397. New Year and New Journey

After the Spring Festival, Three Kingdoms Online2 was finally officially launched on February 28 after a series of promotions and publicity.

The effect after this time is launched is much better than Li Lanyun expected.

Before the game was officially launched, many players had made reservations online, with the number of reservations reaching 500,000. On the first day of the server opening, they directly broke through 1 million. It can be said that it is the game with the largest number of people on the day of the server opening in history.

The next day, the next day, could still be retained as much as 35%, which is much better than their results in deleting files and internal testing. Li Lanyun himself did not expect that he would get such a good effect.

After a major blood exchange, after the first week, the number of people online at the Three Kingdoms Online2 has exceeded 50,000, with an average daily active number of people around 100,000.

This number is much better than the Three Kingdoms Online before the server clearance.

This shows that the Three Kingdoms Online2 wave is really stable.

At the same time, it means that it has successfully taken over the banner from the Three Kingdoms Online, has been reborn from the ashes, and can create new wealth for Bomi Company.

Li Lanyun hasn't slept well these days and finally the result is good, so he has a little relaxed.

After all, the emergence of Three Kingdoms Online2 this time is equivalent to the inheritance of Three Kingdoms 1, and it also has to shoulder the mission of opening up new fields.

Moreover, the Three Kingdoms Online was made by Li Lanyun. Although he has been promoted to become the director of Bomi Interactive Entertainment, Li Lanyun is still very concerned about Three Kingdoms Online. I don’t know how many people’s hearts will be touched by the launch of Three Kingdoms 2 this time. Li Lanyun is really afraid that if there is any mistake. Not only does 2 not introduce new players, we also blocked 1. If both sides are not pleased, wouldn’t it be worth the loss?

At this point, Li Lanyun breathed a little relieved, and then asked Wei Yanran to sort out a report, and the two of them went to Cao Yang to report.

Cao Yang smiled, "So I tell you, if the game is successful in the end, marketing accounts for a part of it, and it may be useful in the early stage. The key is the quality and market of the game itself."

Although Cao Yang said he didn't pay much attention, he was actually keeping a close eye on the operation of Three Kingdoms Online2 all the time.

He had done many projects in his previous life, but rarely said that he had achieved the second and third generations. Basically, the games made by Cao Yang were either big hits, and after the big hits, they would be operating for a long time, or they would die in the middle of the journey. Therefore, Cao Yang lacked relevant experience in his previous life.

I have never made a product that uses 2 to inherit 1, and it can also make 2 generations successful.

When Kingsoft made Sword Net 3, Sword Net 2 was actually sacrificed. The two games have certain similarities, but they are very different in essence.

Although NetEase also wanted to inherit and replace the previous versions of Dream 2, Dream 3, Dahua 3, and Dahua series in the past, they also found that this set was actually difficult to pass, and the risk coefficient was quite high.

The Fantasy series has its own historical contingency. If it is separated from the historical background, Fantasy Westward Journey is actually difficult to succeed. Moreover, once these players are trained, their loyalty is very high, and Fantasy Westward Journey has been kept by old players.

Those old players, who were older and could not keep up with the reaction speed of the subsequent competitive games, could not play the game later on, so Fantasy Westward Journey, which only requires a mouse to do everything, even the shortcut keys were designed very simple to allow these players to keep playing.

If the Three Kingdoms Online could have such a long lifespan and player loyalty, Li Lanyun would not have to replace it.

...

"Yes, for now, fortunately, the final decision we made was relatively correct." Li Lanyun said with lingering fear, "If I had taken another data migration and took care of old players to return, it would be hard to say what kind of results can be achieved in Three Kingdoms Online2 now."

Although it is a bit of a hindsight, if you analyze it carefully-

Now the success of Three Kingdoms online2 is inevitable.

Because this market has always existed, the Three Kingdoms Online type games have unique career designs, and each profession has its own gameplay, which tends to be dark profession designs. At the same time, it provides a large number of player upgrades and competition elements, making multinational wars a major feature in the game.

There are actually not many competitors on the market. Some games have been killed by Three Kingdoms Online in the long history. Those who survived are somewhat different from those of Three Kingdoms players.

Now the biggest competitor of Three Kingdoms Online2 is Giant Company's Journey, but there are big differences between the two.

Three Kingdoms Online2 still follows the point-card consumption model, and the journey is completely free.

In the Three Kingdoms game, players rely on time accumulation, luck and cooperation among allies, play games and legion wars, and enjoy social gameplay.

Since Three Kingdoms Online, Bomi Company has basically never sold numerical values ​​in the game. For example, krypton gold players can beat ordinary players, which does not exist in this game.

This is something that Cao Yang has always insisted on, and it is also the biggest difference between the Three Kingdoms and other games.

But not selling numerical values ​​does not mean that the sales performance of this game is low. World of Warcraft is also a game with a point card fee, and it does not sell numerical values, but its revenue is the highest in the world.

Not selling the value does not mean not selling other things. In the Three Kingdoms Online, there are other fashions and pet transformations... A series of non-attribute products can be purchased, mainly to meet the differentiated pursuits of players. Some clothes are indeed cool to wear and can satisfy the vanity of players, so these clothes can be sold at a good price.

In terms of money-making ability, Three Kingdoms Online2 is not weak at all.

And on the journey, as long as you spend money, you are your father.

If you don’t krypton gold, you are a brick-moving person. In the national war, you just want to become cannon fodder, and occasionally kill people of the same level as you.

Now in China, Zhengtu is the first krypton gold game, which is very expensive in the game, but the official settings are as long as you krypton gold, it will be fun enough, so you will often see situations where 1 fights 10 or even one person slaughtering the city.

