Lei Dongbao stood in front of a street in Jinzhou city, raised his head and looked at a huge sign outside the store.

"Jiangcheng Electrical Appliance City"!

This sign is obviously more than twice the signboard of nearby shops. There are several large light bulbs above the sign, which will turn brightly lit here at night.

This sign is naturally something that Lei Dongbao makes people so big. Others can see this huge sign from a distance at first sight, and the lights inside the store are much brighter than other shops around.

This street is the best commercial street in Jinzhou. Three hundred meters away is the largest department store in Jinzhou, the No. 1 Department Store in Jinzhou.

This place was originally a state-owned stationery store. The stationery store was not large in size, but there were two warehouses built with walls behind it. When Lei Dongbao passed by here, he took a look at this location at first sight. When he asked the last question, he learned that the warehouse built with the back was from the street. It was built in a special period of time and no one cared about it until now. Lei Dongbao immediately went to talk to the street.

He asked for directions and gave the street office seven electric fans at the price, and finally negotiated the two small warehouses. Naturally, the reason for giving seven units was that the roads here could not be discussed in detail. Finally, an agreement was reached, with the rent of 500 yuan in the first year, which would increase by 5% every year in the future, and a five-year contract was signed directly.

Lei Dongbao successfully rented these two warehouses, but the previous export stationery store was not easy to negotiate. Although the business of selling stationery in this place is indeed average, it is a state-owned unit, and it has business but no business, so people ignore it at all.

Helplessly, Lei Dongbao could only go to the stationery store unit with shame and talk to their leaders. After a week of negotiation, he spent about 5,000 yuan to let the people move away. In the end, he had to pay 120 yuan a month to their unit.

In fact, in Jinzhou, Lei Dongbao is very familiar with it. You have to choose a place and there are many locations, but you can choose this place alone?

Of course, the location here is good. A good location is not exchanged. Besides, three hundred meters away is Jinzhou No. 1 Department Store. It is the most popular department store in Jinzhou with the best sales and the most popular. Just home appliances and Jinzhou No. 1 Department Store, the most prosperous season every year, and the monthly sales amount can exceed one million.

Therefore, Lei Dongbao must choose his location here, and he will try to play Jinzhou No. 1 Department Store. This is his real purpose.

After finishing the venue, the two small warehouses behind were directly opened, and together with the shops outside, a super electrical appliance city of more than 300 square meters was formed. This area is one of the best shops in Jinzhou.

Just after I was trying to get this site, I spent 80,000 yuan, which is not counting the stocking cost.

Fortunately, in this era, money is really valuable, otherwise the two million Lei Dongbao would have been completed now.

In fact, he has less than 200,000 yuan in cash in hand, and he also owes tens of millions of foreign debts. He only owes Jinzhou Second Machinery Factory tens of millions of dollars. Many other electrical appliances and many factories require cash payments. When it is really impossible to negotiate, Lei Dongbao can only purchase them in cash.

In short, after all the chaos and expenses, there were only about 100,000 left in Lei Dongbao’s account. Raising so many people and spending such a huge price, if you don’t open it, Lei Dongbao really wants to eat dirt.

Today is May 10th, 1983, and there are still eight days left. The weather this year is very hot, and there are already many citizens wearing short-sleeved sleeves.

Lei Dongbao did not intend to keep the last one hundred thousand. It was definitely unrealistic to advertise this amount of money on a large scale. He had no choice but to choose the cheapest way.

"Posters, flyers, wall painting!"

Yes, there is only these three promotional methods, so there is no need to mention the posters, and the cost is not cheap. Now many merchants are scrambling posters from major prefecture-level cities, and the prices are getting higher and higher every year. Leidongbao only brushed more than 20 posters next to parks and factories in a few cities where stores are open, and it only costs thousands of yuan.

Flyers are the lowest-cost publicity method, but the best one is the best publicity method. Lei Dongbao asked the Eighteen Arhats to take their apprentices to start a one-week flyer publicity in the central area of ​​each store. This part of the cost is actually not high.

The last promotion method is naturally to paint walls. This advertising campaign was five years ago when Lei Dongbao wanted to do it at Xiao Lei's house, but in the end he was arrested as a spy and had to stop.

It is now 1983, and the spy storm is no longer so severe. On the street, I occasionally saw young people playing Hong Kong and Macao songs with a tape recorder on their backs, and no one was surprised. If it were five years ago, this guy would have to listen to it in his own quilt.

The changes brought about by the atmosphere are huge, so Lei Dongbao asked the young guys in the factory to work hard to paint walls in the suburbs and rural areas of four cities half a month ago. Now it has been half a month. No one knows how much the effect is.

Of course, these publicity methods are not comprehensive enough. Lei Dongbao chose to advertise for one day in mainstream newspapers and magazines in four cities for the last tens of thousands of yuan. Yes, it was just one day because it was really out of money.

Time slowly reached May 17th. On that day, Lei Dongbao walked slowly on the streets of Jinzhou alone. He had less than a thousand yuan left on him now. This little money was not even paid for the next month's salary. Everything depends on tomorrow.

