The repurchase agreement was finally signed before May, and Lei Dongbao was also very generous. The next day, he transferred 50 million soft sister coins directly to Jiangcheng, and the agreement officially took effect.

In order to raise the money, Lei Dongbao took out almost all his wealth and borrowed 20 million from the bank.

It was from this day that Jiangcheng Electric Appliances had completely become a family business of Lei Dongbao. Of course, the premise of all this is that Lei Dongbao can pay 250 million yuan in repurchase funds within one year.

However, in Lei Dongbao's view, as long as his VCD DVD player is launched, he will soon kill the gods and the Buddhas.

What's more, even if you don't have so much money, you can use Jiangcheng Electric to mortgage it and repay the funds from a bank loan. Isn't your own company worth 250 million?

But Lei Dongbao never expected that many things were far more complicated than they thought.

Because the consequences of eating alone quickly appeared.

Just on the eve of Lei Dongbao's plan to release VCD disc machines, on April 26, Huamei Electric Appliances, together with thirteen large chain electrical appliance shopping malls in China, announced the establishment of the Huaxia Home Appliance Alliance, which accounts for almost more than 70% of the existing market share of home appliances.

In the news, the Huaxia Home Appliances Alliance announced that the purpose and purpose of the establishment of this alliance is to maintain the healthy and orderly development of the Huaxia home appliance industry. This news was released silently, but this news was like an earthquake in the home appliance industry.

Lei Dongbao was stunned and shocked when he heard this news. What are Huamei Electric Appliances planning to do?

As the second in the Chinese home appliance industry, his Jiangcheng Electrical Appliances did not receive any notice. Obviously, from the beginning, the other party deliberately avoided Jiangcheng Electrical Appliances.

Regarding the establishment of the Huaxia Home Appliance Alliance, it is obviously not as simple as a single alliance. This alliance only talks about maintaining the healthy and orderly development of the home appliance industry in the news.

Lei Dongbao obviously won’t believe this high-sounding word. Isn’t this just a fucking alliance directly targeting Jiangcheng Electrical Appliances?

And this is obviously just the beginning. On April 28, Jiangcheng announced that it would plan 20,000 mu of land, and jointly establish a logistics center park in the thirteen chain electrical appliance shopping malls of the Huaxia Home Appliance Alliance, and jointly establish a more complete and convenient logistics network in the future. It is expected that after the logistics park is put into use, it will save more than 30% of the logistics costs for home appliance companies every year.

When Lei Dongbao saw this news, he almost laughed. The other party was preparing to have a big game, and he just left Jiangcheng Electrical Appliances to play.

With such a large size in the Home Appliance Alliance, they can completely monopolize certain home appliance varieties, such as directly monopolizing the accessories of certain electrical appliances, so that the appliance must be produced from their accessories factories. They will completely decide what the ex-factory price of certain home appliances will be.

The logistics park can save a lot of logistics costs through unified route arrangement and scheduling. At that time, Jiangcheng Electrical Appliances will not be able to compete with them in any cost.

Huamei Electric Appliances has great ambitions and obviously wants to be the leader of the home appliance industry.

However, in Lei Dongbao's view, these are more like a farce. The development speed of China's next 30 years is far from what they can imagine. In the future, there seems to be no monopolists in the home appliance industry. In addition to the huge market, there is another reason. The country cannot allow monopolists to appear in this industry that affects people's livelihood.

Lei Dongbao could almost guess what the other party would do next, but it was just preparing to launch a price war. They knew very well that Lei Dongbao had almost no cash flow now. Once the price war started, Lei Dongbao would definitely not be able to deal with it.

The other party only needs to continue the price promotion for one month, and Jiangcheng Electric will be done, because Lei Dongbao has no way to fight a price war with them when he owe so much money. They only need to suppress Jiangcheng Electric for a year, and when Lei Dongbao cannot pay the cash for the repurchase, Lei Dongbao will naturally be eliminated.

By then, Lei Dongbao wanted to use Jiangcheng Electrical Appliances to mortgage it, and no bank dared to lend him a loan, but they didn't know that Lei Dongbao had never thought about continuing to play with them. If you want to lead the rhythm, you must take the lead first.

