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Chapter 190 188. Who gave Boss Cao the courage?(1/2)

The tug-of-war lasted for 3 days.

The other party seemed to be very persistent in the price and would no longer make concessions after $1.8 billion.

Of course, Cao Yang also has his own persistence.

The highest price that Bomi can give is about $500 million.

He felt it was not worth it if he had more.

Everyone was exhausted.

However, if even the acquisition price cannot be unified, then the work will not be carried out in the future. For example, if the employee's stay and leave arrangements, treatment, and company assets are handled later...

Cao Yang only felt a little overwhelmed.

...

Not only was Cao Yang very angry, but Teacher Fang and the young secretary who followed him were also very tired.

The excitement of several young legal officials on the first day of their first visit has turned into helplessness and sighs.

When I returned to the hotel at night, the entourage gathered in Cao Yang's room for a meeting.

Teacher Fang sat on Cao Yang's room and beat his legs.

"So I said, is this company called Blizzard really that important? We have to buy this company?" Teacher Fang frowned and asked, "I think Vivendi's attitude is very firm. The price gap between the two sides negotiated is too big, so there should be no way to reach an agreement."

"Well... how do you say it?" Cao Yang frowned, "Blizzard is a company that is more famous around the world and is familiar to Chinese players. The most important thing is that this company has two classic big IPs, one is the Dark Series and the other is the Warcraft Series. These two IPs can bring high returns in the future."

There are many famous game companies in the United States:

Blizzard is one of them.

In addition, there is EA, which is known as the game terminal, and is a game company in the industry’s acquisition maniac: in 1998, it acquired westwood (Westwood Studio), and the games developed by Westwood Studio are relatively famous in the industry, mainly represented by the "Command and Conquest" series. Then it also has Bullfrog Company, which develops "Dungeon Guardian"; Origin Systems (Orange), which produces "Genesis", and the future orange platform is on par with steam... Maxis, the "Sim City" and "Sims" series developed in 1999...

Take-two, similar to EA, is also a gaming giant, and has many game subsidiaries below. The most famous of them are:

2K Games, later developed the NBA2k series; Focus Home Interactive and Rockstar Games (R Star)

R Star produces "Red Dead Redemption" and "GTA"... These are both very famous 3A masterpieces in the industry. At the same time, R Star is also known as a money-burning maniac. "Red Dead Redemption 2" alone cost $800 million.

Then there is ZeniMax Media, also a giant game company that produces "Wolfenstein Headquarters".

The most famous subsidiary is Bethesda Game Studio, which is called B Society in the industry, and has produced the "The Elder Scrolls" (Lao Geng) series; ID software company, whose works include "Doom" and "Thor Hammer"; Arkane Game Studio, "Local Heroes" and "Magic Gate: Dark Massia"...

However, these giants cannot become the target of Cao Yang's acquisition, and they are unlikely to sell the following game companies.

If you change the direction, Bomi is more likely to be acquired by them.

Then there is Valve, abbreviated as V Society. It has just started for a while and is the largest gaming platform in the world in the future.

However, this company has a characteristic. Founder G Fat is lazy. The atmosphere of the entire studio is liberalized and interested. As long as you are willing, you can join any development project you are interested in at any time. The employees work all rely on love and consciousness.

G Fat is a weird leader who insists on not going public and will not let V Club be acquired.

In his previous life, some netizens joked about the possibility of V Club being acquired: V Club is the boss's personal company. If he wants to acquire it, he needs the boss to nod, but the boss is so fat that he can't nod.

So it is really harder to buy V club from G Fat’s hands than climbing the sky.

Perhaps the company can't continue to operate and goes bankrupt, so there is a little hope.

Then there is EpicGame. The company that developed Unreal Engine has no technical strength. At the same time, the company is relatively small in scale and basically doesn’t make much money. Therefore, Penguin in his previous life aimed at this point and took it down in one fell swoop.

Epic is one of the few American companies to be acquired by Chinese companies.

Another one is Riot Games, but Riot has not yet been established.

There is no possibility of acquisition now.

So Cao Yang's second filing is that if the agreement cannot be reached here, then he will directly switch to the United States and acquire Epic, which is more likely.

The most important thing is that there is a grasp in the West, which is more perfect if it is a famous game company.

...

"Since their IP is only valuable, why do we have to buy it so persistently?" Teacher Fang asked in confusion, "I see that the price of Vivendi here is so high, I really don't know what they think. Since the psychological price is so different from our quotation, why do you agree to the interview?"

