158.QQ Show

Cao Yang proposed the matter of "Protecting the Domestic Cultural Industry", and led by Xubojun, he submitted a suggestion application to the above.

But it was quickly refuted.

The reason is-

Because China just joined the WTO in December 2001, the country has no right to ban imports from foreign countries, especially Western countries.

Thinking about it, the Lighthouse Country tried every means to import its own culture into other countries. This time, China's joining the WTO is to make China a part of the world trade system, and on the other hand, import and export are open to both sides.

Lighthouse Country will definitely not miss the opportunity.

The same was true in my previous life. The island country's game consoles were banned early, and after joining the WTO, it would be more troublesome to ban them.

Foreign online games only need to pass the review.

However, the leader also secretly stated that the official cannot do this matter because it violates the trade agreement, but if other means can be used, it may be possible.

I always feel very depressed. I seem to have closed the door and opened another window for you, but I don’t know where the window is.

Because there is no light on it.

...

When this incident came to Cao Yang, he would soon come to the above intention.

Since China has become part of the international market after joining the WTO, it means that trade is open to countries in the WTO system, and others can conduct cultural transmission at home, so we can also go abroad to do game business.

This is mutual, and no one can stop each other.

Since you can't ban games in the United States, it's actually not very meaningful to ban games in the island country.

Because since 2001, the island country and China have embarked on two completely different game development paths.

The magical country of the island country is difficult to attack online games, and the otaku culture is prevalent. They are more willing to spend seven or eight hours at home playing Super Mary, rather than go online to fight the Three Kingdoms.

Moreover, in order to protect the country's stand-alone culture, the island country is doing its best to develop game consoles.

The function of the game console is very single, and it is used to play games. It is completely different from the versatility of a computer. At the same time, it is also very troublesome to port games on the game console to the computer.

It can be said that the game console is a natural barrier, which makes the game pure and difficult to transplant.

Therefore, as long as China bans the import of game consoles from island countries, it is equivalent to banning game sales from island countries in disguise.

Fortunately, China issued a ban on game consoles before joining the WTO, otherwise it would be difficult to issue this ban after joining.

This is already the greatest protection for domestic related industries.

In fact, the above is not really trying to ban everyone from playing games, this is essentially an anti-dumping strategy;

1. China's gaming software and hardware capabilities lag behind foreign generations (online games are slightly better), and the result of opening up is that the market is fully occupied;

2. After all, the player group is still a minority. If the market is opened and the marketing of the game company, the market may increase significantly;

3. It can be compared to animation products. Ideology is just an excuse, and its essence is industry protection;

Now it is precisely because online games are a little better (mainly because of Bomi, the weird thing, has raised the level of domestic online games, and has shown that the gap between China and the world in online games is not obvious, so there is no forced protection through anti-dumping strategies.

Many weak game manufacturers who learned about this news have fainted from crying in the toilet.)

In fact, the above means, support you to hit it, try to hit it.

It is actually very simple to get the above help. You just need to get more cards when importing and agenting foreign games. China has discretion in game review.

But the above thinks that it is not good for them to intervene, which is from the perspective of the macro world.

Another way is that there is no agency in China to represent foreign games, but you can think about it with your toes and you will know that it is impossible.

...

Therefore, the ironwork must rely on its own strength. After getting this news, domestic game manufacturers can only bite the bullet and develop online games themselves.

In the future, this area will become a must-fight place for military strategists.

Fortunately, Bomi has taken the lead now.

Cao Yang said that I have held a meeting and reached a consensus. My proposal is very good, but unfortunately the above did not accept it. Then, after that, everyone will fight on the battlefield, so I can't blame me.

Seeing the boss sitting on the chair and laughing silently, the little secretary felt a trembling all over.

"Boss, don't laugh like this, you're so furious."

"Cough cough," Cao Yang coughed twice, calming his smile.

"Sorry, I'm so into the show."

What should I say?

Bomi is about to usher in an era of killing.

...

On March 1st, QQ launched a brand new feature called [QQ Show]

In addition to the original chat window, add an image display bar.

In this image display column, you can see the character image of the person you chat with, and at the same time let the other party see his or her own character image.

QQ Show is an epoch-making product, and its image of Penguin is very far-reaching.

This thing was a spontaneous [innovation] value-added service product that Cao Yang had always wanted to do before, but had no time to propose it. As a result, it was made by Penguin insiders.

At the end of last year, Penguin Company had a child named Xu Liang.

