In the entire May, only the peak electric fans are the only one in the leading position, and hundreds of other brands are called competitive on the same stage.

Last year's king, Thunder Electric Fan, has been flooded with the vast electric fan brands since the beginning of this year.

There are several reasons why this happens.

First, last year, Thunder electric fans were in the limelight, and a township enterprise with an annual output value of over 50 million yuan was a role model, allowing more electric fan factories to join this war.

The Chinese people's learning and imitation ability is first-class. This year, there are dozens of electric fan brands on the market that start with the word "Thunder". From the brand and style, the more similar it is, the more similar it is.

Second, last year, the advertising of Thunder electric fan made everyone know that this is how the advertisements were played, so this year, the advertisements for electric fan were densely packed in major newspapers and magazines in Anyun Province. The advertising of Thunder electric fan this year greatly reduced its advertising investment and was instantly squeezed into the corner.

In addition, this year's peak electric fan has occupied 9-10 of the sales volume of electric fan since May. The remaining amount of soup is that hundreds of electric fan brands are like vicious dogs snatching food, and Thunder electric fans only grab a little bit of residue.

Since mid-May, Lei Dongbao has received countless calls, from Lei Shigen to Jinling County leaders, everyone is talking about the Xiao Lei family.

"The Xiao Lei family is so miserable now. The factory has been shut down and other projects have been shut down one after another. Even the Xiao Lei family new village is forced to shut down half of the decoration because it has no money to decorate. The long-haired rabbit breeding base is now built, but the site is rare but there is no money to buy rabbit breeds. Many people are begging Lei Dongbao to let them live!"

Can the Xiao Lei family not be miserable?

Throughout May, Anyun Province sold 779 units, breaking the lowest sales in history. This sales made everyone stunned. Now, there are more than 100,000 electric fans in Thunder Electric’s warehouse!

Almost since mid-May, Thunder Electric Appliance Factory has been shut down completely. At first, they were like others, preparing to wait for the jokes about the peak brand electric fan of Leidongbao, but the more they watch, the more they look, the more they are, the sales of the peak brand are getting higher and higher, and their Thunder brand is almost squeezed into the ditch.

Seeing the peak sales season in June approaching day by day, sales are hard to move forward. The leaders are anxious and seeking medical treatment in a hurry. Many people call Leidongbao, hoping that Leidongbao can make the peak electric fans less selling points, so that they can give Leidongbao a little way out.

Isn't this a joke?

Of course, those people soon discovered that they were a joke from the beginning.

From the beginning, the Peak brand electric fan has never done a loss-making business. The so-called old-for-new one turns out to be so profitable!

The leaders of Thunder Electric Appliance Factory had to start to come back to their senses at this time and quickly followed the trend, but it was too late at this time. Their limited advertising budget made them destined to be at a disadvantage this year.

What about increasing the budget at this time?

It was too late because Xiao Lei's family had no money on the books.

In addition to the exhaustion of cash flow, the Xiao Lei family now owes tens of millions of loans to the bank, and the place where Xiao Lei family spent money in the past few months is like flowing water, slowly forming a hole. Now there is no entry and no hole can be blocked at all.

Everyone is anxious now. If this continues and Thunder Electrical Factory falls into their hands, they will be in trouble. Last year, Xiao Lei's family went to China Daily and will go bankrupt this year. Who will take the blame?

In short, someone must take it. Of course, if you can rescue it before taking the blame, you will definitely have to rescue it.

Originally, Xiao Lei’s family would not be so miserable this year. If the Peak Electric Fan debuted this year, then with the accumulated reputation of Thunder Electric Fan in the past two years, it would be hard to say that it would be a big hit. At least it would be no problem to stabilize its existing market position in Anyun Province.

However, this year's peak electric fan was born, and they directly grabbed all the customers with absolute advantage. When they came back to their senses, the Thunder electric fan would no longer be on the market.

