Lei Dongbao's bold advertising investment this year was also helpless. This year, there are hundreds of electric fans in Anyun Province competing on the same stage. Thunder electric fans actually have no advantage in front of these electric fan factories.

Because seeing the success of village-run enterprises like Xiao Leijia, more than a dozen similar village brigades in Anyun Province have set up electric fan factories and are preparing to get a share of the pie. Lei Dongbao did not see these village-run electric fan factories.

Not every village has a Leidongbao!

Not every county has a 100% supportive Lao Xu!

The real opponents of Thunder Electric Fan this year are state-owned factories with thousands of people behind them. They can occupy the counters of major department stores without any reason because they are local companies and local companies must support them.

Local protectionism has existed from ancient times to the present, so if the thunder electric fan of the Xiaolei family wants to stand out from those counters, it must find a different approach.

In Lei Dongbao's view, newspaper advertising is the best way.

In a province, the total number of advertisements in dozens of local newspapers with the largest sales volume is only tens of thousands of yuan. In Lei Dongbao's view, this price is like a free pickup.

State-owned enterprises have the benefits of state-owned enterprises, but the biggest problem of state-owned enterprises is rigidity, especially in these state-owned enterprises in the early 1980s.

From the Chinese New Year to the end of April, although electric fans have not yet entered the sales season, Leidongbao has been busy for nearly three months. In the past few months, he has traveled to all counties and cities in Anyun Province.

After a brief training, the sales team of more than 200 people recruited in the early stage, after entering these counties and cities, they began to discuss entry issues with the mall, while they went to the local newspaper to discuss advertising cooperation issues.

Many times, local shopping malls cannot be negotiated and are unwilling to let Thunder electric fans enter. Lei Dongbao uses advertising exchange to ask local newspapers to help contact the mall manager. In short, the price is within the appropriate range of expectations, Lei Dongbao will talk about the matter very readily.

In short, I can only advertise in your newspaper with a sales point, right?

With the reform and opening up, the taste of money has become more and more intense, and the role of money has become increasingly greater. The products in department stores in almost every county and city are becoming more and more abundant year by year.

Once the local department store and other sales points are negotiated, Lei Dongbao will start renting warehouses locally and distributing goods, and appointing a young salesperson as the sales person in charge of Thunder Electric Appliances. These people will have basic salary plus bonuses.

Lei Dongbao is gradually expanding this kind of primary sales network. Although there are only two or three sales personnel in each county, these people are like seeds. In the next few years, they will germinate and grow and eventually become towering trees. No one knows.

These sales staff who are stationed in the counties and cities below are actually not simple. They have to maintain the inlet and shipment problems of various department stores and the maintenance points. Finally, if some new shopping malls are opened in the local area, they must contact the headquarters in time.

Yes, Leidongbao has now established a Thunder Electric Appliance headquarters, the address is Jinzhou City. It rents a four-story building here for office work. By the end of April, the sales channels of Thunder Electric Fans have successfully entered 91 counties, cities and districts in Anyun Province. Overall, Thunder Electric Appliance Factory now has sales channels covering the entire province.

In the entire Anyun Province, there are only four counties without sales channels. The main reason is that the local area has established two or even more electric fan factories this year, and the money has been spent in it. The local leaders are afraid that only splashes will appear, so they can only make this decision, prohibiting any other electric fan factories from entering local department stores.

However, Lei Dongbao doesn't care. These small places cannot stop the general trend. Thunder brand electric fans dominated the Jinzhou electric fan market last year. This year's goal is to leave Jinzhou and stir up the storm in Anyun Province.

These costs are difficult for ordinary people to understand. They also cost more than one million yuan in cash from the Xiao Lei family, and also owed more than two million foreign debts. Various newspapers owed hundreds of thousands and accessories factories owed more than one million yuan.

At the request of Lei Dongbao, the Xiao Lei family's accessories factories are now increasing their power to produce accessories for the Xiao Lei family. Lei Dongbao only paid a portion of the money, and even the workers' workers in Lei Ting Electrical Factory only paid a portion of the salary. Owe two months' wages has become the norm for the Lei Ting Electrical Factory now. But even so, people who want to enter the factory are still in a constant stream.

Lei Dongbao is now taking too big steps. Once the Thunder electric fan is unsold, the Little Lei family general will never be able to recover, and Lei Dongbao will become a sinner in an instant.

