After the premiere, starting from Thursday night, "The Hunger Games" arrived in more than 4,200 theaters across the United States. Due to the extremely popular audience, some theaters even decided to screen "The Hunger Games" for three days on weekends to meet the ever-increasing number of moviegoers.

The response of this film in all aspects exceeded the most optimistic estimates, and even Matthew, as an investor and producer, was quite surprised.

As a non-sequel film, the Hunger Games film was released in April and set a record in box office premiere early, setting a record for the midnight box office of non-sequel films with a record of $19.74 million.

This even puzzled many people. After all, "The Dark Knight", which has various halos to the extreme, has only had $18.6 million in advance.

Compared to Batman, does "The Hunger Games" have any advantages in terms of character popularity or cast lineup?

But just like bad movies are selling well, the film market often does not reason with the quality of the film.

Although there is no high ticket bonus for 3D, it is shown in a 2D format, and the schedule is also a general schedule for non-summer and holidays, non-this cannot stop the Hunger Games from being a great success.

As Friday passes, more statistics are reported to Matthew, and the box office numbers of The Hunger Games are growing at a very terrifying rate.

On the first day of the painting opening on Friday, including the previous early stage calculations, "The Hunger Games" won $68.25 million in more than 4,200 theaters in North America, creating the best April opening score in the North American film market ever.

This box office figure far exceeded the original expectation of about $50 million.

The $68.25 million also set a new record for the highest box office of non-sequel films in the North American film market.

In addition, the film naturally received extremely high evaluations from viewers with fans as the mainstream group. Inemasore also gave a score of A, among which the 18-year-old teenager even gave a score; and in the eyes of film critics, 88% of Rotten Tomatoes' freshness and 68-point metariti media comprehensive reviews also proved that the majority of positive reviews were positive.

Facts have also proved that whether a video will gain a good reputation sometimes has no direct relationship with the quality of the film.

Although the outstanding pre-sales resulted in the outside world's expectations of the box office of this film were high enough, the facts proved that their expectations were still too conservative. Even some older film practitioners couldn't understand why such a movie with no outstanding plot, thought, structure, and even actor performances could achieve such a high box office?

Perhaps, the market research report that Matthew obtained can explain this reason to a certain extent.

Among the audiences who entered the theater to watch "The Hunger Games" on the first day, the proportion of viewers under the age of 25 was as high as 91%, while the proportion of female audiences exceeded 60%!

In fact, it sounds very simple. In addition to excellent publicity and marketing work, the film is clearly positioned and accurately grasps the mainstream tastes of the target audience. This part of the audience occupies a majority in the film market, which is enough to ensure the audience base of "The Hunger Games".

Of course, the film cannot continue to maintain such a high box office, and it is inevitable that it will fall.

Saturday's single-day revenue of $51 million was created, creating a new high box office for April's Saturday, with a daily decline of only 23%, which also shows that in addition to fanatical fans, the film also has the ability to attract more ordinary audiences.

On Sunday, the Hunger Games sold more than $36 million, setting the best April Sunday box office record.

At the end of the first three days, "The Hunger Games" won $155.25 million and easily entered the top five film history.

Matthew did not have such a high number, along with production costs and publicity investment.

On the surface, "The Hunger Games" has returned in just one weekend and three days.

Almost at the same time as the box office of North America's first weekend was released, Matthew also officially announced that the sequel plan for "The Hunger Games" was officially launched.

On the morning of the same day, the Los Angeles Times commented on the homepage of the official website, with the follow-up of at least two sequels of "The Hunger Games", Matthew Horner once again successfully developed a series of gold mines with unlimited potential for himself.

Major entertainment media have used "incredible" and "box office miracle" to describe this video. Even if Matthew and Warner Brothers don't have to do much work, they are willing to use large articles to describe this incredible youth film on the front page.

And the nimble producers gradually felt that the era of hot youth films was coming.

As for whether this era is really coming, just look at the subsequent performance of "The Hunger Games".

$10.82 million on Monday, $10.34 million on Tuesday, $8.5 million on Wednesday... Before Friday, another weekend when the North American box office rankings began counting is approaching, "The Hunger Games" has already taken $189.93 million from North America.

For a time, youth novels similar to "Twilight" and "The Hunger Games" on the market became the focus of Hollywood competition. Both "Mobile Maze" and "Difference" series have more than five studios competing for film copyright.

