You can call a taxi through the software on your phone, and the waiting time is much more effective than standing on the street to wave. Obviously, it is more convenient for customers.

Uber looks like a ride-hailing company with a high-tech brand, but once any car owner who owns a private car can do business through this software, the damage to the entire taxi industry will become obvious.

However, before this harm becomes apparent, how to attract non-taxi drivers to join and how to make customers who are used to calling taxis over the phone change the original way of calling are the first problems to be solved.

Nick, who was originally a business operator in the Internet program, was very familiar with managing a company, but obviously he still needed some time to adapt to his new job.

The products that were originally born in the era when smartphones were popularized were launched in the end of September 2007 when smartphones were sold across the United States were less than one million units. No matter what method was used, it is obviously difficult to quickly build an effective platform so that both drivers and customers can get satisfactory.

"That means that if I want to build such a platform, I need to find a way to increase the sales of Weizhi smartphones?" I invited someone to have a meal, but the original plan to travel around the world not only made a waste, but also needed to immediately devote myself to busy work. Although Nick did not reject such a life, he thought about it all night and sorted out all the problems that needed to be solved, it was easy to find the key to the problem. "For example, it's like I want to drink water now, but I need to dig a well first?"

"Bingo! You're pretty correct."

The crisp snap of your fingers made Nick almost cry through the speakers of your phone. "Fu! You can't treat me like this! I know nothing about marketing consumer electronics! Amazon is also selling your phones. You have set up more than 400 Weizhi mobile phone experience stores across the United States. Even the community where I live has one. Weizhi mobile phone sales system should be complete and sound..."

"Apple phones are sold in contracts. The American Communications Association and some official institutions are putting pressure on Weizhi mobile phones, which is nothing more than asking Weizhi mobile phones to establish factories in the United States or increase sales expenses of third-party channels. The conditions for telecommunications companies to open Weizhi mobile phones are even more harsh. I would rather give this part of the profit to ordinary users than let American politicians and other associations think that Weizhi mobile phones are weak and can be bullied! So my suggestion is to choose a city with a relatively relaxed environment for pilot projects, whether it is old for new purchases or one cent for a cent, in short, to achieve one goal, that is, to completely change people's way of life. In the end, customers only need to press one key, five minutes or eight minutes, a car with a clean appearance and clean interior will appear in front of customers as scheduled..."

"Ha! I like the saying "changing the 'lifestyle'! I will use this sentence as a slogan," Nick was excited, but then he changed the subject. "But there is another problem. As long as the platform is online and starts to operate, the US taxi management department will definitely notice that it will come to cause trouble. The current price of a taxi operating license in New York is hundreds of thousands of dollars. The fees paid for each car not only support more than 300 taxi companies, but also support more than 30,000 taxi drivers and the driver's relatives and children..."

"Then let the taxi driver become the uber driver!"

Nick was stunned. "What? How is this possible?"

"You can't think of it, you can't do it!" Unexpectedly, Nick was also stupid, and Fu Zhengyi continued to say it happily. "You are familiar with the word "burning money, aren't you?"

"Please keep talking!"

"The price of Apple phones is $499 to $599. If customers know that the cost of the Weizhi mobile phone purchased through Uber can offset the cost of Uber service, then will customers be willing to try to change their original 'lifestyle'?"

"It should be no problem!"

Fu Zhengyi continued. "Then if taxi drivers understand that the cost of replacing Weizhi mobile phones will be refunded by the uber according to the number of orders they received, and even the profit of each order for taxi drivers will increase compared to the original one. So do you think taxi drivers are willing to use Weizhi mobile phones and join the uber?"

Nick immediately understood and said with conscientiousness. "Justie! You are a genius!"

"Since smartphones began to enter people's lives, lifestyle changes have been irresistible. What you need to consider now is to choose a city with relatively open-minded taxi management department, and then expand according to market reactions after trial operation. The ultimate goal is to make Uber a large global enterprise, subvert the original inherent model of the rental industry, allow drivers to obtain higher incomes, and make it easier for customers to call cars..."

After thinking about it all night, Nick was full of confidence in the future of Uber, but there were also many questions. Promoting Weizhi mobile phones in a way similar to "contract machines" is one of the inevitable means. However, whether it is to give money to customers who replace their phones or to taxi drivers, Uber's ultimate goal is to make a profit. Burning money is not the only way for the company to develop. When should the company's profit be realized, the most important thing is.

Now is 2007, and it is no longer the era when Internet companies blindly burn money at the beginning of the century. How can Internet companies make profits and cash out profits? Even Amazon-based companies are starting to make profits, Nick does not believe that Uber can rely on long-term money-burning models to gain market and achieve success. What's more, you need to be ready to face claims and lawsuits from taxi management industry, taxi companies and taxi drivers at any time.

However, Nick would not say such problems directly. He understood that if all the problems were solved by the other party, the meaning of his existence would be gone. Therefore, after leaving some sensitive issues aside, the problem of site selection is placed in front of him.

"Los Angeles! There is Hollywood there, there are a lot of tourists there! San Francisco! There is Silicon Valley there, and there is Stanford University there! They all have a certain population base..."

The starting price of taxis in Los Angeles and San Francisco is not high, so Nick can only sigh after thinking about it. "Justie! I think you will succeed even if you choose a pig to be the CEO of Uber!"
Chapter completed!