This means there is a lot of room for growth in the future.

There are quite a lot of WeChat users, but the number of users who have actually enabled the WeChat payment function is not as many as they imagined. What does this mean?

First, everyone has not yet developed the habit of paying through mobile phones.

After all, it has only been less than three years since the emergence of smartphones, and the popularity of smartphones is not very high. Smartphones account for less than 10% of the world's 3 billion mobile phone users.

The road to future development is still long and they still need to work hard.

In addition, everyone may not be assured enough to make WeChat transfers or payments, and they are worried about risks.

For example, if my money is bound to WeChat, does Bomi Company have the right to freeze my funds, or will my money be transferred out?

Sometimes users who have enabled the payment function and then accidentally pay for some strange APP, they have to settle the accounts on Bomi's head.

WeChat payment functions are not popular, and the popularity rate of corresponding APP payment functions is also very low, so the effect brought is-

The number of users who purchase apps on smartphones is never enough.

The market plate is now on a certain scale. If you can’t pay, there is still a lot of room for effort in the future.

So now Bomi’s strategy is-

Relying on WeChat red envelopes, another way is opened up, thereby guiding players to develop the habit of using Weixin Payment, and then over time, they can form real consumption motivation.

Then, if you want to purchase APPs on your smartphone in the future, it will be much more convenient for merchants to make profits through in-app purchases on your mobile APPs.

...

So far, Alibaba has encountered similar problems as Bomi has encountered.

On smartphones, Alibaba has already launched its own Taobao service. Many products that can only be purchased and paid on computers can be purchased through mobile phones.

Even the phone will be easier and more convenient.

Unfortunately, users’ desire to pay is not very high, so Alibaba has tried every means to guide users to consume, bind mobile banking cards, etc.... It has not worked very well yet.

From this perspective, Bomi and Alibaba can actually be considered a mutually beneficial relationship.

Any party can open up the joints paid by the user's mobile phone, which can make the other party profit.

Of course, Cao Yang never thought about taking someone else's ride-sharing. Our company has its own products and I also have my own little pride.

...

"We will focus on promoting the WeChat red envelope function this year," said Xiao Ma Ge, looking at his laptop. "We have reached a cooperation agreement with CCTV. At this year's Spring Festival Gala, there will be a WeChat shake and grab red envelope activity. At that time, it is expected that many WeChat payment users will be generated, which will greatly promote the use of WeChat to a certain extent."

This strategy was decided by Brother Ma and his team before.

Boss Cao is not unfamiliar with the linkage between the Spring Festival Gala and WeChat red envelopes.

To be precise, this is a very successful marketing method. It was a sensational way to grab red envelopes during the Spring Festival Gala, and it promoted the birth of a large number of WeChat users. Many people registered WeChat accounts and activated the WeChat payment function to be able to grab red envelopes with their families on the Spring Festival Gala.

Not only did it greatly promote WeChat payment, it even generated transaction volumes of more than one trillion on the same day, which was judged by many economists as a miracle.

So this thing must be done, and Cao Yang believes that it will definitely succeed.

"But one thing that must be noted is that it may generate huge transaction volume that night. Think about it, it may be that hundreds of millions of people grab red envelopes in the same period of time. This is very stressful for our servers, and it also puts high requirements on the company's distribution and transfer technology.

If it is not done well, it will cause any problems, and the negative impact will be amplified."

This is the real era of big data.

The so-called big data era does not depend on how many people you serve or how much things you do. The key is how much data you need to process during peaks.

It is possible that the average number of people paid by WeChat is only tens of millions per second.

But on the Spring Festival Gala, this number will be infinitely amplified, and the transaction volume that will be faced at that time may be hundreds of millions of people, and the transaction volume generated at the same time.

It is equivalent to processing hundreds of millions of data every second, which is a very terrifying thing.

It is a huge pressure on the server.

What's more, this thing is a money transaction that is directly involved.

If it is not done well, it will have a huge negative impact on Bomi's reputation, so Cao Yang attaches great importance to this.

"Yeah." Little Ma Ge nodded, "We have been running simulations recently and have done sufficient stress tests to avoid problems at that time.

Even if there is a problem, we still have a backup server that can be started immediately.

