337. Mobile phone sale

Apple itself held another high-level remote meeting.

They themselves have never thought that Apple could sell 200 million units. Now Apple's Mac sales are about 4 million units a year, so Apple's internal sales of smartphones are about 4 million to 10 million units.

200 million units are really unrealistic.

According to the rates previously offered by Bomi, the patent licensing fee Apple needs to pay to Bomi every year is about US$10 million to US$30 million.

This range is a relatively acceptable state.

However, the final cost is considered to be the wool on the sheep, and Apple will definitely not lower the price and make less money for itself. The final solution is to increase the price of Apple sales by about $5 to offset Bomi's patent usage fee.

...

In the evening, Cao Yang and Liu Zhiping had a small meeting in the conference room.

Cao Yang asked him, "Do you think our company can take this opportunity to let Apple help us open up the US market?"

Yes, the bad news is that Bomi's plan to sell mobile phones in the United States has failed again. This time, Bomi still wanted to open up the US market through the channels of American retailers. He found nearly 30 agents in the United States, and even the agreement was almost signed, but it was still urgently stopped by the US authorities because of ZZ.

In other words, even if Bomi wants to put his mobile phones on the American market through distributor channels, he will only earn wholesale prices, and retailers will make a big profit, this will not work.

It is conceivable how panicked the US authorities are about Bomi’s smartphone.

Or, to be precise, how afraid of the traditional mobile phone manufacturers in the Omi region are of Bomi smartphones. Once Bomi phones come in, it will not be just a matter of how much money distributors can make.

It is a question of how many major mobile phone manufacturers Bomi mobile phones will destroy.

So it is still difficult for Bomi to be released in the United States to be released.

The big brother of the United States disagrees with the launch of Bomi mobile phones in the United States, and the European region is the only one who is the leader, so Bomi mobile phones naturally failed to pass in the European region.

Capitalists all over the world have united.

Omi's mobile phone manufacturers are now a solid piece of iron and have given up their hatred, just to unite and block Bomi's smartphones first.

So Cao Yang asked Liu Zhiping if it was possible to put pressure on Apple to allow Bomi mobile phones to enter the US market.

Liu Zhiping thought for a moment and shook his head, "It may be very difficult."

When he said this, Boss Cao's eyes dimmed halfway.

"What if we get stuck with Apple's patent use license?" Cao Yang asked, "Then may the relevant review departments in the United States pass it for us in this regard?"

Liu Zhiping wanted to speak but stopped. After thinking for a long time, he denied the boss's words, "The possibility is also very slim, because it is not necessarily Apple that is stuck. I think more importantly, Ome's mobile phone manufacturers don't want us to enter.

Moreover, in order to protect the interests of these large companies and also protect their voice in technology, the US authorities certainly do not want us to be listed in the Omelet region.

We should give Apple a license to patents, so that at least from the current price, we can obtain a batch of Apple's advanced patents for exchange, and we can also charge a licensing fee.

Even if we don’t give them permission, I believe Apple will put the phone online and sell it online under the pressure of compensation, and then sue us for compensation."

"Yes." Cao Yang nodded.

This is very consistent with Apple's style.

If it weren't for Huawei's patents in its previous life, it would be difficult to bypass it, Apple probably wouldn't have signed a related cross-licensing agreement with Huawei.

In the face of interests, Apple will definitely sell money first and then wait for you to sue.

The cost and energy spent on lawsuits and time have been enough to give Bomi a long headache.

"Okay." Cao Yang sighed, "Let's see what to talk about later."

...

Originally, Boss Cao planned to make a living, choose a day to fight again, and wait for Apple to slowly endure it after January, but he didn't expect that the Apple team actually agreed to the price tag offered by Bomi the next day.

This is very unexpected.

But Cao Yang thought about it carefully-

Damn... it is obvious that Apple can't stand it anymore. They are anxious to open Apple's mobile phone press conference and launch new phones next year. Naturally, they don't want any problems with patents.

...

Cao Yang did not make things difficult for them this time. After all, Bomi still had to open the door to do business, and it was not good to force Apple to get angry.

After that, it took a few more days. After everyone drafted the agreement, they printed out the contract. The legal teams of both parties reviewed the details of the contract one by one, and finally reached an agreement.

