ha?!

Accurate push?

What the hell is this?

A bunch of people looked at each other and had never heard of this word.

After all, it is only 2010 now, and ByteDance will not be established until 2015. It will be many years later that the precise push will be promoted.

Boss Cao smiled mysteriously and said, "Actually, the news we are doing now, the new media in WeChat, the questions above, the popular songs of QQ Music... and a lot of data... are actually relatively fixed and popular things.

Readers need to search by themselves to find what they want.”

Um……

Everyone listened silently to Boss Cao's words, but they didn't quite understand what he wanted.

"It's now entering the era of big data," Cao Yang said. "The amount of information around the world explodes every day, but as individuals, the information they can receive is relatively limited. This is mainly because we humans are limited by the structure of the brain, and we cannot instill all the information in one go like a machine, and we can only receive this information through our eyes and ears.

So it is precisely because everyone receives limited information that naturally generates a lot of redundant information, which means that spam information that users don’t need at all and that has no value for their lives may occupy a lot of their time, which causes a lot of resources to waste."

Yes, time is also a resource.

It can even be said that time is the most precious resource in the world.

Even if this thing is not clearly marked and written on the book, you don’t know how much it should be sold to the user in an hour, or how much it takes up a minute of the user’s time and how much it is worth.

But time is a resource, and the value generated by this resource is far beyond people's imagination.

Rather than saying that the big data era is a war on the Internet, a war on communication, a war on speed and slow transmission, or a war on product quality... it is better to say that it is a war on competing for user time.

Whoever can occupy the user's fragmented time as much as possible will gain the so-called [traffic advantage], and this part of the advantage will generate higher benefits and value for the company in the future.

This is how ByteDance was in his previous life. It uses headlines to accurately push and then apply the precise push to Douyin and Volcano videos, which takes up a lot of fragmented time for users and earn enough traffic.

If ByteDance is not doing well enough, it only depends on

They do not have a good monetization method.

Whether users watch videos or browse news, they are all free. This part has no way to generate revenue. Traffic must be imported into places where they can really make money. This is called traffic.

Therefore, ByteDance has always wanted to develop its gaming career, and at all costs, it can poach people from NetEase and Penguin at high prices in order to monetize its own traffic.

After all, for Internet manufacturers, games are just hens that can lay golden eggs. They have low cost, high returns and sufficient profits. If they can really do it, it will definitely be a very good thing.

Unfortunately, ByteDance is too eager for quick success and instant benefits. When it entered the game market, it was already a red ocean. Whether it is a large Internet manufacturer or a small game manufacturer, the market has been divided up, and it has even reached the level of very, very detailed vertical segments, so it is difficult to build the game market again.

Unless ByteDance can calm down and make high-quality innovative games, instead of playing and drawing cards with other manufacturers, there is still a glimmer of hope. The problem is that neither the boss of ByteDance nor the invited game president have the idea of ​​going in this direction.

Cao Yang now owns a very good innovation factory, and his gaming career is booming, so it is definitely beneficial to do accurate push now without any harm.

"What I think is to give users what they need in our application software."

Cao Yang explained with a smile.

In fact, the concept and architecture of precise push is not complicated. It is to create a very accurate user portrait and label related consultations.

What does it mean?

For example, the user itself has many characteristic tags, such as men and women, science fiction, novels, games, stars...

These can become the user's own preference tags.

If a user often browses web pages about Liu Yifei, or searches for more than a certain number of entries, it can indicate that the user is more interested in Liu Yifei, and then in the future, the relevant content will be pushed to him during news consultation.

"Oh, I understand after saying this." Liu Guangran nodded deeply in agreement.

"The user will show him whatever he wants. This is what the precise push means."

Cao Yang rolled his eyes silently in his heart.

When talking about Liu Yifei, this person reacted faster than anyone else.

Should you clean your brain?

Big data is actually earlier than the Internet. In the 1980s, Walmart proposed a big data system. By studying users' purchasing habits and then controlling the placement of goods in supermarkets, the data found that through reasonable data calculations, the transaction volume of many products increased by more than 50%.

However, the data in supermarkets are too small after all, and the cost of statistics is high. In the Internet era, countless netizens' surfing, shopping, and searches have been recorded. The Internet giants behind them can use this data to analyze users' consumption capacity, short-term product demand, etc., so as to achieve the purpose of accurately placing advertisements.

