35: Preparing for the Golden State
Just after the Chinese New Year, there were three displays in a row, from table fans to floor-standing fans, six styles, white, black and silver, and three colors of white, black and silver were displayed in front of the people of Jinzhou. The display was still clearly written below.
"Quality assurance-Thunder electric fan!"
Jinzhou is the private place for Thunder Electric Fans. Although Lei Dongbao knew that Jinzhou would be a fierce battle this year, he took the initiative without hesitation.
Today's electric fan market is destined to be a fierce battle. In order to face it, Lei Dongbao planned for almost half a year.
Just after the Chinese New Year, he asked the head of Jinzhou No. 1 Department Store to have dinner and showed his sincerity.
The electric fan that purchased 105 last year only costs 85 this year. This year, the prices of the entire series of products are also distinguished, giving customers more choices and stimulating customers to purchase.
The reason why each electric fans of Xiao Lei family can be reduced by 20 yuan this year is due to the fact that Lei Dongbao ran the supply chain for several months last year. Now Lei Dongbao has signed contracts with 23 various accessories manufacturers. The number of electric fans alone has reached 200,000, which is five times the number of last year. This is the first bet contract in this era.
The contract content is roughly that these parts factories will produce qualified quality accessories for Xiao Leijia within the specified time, while Lei Dongbao will underwrite these accessories and pay a deposit for the parts factory.
These contracts have time limits, which also avoided the embarrassment of Xiao Lei's family last year. Sometimes, in order to wait for a batch of accessories, the factory had to stop working for a few days. Sometimes, Lei Dongbao was so angry that he wanted to scold his mother.
Of course, once the task cannot be completed within the contract, these parts factories will be legally responsible and compensate Xiaolei Home Appliance Factory for how much money is written into the contract.
Of course, if the other party really breached the contract, the Xiao Lei family probably won’t get any money, after all, this is eighty-year.
However, manufacturers with real vision generally do not breach the contract. After all, everyone can see the prospects of Xiao Lei's family. Of course, just in case, Lei Dongbao signed two or even three factories for each accessory factory.
With its own supply chain, the price of accessories will naturally drop. In the future, Leidongbao will select three to five of the 23 parts factories, focus on training, and guide them to upgrade their technology, and carry out deeper cooperation in the future!
With its own supply chain, Xiao Lei's shortcomings gradually recovered, but for the entire market, Xiao Lei's appliance factory has no advantages and is still at a disadvantage!
As Lei Dongbao knows, there are currently more than 80 electric fan factories in the entire Anyun Province. Most of these factories are backed by large state-owned enterprises. Many electric fan factories are branches born from certain machinery factories or large state-owned enterprises. They are born with golden keys when they are born.
Even if Thunder electric fans are lowered, they will still have a lot of profits for those electric fan factories.
For competition and to give Thunder electric fans a place in the market, Leidongbao is not allowed to work hard on service.
For this reason, Lei Dongbao created a service in this era, which is a free three-guarantee service!
When Lei Dongbao told the service, Lao Chen, the head of Jinzhou No. 1 Department Store, was stunned for a moment and asked what is the three-guarantee service?
Lei Dongbao smiled and toasted Lao Chen with a glass of wine. After the two of them drank, Lei Dongbao said slowly with a smile.
"In the first three months, the electric fan purchased at Xiao Lei's house had serious quality problems. Xiao Lei's house will get a free refund!"
"In the second, within six months, if there are any quality problems with the electric fan purchased at Xiao Lei's house, Xiao Lei's house will replace it with a new electric fan for free!"
"Third, within one year, if there are any quality problems with the electric fan purchased at Xiao Lei's house, Xiao Lei's house will provide free repairs!"
After Lei Dongbao finished talking about these three free three-guarantee services, Old Chen raised his head in surprise and looked at Lei Dongbao, shocked to speak!
For the early 1980s, Leidongbao's three-guarantee service was like a bomb, which would overturn the entire electrical appliance market. Not to mention the 1980s, even in the 1990s, no electrical appliance brand dared to say the quality three-guarantee service!