The Xiao Lei family has gone from 1.4 million yuan in books to nearly 2 million yuan in debt, which is only three months later. After the leaders of Jinling County learned about this, no one has ever beaten the position of secretary Lei Dongbao, and they are all waiting to watch the show.

Many people are a little impatient. Lao Xu often calls to inquire about the progress during this period. Lei Dongbao tells everything about his sales channels and advertising contracts. Lao Xu expresses his recognition of Lei Dongbao on the phone, but every time he puts down the phone, he remains silent for a long time.

Lei Dongbao has been dancing on the wire rope from last year to this year. Lao Xu always feels that this is not the township enterprise he wants. If all township enterprises across the country are so bold, no leader dares to support this way.

But why did I decide Lei Dongbao at the beginning?

Old Xu was puzzled, but now that he has reached this point, Old Xu can only use his political life to accompany Lei Dongbao.

The Xiao Lei family has now received the attention of the entire Anyun Province. Every step forward in the Xiao Lei family is not only the honor of Lei Dongbao, but also the political achievements of Lao Xu. Once the Xiao Lei family has problems, Lao Xu must be taken down. Even if his background is strong, a responsibility for dereliction of duty cannot be escaped.

At this point, Lao Xu could only grit his teeth and support Lei Dongbao to continue, and also tried his best to help the Xiao Lei family go further within his ability.

Lao Xu's worries were not at all nervous for Lei Dongbao. It was May 1st tomorrow, and this month the Thunder Electric Fan officially entered the battlefield, but his originally nervous heart suddenly relaxed a little.

He originally thought that this year, there would be a fierce battle for hundreds of electric fan factories in Anyun Province to enter the market, but he found that he was thinking too much.

These electric fans have indeed entered major department stores, but they are just settled in. Some visionary factories will do posters promotion in some places like Thunder Electric Fan last year, but they are just posters promotion.

For example, in the electric fan factories in Jinzhou, they also found ways to get the electric fans they produced into the counters of major department stores. For other jobs, they waited for the department stores to sell them out before asking them to purchase the goods.

As for other advertisements, after-sales, and promotions, they didn't do anything. This is incredible in Leidongbao's opinion, because there are hundreds of electric fan factories in Anyun Province this year. Don't they know that there will be fierce competition?

Do they really don't know?

They must know, but they won’t do it because they are state-owned factories. They are not state-owned factories after they are produced and then sold in department stores. As for how much they sell and how much they can get back, that is what the leaders care about. What does it have to do with us workers?

In the past few decades, the products produced by state-owned factories have been purchased and underwritten. What the factory produces and what the shopping malls sell has become their fixed way of thinking.

But with the reform and opening up, everyone's ideological awareness suddenly became less high and they had the right to choose goods. In the past, the old-fashioned and poor-quality goods were gradually disliked by everyone. At this time, the way of thinking of state-owned enterprises had not changed their thinking and was eventually eliminated by the market.

Small township enterprises like Xiao Leijia have not yet become rigid in their thinking and produce and sell their own products. At this time, they must cater to the market and produce the most popular products in the market, so township enterprises can rise in just a few years.

The reason why Lei Dongbao was relieved was because he found that although there were hundreds of electric fans in Anyun Province competing on the same stage this year, none of them could be used. Jinzhou's electric fan factories are basically sold in Jinzhou, and the electric fans in other counties and cities are also roughly the same, and they are basically sold in local shopping malls, which made Lei Dongbao laugh and cry.

Of course, most of the colleagues are aware of this matter of setting up sales channels, publishing newspaper advertisements in various counties and cities, and even free three-guarantee services, but no one dares to follow Lei Dongbao to do this.

Without seeing any benefits, he invested millions of dollars and even owed more than two million yuan. This suicide-style investment, in everyone's eyes, is a madman behavior, so Lei Dongbao gradually gained a nickname in the circle of leaders of Anyun Province.

"Thunder Crazy!"

Everyone was waiting to see the good show of Lei Madman. To be honest, Lei Dongbao's radical development was indeed a bit out of place in the early 1980s, and it was normal to cause controversy.

However, Lei Dongbao did not take these seriously at all. May is coming, and the advertising contract for Thunder Electric Fan will all take effect on May 1st.
Chapter completed!