Lei Dongbao bought a Golden State Daily at a roadside newsstand, opened the newspaper, and flipped the second page. Then a huge cover advertisement appeared in front of him.

“One hundred TVs are free to get!”

The following is written immediately.

"Buy electrical appliances, enjoy discounts, and go to Jiangcheng Electric Appliance City!"

"Jiangcheng Electrical City, on May 18th, was grandly opened. On the day of opening, customers who spend 39 yuan can draw a 14-inch Qingshan brand black and white TV for free. Jinzhou, Wucheng, Jinling, and Hangzhou, four cities will open at the same time, and the four cities will be discounted at the same time. The lottery will be from May 18th to May 28th!"

At the bottom are more than twenty dense pictures, and the products and prices are marked below the pictures.

From electric fans to pressure cookers, from plug-ins to light bulbs, in this era, almost all electrical appliances used at home were on them, and the price was obviously much cheaper than state-owned products.

Especially the top few electric fan pictures, many ordinary people were attracted by the price marked below at first sight!

The minimum price of metal table fans starts at 39 yuan, and the minimum price of floor fans starts at 59 yuan. Of course, this is a refurbished product. To be honest, this price hits the pain points of the people nowadays. These refurbished products are still Thunder brand electric fans, but Leidongbao did not mark the brand below, so he attracted people to the store first.

In fact, in addition to the Thunder brand refurbished machines, there are several other brands of electric fans in the store this time. The price of the new electric fans will not be so cheap, with prices ranging from 98 yuan to 158 yuan, and the prices vary.

Even Lei Dongbao talked about the peak brand and Hongyun Fan of Jinzhou Second Machinery Factory, which are sold in four electrical appliance cities.

Of course, these electric fans are all foils. Lei Dongbao’s real purpose is naturally to sell hundreds of thousands of electric fans.

Even one hundred black and white TVs, Lei Dongbao would rather give away the lottery for free and use it for activities. The purpose is naturally to make its four electrical appliance cities kick off!

The advertisement has been released, and as for the effect, everything will be announced tomorrow.

The eighteen Arhats under him have long been scattered in four cities, scattered in the four electrical appliance cities according to the size of the shop and the flow of people.

At 8 o'clock tomorrow morning, the four appliance cities will open on time. We will work hard for almost three months, and all the results will be announced tomorrow.

The five apprentices each of them have gradually matured after more than two months of running around the world. At least they are all eloquent masters. In the future, these young people will rotate in various positions and finally become backbone employees of Jiangcheng Electrical Appliances. In the future, these backbone employees will become like store managers. Of course, this time depends on personal talent.

On the evening of May 17, Lei Dongbao returned to Jiangcheng Electrical Appliance Factory to take charge. He will be in the factory tomorrow. He will do a good job in scheduling the sales situation in the next ten days and will go to four cities to check the on-site situation at any time so as to make timely adjustments.

This night, Lei Dongbao rarely had some insomnia and couldn't sleep in bed. From 1978 to this year, he seemed to have been on the road for the past five years, from Xiao Lei's family to Jinzhou, and finally to Jiangcheng. Although he was very confident in the future, the reality was so slow. I really hope to see what kind of achievements he would achieve in the future!

It was late at night, and Lei Dongbao was already asleep without realizing it. But he didn't know that at this time, next to a factory of a foreign-funded enterprise in southern Guangdong Province, in a residential building, the room was a small house with one bedroom and one living room. Under the dim light, a woman in her thirties was messy. She was holding a baby, leaning against the wall in front of the bed, holding a bottle, and feeding the child milk.

This person is naturally Gao Shengnan. After Gao Shengnan left Jinling County last year, he went to Guangdong Province. With her children, it was difficult for her to find a good job outside, but Gao Shengnan's unyielding personality, as well as her education and professional knowledge, ultimately made her successfully find a high salary.

This is a foreign company. It just built a factory in China last year. Now it is urgently needed for professional technical and management talents. Gao Shengnan's professional knowledge has allowed her to adapt to this company soon.

But she was now holding the child, as if she was bound by a bond. At first, she hired a nanny to take care of the child, but once, she noticed that the nanny seemed to have other intentions for the child, which made her quickly fire the nanny. She even took the child to work. After being scolded by her boss several times, just when she was helpless, she was thinking about resigning or continuing to look for a nanny. The landlord and his wife saw that she was pitiful and offered to help her take care of the child during the day, which gave her a temporary chance to breathe.

Every night, Gao Shengnan often shed tears when she hugged the child. Although her name contains the word Shengnan, she is also a woman after all, but she never regretted this decision today. She vowed that she would raise the child alone and train Gao Jin to be an excellent talent, not inferior to his father.

It’s just that the fragility of a woman still makes her miss someone occasionally, but after missing her, she still gritted her teeth and persevered, because she never regretted everything she had done. With Lei Dongbao, she once received a short love, and that very short experience was something she had never experienced in her life.
Chapter completed!