This is also very consistent with Shi Yuzhu's idea. He has a very thorough research on human nature. Many rich people go to the game to pursue pleasure and glory. While they are happy, they can also send red envelopes to the underlying players below, so the underlying players can also have a happier time, which is considered to be a way to play their value in their own fields and enjoy their own fun.

So Zhengtu has now become one of the top money-making games in China.

It is definitely the first-tier online game.

...

This is not the surprise of Cao Yang. The Journey in his previous life was very popular. You can't expect every game to defeat it like you defeated Shanda Legend back then. The emergence of the Journey is also an inevitable result of the times.

Having competitors is a good thing, which can give players more choices, but this is not necessarily the case for a single company.

After Bomi Three Kingdoms online2 was launched this time, it still has a certain impact on Zhengtu.

On the one hand, under the leadership of old players, we successfully worked as a wave of traffic and guides. Although there are not many of these players, many of them are played because of their feelings, but in the early stages of the game, we created a [very lively and prosperous] scene for the players.

This scene is actually very important.

Many players choose to play a game. In addition to being fun, a very important point is whether the game is popular. As long as there are enough people, there will be players coming in to play continuously.

However, the impact of Three Kingdoms Online2 on Zhengtu is relatively limited, mainly because the audiences of the two games are different. Although there are national wars, many people have become accustomed to the gameplay of Zhengtu and it is difficult for them to enter the Three Kingdoms in the future.

So now the main components of the Three Kingdoms Online2 players are divided into two parts, one is the new player. Most of these players are very young and have not been exposed to similar games in the early years, so they are all relatively new to them.

Another part is the old players who have returned. Three Kingdoms Online2 retains some of the Three Kingdoms 1 designs, making it more convenient for them to return. Although there have been major changes in professional skills and gameplay settings, it is not impossible to learn.

In addition, the good reputation that Bomi has accumulated over the years has made players full of confidence in their games.

Therefore, the Three Kingdoms Online2 can stand out and break through the siege from many national war games.

It's funny to think about it.

As the earliest ancestor of national war games, Three Kingdoms Online is now going to kill a new path from the descendants.

Cao Yang couldn't help but sigh that the times have changed so quickly.

...

After the launch of the Three Kingdoms online 2, it has received many praises from players:

"As an old player in Three Kingdoms Online1, I have had about 5 years of experience in Three Kingdoms. When I played Three Kingdoms 2, I was very moved.

Originally, I thought this would be a shoddy skin-changing game. At most, iterated art effects based on Three Kingdoms 1. But after playing, I found that although Three Kingdoms Online 2 is a child of 1, it is indeed better than its own mother.

This time, Bomi Company's production was very attentive. Whether it is professionalism, skills, as well as various new activity gameplay and life skills, it makes a Three Kingdoms game richer and more realistic.

At the same time, Three Kingdoms Online2 retains many of the gameplays of Three Kingdoms 1, such as national wars, verbal wars in neutral areas... It is still a familiar taste, but it has some different flavors.

In terms of operation, Three Kingdoms Online2 is not more complicated, which is very friendly to us old players because we can get started and do not feel alienated.

Moreover, although there is a bit too much content to learn, it is not complicated. Bomi Company's thoughtful design and step-by-step guidance have allowed us old players to adapt and fall in love with such a game very quickly.

There is no other good game on the market that is so good, carrying our youth but moving towards the future.

I am really very pleased and happy. I have already told my friends from the Three Kingdoms Group about this matter, and they all said that they will come back to see it when they have time."

"As a new player, although I have not experienced the era of Three Kingdoms 1, I can also experience the fun of this game in the process of playing 2, wars in different countries, and many players compete for monsters and equipment in neutral areas...

These things make people enjoy it. It is the first time I have discovered that this type of national war game is so fun.

Now we have formed our own legion, hoping to grow stronger soon and become the number one overlord under this server!”

"The games made by Bomi Company are really considerate, taking care of the feelings of old players and the experience of newcomers.

This time, the launch of Three Kingdoms Online2 has really brought us countless surprises. The pictures have become better, the character settings are more reasonable, and the professions are richer. There will be no unimaginable professions, and the degree of cooperation between each other has also increased.

However, if you have strong enough, you can still use it alone.

The powerful social network, rich professional life skills, and various social systems all allow us to truly feel the image of the Three Kingdoms and the living Three Kingdoms.

Although these exquisite characters and pictures look very different from history after being processed by Bomi Company, the characteristics of the times, national wars, social interactions... I feel that these experiences are actually quite similar to those thousands of years ago.

Players can all find their own position and unique happiness in the game, which I think is very rare.”

"In this era where flowers bloom and countless games emerge, Bomi Company made a decision this time, directly shut down Three Kingdoms Online1, and also took the foundation from 6 years ago to reshape the body through some new ways to create Three Kingdoms 2 to compete with the mainstream games on the market. It is a very amazing thing.

The most important thing is that Bomi Company has successfully made this time. I don’t want to say that it is an advanced version of Three Kingdoms 1, but it can be said to be a new product of the same lineage. In such an era, it is really amazing to be able to make new tricks for old things and make more young players pay for it."

"Bomie Company is really the eternal god, and Boss Cao is really amazing."

“Three Kingdoms Online2 is a good game, highly recommended.”

...

After the end of Three Kingdoms online2, Bomi's next game is DNF.

The game started to build momentum in October last year and was delayed until March this year before a wave of publicity was launched again.

However, this time the DNF promotional video has improved much better than the last time, which has made players' eyes shine.

...

On April 1, DNF was officially launched.

Wang Haoze has been following this game for a long time because he has always been a fan of King of Fighters. He has been playing King of Fighters in the arcade hall since elementary school. From the 97 version to now, he has played almost every generation of King of Fighters.

In addition to King of Fighters, he has also played many arcade games.
To be continued...