One day he learned that there is a community website of Sayclub in South Korea, which developed a function called "Avatar". Users can change the shapes of virtual characters according to their preferences, such as hairstyles, expressions, clothing and scenes, etc., and these "merchandise" need to be purchased for a fee. After this service was launched, it was very popular among young Koreans. The speaker was unintentional and the listener was interested. Xu Liang searched Sayclub before returning to the computer, and found it very novel. He couldn't understand Korean, so he spent 400 yuan to ask someone to translate the content of the website.

Then Xu Liang wrote an 80-page business plan to recommend the product to the senior management. The senior management forwarded the email to Cao Yang.

Cao Yang glanced at him and couldn't help but laugh.

There is no need to write more than 80 pages to explain [Why do you need to do it]. Just Cao Yang takes a look and he can agree to the project of this matter.

The reason is very simple -

In my previous life, QQ Show was one of Penguin’s biggest sources of income before it had games.

This thing immediately caused a strong response as soon as it was launched. Many QQ users were fascinated by it and paid voluntarily.

With almost the QQ show, you can make a net profit of about 25 million in half a year.

What is avatar? (can be read as ah watta)

The word "Avatar" comes from two Sanskrit words: "Ava" means "down" or "inheritance", while "terr" means "under" or "world".

In ancient India, it means that God has incarnated from heaven to mortals to the earth, or incarnated in the form of mortals.

Avatar is originally intended to refer to the incarnation of the god (Vishnu) who appears in the world as a human or a beast in Hinduism.

Snow Crash, a science fiction novel that was widely popular in the West in the 1990s, used the word Avatar to refer to virtual people in the virtual world of the Internet.

The concept of Avatar was introduced to South Korea in 1995, when a gaming company called Nexon began to provide an online role-playing game called "The Country of the Wind", which provides users with game functions to create game characters.

In the early days of the development of Avatar online entertainment products in South Korea, the virtual character dress was just a simple combination of eyes, nose, and hairstyle, and later it quickly developed into various aspects of body shape and function.

These functions have quickly covered various network applications with Avatar as the identity recognition method, including personal virtual avatar chat rooms, emails, virtual reality and even mobile phones.

The Internet is also a world, a dream world that we can realize in reality that is impossible to achieve. Avatar provides this possibility. Avatar is a visual and variable identifier for netizens on the Internet. On the other hand, Avatar is the most realistic and feasible charging model in online communication network chromium services.

In the game industry, people habitually call matching clothing accessories avatar, or hero's skin, or avatar. Later, it was extended to the appearance decoration in the game, whether it is the character itself, the objects or the scene decoration, it can be called avatar.

For example, in the Peace Elite game, the hats, clothes, pants, sunglasses worn by the characters... these are all avatars, and even the skins of the guns sold are also avatars.

The hero skins in League of Legends can also be called avatar, but domestic players are more accustomed to calling them skins.

The word skin is simple and clear, much easier to remember and understand than avatar.

The word avatar is an imported product and is generally used to show off people in the industry.

In his previous life, Cao Yang served as the chief beauty and often showed Avatar in front of the planning team. Some newly graduated college students didn’t know what Avatar was at first. Later, after they were together for a while, new planning talents scolded:

"Damn it, what a slut, wouldn't it be better if you just say the appearance?"

...

The QQ show was supposed to be launched in January 2003 for trial operation, but under the promotion of Cao Yang, it was much earlier than before.

On March 1, QQ will be launched on QQ show.

QQ users can use Q coins to purchase clothes, accessories and environmental scenes to design their own personalized virtual images.

In the QQ Show Mall, there are various virtual items - fairy clothing, professional clothing, sunglasses, necklaces...

They are priced between 0.5 yuan and 1 yuan... These virtual items can be replaced at any time according to your needs, or can be given as gifts to your QQ friends.

In addition to displaying it on the QQ avatar, this personalized virtual image will also appear in QQ chat rooms, Tencent community, QQ dating and other services. That is to say, the QQ show allows a netizen to rebuild a virtual self and express his emotions in the virtual world.

A QQ show image is valid for 6 months, and users will need to continue to pay for purchases after that.

...

Jiang Congtao is an office worker who drifts from Beijing. His home is in Xingyi, Guizhou. He is very busy with work and can return to his hometown once a year.

Jiang Congtao came into contact with a social software at the beginning of last year, the name of the software was QQ.
To be continued...