The sales of several other provinces were also very embarrassing. The advertising fee did not even make any splash. According to incomplete statistics, the sales of several other provinces combined in May were less than 500 units, which made them very embarrassing now.

After June, they already knew the secret of trade-in with the old and wanted to increase their investment in advertising and bring the Thunder Electric Fan back to life, but at this time, they really had no money.

The leaders of Jinling County also contacted the bank and wanted to borrow millions more. With money, they rely on advertising and the reputation of the Thunder brand, such as how to save some face.

But at this time, Xiao Lei's family has been shutting down for more than half a month and still wants to borrow several million yuan?

Want to be pretty!

The banks have long been united and have begun to discuss how to ensure that their interests are not damaged. Once the Thunder Electrical Factory cannot hold on, those assets can perform quickly.

Originally, Xiao Lei's family also had a big killer, which was the plastic Hongyun Fan, but because there were too few leaders who were optimistic about the Hongyun Fan project, only 5,000 units have been produced this year, all of which were arranged to be sold in Anyun Province.

Because there is no advertising and the old-fashioned style design, the plastic Hongyun fan priced at 59 yuan was sold for zero throughout May, and no one was sold.

After spending tens of millions of dollars to do the project, some people in Jinling County are completely furious, and their political life will soon be done with the Xiao Lei family.

Just like a group of gamblers who lost the bet, at this time, these people were all trying to find excuses for themselves to shirk themselves. The reason why Thunder Electric Appliances Factory is like this is entirely blamed by Lei Dongbao. If he hadn't been adept at purchasing so many injection molding machines and finally spent tens of millions of dollars on the Hongyun Fan project, Thunder Electric Appliances Factory would not have reached this point today.

If there are tens of millions of funds now, the Little Lei family will definitely be able to revive and create new glory.

In fact, the current situation of the Xiao Lei family has made the employees of the Thunder Electrical Appliance Factory very dissatisfied. In early June, they were told that they would suspend the payment of May's wages and fired more than 300 workers recruited in April.

Soon all kinds of rumors were flying everywhere, and ordinary villagers of the Little Lei family also received news that the Thunder Electrical Appliance Factory was very likely to go bankrupt because it now owes tens of millions of yuan to the bank and is already penniless on the books.

So the complaint letter like snow flew to the desks of the leaders of the county and city, demanding severe punishment for these irresponsible management teams.

The complaint letters from the masses have attracted the attention of the city and even the province, and people have already received news that the investigation team will enter Xiaolei's house as early as the end of June.

The reason why I waited until the end of June was naturally to see if the Xiao Lei family could be resurrected in June. If it was still so lifeless at the end of June, then when the investigation team entered the village, they would definitely have to take the blame.

The group of leaders in charge of Thunder Electric Appliance Factory now have only two words in their hearts, and regret it. The Thunder Electric Appliance Factory originally thought it was a hot commodity, but in less than half a year, it turned into a stinky pit.

The person who jumped in, not only did he eat the shit, but he also smelled a stinking smell on his body. Everyone suspected that they had stolen the shit, but they were in trouble. They really didn't eat it!

Since you are in trouble, you have to pull someone out to take care of him, who else can you?

Of course it’s Lei Dongbao!

Lei Dongbao built the Thunder Electrical Appliance Factory with a profit of tens of millions last year, but it was made by Lei Dongbao and got the lucky fan. As a result, the little Lei family has become such a ghost now, and Lei Dongbao has an unshirkable responsibility.

Although Lei Dongbao did not greedy for a penny on the books, it was time to do so. This group of people had to find a way to blame Lei Dongbao for only one reason.

This reason is ready-made and very sufficient!

Leidongbao cooperated internally and externally, and transferred tens of millions of assets of Leiting Electrical Factory through the Hongyun Fan project, and must be severely punished. After some operation, the investigation team had not yet settled in Xiao Lei's house, but in mid-June, he came to Jinzhou Second Machinery Factory and took Leidongbao away for investigation.
Chapter completed!