Chapter 329 Spokesperson
Please give me a monthly ticket and a recommendation ticket!
In a reception room at the Beverly Hills Peninsula Hotel, two senior executives from the planning and publicity department of Mercedes-Benz were sitting in it early.
"Schultz, I still think Matthew Horner is too young!"
On the sofa near the window, a middle-aged man with short blond hair was full of seriousness and seriousness. "He is not the best candidate for the G series."
The person named Schultz is a fat middle-aged man who speaks slowly. "Becker, I once met Matthew Horner at an event. He looks more mature than his actual age, and the G series also requires sports elements. His age is not a problem."
Becker still shook his head, "A Hollywood star who is less than twenty-five years old..."
Schultz reminded, "You overlooked one thing. Among the male stars of the same age in Hollywood, Matthew Horner has the best image and the most famous."
"I'm more inclined to use our German stars." Becker said what he said in his heart.
This is a disagreement at work, not anyone targeting anyone, Schultz smiled, "I understand, but the reality is that we are local German stars. After leaving Germany, basically no one knows them. The influence of Hollywood movie stars, you have been dealing with Arnold Schwarzenegger before, and I guess you know better than me."
Becker admits that in this regard, in the range of movie stars, except for a limited number of female stars in Europe, other people's fame and influence around the world are simply difficult to compete with Hollywood stars.
Perhaps some people have greater influence in the movie circle than Hollywood stars, but they prepare car advertisements for a large number of middle-class consumers.
Becker's doubts mainly come from age. Matthew Horner's role on the screen is very mature, but everyone knows that characters can be shaped by means of makeup and other means. If he is like those Hollywood teen idols in reality, it is definitely not suitable for this advertising endorsement.
Although the Mercedes-Benz G series is not a top luxury car, it is priced at $70,000 in North America, which is not affordable for teenagers.
Schultz didn't say anything else. Since Arnold Schwarzenegger was in politics, the company decided more than half a year ago not to renew his contract with Schwarzenegger. He led a working group to find new spokespersons that may be suitable worldwide. Due to the company's business strategy, the age of the new spokesperson was limited to under forty years old.
The Mercedes-Benz G series has been born for decades. In recent years, it has given people a twilight feeling. The headquarters urgently hopes that this series will be revitalized.
Originally, they considered replacing Arnold Schwarzenegger with football stars. Among the superstars in football, there are few candidates with temperament and image that match the G series.
The team finally turned their attention to Hollywood, and then he thought of Matthew Horner, whom he met at the Oscars this year, nominating him as one of the candidates.
A knock sounded, and an assistant pushed open the door and said, "Matthew Horner and his agent arrived."
Schultz nodded slightly, "Take them here."
He stood up and walked to the door, ready to welcome the guests, and Becker followed, staring at the door with his scrutiny.
The door of the conference room quickly opened from outside again, and the assistant walked in with the two of them.
The first thing that caught Becker's eyes was a blonde woman, who was very tall and dressed in a well-fitted professional suit and black-rimmed glasses, looking extremely smart and capable.
Behind the woman was a tall and strong man. This man looked only twenty-five or twenty-six years old at first sight, but his eyes stayed on him for half a second, and he felt that this man was very mature, not like a young man in his twenties.
Becker had seen many stars and had a very sharp look. He knew that it must be Matthew Horner, and his eyes quickly looked at him.
This person has wide shoulders and long legs, a wide skeleton, and a well-built dress that covers his body. He can clearly see his developed muscles, and his facial lines are clear and angular. His whole person's temperament is hard!
In addition, Becker also felt a wildness that could break through the urban steel jungle from him, as if the apes were returning to the human world and received British education. He looked polite, but in fact, the temperament and wildness in his bones could not be concealed at all.
"Hello, Miss Herman."
Schultz's greetings interrupted Becker, "Hello, Mr. Horner."
Then, Becker shook hands with the two of them and greeted each other. When he held Matthew Horner's hands together, his eyes widened slightly.
The hand in his hand was wide and powerful, hard and thick like a stone, like an old driver who had been working hard in the wild for many years.
Becker greeted the two, but did not say much. He sat at the conference table, just listening to Schultz communicate with the two. This time he came to Los Angeles, Schultz was the main focus.
Of course, his opinions are also very important.
