Please give me a monthly ticket and a recommendation ticket!

On that night, not only "Mr. and Mrs. Smith", but "Danny Wolf Dog" produced by Luc Besson was also released, and "Danny of the Heavenly Kingdom" which was painted last weekend, still maintaining its previous release scale. These are also the three largest films in the North American film market.

As two new films were launched on a large scale, the theater market research specialists were scattered in major theaters across the United States early in order to obtain first-hand data from theater audiences in a timely manner, and analyze them to estimate the subsequent box office trend of the film and even the total box office in North America.

Howard Miller was one of them. After rushing to dinner, he came to the largest and most famous commercial theater chain in West Hollywood.

While the film was still being screened, Howard Miller found the theater operation manager. Because he was always present in West Hollywood, he was basically familiar with the important figures of several slightly larger theaters.

Howard Miller sat in the operations office and asked, "Kowler, how about the three largest films?"

The operation manager named Kohler is a bald middle-aged man. He took the cigarette handed over by Howard Miller, looked out the window, and saw that no one was paying attention to it. He lit it and took a breath, showing an expression of enjoyment on his face.

Howard Miller also ordered one for himself, and at the same time came to the air conditioner and switched to ventilation mode.

Kohler took a deep breath, spit out smoke, and said, "The paintings of "Dynasty" were not ideal last week, and the attendance rate this week was also very poor. The box office today is not as good as the early sales of "Mrs. Smiths" at night. Of course, "Mrs. Smiths" has a listing venue, and the attendance rate is amazing."

"Is there a reservation?" Howard Miller looked at Kohler, "What's the reservation?"

"It's not what you think." Kohler understood at a glance Howard Miller was wrongly thinking and said, "It was a fan organization in West Hollywood that Matthew Horner, who organized the venue. There were about 150 or 60 people in the 200-person hall."

Howard Miller nodded, quickly took out the notebook and wrote it down, saying, "Is it just a place to book a venue?"

"Do you mean my theater alone or the entire amg?" Kohler asked.

"Let's talk about it." Howard Miller smiled at him.

"I only have one room here," Kohler thought for a while and said, "But yesterday I was on the phone with the headquarters and I heard about it. It is said that in many large and medium-sized cities such as New York, Seattle, Phoenix, Houston and Chicago, Matthew Horner's fans organized a room to watch the early game of "The Smiths"."

Howard Miller immediately realized that Matthew Horner's fans began to form scale and organization, and if Kohler said it was true, these organized fans would most likely make the box office of Mr. and Mrs. Smiths perform better than expected.

The pre-sale results of "Mr. Smiths" are quite good. The company's original prediction for the first week's box office was $50 million to $55 million, but now it seems that it still underestimates Matthew Horner's personal appeal.

Thinking of this, he said in a joke, "Kowler, based on your past experience, how much does the first weekend of "Mrs. Smiths" expect?"

Kohler did not answer, but asked, "What about your company's prediction?"

"Dollars 50 million to $55 million," said Howard Miller.

Kohler waved his hand, "Too low! Too conservative!" He pointed to a poster of "Mr. Smiths" in the room and said, "My theater, the attendance rate and box office sold tonight are more than three times the total of "Dynasty of Heaven" and "Danny of the Wolfdog". Look at the topic, Matthew Horner and Charlize Theron are widely discussed, and the other two films have such effects? And the headquarters gave us a notice this afternoon. Starting tomorrow, the screening rate of "Dynasty of Heaven" will drop by fifteen points, and all of these will be added to "Mr. Smiths".

Howard Miller nodded slightly.

Kohler continued, "As long as the early box office of "Mrs. Smith" is pretty good, I dare say that tomorrow its screening rate among major theaters in North America will probably reach 40%!"

"So, Howard." He has worked in this industry for more than twenty years and is experienced. "With Matthew Hoan and Charlize Theron's topic, plus the fan effect bonus, the first weekend box office of "Mr. Smiths" should be up 20% or 30% more than you expected."

Kohler emphasized, "Don't forget that Matthew Horner's three past films have all sold well at the box office, and the market appeal is amazing! His commercial value is definitely not comparable to those stars who win art films and awards."

After he said this, Howard Miller suddenly thought of something, "I have read the comments before. Some institutions specializing in the film market believe that the market appeal shown by Matthew Horner is not even comparable to that of many first-tier stars."