Before the opponent could attack, on May 1, 1993, 170 Jiangcheng Electric Appliance stores officially launched VCD video disc machines, priced at 4,998 yuan!

The first batch of distribution is 10,000 units!

In order to prevent Jiangcheng from knowing about the "blockbuster" of VCD, Lei Dongbao hardly promoted this product much. He waited for the repurchase contract to take effect and started to make efforts again.

In fact, Jiangcheng also knows that the research and development and production of VCD video disc machines have always attached great importance to confidentiality and has hardly exposed any news in the market. Jiangcheng does not take VCD video disc machines seriously.

After all, like new and imitation appliances, Jiangcheng Electric Appliances has been sold almost every year in recent years. However, over the years, the king of home appliances is not the same as those, and new home appliances have never really exploded, which has also given Lei Dongbao a chance.

The first batch of 10,000 Thunder brand VCD DVD players quickly aroused responses in the market once they were released at a price of 4,998 yuan. Although there was almost no special promotion for this promotional advertisement, the sales volume was surprisingly good.

The reason why a Thunder Brand appears is that the Thunder Electric Appliance Factory of the Xiaolei family went bankrupt in 1988. The Thunder Brand brand is almost about to disappear into the dust of history. After Lei Dongbao learned about this, he sighed silently and finally acquired the brand at a very low price.

After all, this brand was the first electrical appliance brand he founded. His ideal was to build Thunder Brand into a world-class electrical appliance brand, but in the end it could only appear in this way to make it see the light of day again.

In Lei Dongbao's view, the VCD of the Thunder brand is just like his mood at the moment. Thunder attacks, and his real career has really begun.

Once the Thunder brand VCD was released, its sales also rose rapidly. Many customers who can afford color TVs have a strong intention to buy them once the waiter introduced their functions. They are especially in line with the promotion of large color TVs in the Electrical Appliance City, and the gunfighting films and martial arts films in Hong Kong and Taiwan are the best advertising promotions.

In order to sell video disc machines, Lei Dongbao has produced dozens of different series of discs. These VCD discs alone have produced a full 200,000 copies. The cost is still a bit high now, but it is only one-twentieth of the laser CD discs on the market. This price is enough to attract customers.

You should know that before VCD, there were video recorders and laser CD machines. Both prices started in five-digit numbers and almost no individual family could afford them.

The most important thing is that the discs are too expensive. A laser CD costs several hundred yuan. It’s not a rich family, who can afford to look at it? It’s better to go to a video store on the street to watch it. Now VCD discs only cost twenty yuan, which is still genuine. Pirated versions only cost three or five yuan each, and they can be cheaper in the future.

A 49981 DVD player, Leidongbao can currently make 4,000 yuan. Once mass-produced, the cost will be lower in the future. This is really a huge profitable product.

There is no secret in the market. Just when Huamei Electric Appliances’ Home Appliance Alliance is discussing the second step of the plan, how to deal with Jiangcheng Electric Appliances.

Suddenly, their marketing department employees rushed over and said that Jiangcheng Electric is selling a product similar to a laser disc player, but the price is less than half of that of the other party, and it can support color TV and black and white TV playback.

This is not the key, the key is VCD discs. They only sell 20 yuan per piece, buy VCD disc machines, and Jiangcheng Electrical Appliances will give you ten copies, so you can choose.

Everyone was stunned by the news, how could they not be stunned?

Anyone who works in the home appliance industry will notice the huge business opportunities here almost immediately. This thing is definitely a big deal!

The news soon became known to everyone in the entire home appliance industry, so the remaining VCD video drives that had not been sold in Jiangcheng Electrical Appliance City were almost instantly cleared. Many colleagues were worried that one could not be copied, so they bought several, for fear that they would be taken first by other colleagues.

In history, Wanyan VCD was killed by the company that invented VCDs. After the first batch of 1,000 units were produced, they were directly snatched up by their peers. Within three months, dozens of peers were on the market, and in the second year, more than 200 peers were involved. The real inventors went bankrupt and were acquired directly and turned into historical dust.

When Lei Dongbao heard the news, he only showed a smug smile on his lips. He had expected this step, but he didn't expect that his colleagues reacted so quickly, which was enough!

