After the first weekend, "Special Forces 2: A Comprehensive Counterattack" ushered in the Independence Day holiday, and also received a strong competitor "Amazing Spider-Man".

Sony Columbia Pictures has high hopes for "The Amazing Spider-Man" and hopes to achieve great success in the old version of "Spider-Man".

In recent years, especially after Sam Remy's "Spider-Man" trilogy, everything went wrong. Among the six major Hollywood companies, it ranked last in performance for several consecutive years. There were even rumors that Sony was preparing to sell Columbia Pictures. After all, Sony's situation was not very good.

In order to regroup, Sony Columbia invested heavily, with the production budget of "Amazing Spider-Man" reaching $230 million.

In addition, the producer considers the superhero film market with young people as the main body, which has also made Peter Parker completely younger, such as his pure identity as a high school student and his chattering character.

Even the heroine is Spider-Man's first love Gwen Stacey in the comics.

If the promotional expenses are included, "Amazing Spider-Man" is definitely a top production with a scale of 400 million US dollars.

As one of the most attractive and most sought after superheroes in the world, the cultural legend related to "Spider-Man" has finally unfolded a whole new story chapter.

To be honest, Spider-Man is actually a very likable character. Peter Parker is neither a natural super hero (Superman), nor a billionaire playboy (Batman, Iron Man), and looks like an ordinary student and a big boy next door.

Before the film was released, producer Columbia Pictures said that this version of Peter Parker would be transformed into "the most fashionable and funniest Spider-Man to date", and that the new heroine played by young Emma Stone will be even more interesting.

In terms of distribution, Sony Columbia also fully considered the possible impact of Matthew's films, and specifically avoided the first weekend of "Special Forces 2" and chose to release the day before Independence Day. It hopes that the box office bonus effect that the holiday will inevitably bring will allow "Amazing Spider-Man" to achieve better opening results.

But on the first day of "Amazing Spider-Man" was released on July 3, it was still defeated in front of "Special Forces 2".

Due to the holiday effect bonus, "Special Forces 2" has maintained a high attendance rate. Although it cannot be compared with the first week of the premiere, it still cut $25.6 million from the North American market on the 3rd.

"Amazing Spider-Man"'s $23.35 million box office revenue is not low, but it can only rank second in the box office list in front of Matthew and "Special Forces 2".

At the same time, "The Amazing Spider-Man" has attracted a lot of criticism, which not only come from the media, but also countless movie fans.

As a comic fan with the core audience of this series, she is quite dissatisfied with the adaptation of the film, believing that the male protagonist Andrew Garfield is not suitable for playing Peter Parker at all. The female protagonist Emma Stone has attracted a lot of criticism. Most people think that she is far inferior to Kelsten Dunst, who played Mary Jane before.

Most of the core audiences of the "Spider-Man" movie have never read the comics, and are basically fans cultivated by the old version of the trilogy. These people are deeply influenced by the greater their abilities and responsibilities. They are also used to Toby McGuire's deep grudges. They are somewhat unacceptable to the new version of Peter Parker's escape and chatter.

There is also a very important point that Matthew personally thinks is that in order to prevent Marvel and Disney, Sony Columbia Pictures has not done much cooperation with Marvel. Naturally, "The Amazing Spider-Man" cannot borrow the halo of Marvel. It can only fight independently alone.

As a result, this "Amazing Spider-Man" became unpleasant.

On Independence Day, the box office of "Amazing Spider-Man" suddenly dropped 33%, and the single-day harvest fell to $15.81 million. "Special Forces 2" continued to earn more than $20 million in a single-day harvest, firmly sitting at the top of the North American box office rankings.

In the following two days, both films were in this situation. Even though the box office of "Special Forces 2" steadily declined, it still firmly suppressed "Amazing Spider-Man" and ranked first in the North American box office rankings every day.

Then, "Amazing Spider-Man" ushered in its first weekend of painting, and "Special Forces 2" will also be screened in North America for the second weekend.

This is the summer season. The most critical factor in the success or failure of commercial movies lies in the box office. The box office data once again proves why the Independence Day schedule is called "Matthew Horner's schedule" by both inside and outside the Hollywood circle."

Three days after the weekend, "Special Forces 2" swept away $63.2 million in North America, surpassing "Amazing Spider-Man" which won $51.2 million, and won the North American box office championship again!

"Special Forces 2" has been played for ten days, and the box office in North America has easily exceeded US$250 million. With the same outstanding overseas box office, the global box office has accumulated as much as US$523.8 million.