Kohler snorted coldly, "Many first-line stars are all made by style, awards, and fashion. How much box office appeal can such stars have? I dare say that as long as "Mr. Smith" sells well at the box office, Matthew Horner is definitely a first-line star."

"Well." Howard Millerpo agreed with his statement, but added, "It's a pity that he doesn't have any performance awards that he can win."

Kohler is a commercial theater company and is extremely disdainful of this. "Performance Awards? Do you ask the major and medium-sized studios in Hollywood care? The first factor that determines the status of Matthew Horner in the circle is the pay, and the pay is mainly based on the box office results of the past three films..."

Howard Miller interrupted him, "Kowlor, you're only box office theory!"

"The box office is not me!" Kohler extinguished the cigarette butt in his hand, "The box office is not me who is Hollywood producers!"

After hearing the following sentence, Howard Miller couldn't find any words to object.

Kohler looked at the cigarette butts, confirmed that the cigarette butts were completely extinguished, threw them into the trash can next to him, and said, "When the "Smiths" is successful, Matthew Horner received a crew invitation that must be several times that of this year's Oscar winner Jamie Fox!"

Howard Miller called out twice the electronic watch on his wrist. He looked down and said, "The Wolf Dog Danny is about to end, I'm out."

Kohler waved his hand and said, "Come here again when it's over, I'll treat you to coffee."

When he arrived at the exit of the cinema, Howard Miller waited for a few minutes, and some fans who had finished the show came out one after another. He quickly met the one who was walking in the front, gave him a small gift, and started the on-site investigation and collection work.

When he asked about the video he was watching, the movie fan looked angry, "This "Danny Wolf Dog" is a bad movie. I originally came to see Luc Besson and Morgan Freeman, but I saw a bunch of rags. If I had known this, I would rather go to see "Mr. and Mrs. Smith" starring Matthew Horner. At least the protagonist is still a handsome guy!"

After the movie fan left, Howard Miller stopped the second one again. When the second movie fan looked confused for half an hour, he felt bored and fell asleep. I don’t know what the movie was about later. I didn’t watch it, so I won’t comment on it.”

Howard Miller was stunned and thought to himself how boring this video should be to make people fall asleep?

The few people he asked later also had average comments. The best comment was just saying, "You can read it if you can do it."

Before the people who had finished the show here had finished, Howard Miller left it alone and hurried to the exit connected to the other two cinemas, because "Mr. and Mrs. Smith" was about to end.

In terms of importance and the value of information sold by Sore, how can "Danny Wolfdog" compare to "Mr. Smiths"?

Luc Besson is very famous, but in the North American market, his appeal is not the same as Matthew Horner. As for Jet Lee, who would think his reputation and market appeal in North America are comparable to that of the Oscars?

Howard Miller packed up his backpack and held a stack of questionnaires and a pen as a gift in his hand. Unlike when he just investigated "Danny Wolfdog", Sore specially created a questionnaires for "Mr. Smiths".

There are three main contents on the questionnaire: one is to evaluate the video in one sentence, the other is to choose to score in the abcdef scoring level, and the third is to watch the movie.

The exits of the two cinemas opened one after another. A large number of movie fans wearing cultural shirts with Matthew Horner's avatars were revealed. Howard Miller had no intention of stepping forward. Needless to ask, they knew that these were all Matthew Horner's fans. When they asked them to fill out the questionnaire, the answers they got were imaginable.

Soon, another exit also saw a movie fan coming out, and Howard Miller immediately met.

Due to limited time, he had only time to send out more than ten questionnaires. After recovering them, he came to the bench next to him and sat down and roughly flipped over.

“This is a very fun movie!”

"It's really a thunder that sparks the earth. How can two 'sexiest people in the world' meet without sparking a spark?"

"I really like to watch Matthew and Theron fight and use heavy weapons to bombard the other party. How powerful is this..."

For some reason, when Howard Miller saw the bombardment, he had a bad association in his head. He vaguely remembered that Scarlett Johnson said in an interview on an announcement on "Escape from Clones" that Matthew Horner had a super cannon.

This idea flashed and he focused on the questionnaire again. Among the more than ten questionnaires, the highest score was a+ and the lowest was b-. If it was averaged, it was probably a.

If other theaters are in similar situations, for a pure commercial entertainment film, the reputation is OK.

As for the last question, there were ten questionnaires that chose Matthew Horner and Charlize Theron.
Chapter completed!