However, these 10,000 units are enough to make back the R&D expenses yourself. There are two reasons why VCDs can be popularized quickly.

First, this thing is not technically difficult and can be quickly copied by other companies. The profits are high. There are more companies selling them, so there are naturally more people buying them. The first batch of Thunder brand 10,000 units sold at nearly 5,000 yuan will only make a first profit.

The second reason is that it can be popularized so quickly, that is, the cost of manufacturing CVD discs is very low, so it can also cause pirated discs to fly everywhere. In a few years, the purchase price of a few cents per card is two yuan, and the retail sales are ten yuan for three yuan. I wonder how many people are making money here.

This has epoch-making significance. It can almost be said that because of the low manufacturing cost and low selling price, everyone can afford to watch movies. The attractiveness of movies should be known to friends who have experienced it personally in the era when the Internet has not yet been available.

In fact, Wanyan VCD has applied for foreign patents in history, but it has been reviewed for more than a year but failed. In the end, the company went bankrupt and the review has not been approved. Six foreign companies that control this technology quickly established patent alliances and DVD patents were quickly passed. From this point, we can see that there is no fairness in this world.

However, this aspect is definitely not the case in this world. Jiangcheng Electric has been studying this technology since the 1980s. The technology has been updated for several rounds. Lei Dongbao has no other hobbies in recent years, but his investment in the company's technological research and development is getting more than one year. Every year, more than 20% of the company's profits are invested in technological research and development.

The most important thing is that this R&D department has expanded several times, and the recruitment of high-tech talents is better than the other. Lei Dongbao has always refused, but the results have been produced in only a few. Many research results seem to have no practical value at all, but no one knows that these technologies have accumulated for several generations.

In addition, Leidongbao also earns foreign exchange through the Canton Fair and other channels every year, in addition to intercepting the above, the reserved US dollars are used to purchase foreign technology.

This has also become one of the reasons why Jiangcheng is dissatisfied with Lei Dongbao. In Jiangcheng's view, this is purely that Lei Dongbao uses technology research and development, technology purchase, and transfers company property. However, Lei Dongbao has sufficient reasons every time. You can check the accounts at will. Anyway, I am not greedy for a penny of the company. The contract I signed at the beginning was that you only have the right to dividends, so don't talk about anything else.

The resentment between the two sides has accumulated deeper and deeper. Finally, after Jiangcheng Electric Appliances went public, Jiangcheng quickly launched an attack and wanted to cash out and leave.

In fact, many technologies in this area have indeed been invented abroad, but they did not use these technologies in business, and they did not pay attention to these technologies at that time. As early as the mid-to-late 1980s, Lei Dongbao used the identity shell of a port city to establish a company called Gaosheng Technology, which is specifically used to purchase foreign technology patents.

As for why this company called Gaosheng Technology is called this name, it can naturally be seen from the name that the boss of this company is Gaoshengnan.

Gao Shengnan gave birth to a son Gao Jin for Lei Dongbao. Lei Dongbao was always thinking about it. After all, it was his own flesh and blood. Lei Dongbao felt a little guilty about the other party. He had also visited Gao Shengnan's hometown to find her, but Gao Shengnan has never returned home since 1982. Finally, he came back in 1984, but only took Xiaoyuan away after graduating from junior high school.

Lei Dongbao also knew that the other party was intentionally hiding from him, but sometimes, fate was so clever. At the autumn Canton Fair in 1985, he accidentally met Gao Shengnan who worked in a foreign company. Lei Dongbao was overjoyed and took advantage of the Canton Fair to finally win Gao Shengnan back.

As a woman, no matter how strong her heart is, as long as she still has a glimmer of hope for you, she can use this glimmer of hope to re-occupy the high ground.

Gao Shengnan is not doing well or bad in Guangdong Province. Although he works in a foreign company and has a successful career, he has rented an apartment and hired a nanny again with two children. Xiaoyuan goes to an international school. Gao Jin's expenses are also very high, and there is not much left in every month except for the expenses.

At the beginning, Gao Shengnan was still an independent woman. Even if he didn't have a man, he could raise his children. However, under the dual economic and physical offensive of Lei Dongbao, he was completely captured in a week.