In contrast, "The Amazing Spider-Man" which was painted the day before Independence Day is a bit dull.

The film was released in North America for six days and the box office will exceed the $100 million mark.

Although the box office of $100 million is still an unattainable number for most Hollywood movies today, the box office of $100 million in six days also looks beautiful at first glance, but if you measure the production cost of "Amazing Spider-Man" of $230 million, this number is a bit low.

The outside world's estimates for "The Amazing Spider-Man" have also been released one after another, generally around US$200 million in North America and US$600 million in the world.

This disappointed Sony Columbia Pictures, after all, such box office results cannot be compared with the old version of the Spider-Man trilogy.

Only industry insiders know that after the success of "Avengers", Sony Columbia Pictures is also planning the Spider-Man universe, intending to gather copyrighted Marvel characters such as Little Green Demon, Rhino Man, Venom, Spider-Woman, Silver Sable and Black Cat in the same movie universe.

"Amazing Spider-Man" is the beginning of this series, so Sony Columbia Pictures invests so much in this project.

But this new version of Spider-Man seems to be not very welcome.

Sony Columbia Pictures did not give up. As soon as the box office of "The Amazing Spider-Man" was released on its first weekend, it announced its sequel plan, which was also a shot of a sluggish "The Amazing Spider-Man".

Facts have also proved that Spider-Man cannot be a guarantee of box office hits. "The Amazing Spider-Man" did not meet expectations, which also made Sony Columbia Pictures a little crazy.

Even so, Sony Columbia Pictures must bite the bullet and shoot the second part of "The Amazing Spider-Man". After all, the first part just failed to meet expectations and was not considered a big defeat. So much money invested cannot be invalidated.

In addition, this also involves Spider-Man and the copyright issues of many characters in this series.

Sony Columbia Pictures must continue shooting the Spider-Man movie, otherwise the franchise may not be preserved.

It is said that the franchise of "Fantastic Four" on Twentieth Century Fox is about to expire. Twentieth Century Fox is also planning a remake of the "Fantastic Four" movie, but there are rumors that the reset version of the "Fantastic Four" trilogy has a jaw-dropping investment. Twentieth Century Fox plans to create a new "Fantastic Four" with super low-paid actors plus five-cent special effects to avoid copyright breach.

Perhaps it won't take long to make Hollywood a terrifying movie called "Fantastic Four".

This has nothing to do with film production, it is actually caused by interests.

While Matthew was promoting the publicity for "Special Forces 2", he also analyzed the reasons why "Amazing Spider-Man" failed to meet expectations based on the feedback from various parties.

After all, he is an investor and producer outside of an actor.

There are many problems with "The Amazing Spider-Man". After Matthew summarized it, he thought that this film was a bit out of time. Sam Remy's "Spider-Man 3" was a mess, which led to a bad reputation, which forced Sony Columbia Pictures to cut off "Spider-Man 4" and restart the series instead.

The two films are not far apart. Even if Sony Columbia changes its title, the negative effect continues. Besides, Spider cannot borrow the already formed Marvel method, and the character problem, it is reasonable that it is not likable.

Also, "Avengers" just exploded, and now the power is still there. Peter Parker, who was originally a member of the Avengers, fought alone, and inevitably made those who were full of superheroes' luxury dinners unable to raise the interest of eating hot dogs.

To be precise, Spider-Man is being transit-consumed by Sony Columbia Pictures.

In Matthew's words, what should I do if Sony Columbia Pictures performs poorly? It doesn't matter, I'll shoot "Spider-Man"! How to deal with Sony Columbia Pictures facing a bankruptcy crisis? It's easy, I will continue to shoot "Spider-Man"! What should I do if Sony Columbia Pictures wants to turn over from the bottom of the six major companies? A little bit, close the door and put the spider!

What happened between Spider-Man and Sony Columbia Pictures also reminded Matthew to make him more determined to give the racing family a temporary break after "Fast and Furious 7".

A brief stop is also to make more profits in the future.

As Matthew followed the crew of "Special Forces 2" to promote it, the film also spent its third screening weekend in North America, and the box office in North America is about to reach $300 million, while the global box office is close to $700 million.

The box office of "Amazing Spider-Man" hit a 65% dive in the next weekend, and the North American box office could only work towards $200 million.

At the same time, the two films invested by Matthew also entered the late stage of screening in North America. After the box office of "The Hunger Games" in North America exceeded US$400 million, the popularity was approaching the freezing point, only one step away from the downward trend.

"Avengers"'s North America is steadily moving towards $600 million, and the global box office has exceeded the $1.2 billion mark.
Chapter completed!