"Director Xu, do you have any ideas about the publicity plan?"

After arranging the work of each department, Mr. Wang suddenly called Xu Wenruo's name again and asked him to talk about the plan for the promotion of the movie. Mr. Wang wanted to see if Xu Wenruo had any more novel ideas.

"I think you should know more about publicity than me. I won't say much about the specific measures. If I just come up with an idea, I can try it. Just treat it as a throwing brick and a reference for you."

Xu Wenruo thought briefly and saw various marketing cases of movies in his mind, and found that there were not many suitable methods to apply.

"First of all, the audience targets of our movie are all young people, so the audience targets we promote are also these people. After finding potential audiences, we can formulate corresponding publicity plans."

"For example, when facing young audiences, we should focus on online publicity and selectively give up offline publicity mode. Posting advertisements offline is thankless, and it is very likely that we will not get the corresponding effect."

"Instead of doing this, it's better to do your best to promote it on the Internet, such as creating and guiding several corresponding hot topics, or posting more promotional videos, or even finding a few well-known video bloggers to advertise."

"In addition, I also have an idea about the promotional slogans. The slogans should fully highlight the advantages of our movie, that is, they are relaxed and funny. For example, many young people are under great academic pressure now, so we can shout slogans to save unhappy."

"Unhappy to save?"

The person in charge of the publicity department showed surprise when he heard the slogan suggested by Xu Wenruo. This slogan was very suitable for the movie, perfectly in line with the relaxed and funny style of the movie.

After Xu Wenruo gave this slogan, all employees of their propaganda department could leave a few more hairs on their heads, otherwise they would have to think about it for a long time if they wanted to find a novel and catchy slogan.

"This slogan is very good. We used it directly. Do Director Xu have any ideas about hot topics in hype?"

Seeing that Xu Wenruo had many good ideas in his stomach, he was very excited, so he wanted Xu Wenruo to say a few more words, so they could kill fewer brain cells.

"Think about some topics related to movies, such as launching an embarrassing topic that was being tricked back then, letting netizens break the news and share some interesting things about themselves or friends being tricked. If they are attracted by the topic, they will have the idea of ​​watching when they see the movie."

Xu Wenruo's method is very simple, but it is often a simple routine that leads to more people being deceived. Perhaps when the audience enters the cinema, they don't know that they have been hinted by the marketing advertisement.

The most brilliant marketing method should be to let the audience get trapped invisibly. This is the highest level of marketing method. Of course, Xu Wenruo does not understand marketing very well. He has just seen such a method.

To describe it in one sentence, there are many fools on the Internet, and scammers can easily succeed. Low emotional intelligence: There are too many fools on the Internet, high emotional intelligence: netizens are all very simple.

When the person in charge was about to ask again, Mr. Wang, who was standing by, waved his hand to him and signaled not to bother Xu Wenruo.

"This is the end of this meeting. We will come to carry out publicity work in less than a month. All departments should be more careful and not drag them down."

At the order of Mr. Wang, the heads of various departments walked out of the conference room one after another. Mr. Wang looked at Xu Wenruo and said something meaningful.

"Director Xu, maybe the next time we meet, it will be a celebration banquet for the movie."

"Then wait for our celebration banquet."

After returning from Xingxun Pictures, Xu Wenruo has been idle for a while. This year, Xu Wenruo has not had time to spare. After finishing the release of the first season of "Grave Robbers" in the first half of the year, he immediately took over Mango TV's "Singer Please Take Place".

Then before the show was recorded, he became angry and he was in a semi-banned state. However, Xu Wenruo did not admit defeat, but chose to finish the remaining four seasons of "Grave Robbers' Chronicles" in one go.

Xu Wenruo spent the whole first half of the year, forcibly filming the content of the four seasons and working at high intensity every day, but this also improved director Xu Wenruo's skills a lot.

At least when filming "The Trick Expert", Xu Wenruo did not encounter any difficulties in filming. Even if he encountered lag, it was because the actors did not adapt to the role, which allowed the entire crew to be in a relaxed and pleasant atmosphere, which could reflect Xu Wenruo's increasing control.

