Chapter 150 148. Textbook-like marketing cases

This time, Xingyue Company’s viral marketing can be fully written into textbooks, which is a very classic marketing case.

It not only successfully brought back two unsold games, but also created a miracle in the history of East Island sales.

You should know that the island countries have relatively small populations. Although the market is more developed than China, the ceiling is not very high due to population restrictions.

With limited game population, game companies can only increase the sales price of games to earn enough profits to maintain the company's operations.

A game must have a sales volume of at least 10,000 yuan to ensure the capital is guaranteed and the normal development of the next game is maintained.

And if it reaches more than 20,000, it can be said to be a small profit.

More than 50,000 is a big sale.

If you can sell more than 100,000 yuan, you can basically stabilize the sales champion of that year.

Last year's sales king was Sega's Sakura Wars 3, and it only released more than 110,000 sales.

But……

Both of Honor of Kings products have broken through this number.

Not only did it break through this number, it also left it far behind.

After about a month, the sales of Honor of Kings 1 have reached a terrifying 512,496 copies.

Honor of Kings 2 followed closely behind, reaching a terrible 491,456 pictures.

On the one hand, it is affected by viral marketing. On the other hand, due to the excellent quality of Honor of Kings 1, many players are still unsatisfied after playing Kings 1, so they continue to buy Kings 2.

There are many players in East Island who use philatelic controls.

It is the same series of products. If they like the type, they have to find ways to buy all the products in the series.

Some more abnormal players will buy 3 copies of the same version of the CD.

One is for play, one is for treasure (the kind that never opens), and one is for missionary purposes.

This time, Bomi's viral marketing even saved players the opportunity to preach.

[Nani, this is too cruel, right? I want to buy it to preach to my friends, but Is it okay to preach to the official mission of Xingyue?]

[It is true that not only can't preach, but I was preached. Yesterday I was about to recommend this game to my classmates, but she sent an activation code directly.]

[How can I repair it? I envy the upstairs. There was a female friend who sent an activation code. I was surrounded by a group of boys]

[How can I practice it? The official missionary is too much, but the activation code is indeed a good thing. It successfully made me talk to the girl I like, and tonight she invites me to go home to guide her to play games]

[How can I repair it? Why do you want to show your love here upstairs? Si Nei Si Nei Si Nei...]

[This is too cruel, right? I actually let girls play galgame. I can already see the Shura scene that will happen in the future. What a terrible scene is it for a real girlfriend to play the girlfriend in the game in front of you?]

[Hahahaha... I am simply a genius upstairs, and I feel the picture at once.]

...

In short, since viral marketing is exponentially spread, the results of this operation are very surprising.

Originally, on the books, the price of the game for Month is 6,000 yen, but because of the viral marketing strategy, they actually gave in and sold part of the price profit to exchange for a broader market.

This trick is obviously very effective.

However, the profit calculated in the end is definitely not as high as the one on the books.

According to Xingyue’s own estimate, the overall profit will be discounted in half.

It looks like 3 billion yen.

The equivalent of soft girl coins is about 174 million.

This is already a very terrifying number.

This sales result has caused a strong earthquake in the industry.

There may not be any galgame that can break this record in the next many years.

As for Nintendo's all-age-oriented perverted games, sales volumes are not included in the list of millions or even tens of millions.

"Hey? Nonsense? Maji's?" When the big devil of the key club, Mazhijun, heard that the King of Kings of Shizuki's all scored 500,000 super data, he was shocked.

The reason why the Great Demon King is called the Great Demon King is that in addition to his liking to abuse players and audiences through healing works, the more important thing is that this person is indeed a creative genius, and the sales of each work are super powerful.

But no matter how powerful it is, the masterpiece Kanon of the key club only achieved sales of 100,000 yuan.

Of course, if calculated based on the price, the sales volume of 100,000 can be about twice the number of this wave of activity in the Moon.

After all, kanon is also a galgame, priced at around 6,000 yen.

The King of Glory of the Star Moon seems to be priced at 6,000 yen, but in fact, it cannot reach this level because of the concessions.

After this conversion, the staff of the key club are a little more balanced.

but……

Mazhijun turned his head and thought about it, thinking that it was natural for Honor of Kings to achieve this achievement?

When he experienced it himself, his first feeling was-

The quality of this game is quite high, with amazing creativity, a grand world view, and the quality of the story script is also very good. It is considered a clear stream in the galgame game.

Honor of Kings is different from other galgame games on the market. Although this game is also a love element, the love line is not the main line at all. The plot of Honor of Kings has reached a very high level. Through words, people can be immersed in the scene and enter this strange and gorgeous world of heroic spirits. It is really amazing.

Other types of galgames will appear relatively scattered or more casual in the story.

It focuses more on emotions and delicate daily creation.

Honor of Kings is completely a weird thing in galgame.

"What? How could it be so powerful?" Sega thought the same way.

The production team of Sakura Wars exclaimed directly:

"Oh my God, fortunately we got there early, otherwise how could we bear it?"

Sakura Wars 3 was released in March this year and achieved good results of 110,000 copies.

I didn't expect to be surpassed so quickly, which is indeed a bit unexpected.

What's even more terrifying is that-

The two King of Glory released by Xingyue actually had only a bleak first week result of 2,000.

Thinking back now, I think this guy is like cheating.

"Who can believe that a month ago, both games were wandering on the brink of death?"

"Who said it was on the verge of death? According to normal sales data, it was already cold, right?"

"It's great. Fortunately, we released it early and were not with them. Otherwise, it would be really miserable if the players compared it."

"Yes, hahaha, it's almost the same as public execution?"

...

In the office of the DMM President, Keiji Kameyama saw a message from today's magazine-

[Big Event! Two games of Honor of Kings exceeded 500,000 sales.]

After he took a few minutes to read, a hint of suspicion flashed in his eyes.

"Huh? Why is the name of this game so familiar?"

"President, have you forgotten? This game company has come to us before and wants to discuss cooperative releases." The assistant next to him reminded.

"Huh?" Keiji Kameyama was a little surprised, "Really? Why don't we cooperate? I think the results are pretty good."

Although it is not as good as the DMM with a big business, Keiji Kameyama feels that the game can earn 3 billion yen in one month, and the money-making speed is really amazing.

Although he doesn't understand games, Keisu Kameyama understands business.

The assistant next to him opened his mouth, not knowing how to speak-

President, isn’t this what you rejected?

At that time, you didn't even read the project, so you asked the front desk to send someone away.

What's the point of being jealous of others now?

But then again, if the island publisher this time is not a Shin-Month, but has become a DMM with strong capital and a broad mass base, the result is probably not the case.

With the influence and appeal of DMM, Cao Yang believes that most of the time will not take the path of viral marketing. He may still do promotion and promotion step by step and relies on the promotion of advertisements to attract people.

Moreover, DMM itself is a Shiqing Industrial Company. Even for this reason, as long as it releases galgame, it will inevitably make players think a lot.

The results should be very good, at least they will be better than other local game companies.

As for whether there is any mobile month that operates through viral marketing, it is an unknown.

What happened in the past is already established facts, and it is difficult to get a definite answer by repeating it continuously.

All I can say is-

This wave was shocking and finally won.
To be continued...