Not speaking does not mean that he is inaction. Becker has been observing Matthew. For such advertising endorsements, the degree of fit between the image of the spokesperson and the image of the product is very important. If you find a slender and slim sissy to endorse this series, the brand image established over the past few decades will definitely collapse.
His eyes floated over Matthew Horner again. He was sure that he was completely different from what he imagined. He had made an empiricist mistake before and thought that young Hollywood stars were all handsome men. Unexpectedly, this person was so similar to his image on the screen outside the screen.
Rough shape, strong appearance, straight and tough lines...
The Hollywood star sitting opposite is clearly a top-notch humanoid Mercedes-Benz G!
Becker's idea turned 180 degrees, and the thoughts in his mind became clearer and clearer. In addition to the factor of youth, Matthew Horner is more suitable for the image of the Mercedes-Benz G-series off-road vehicle than Arnold Schwarzenegger!
Although his ideas have changed, Becker is a veteran in the mall and has been silent and continues to observe the two people opposite him.
Matthew Horner doesn't talk a lot, basically he is the agent Helen Hermann communicating with Schultz. Even if he speaks, his words are very stable, showing that he is a rare maturity among people of this age group.
This man looks wild but not impulsive. He is calm and seems to be very confident.
The Mercedes-Benz G series is not only wild, tough and powerful, but also the foundation accumulated over decades. Becker is very clear about this, and Matthew Horner has a very good fit in this regard.
The first meeting between the two sides soon ended, and Matthew Horner and his agent Helen Herman left.
When they left the reception room, Becker said directly, "Sorry, Schultz, my previous thoughts were wrong."
"It's okay." Schultz asked, returning to the sofa chair and sitting down, "What's the feeling now?"
Becker thought for a while and said, "This is the first time I have met Matthew Horner himself. From an intuitive image, he is more suitable to be the spokesperson for the G series than Arnold Schwarzenegger before."
Having said that, he showed the rigorous side of the Germans, "This is just my personal first impression. I took back my objections, but I think systematic research and assessment are necessary."
Schultz nodded, "This is related to our brand strategy, and any rash decision is stupid." He slowly tapped the armrest of the chair, "However, I agree with your point of view. Just in terms of external image and temperament, Matthew Horner has a higher degree of fit with the G series."
"I didn't expect that there were such special young stars in the assembly line star-making factory like Hollywood." Becker suddenly smiled, as if he was mocking himself, "Mature beyond age, clear-cut appearance, wild and strong temperament, and the calmness that young people rarely have."
He sighed softly again, "The only regret is that his fan base is mainly teenagers."
Schultz recognized this, "This is Matthew Horner's biggest flaw, otherwise he would definitely be the most perfect spokesperson for the G series."
The two looked at each other, shook their heads and smiled. Mercedes-Benz G was not perfect, so where is the perfect thing in this world?
"I think this is what I think..." Schultz made the decision, "to fully launch the endorsement assessment of Matthew Horner, so that half of the work group's strength can be placed on him, and strive to achieve results around the New Year."
"Yes!" Becker fully agreed, "Matthew Horner can be ranked as our number one target."
They had met Matt Damon in New York before, but this person was completely different from the character he portrayed in "Spy Shadows". He was not sharp enough and his temperament was more restrained, so he was not very suitable.
Matthew and Helen Herman got into the car and finally relaxed.
"What do you think?" he asked Hairen Herman.
Helen Herman first told the driver to drive back to Burbank, and then said to Matthew, "In my observation, Schultz and Becker seem to be satisfied with you."
Matthew leaned against his seat, "Our preparation was not in vain."
On the night he got the news, he went to Angel Agency to meet Helen Hermann and made careful preparations in the past two days.
Of course, it is impossible to come over in a hurry, just like an audition for a movie.
"How big is it that we can get endorsements?" he asked again.
"More than fifty percent." Helen Hermann thought for a while, "it could be higher."
She reminded Matthew, "The Germans will definitely conduct strict assessments later. You are famous enough, but you must be careful not to do anything wrong during this period."
Matthew waved his hand, "Don't worry, I know the importance."
This seemed to be very smooth. Before Christmas, Matthew received a notice from Helen Hermann that Mercedes-Benz was preparing to formally contact her and negotiate Matthew's endorsement contract.
Chapter completed!