The spring breeze of 1980 unknowingly blew towards the Xiaolei family. Just after the Lantern Festival, Lei Dongbao held a villagers' meeting and announced the development plan of the Xiaolei family this year.

This year, Xiaolei’s development focus will focus on two points. The first is the Thunder brand electric fans produced by Xiaolei’s Appliance Factory, and the second is the Long Hair Rabbit Breeding Cooperative.

Xiao Lei’s family has no other side jobs. In the past, the old and young women loved to go to the village entrance to discuss the bullshits of men in the family and the old men in the family. Now that long-haired rabbit breeding is breeding, who has the spare time to talk about those messy things?

Raising long-haired rabbits is also a solution to the employment problems of some women. Otherwise, relying on the harvest of farming in previous years, even sweet potatoes will not be full!

This year, Xiao Lei’s main focus is on the electrical appliance factory. At present, the factories have prepared more than 200,000 yuan, almost 3,000 electric fans, and several warehouses in the brigade headquarters are full of them. Now everyone is worried about whether they can be sold so many electric fans.

Even Old Xu was under great pressure. He called every few days to urge him to ask if Lei Dongbao was sure and whether he had the ability to sell so many electric fans!

Lei Dongbao will naturally always look full of confidence in front of everyone.

But in fact, all the hardships and fatigue are just gritting your teeth and enduring them!

He also knew that if he showed any fatigue or weakness, the Xiao Lei family would fall apart in an instant!

The most urgent thing now is not Lao Xu, but the young people in the Xiao Lei family who have been working for more than half a year and have not received a penny of salary. Most of these people are not married yet or are discussing marriage. The salary of half a year can determine their happiness for the rest of their lives.

Of course, Lei Dongbao can only continue to cheer them up. The salary will be paid to everyone. All hope will be this year!

This is why Lei Dongbao hurriedly held a villagers' meeting just after the New Year, and this meeting was also a oath-taking meeting.

At the meeting, Lei Dongbao drew a big cake for everyone and cheered everyone up, saying that the Xiao Lei family had to move forward, and it was the critical moment of success before everyone cheered me up. Who dared to destroy the morale of the army and expelled from the Xiao Lei family!

At the meeting, he personally selected twenty young people who were usually eloquent. He wanted to set up a sales crash course and build this group of people into an ace sales team!

The next day after the meeting, the sales crash course officially started!

During the ten-day crash course, Lei Dongbao was personally a teacher. Regarding sales, he only talked about three aspects.

First, what is an advertisement?

Second, the role of advertising!

Third: How to brainwash advertising!

A ten-day tutorial, two classes a day, Lei Dongbao thought that as long as these twenty people understood a little bit of fur, he would have achieved something in the future. These are decades of experience in later generations!

But as for how much these twenty young people can learn, only they themselves know!

In short, Lei Dongbao was full of enthusiasm and told them that as long as you apply what you have taught and what you have learned, the achievements of each of you in the future will be incomprehensible!

After the teaching was completed, Lei Dongbao gave them their first job, which was to paint the walls!

Yes, it's just brushing the wall!

The most common advertising method in the 1980s and 1990s was also the lowest-cost advertising!

"Thunder, Thunder, quality assurance!"

"Sky Lightning - Thunder Electric Fan"

“Quality first—Thunder electric fan!”

…!

Lei Dongbao created more than a dozen similar slogans overnight, allowing these twenty young people to go to the surrounding brigades, including the entire Jinling County, to paint the walls. In short, brush the slogans once and the five of them can get a dollar!

In addition, Lei Dongbao also gave them a fund, which is simply the public relations fee. If you are driven away, you will talk to others and give them a dollar or a few cigarettes. In this era, when there is no advertising awareness at all, many people don’t mind painting an advertising slogan on their walls, and many people still find it strange!

Of course, Lei Dongbao must know that someone will be lazy and sloppy, and Lei Dongbao also explained it to them directly. Whoever cheats, can’t get a penny for the money for wall painting!

Lei Dongbao originally thought that his genius idea would soon become famous for the Thunder electric fan, but he never expected it.

As soon as these twenty people were scattered, the next day, a few young people came back in shame. When Lei Dongbao asked the reason, he found out that except for them, everyone else was arrested as enemy specialists. Now let Lei Dongbao go to the town to get people!