Especially "The Divergent", the novels in this series are somewhat similar to "The Hunger Games", and are also dystopian, including a heroine similar to Katniss.

According to the news Matthew received, Lionsgate Pictures was about to reach a copyright transfer agreement with the original author. "The Hunger Games" was so popular that the original author directly overturned the previous negotiations and asked Lionsgate Pictures for the film copyright transfer fee of up to US$80 million in trilogy.

"Twilight" and "The Hunger Games" have been successful one after another, and it seems to tell everyone that this kind of youth novel with science fiction or magic is very valuable...

On the second weekend of North America screening, The Hunger Games won another $61 million, pushing the North American box office through the $250 million mark.

Anyone knows that Matthew, an investor, has made a lot of money.

Also this weekend, "The Hunger Games" appeared in many overseas markets, and was boosted by the hot North American effect, and the box office in the English-speaking region market was quite good.

The UK's first week's box office reached $15.33 million; it successfully scored seven figures in Australia, and $7.53 million was enough to make Matthew laugh; even New Zealand's first week's box office was $2.62 million due to its lack of strong competitors.

In addition, France, Germany, Italy, Spain, Hong Kong, Taiwan, Japan and other paintings in the European continent are also within the scope of the release of overseas paintings this week.

However, the performance of "The Hunger Games" in these non-English-speaking areas is much worse, and the box office is far from being excellent. It is considered by many local audiences to be unreasonable. Even many overseas media are discussing why such a strange film can be sold well in North America?

The film is deeply influenced by the language, culture and social environment of the region. Movies that perform well in some areas may encounter the same situation as "The Hunger Games", which is the most popular Hollywood film in the world.

This dystopian setting is not the popular culture of some countries and regions.

An overly strong heroine, in a market with average female status, such as the Middle East, will inevitably lead to the film being rejected by male audiences.

This is inevitable. Not every place is like North America, and there is always a white left jumping out and doing things.

On the contrary, people from many countries and regions in this world now have limited acceptance of the so-called new feminism in North America.

The opening score of "The Hunger Games" in the overseas market was US$59.3 million, which can only be said to be mediocre compared to the North American market.

But North America's great success is enough to ensure that Matthew gets super high profits.

The box office of "The Hunger Games" in North America is so explosive, it is inseparable from the publicity that Matthew and Warner Bros. In today's era, without publicity means no box office.

From the release of the first trailer of the film in November last year with a video ad for "Twilight: On Dawn" to about three months in January this year, the sales of the original novel almost doubled.

As of last Friday, the Hunger Games had almost appeared on the cover of more than 50 magazines with the support of a large number of resources.

Matthew asked Bella Anderson to do a precise count, and all the TV commercials and sponsorship publicity of this film cover approximately 120 million North American population.

Later, "The Hunger Games" was in trouble with plagiarism and imitation, just like all Hollywood big-money movies.

There are many media outside North America, especially Japanese media, who claim that there are many similarities between the original novel of "The Hunger Games" and the masterpiece "Battle Royale" by the late Japanese alien film master Shinji Fumisaku.

Matthew was prepared when he first acquired the copyright of the novel.

Of course, with the usual attitude of Hollywood movies, you don’t have to do too much preparation, so just respond.

The Hollywood Reporter published an article specifically refuting the claims of these media outlets outside North America and also listing the fundamental differences between the two.

"The story structure and background of "The Battle Royale" is much smaller than "The Hunger Games"; "The Battle Royale" is just a story that kills for survival, while "The Hunger Games" kills for revolution; the two heroines in the two films are very different; the media plays different roles and roles in the two films..."

Of course, this is lying with your eyes open. How do you know if it is plagiarism? The original author Susan Collins would not be so stupid that he said he was plagiarizing, and he, the investor of the movie, would not.

How to screen the Hunger Games or how to screen, completely ignoring the protests of the Japanese media.

This is what Hollywood movies always do.

On the third weekend of release, "The Hunger Games" won another $32.1 million in North America, and the box office in North America successfully exceeded the $300 million mark, reaching $32.45 million, and achieved three consecutive championships in the North American box office list.

However, the situation where this film is dominant is over, because with the arrival of May, the North American summer season is about to begin.
Chapter completed!