Accurate push, in Cao Yang's current plan, is to allow new media to prioritize news, videos, jokes, products, etc. people want to watch based on the information processing of big data.

There are also accurate pushes in traditional media such as stations with different layouts of newspapers, TV themes, and broadcasting different bands of different themes, which also fall within the scope of accurate pushes.

After the addition of new media, accurate push is more comprehensive, data is more accurate, scope is wider, and audience is more popular.

With the rapid development of information technology and the rise of big data applications, the customization of information brought about by algorithm recommendations, and the segmentation of information has been widely used.

"This is actually to meet people's diverse and personalized information needs through algorithmic precise push," said Cao Yang.

The information itself can be either a product or a tagged information. When they gather together, they will form a very clear personal image.

For example, the star-chaser who likes to read entertainment celebrities’ gossip.

It may also be a car enthusiast who is more interested in cars.

Or a military fan...

There is also a high probability that it will be a group of otaku.

It turns out that when different people open Bomi News' APP, the titles and contents they see are basically the same, which is a lack of customization and personalization.

However, once accurate push is used, the news interface opened by different users will show differences in the consultation content you see.

This is personalization and diversity.

The future development will definitely be in this direction.

Even the game Bomi's Dance Team has verified this a long time ago:

Players all like their own clothes to highlight their uniqueness and reveal their personality.

"Through customized and intelligent information dissemination mechanisms, users and information will be quickly and accurately matched, greatly reducing the cost of information dissemination and acquisition, and bringing convenience to life.

Because you no longer have to spend a lot of time looking for what you want to see, we will push it to you based on your previous browsing preferences.

Moreover, in the entire news interface or other information interface, a lot of redundant information is reduced, and what users are given is basically the content they want.

In this way, it can actually increase the attractiveness of our products to some extent."

Cao Yang paused for a moment when he said this, his brows frowned slightly.

Yes.

Once the precise push is released, it is equivalent to using a particularly cruel weapon, which is a dimensional reduction blow to other media on the market at present.

As long as new media that fails to keep up with the pace of intelligent recommendations and accurate pushing will be squeezed out and eliminated by Bomi.

This is also a very terrible thing.

Back then, Toutiao relied on precise push to break out into a world and successfully suppressed several other media outlets. No one expected that a precise push would have such great power.

Fortunately, Penguin NetEase and others followed up quickly after this, so they did not get eliminated.

After several years of development, there are basically no platforms without accurate push on the market.

Mom!

Another great layout.

Brother Ma was so impressed by Boss Cao that he really didn't understand why this person's brain kept having all kinds of novel ideas, and they were all things that could change the world.

Now Liu Guangran also understood the significance of Boss Cao asking him to do cloud computing and artificial intelligence.

It seems that Boss Cao has long thought of today, and he is really far-sighted and takes every step forward.

amazing!

It's so scary, what kind of god is this?!

"Well... this thing is really amazing." Brother Ma couldn't help but fantasize about the future.

Once Bomi's accurate push is developed, it will be used in various products under its jurisdiction, not only news, but also QQ Mall, QQ Music, Singularity, and even AIR game platforms. In fact, it can also be used to accurately push to give players what they like.

"Actually, it's still very beneficial to do this." Xiao Ma Ge analyzed, "Players may not have seen some products at the end before. For example, in the AIR game platform, even if they are labeled, I may like some strategic games, but it's very troublesome to find them, mainly because there are too many games in the mall.

Moreover, when new products come up, I can't pay attention to them one by one. Many times, new products are not what I like.

Now that I have accurate push, I will naturally recommend the strategy game I like to me, so I can play the game I want very conveniently.”

"Yes." Cao Yang smiled, "That's it. Before, our users were equivalent to looking for food themselves. Now we feed them directly into their mouths, and they feed them all the things they like to eat.

So many products that have not been noticed before may be relatively niche, but the quality is also good, and there are certain audiences. Now that these audiences can find them after being accurately pushed, they are equivalent to being beneficial to users and products."

Wow.

Liu Guangran raised his head and almost could imagine that he would receive consultations about Liu Yifei as soon as possible in the future.

It's really a beautiful world.

"But we have to consider some problems that will inevitably occur in the future in advance." Cao Yang interrupted everyone's fantasy and continued, "For example, how can we solve the problem of information cocoon."

Mom!

The boss’s vocabulary today is set by set.
To be continued...