Lei Dongbao was confused. Why couldn’t I figure out the wall painting slogans that were so popular in the 1990s?

Sure enough, one step ahead is heresy. Lei Dongbao was speechless. The four teams and three were destroyed, and all were led back in shame by Lei Dongbao.

He is handsome in just three seconds and he will be defecated!

The Genius Sales Team Plan is shattered!

In the end, Lei Dongbao was called to the county by Lao Xu and scolded him with a finger!

Even though I know the current situation is serious, I still dare to brush slogans. Isn’t this a quest for death?

Lei Dongbao was speechless, indeed speechless!

My own strategy of surrounding the city in the countryside failed like this!

He originally wanted to rely on the advertising slogan of painting the wall to make Thunder electric fans a celebrity product in Jinling County. After part of the electric fans in the warehouse were sold out, he had the capital and then slowly expanded his reputation to surrounding counties and cities with this advertising model!

Lei Dongbao has even planned to set up an advertising company, setting up an advertising company specializing in Thunder Electric Appliances in every county, surrounding the city in front of the countryside, and applying the genius creativity of wall painting advertising to the extreme!

The reason why I adopt this advertising model is that Xiao Lei’s family is poor!

The total amount of money is not 2,000 yuan on the books. It is almost impossible to advertise any amount of money!

Lei Dongbao was indeed hit a little. He knew that wall painting advertising would be popular in the rural market until the 21st century in the future. He was only a few years earlier. It was not until the early 1990s that this advertising model truly entered the golden age!

What a pity!

Unfortunately, it’s useless. Time doesn’t wait for anyone. Lei Dongbao has been waiting for less than a few years. The failure of the wall advertising has made Lei Dongbao feel a little anxious.

After Lao Xu's handling, the county's supply and marketing cooperative company was willing to add a batch of Xiao Lei's electric fans, with a quantity of 100 units and a price of 100 yuan each. This sales volume is a drop in the bucket for Xiao Lei's current inventory!

There are several types of fan types in the county's supply and marketing cooperative store. It is impossible to sell only Xiao Lei's electric fans. Moreover, the hundreds of units are for Lao Xu's sake.

After the failure of the wall brushing incident, and the lack of funds from the Xiao Lei family was so scarce that they could not even get into it, Lei Dongbao had to go to the market first.

Until the end of February, Lei Dongbao went to supply and marketing cooperatives and department stores in several counties around to promote Xiao Lei's electric fans, but the effect was very average. After more than a month of hard work, the final order quantity was less than 300 units.

Other department stores would rather sell locally produced electric fans than sell you a small village company. Apart from local protectionism, people have no brand advertising awareness in this era. When buying things, they rely solely on word of mouth to spread.

Department stores don’t have to worry about selling goods at all, so you just say it’s amazing, and others won’t miss you. However, Lei Dongbao has not lost his confidence. He doesn’t believe it anymore. He is a soul that is decades ahead of this era and can’t play with this little thing!

After running down for more than a month, just when Lei Dongbao was a little disheartened, the turning point of opportunity appeared. On that day, he stood at the entrance of the largest department store in Jinzhou for a long time. When he saw the glass display cabinet outside the department store, he was silent for a long time.

Seeing those glass display cabinets, he suddenly recalled a report that he accidentally saw in his later generations. A classic marketing case in later generations is also about the marketing of electric fans. He believed that as long as he implemented this marketing, his Thunder electric fan would definitely become a hit!

In order to implement this plan, he asked Lao Xu to find connections and helped introduce the head of the largest department store in Jinzhou. He invited the other party to drink wine for a week and almost vomited. In the end, the other party felt that Lei Dongbao was not bad, and gave him a chance.

This opportunity is the glass display area facing the street of the mall, a 0.5-square-meter display location. This display can only be used as a display, not as a sales location, and can also be regarded as an advertising location. For this reason, Lei Dongbao privately agreed to pay an additional 100 yuan per month display fee, but he had a requirement, that is, he had to power it up!

March is coming now. Xiao Lei’s electric fans have not been opened for sales, and the mountains of electric fans in the warehouse have doubled the pressure on everyone. The monthly interest rate for a loan of 300,000 yuan is a large amount. After the news of the poor sales of Leidongbao spread, the county’s banks and credit unions have come several times!
Chapter completed!