"Since we're here, I should still want to talk... It means they do think the game business unit is not that important..."

Cao Yang was slightly stunned.

An electric light flashed in my mind.

"Yes, why didn't I expect it?"

With a smile on his face, he stood up and gave Fang Qiong a big hug.

The little old lady was hugged for no reason and her face flushed.

This kid...

What did you think of you?

...

The next day, he continued to have a meeting with Vivandi, but this time, Cao Yang changed his acquisition strategy and said that he would not acquire Vivandi's game business unit and would change to acquire the copyright of [Warcraft].

"Hmm?" Furtu was a little surprised. How did he talk well and turn into acquiring the copyright of Warcraft?

"My idea is that since we cannot reach a unified price, it's better to do this. Bomi is very optimistic about the Warcraft series on Blizzard, so he wants to give up the acquisition of the game business unit and only acquire the copyright of Warcraft."

After acquiring the copyright of Warcraft, it means that all Warcraft series games under Blizzard were moved back to China. Even if subsequent Warcraft products were to be released, they would be developed by Bomi. Blizzard will never use Warcraft IP for creation.

In this way, it is equivalent to getting a giant IP directly. In the future, World of Warcraft, and Hearthstone can be produced by Bomi.

With Teacher Fang’s reminder, Cao Yang realized this truth.

After removing the big IP of Warcraft, Blizzard's rest is not very important.

Furtu was also very smart, "That won't work. Of course, the entire game department will sell together. Mr. Cao, we agreed to have this interview because you wrote it very sincerely in the bidding. It does not mean that the game department lacks buyers.

If you don’t want to buy the entire game division, then it will be difficult for us to continue this negotiation.”

"100 million US dollars," Cao Yang offered a price directly.

"What?" Fultu was stunned for a moment and looked at the young lady translator next to him.

"100 million US dollars." The young lady translated, "Bomie Company has offered 100 million US dollars for the copyright of Warcraft."

Fultu was slightly stunned.

Cao Yang continued, "Buying the entire Warcraft copyright for 100 million US dollars will not make any loss for your company. The game company is here, and your game business unit is intact. As long as someone can create a similar IP.

Vivendi wanted to sell the game business unit later, but only one IP was missing. Mr. Fultu, you can't say that this Warcraft IP is worth 1.5 billion, right?"

Furtu's eyes rolled.

The businessman's instinct is inspired at this moment.

Cao Yang made a lot of sense. Under the current circumstances, a monster's IP is definitely not worth 100 million yuan. It seems that it is an option to sell it alone.

Marvel once did this and sold its Spider-Man to Sony.

Split the IP for sale and you may earn more.

The culture of Warcraft has not become popular yet. It will not be until World of Warcraft appears that this IP will explode. Thanks to the screenwriters of World of Warcraft, a small battle plot of RTS was adapted into a grand and epic work.

But if Cao Yang bought it, he could find someone to replicate a similar plot, and Blizzard would be more uncomfortable.

Fultu did not agree or completely refuse, "Otherwise, Mr. Cao Yang, since we cannot reach a unified unity in a short period of time, I will keep your proposal first. We need time to discuss it. We may answer you in the next 3 to 5 months. What do you think this is the case?"

All right.

Cao Yang was actually a little disappointed inside.

But he could probably guess what Fultu was thinking. Vivendi has now released the news of the sale of the game business unit, and they have to wait for more buyers.

This is the reason why those who are at high prices are the ones.

Don't let it die, leave room for a turnaround, and then if there are better buyers during this period, Vivendi will definitely sell it without hesitation.

However, Cao Yang is still confident about this.

In his previous life, it was because Vivendi Lion asked for a price of $2 billion, so even if Microsoft and EA offered him a price, they did not reach a unified end.

Cao Yang is not sure how much Microsoft and EA gave.

However, he has already evaluated that $500 million should be the limit, and these giants may not be willing to give too much premium.

"Okay, Mr. Fultu, then we are waiting for your good news."

Cao Yang stood up and shook hands with Fultu.

...

Since the agreement cannot be reached, Bomi Company has already made the most efforts, and Cao Yang feels that there is nothing to regret.

Let’s see the subsequent developments.

Maybe things will turn around.

After the talk, I felt much more relaxed.

So Cao Yang took his little secretary and Professor Fang to conduct a three-day trip to Paris in Paris.
To be continued...
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