This film is completely different from traditional Hollywood science fiction movies. "Avengers" does not even require a story that science fiction movies rely heavily on. The whole film has almost no storyline. It is a process of a group of super freaks from independence to building teamwork and then crazy monster hunting.

In just one night, box office data proved that this model meets market demand.

At least there is no problem at the moment.

"Avengers" won a pre-season box office of $33.8 million. Although this data is not small compared to the total box office of the terrifying $43.5 million midnight show last year's "Harry Potter and the Deathly Hallows (Part 2)", the heroes under Marvel still proved the charm of gathering together to fight monsters. In particular, the super good reputation effect of "Avengers" and the huge enthusiasm of fans have also opened up a new path for commercial movies.

Subsequently, the North American film market, composed mainly of teenagers, burst into terrifying enthusiasm on Friday.

In just one day, even in advance, "Avengers" won $80.81 million from North America.

This is the first time that the single-day box office has exceeded the 80 million US dollar mark since the birth of the North American film market.

After sending Scarlett Johnson and rushing to Kennedy Airport after lunch, Matthew asked the driver to go to several popular theaters in Manhattan, and there were long queues at both doors.

The more people lined up, the happier Matthew naturally became.

Stacking up money numbers is the most popular and obsessed game in the world.

Besides, if you want to buy a private jet or a luxury yacht, it will cost a lot of money.

How do you get this money? Of course, Disney and Apple's stocks cannot be sold. These are all held as fixed assets for a long time. The real source of cash is still the film industry.

When he returned to Los Angeles, Matthew called Robert Iger specifically, and Walt Disney would pass most of the information related to "Avengers" to him as soon as possible.

Although he only had 40% of his investment income, Matthew knew very well that the Avengers brought him was probably much more than the Hunger Games.

The craze for "Avengers" is really coming.

On Saturday, "Avengers" completely triggered a viewing boom across the United States. Starting from the morning, the attendance rate of theaters for "Avengers" was basically more than 60%. Cinemas in popular locations such as Santa Monica Commercial Plaza and Times Square in New York cannot describe the number of fans gathered.

It is very rare for so many super heroes to gather together. As a representative of American pop culture, it is difficult for movie audiences with young audiences to not have a celebrity worship mentality. The movie derivatives spread all over the streets and alleys are full of related topics on the forum websites.

The atmosphere of the movie is relaxed and humorous. The heroes who looked tall in the past gained human affinity. Such characters who break the established impression are more likely to gain favorable feelings for both young and old.

Of course, the most important factor in the Avengers being so popular is marketing and... This is a relaxed and refreshing popcorn movie!

"The Avengers" has no so-called depth and philosophical thinking. This is a story that tells the result at the beginning: bad people want to rule the earth, good people form alliances, and after a series of running-in, they defeat bad people and save the world.

This is also a movie that combines Hollywood's usual tricks: super cool fights, dense jokes, handsome men and beautiful women gathering, promoting justice and friendship.

Unfortunately, this routine succeeded again.

This is the biggest factor in the success of "Avengers". It is not artificial or profound. The movie experience is just one word - cool!

The directors in Europe who use showing off their personal organs as art always look down on commercial films and believe that any director can produce sufficiently good commercial films as long as they have sufficient funds.

But is this the truth? In Hollywood, almost everyone recognizes that large-scale commercial films are far more difficult than independent films.

Rome was not built in one day, and "Avengers" is not successful if you put a few superheroes together. Not everyone can shoot a popcorn movie that seems to be unnutritious.

On Saturday, the performance of "Avengers" was still strong, and the film has maintained a high attendance rate as the good reputation spreads from the audience's mouth.

Although nearly 4,500 cinemas in North America have been fully fired, the surging crowds of moviegoers still led to the slow response of the ticketing system of the Imperial Entertainment Group, the largest theater chain in the United States, being able to buy tickets at the same time, and almost crashed.

The situation is very good.

The second day after the release, "Avengers" received $69.55 million!

In just two days, North America's cumulative box office exceeded 150 million US dollars!

On Sunday morning, Robert Egg asked Matthew to play golf together in Malibu, and neither of them was in an ordinary mood.

Matthew had seen it early on that Robert Iger was under great pressure on Marvel.