In the second half of this year, Xu Wenruo recorded a full season of "Actors Please Take Place" at the invitation of Xingxun Video. During this period, the collision between Xu Wenruo and Wang Tie was able to become a hot search from time to time.

Finally, there is this "Trick Expert". Xu Wenruo hopes that this movie can bring a perfect end to the year at the end of the year.

To be honest, Xu Wenruo has lived a very fulfilling life this year. Most of the time, Xu Wenruo did not appear in front of fans like other idols.

During this whole year, Xu Wenruo has been in a period of accumulation and precipitation. It can be said that after this year, he has made a lot of progress, not only his director's skills, but also his progress in dealing with people and people.

After all, he was still nominally banned. It was this kind of experience that made Xu Wenruo understand that the popularity and reputation of the past were all virtual. If a huge wave hit him, he would easily be unable to grasp it.

Therefore, as the end of the year approaches, Xu Wenruo plans to relax. After returning to the capital, Xu Wenruo has not gone out for several days, so he chooses to stay at home and stay with his parents.

For this reason, Xu Wenruo once again rejected the invitation to the Beijing Satellite TV New Year's Eve Gala. "Thousand Miles Away" sung at the Beijing Satellite TV Mid-Autumn Festival Gala last time was widely praised. So Beijing Satellite TV invited Xu Wenruo to various parties several times, but Xu Wenruo was busy filming and had no energy to write new songs, so he chose to reject them.

For this New Year's Eve party, Jingcheng Satellite TV still invited Xu Wenruo. As the official channel, they would not take the ban order of a private company seriously. Even if Xu Wenruo had a conflict with Huayi, Jingcheng Satellite TV still didn't care.

In contrast, Mango TV seems to be unrestrained, perhaps because it is related to their general entertainment strategy. Mango Entertainment cares too much about the popularity and traffic of celebrities, so when facing a behemoth like Huayi, it always wants to have a good relationship with them.

Faced with the warm invitation from Beijing TV, Xu Wenruo was embarrassed to refuse again. He really didn't have time before, but now he obviously had free time, but he refused again, which was very likely to disappoint their kindness.

Regardless of whether Beijing Satellite TV is for its own interests or really want to help Xu Wenruo once, he must come to receive this favor. Since ancient times, it is easy to add icing on the cake, but it is difficult to provide timely help. For Xu Wenruo, this move by Beijing Satellite TV is equivalent to providing timely help.

Xu Wenruo thought about it carefully and found that he had not released many new songs this year, so many fans have started to scold him for not being a human being. He wrote more than a dozen songs last year, but this year he had only two or three songs. The gap is indeed a bit big.

Faced with the pressure of fans, Xu Wenruo had to choose to work overtime again, but fortunately, it was much easier to write a song than to schedule a movie. After Xu Wenruo spent a few days writing a new song, he was waiting for the New Year's Eve party on Beijing Satellite TV.

Only young people care about the New Year’s Eve party. The festival celebrated by middle-aged and elderly people is called New Year’s Day, and young people call it New Year’s Eve party. Therefore, the New Year’s Eve party invites some celebrities, and there are no projects suitable for both young and old.

Invite celebrities to sing, dance, and everyone is happy together. Therefore, the New Year’s Eve party is the heavyweight of the stars invited by various satellite TV stations. If there are many big-name stars, the corresponding ratings will increase.

When Xu Wenruo agreed to attend the New Year's Eve party, Beijing Satellite TV couldn't wait to release the news. Although Xu Wenruo has not appeared in the fans' sight for a long time this year, Xu Wenruo's popularity has not diminished but increased. After all, many popular works of Xu Wenruo are still circulating on the Internet.

Although there is no Xu Wenruo in the world, his legend is everywhere in the world. Xu Wenruo is still the hottest idol singer at present, although he has proved that he is a powerful person.

But as long as you look at Xu Wenruo's handsome face, it is difficult to divide him into the ranks of powerful singers, because as long as you see Xu Wenruo's appearance, you think that it is natural for this person to rely on his face to make a living, and using his talents to make a living is truly a rebellious person.

