mind is far beyond that of people before the emergence of this Internet era.
Kinoshita Hidefeng's mood became more and more shocked.
It was really hard for him to imagine that this was a plan that a student who was still in college could come up with.
In comparison, these backbones of the planning department look like elementary school students.
Tao Zhiming not only planned the cultural packaging for each commercial district, but also designed high-end property services and operation and maintenance strategies for the residential areas. He even began to further explain how to promote the name of Mogami Kukakucho.
stand up.
“…Although Mogami Hangsan’s main business is real estate, from the perspective of using the cultural shell to enhance the brand and grade of Mogami Hangsan’s projects, there should also be a cultural and entertainment sector to enhance the entry of others by investing in the core business.
The confidence of Mogami Kukurakucho.”
This part is naturally the self-operated routines of theaters, KTVs, children's parks, etc. in the Wanda model.
Ueno Yosuke's heart moved and he looked at him.
So the so-called management of beautiful girls...is this plan?
So, wouldn’t it be possible to meet celebrities together in the future?
Can you see Yasuko Sawaguchi, Akina Nakamori...?
Tao Zhiming began to explain how these industries should be promoted step by step, from cinemas to the distribution and production of the film industry.
Kinoshita Hidefeng looked at him blankly, this was really unthinkable. Why would a real estate company want to enter the cultural and entertainment industry in the future?
Tao Zhiming looked at him and said confidently: "Mr. President, what I'm talking about today is like an ecological environment. What Mogami Hangsan will do is not just to build houses to sell, but to provide a
The way of life! The so-called bliss is precisely to convey the meaning of this lifestyle: a life of quality, taste, and at the forefront of fashion.”
"What you develop should be soil, the money you invest should be nutrients, and what you harvest is a city center with a steady stream of cash flow. Once this model is completed, it can have strong vitality in all large cities.
And if your opponent only does one of these things, he will never be able to match Mogami Tsusan!"
"I hope you can adopt this model. You will lead the people to complete the development and sales of the residential part. Find a partner with strong power in the trade supply chain to develop and operate commercial real estate. In addition, in
The two fields of culture and entertainment have laid out a good pattern, giving Mogami Hangsan the wings to fly to the top!"
The sonorous tone fell, and the conference room fell silent.
Everyone had forgotten the fact that he was so young and looked at him with complicated eyes.
Kinoshita Hidekaze couldn't help but sigh: "No wonder it took so long... It's such an impressive plan."
Ueno Yosuke couldn't help but curled his lips: Why does it take so long? He just had a busy day yesterday...
At this time, Tao Zhiming smiled and said: "In order to promote the realization of this plan, I am sure to introduce a strong partner to the president. In fact, from a retail perspective, I once told him about this plan in general.
model. President Hiroshi Omiya of Tomoka Corporation will definitely be interested in your cooperation invitation! He very much hopes that I can join Tomoka Corporation and do this together. However, I think you are better
s Choice!"
Chapter completed!