The reason why Lei Dongbao dared to do this was because of helplessness. The Xiao Lei family was too weak. If they wanted to survive in this wild world, the Xiao Lei family must take a unique path.
Old Chen was also shocked by Lei Dongbao's big moves and finally muttered to himself.
"Xiao Lei, what you said seriously?"
Lei Dongbao stood up with a smile, patted his chest, and said seriously.
I, Lei Dongbao, patted my chest and promised you that as long as Xiaolei Home Appliance Factory exists for one day, this three-guarantee service will be implemented!
After hearing Lei Dongbao's words, Old Chen laughed loudly, stood up, raised his glass and said.
"Okay! Secretary Lei has a word, I believe you. Since you, Lei Dongbao dares to say this, then our cooperation this year will continue! And I will strongly support your Xiao Lei family!"
Lei Dongbao laughed loudly and hurriedly stepped forward to greet Lao Chen with a glass of wine!
Old Chen sipped it all with a happy drink and said with a smile.
"Xiao Lei, to be honest, from June last year to the Chinese New Year, there were seven factories in Jinzhou who came to me. In addition, there are countless electric fan factories in Anyun Province, which does not include some electric fan factories in several provinces next door. Their purpose is the same as you, and they want to enter the electrical counter of our Jinzhou No. 1 Department Store. You said, if I agree to them all, I guess all electric fans in our shopping malls will not be enough to install! Hahaha!"
Lei Dongbao quickly picked up the wine glass and said thank you!
Old Chen waved his hand and continued.
"Xiao Lei, but you also know that many electric fan factories have a mountain behind them, and I can't do anything about it. I and you through the bottom. This year, our electrical counters have at least ten electric fan brands in different regions. Because you are famous for your Thunder Brand, you know, Jinzhou Motor Factory? They also have electric fans and a brand called Thunder Brand. The logos are similar to you, and they are also lightning. You said, this... is really shameless!"
Hearing Old Chen's words, Lei Dongbao's smile gradually subsided. Jinzhou Motor Factory is a state-owned enterprise with more than 2,000 people. Moreover, because the most critical position of electric fans is the motor, they are all occupied by the right time, place and people. Now they still want to use the reputation of the Thunder brand, which is really disgusting.
But Lei Dongbao has no choice. Even because of the local Jinzhou company, people can be sold in department stores of all sizes in Jinzhou with just one sentence!
Lei Dongbao had a calm face, picked up a glass of wine, then stood up and said.
"Manager Chen, I won't say much else. All thanks are in this glass of wine. Jinzhou Motor Factory is indeed a giant for our Xiao Lei family, but our Xiao Lei family is not afraid. Thank you again for giving us Xiao Lei family this opportunity! Thank you! Come, I respect you!"
Old Chen also stood up with a smile, clinked a cup with Lei Dongbao, nodded and said.
"State-owned enterprises have the benefits of state-owned enterprises, but your Xiao Lei family has you, Lei Dongbao, the Dinghai Dinghai Sword. I am optimistic about your Xiao Lei family, let alone Lao Xu has already greeted me during the Chinese New Year. This year, no matter what, I have to give you Xiao Lei family a place!"
Lei Dongbao thanked him again. He knew that Lao Chen was indeed for the sake of Lao Xu's face, but Lao Chen was indeed very interesting. After this meal, he gave Lei Dongbao three display cabinets the next day. After the Jinzhou No. 1 Department Store was finished, Lei Dongbao called Lao Xu immediately.
On the phone, Lao Xu asked solemnly.
"Dongbao, are you really sure this year to sell 200,000 electric fans?"
Lei Dongbao pondered for a moment and replied seriously.
"County Magistrate Xu, I will issue you a military order. If I fail to achieve the sales target of 200,000 electric fans this year, I will voluntarily resign as Secretary of the Xiaolei Family!"
Lao Xu was silent on the phone for a long time before he said slowly.
"You know?"
Chapter completed!