Therefore, in the promotional page of Jingcheng Satellite TV, Xu Wenruo seems to occupy the C position, which means Jingcheng Satellite TV admits that Xu Wenruo's current status is already considered a big star.

This undoubtedly praises Xu Wenruo. Although his popularity is very high, his qualifications and status are far from enough. In this circle of queuing with qualifications, his debut time has a very impact on his status. Xu Wenruo has only made two years of debut.

However, compared to Xu Wenruo's position as the center of a group of celebrities, it is important that Xu Wenruo releases a new song at the New Year's Eve party.

"I'm not mistaken. Xu Wenruo, who is a god-killed person, has the face to release a new song? Do you still remember that he is a singer?"

"Do you know what I have spent these months? It's so hard to endure every day without a new song."

"Beijing Satellite TV is a good person, but he can actually invite Xu Wenruo. Then I will see your New Year's Eve party this year."

"Beijing Satellite TV is great! If you want Xu Wenruo to write a new song in the future, it is better to go to Beijing Satellite TV to urge you to update."

"But I can't wait to hear Xu Wenruo's new song. What should I do? Please hurry up."

The news that Xu Wenruo attended the Beijing Satellite TV New Year's Eve party caused a thousand waves. Many fans ran around to tell each other. Xu Wenruo was conscientious and actually prepared a new song at the New Year's Eve party. In response, Beijing Satellite TV was also praised as a conscience TV. Just because they asked Xu Wenruo to write a new song, it was rated as a conscience in the industry by netizens.

After seeing the popularity of this topic, the senior executives of Beijing Satellite TV were of course smiling. They had been inviting Xu Wenruo before, no less than three times, and Zhuge Liang was just visiting the cottage three times. The sincerity given by Beijing Satellite TV was definitely very sufficient.

Therefore, seeing the news that Xu Wenruo was attending the New Year’s Eve party alone could cause such a big sensation. These senior officials felt that their idea of ​​insisting on inviting Xu Wenruo was extremely correct.

This is just a release of news. If it was on the New Year’s Eve party, what would it be when Xu Wenruo sang a new song on the spot?

You should know that last year, the moment when Xu Wenruo and Qin Sen sang "Thousand Miles Away" was the highest ratings in the entire Mid-Autumn Festival Gala, and even ranked among all satellite TV stations.

The replay volume of that singing video was also very terrifying. More than a year has passed, and the number of views of these major video websites has exceeded 10 million.

The senior executives of Beijing Satellite TV can no longer believe what achievements Xu Wenruo, who is more popular this year, can achieve. At least they believe that Xu Wenruo this year will definitely be stronger than Xu Wenruo last year.

However, the news that Xu Wenruo was overwhelmingly satisfying some celebrities who participated in the New Year’s Eve party, because the New Year’s Eve is a big cake. Now, seeing that Xu Wenruo, the newcomer, occupied the limelight that should belong to them, I couldn’t help feeling a little awkward.

Especially some celebrities and singers who also participated in the Beijing Satellite TV New Year's Eve Gala were also very dissatisfied. They were definitely much better than Xu Wenruo, a singer who had just debuted for two years. But now Xu Wenruo is in the C position, and they are standing on both sides.

This makes some people feel very unbalanced. From this perspective, they are not actually serving as a foil for the younger generation Xu Wenruo. This will definitely not work. If this continues, the rules in the entertainment industry will be broken.

As a respected senior, you have to consciously maintain fairness and justice in the circle and never let such lawless things happen. So some seniors who feel that they have a very identity in the circle go to question Beijing Satellite TV why Xu Wenruo can stand on their heads.

The staff of Beijing Satellite TV did not say nonsense and sent the ratings data of Xu Wenruo's performance last year to the old senior. It just so happened that he also participated in the Mid-Autumn Festival Gala that year, but the data of this person was incomparable to Xu Wenruo.

Logically speaking, it is normal for the ratings of the entire evening party to fluctuate, but the real-time ratings of this old senior are much different, which is not something that can be explained clearly by the fluctuation of the ratings. This is a complete avalanche.

In this regard, the old senior said: The audience has been watching the party for so long and must have gone to the bathroom. Can I blame me? I happened to catch up, and it's just a bit unlucky.
Chapter completed!