It is difficult for a large joint-stock company to become a person's one-man show. Even during Michael Eisner's administration, there are still opposition forces led by Roy Disney within Disney.

Robert Iger pushed Walt Disney to acquire Marvel Comics, with the entire transaction reaching nearly $4.3 billion. However, after the acquisition, except for "Iron Man" continuing to succeed, Thor and "Captain America" ​​that invested huge amounts of money can only be said to be back.

Before the release of "Avengers", the efforts and gains of this deal were obviously disproportionate.

Opposition naturally arises. Shareholders will not consider things that are too far away in the future. CECOs that cannot bring enough profits to shareholders will definitely not be a good executive.

If "Avengers" fails, even if Matthew shares the investment risk for 40%, Robert Iger will have to be dismissed.

It turns out that Robert Eiger won the bet, and Matthew Horner would make a lot of money.

"Matthew, your investment vision is really pissy." Robert Iger put down the club in his hand, and the caddie handed it to wipe his sweat, saying, "I also noticed Marvel Comics after the release of "Iron Man", and what about you? It was several years before Disney, and decided to invest in Marvel superhero movies."

He sighed, "In that situation, how many people dared to invest in Marvel?"

Matthew waved the club and knocked the white ball away, then said, "I was not sure. I was gambled at that time, but I was lucky and won the bet."

Robert Eiger smiled like Mickey Mouse, "This is vision and ability, it has nothing to do with luck."

Matthew couldn't help but shake his head as he watched the knocked ball fall into the sand pit.

Robert Eiger comforted, "You need to practice more." His words then turned back, "You are better than most decision makers in this circle."

"It's not that exaggerating, right?" Matthew felt embarrassed.

"You should have heard of it." Robert Iger said slowly. "Around two thousand years ago, when Sony Columbia was preparing for Spider-Man, Marvel Comics wanted to sell the copyrights of most famous superheroes, including the Avengers, to Sony Columbia for $25 million, but Sony Columbia's management believes that it is not worth the price..."

Matthew also knew about this, "If the deal had been completed at that time, we would not have had our Avengers."

Speaking of this, he and Robert Iger both laughed.

Having said that, few people could have thought of the current situation at that time. In order to get out of the predicament, Marvel Comics not only sold the copyright of its superheroes to Sony Columbia Pictures, but most of the superheroes, such as Thor, Iron Man and Captain America, were completely ignored.

After the two of them finished the hole, they took the electric car back together.

Robert Eiger added, “It is said that the most popular accessory this summer is the Mockingbird Brooch?”

Matthew nodded and said directly, "I just mentioned that it is good for design and promotion."

As the Hunger Games continues to be popular, the Mockingbird Brooch worn by Katnis has become popular among young people. The studio, together with Tiffany, launched a luxury version of the brooch, and also released various ordinary versions with more popular prices. In the past three weeks, various versions of the Mockingbird Brooch have sold a total of more than 1.7 million in North America, Great Britain, Australia and New Zealand, bringing nearly 8 million US dollars in profits to the studio.

Sometimes, an inconspicuous movie prop can often become a popular product in the surrounding area.

With the release of "Avengers", the impact of "The Hunger Games" was not significantly affected by its different audiences. When it won $21.09 million on the weekend, the North American box office was 336.66 million, and the global box office exceeded $500 million.

However, in the face of such a strong film, "The Hunger Games" can only win the throne of the North American box office champion.

As expected, the Avengers won the box office list in the North American space, with a terrifying amount of US$27.43 million!

This is the first time in history that a single movie can exceed $200 million in the first weekend!

Such a hot box office blowout is not just happening in North America.

In 11 countries and regions including Hong Kong, New Zealand, Malaysia, the Philippines, Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, etc., "Avengers" also set a new record in premiere box office; in other released regions, "Avengers" also achieved a second or third record in the box office in history.

In three days, a superhero craze called the "Avengers" was set off in the world. Under this craze, the box office of "Avengers" easily exceeded the 500 million US dollars mark in the first week of the world.

What is selling well is not only the box office of the film, dolls, toys, and character image authorization, but also brings huge revenue.

Matthew was all thinking about whether the income this time would be enough to buy an airplane and add a hundred-foot yacht?
Chapter completed!