Although the old love is rekindled, Lei Dongbao still does not intend to announce such a thing in the world. However, in order to give Gao Shengnan and his children a future, Lei Dongbao must also fulfill the obligations and responsibilities that men should fulfill.

Through a series of arrangements, Gao Shengnan also became the identity of a Hong Kong city person, and in the following years, Gao Shengnan also became the woman behind him, both in terms of work and personal aspects.

Every year, Lei Dongbao will spend half a month to one month to go to Guangdong Province or Hong Kong City to deal with official and private affairs.

Song Yunping naturally didn't know all this. Lei Dongbao was still clean and had no other women in recent years except Gao Shengnan.

With his wealth and fame, I don’t know how many women I have paid for in recent years, but in the past few lifetimes, he gradually took love as something less than ordinary people. The accident that happened to Gao Shengnan back then was really just an accident, purely young and vigorous.

If Gao Shengnan had not had a child, Lei Dongbao would definitely regard Gao Shengnan as a memory of the past at most, but with a child, this would have a different meaning in life.

Wealth is actually not that important to him, but after all, you have to leave a name in history for a lifetime!

VCD is the first step for Lei Dongbao to leave his name. If you want VCD to become popular in the country, it would be too slow to rely on Jiangcheng Electric alone.

Although Lei Dongbao has already registered domestic and foreign patents for Gaosheng Technology, in China, Lei Dongbao must have no way to prevent his peers from imitating VCDs. After all, this is the case in this era of the domestic business environment.

Moreover, Leidongbao has no intention of stopping his peers from imitating it for the time being. When the market matures, he will sue it and finally argue. It will definitely be difficult for a mature market to be built by one company alone.

When the domestic market matures, Lei Dongbao will sue one by one. Although he will definitely win in the end, the lawsuit will be delayed for several years. However, he is not worried at all. He will be stuck in the VCD export door. The air fryer back then is still a little annoyed. Now, he is going to close the door and beat the dog, so that you can't make money, and you will be angry!

As expected by Lei Dongbao, the second batch of Lei Dongbao VCD disc machines have just been launched, and imitation products from its peers have begun to appear on the market. Chinese companies are simply a miracle in the world in imitation. It only took one week from purchasing the product to successfully imitation. It’s amazing, this is the speed of China!

Lei Dongbao was not in a hurry and brought the Thunder brand disc player to CCTV TV station, and began to spend a lot of money to advertise. He also announced that Jiangcheng Electric Appliances will officially change its name to Thunder Electric Appliances, and the signs of 170 stores across the country will be replaced within ten days.

From this moment, Thunder Electric officially reborn from the ashes and the king returns!

This time, Lei Dongbao was advertising on CCTV and officially began to use the brand of Thunder Electric Appliances to advertise. At the same time, he also officially reformed the marketing model of Thunder Electric Appliances and added an agency system.

Although Jinzhou Second Machinery Factory adopted the agency system at that time, when Jiangcheng Electrical Appliances finally came, Lei Dongbao always adopted the direct store model.

In the past, Jiangcheng Electric Appliances has always adopted the direct store model, so in ten years, it has only developed 170 stores. Each store is managed by the headquarters. This model has benefits and concerns. The advantage is naturally that it is convenient for management, and it can also bring customers the best experience and after-sales service. Jiangcheng Electric Appliances has always been the first in the market in recent years, because of the direct store model.

Huamei Electric Appliances started the agency model several years ago and opened up franchise applications, so its current stores far exceed Jiangcheng Electric Appliances.

However, starting today, Thunder Electric has officially adopted the agency system and direct store model to develop.

In the next two years, Thunder Electric will set up ten regional marketing centers in several cities in China. Under the marketing center will be first-level agents, under the first-level agents, under the second-level agents, under the second-level agents, under the retailers and distributors.

Although Thunder Electric has already had thousands of employees in recent years, Lei Dongbao has never treated them unfairly when he started his business with Lei Dongbao. In ten years, Lei Dongbao has also fulfilled his original promise, and everyone's value is at least one million.

This time, Lei Dongbao will follow their opinions, whether to choose to continue to stay at the headquarters to manage the direct store, or to be an agent of the prince!

From this moment on, Thunder Electric will embark on the road to rise again!
Chapter completed!