The two parties then signed a contract.

"I'm very happy to cooperate with Bomi." Phil stood up and shook hands with Cao Yang.

Cao Yang smiled, "We are the same."

Cao Yang believes that this is not the first cross-authorization and cooperation between the two parties, and there are still opportunities like this in the future.

As long as Bomi can continuously innovate and develop, there will be such a time.

Although Apple now attaches so much importance to the HOME key and the appearance design content of rounded rectangles, it is the next generation of products—

Bomi has already started to develop smartphones that do not require HOME keys.

In addition, there are notch screens...side fingerprint systems, flexible screens, curved screens...

A lot of designs are placed in Liu Qiang's computer, but they have not been implemented due to technical reasons.

Then there will be another dynasty change, and there will be a patent licensing fee.

At the same time, Cao Yang also hopes that Apple can surpass the Apple in his previous life and produce some more powerful patents, which can help Bomi stay ahead of the smartphone.

...

After signing the mutual patent license agreement with Apple, it was almost finished in December.

There are actually not many big things left after that. What Cao Yang is most looking forward to is—

What will happen to Bomi phones that will be released in January?

...

Since Bomi’s smartphone launch conference half a year ago, Bomi has been preheating for the release of mobile phones.

On January 1, 2007, Bomi mobile phones were officially launched.

In fact, before Bomi phones were sold, they had already made a lot of money through pre-sales.

There are two types of pre-sales. One is that distributors pre-order Bomi mobile phones and put them in their own stores for sale.

However, they are all mobile phones that are taken at wholesale prices, so they are a little cheaper than those on the market.

The pre-sale price is 8G mobile phone 2666 yuan, and 16G mobile phone 3666.

At this price, I was robbed crazy, so I sold 500,000 mobile phones directly to the distributor.

The number of other individuals who ordered on Bomi's official website also reached more than 300,000.

In other words, Bomi's mobile phones have earned more than 2.7 billion yuan in revenue before it has started selling.

Even Bomi's own employees felt incredible.

This made a complete return of money at once, and there was still a profit.

Bomi Mobile's profit margin is around 10% to 15%, and its turnover of 2.7 billion is net profit exceeding more than 300 million.

The main reason is that Bomi is also very ruthless. You sell 2999, and it is Bomi’s own store, and there will be after-sales service later. Other retailers dare not sell it at a higher price than this.

So retailers can make not much money.

If it weren't for offline store sales models and adopted online sales strategies with Xiaomi in his previous life, then Bomi would make more money.

Because the costs of the entire physical store can be saved, and Bomi can use the best online sales channels in China... the cost will be greatly reduced.

The main reason is that in this era, users need to be given a sense of safety. Even Gree Group is taking the business route of selling services. If you don’t have offline physical stores, customers will feel uneasy.

Only when the reputation becomes more and more famous will Bomi be able to get rid of offline stores, thereby further reducing costs and reducing the price of its own mobile phones.

...

Imperial capital.

As the Spring Festival approaches, the electronic products business is becoming more and more popular.

Many young people who are drifting in Beijing will choose to buy a large item at the end of the year. These users are mainly middle and low-level people. They have accumulated money for a whole year and want to buy color TVs, DVDs, audio and other products before the festival. They can go home and have a lively New Year.

Of course, many people choose to buy some high-end technical products, such as mobile phones and computers...

After 2007, computers are no longer a luxury. The popularity of computers is quite high, with more than 200 million computer owners in China.

The number of netizens with online experience has increased to 600 million.

In other words, nearly half of Chinese people have their own accounts on the Internet, and they can also chat online or download information...

...

Wang Meng had 5,000 yuan in his pocket, and as the crowd excitedly rushed into Zhongguancun Digital Plaza, he was a small employee of a headhunting company in the Imperial Capital. His main job was to poach and promote talents, and to recruit the talents needed for different companies.

In a year, he earned almost 30,000 yuan, which was already considered a high-level income in 2007.

Wang Meng was so happy that he was. According to his ideas, the prospects were very good. In the future, he could stand out in the imperial capital, become a dragon and phoenix among people, and reach the peak of his life.

So Wang Meng thought about it for a long time and recently wanted to buy a better phone. The little Lingtong in his pocket has been used since 2003 and the shell is a little worn.
To be continued...