Gu Qi

Double insurance shouldn't cause any trouble."

"Well, please handle it with caution, I believe you." Cao Yang nodded seriously.

The next second, he laughed again to ease the solemn atmosphere at the meeting, "But then again, if our WeChat red envelopes can shine on CCTV Spring Festival Gala this time, then our WeChat payment will take a new level in the future.

A big step.”

...

Cao Yang and Brother Xiao Ma talked for a while, and almost all the related business and content had been connected, and then the others continued to make year-end reports.

Ai Xiaomi was the only woman who couldn't raise her head at the scene.

Or, she was also the only female president on the scene.

"There are no new movies released this year, and several movies are being produced. One is that the script creation of the animated movie "White Snake·Family Origin" has been completed and is still in production, which may take a lot of time.

Then there is the purely hand-painted Chinese-style animated film of "Big Fish and Begonia". Now we encountered a little obstacle. When we negotiated with the production team of Big Fish and Begonia, they seemed to be more resistant. Liang Xuan and Zhang Chun both thought it was their own efforts. Although we were grateful for the financial assistance from Bomi Company, our excessive intervention in the production made them feel very embarrassed.

They don’t want to change the script as we think.”

"Um……"

Cao Yang didn't say anything, his face turned gloomy.

I have to say that this is actually a very embarrassing thing.

Cao Yang likes the art style of Big Fish and Haitang very much. At least in his opinion, this is a film that carries the light of Chinese anime. It can be placed at the same level as Hayao Miyazaki's animation. It also achieved great success in his previous life due to the art effects.

But, the plot is really a flaw.

This shows that Liang Xuan and the others do not have the ability to tell good stories at all, or they may have many good ideas, fragmented words, and good art ideas, but these are too thin. After all, the Big Fish and Begonia originated from a 7-minute hand-drawn animation.

I want to adapt the content of 7 minutes into a movie with a duration of more than 100 minutes, but the difficulty is still very high.

Why not accept professional advice?

Cao Yang felt very depressed.

However, for Liang Xuan and the others, they probably think that Bomi Company is really a garbage company. Relying on their money, they have to force others to change their ideals. This is similar to the penguin that Cao Yang encountered in his previous life to some extent, right?

"Oh." Cao Yang sighed, "Forget it, since they want to make it according to their own ideas, then we should respect them, just treat it as spending money to learn a lesson, and at the same time allow them to see their shortcomings in the future.

This is what this movie is, the next one…”

Cao Yang's brow twitched twice, if there was a next one...

"We will think about how to make the next movie. If they still insist on doing it in the next movie sequel, we will give up on them."

This is also a matter of no choice. Cao Yang, a disobedient and persistent artist, has also encountered many. Sometimes it is right to stick to his ideals, but it is stupid to not admit that his abilities are limited.

Of course, people who do not realize their stupidity are hopeless.

So Cao Yang felt that if they insisted on their own, they should give up.

Ai Xiaomi nodded and recorded Boss Cao's words.

She has actually seen the original drawings of Dayu Haitang. To be honest, there is no need to say about the level of painting and production, but as the boss said, they do not have the ability to tell stories, or their understanding of stories is still in the last century.

Nowadays, online articles do not regard any abusive love as true love, let alone the entire tribe's own expense, which makes the heroine seem too selfish.

What's more, the relationship between human pets is really strange.

Unfortunately, Ai Xiaomi analyzed it with them for a long time, and Liang Xuan and the others also disagreed with the change.

So far, there is money for this project, but the progress is worrying.

"If possible, we will make our own hand-drawn animation games in the future," Cao Yang said to Ai Xiaomi, "recruit some island painters to come back and provide guidance, and then we create our own products, and you can control the story direction Xiaomi yourself.

In this way, even when the reputation of "Big Fish and Begonia" declines, we still have a spare product to support."

"Okay boss." Ai Xiaomi said as she recorded the request just now in her notebook.

According to Cao Yang, that is to say, we need to develop a hand-drawn Chinese animation movie like the Big Fish and Begonia in the near future, and we must be strong in the plot, so that we can restore reputation.

But it's really a little bit difficult.

Record it first.
Chapter completed!