Back in Los Angeles, Matthew first participated in a women's and children's event and donated a million dollars to the foundation aimed at saving children on behalf of the American Sniper crew.

In the event, in addition to fighting for legitimate rights and interests for children, he continued to act as a friend of women and called for women's rights and interests.

Now the feminist movement has become the most important social equality movement. Not only Matthew, but more and more people have joined it, and even the politicians in Washington are following the trend.

Because of his early actions, Matthew was recognized as one of the activists and pioneers of the feminist movement in the United States.

As for the protection of children, a topic that the whole society is concerned about, Matthew has never relaxed. Whether it is himself or the charitable foundation under his name, he has invested a lot every year.

Children represent the future of the entire human race, which is a bottom line that no civilized country or society can touch.

Donations in the name of the crew are for publicity, but Matthew is not too arrogant, so you still have to control the degree of this kind of thing.

After donating, Matthew also accepted an interview.

"Humans have instincts and will help each other. Some people get lost while climbing a mountain, and some people will organize searches and rescue. When a train is in an accident, people will line up to donate blood. Some cities are razed to the ground by earthquakes, and people all over the world will deliver emergency supplies."

Facing the camera footage, Matthew did not mention the name of "American Sniper", but instead said with emotion, "This is basic human nature, and this is the case everywhere in the world without exception. Yes, there are some bastards who ignore the lives and death of others, but there are much more people who care about others than these bastards."

This charity event also truly opened the pre-screening publicity curtain for "American Sniper".

The shooting last year was inevitably dragged out by Matthew and Warner Bros. It was once again hyped. First, there was a large number of criminals who shot Matthew Horner and Chris Kyle on the media and were sentenced to life imprisonment, and the court rejected the claim of suffering from mental illness. Then, the surveillance video that had not been sent was released.

As soon as the video appeared on the oily rustler, it caused a sensation.

The most eye-catching ones are not Matthew and Chris Kyle, but Margot Robbie.

A woman who dares to confront a gunman is definitely not a very tough person. As the number of videos continues to increase, before the movie is released, Margot Robbie became famous all over the United States.

Some people even gave Margot Rod the title of "Girl of Cup".

The heroine became popular without waiting for the movie to be released, which is undoubtedly extremely beneficial to the film's promotion and marketing. "American Sniper" has attracted much attention because of Matthew and the shooting incident, and now it has received even more attention.

There is also Chris Kyle. The "American sniper" in reality is also very famous. News that it has become the deadliest sniper in American history with 166 shots and killings, and it has also attracted much attention.

Such a video is not without trouble.

In addition to the golden signs such as Matthew and Clint Eastwood, the film "adapted from real stories" has also become the biggest bargaining weight to attract American audiences. However, as a famous sniper who kills countless people, Chris Kyle is majestic on the Iraqi battlefield and will naturally become the target of criticism by humanitarians.

However, controversy is never a bad thing, and controversy often brings more topics.

No one can deny that under the promotion of Matthew, the best-selling of the original "American Sniper", and the crazy hype of the media in this society, Chris Kyle was already a household name in the United States, a "godly existence", and a legendary record was widely circulated, such as killing the enemy 1920 meters away, killing 40 enemies alone in the Battle of Fallujah, etc.

This is a military video, so Matthew will naturally not let this special group go.

There are at least 22 million veterans in the United States and more than 1.5 million active-duty soldiers. Together with the families of these soldiers, this number will be even bigger.

As long as the publicity is in place, these people have a high chance of becoming audiences of the film.

Matthew also made contact with the Pentagon and reached an agreement with Warner Bros. to allow the movie to be screened for free at 20 military bases across the United States before the release of "American Sniper".

Matthew and heroine Margot Robbie will also visit Fort Hamilton Army Base in Brooklyn and Walter Reed National Military Medical Center.

In addition, Matthew sent the video to the White House early on, and this video cannot be separated from politics, so it will be more closely linked to politics.

Guanhai and his wife watched this video, probably because Comrade Guanhai was not good at saying anything directly. His wife Michelle focused on the film in an interview and praised: "The film "American Sniper" depicts the complex psychology and contradictions a soldier faces on the battlefield and after he retires from the army. It is very humane and worth pondering."

From the perspective of the Middle East, Chris Kyle is a veritable butcher and executioner.

But the main market of this film is in the United States and the Western world, and the Middle East is negligible.

Matthew has specially conducted field surveys. In the eyes of most ordinary people, Chris Kyle is a real hero and a patriotic hero, suitable to be a role model representing the United States and be respected.

At the same time, Matthew and Warner Brothers have specially attracted many personnel from the military and veterans organization, and have invited one of the best consulting companies in Washington, glover.park.group, to conduct publicity and consultation on the video.

This can prevent the film from making some low-level mistakes.

Another point is that Matthew also did it in front. Through a large number of field investigations, he segmented the film market. Many American veterans live in the southeast, the Midwest and the South. In these places, this R-level movie will have higher screening theaters and screenings from small towns to metropolis.

Through market research, it is not difficult for Matthew to draw a conclusion that unlike the model where ordinary movies succeed in good theaters in metropolitan cities, "American Sniper" may have far surpassed major cities such as Los Angeles and New York in San Antonio, Moore, Richmond, Texas and New Mexico.

Places like San Diego and North Carolina are probably not the same.

Because these areas or cities have many soldiers or veterans, as well as a larger number of family members.

In response to the propaganda of these soldiers or groups directly related to soldiers, Matthew made people early on that "This is the first time that contemporary mainstream war videos telling the personal stories of soldiers, which is very unusual."

As time comes to late August, two weeks before the "9/11 incident" that once shocked the world, Matthew and Chris Kyle jointly convened a press conference to announce the establishment of a fund to fund veterans and families in the name of the murdered Chad Litterfield.

This is of course one of the promotional methods of the movie.

Warner Bros. and Studio Thirteen immediately responded publicly, saying that after the premiere of "American Sniper", special screenings will be held across the United States, and tickets will be counted as fundraising for the foundation.

This is to make the audience feel that they are doing good deeds when they spend money on movies, especially if they are moved after watching this film, they may recruit more relatives and friends to watch the film in the name of fundraising.

However, this video is not without its disadvantages.

For a film like this with a large number of war scenes, R-level rating is inevitable.

As we all know, R-level is much smaller in audience than PG-13-rated videos.

This is also impossible. The war movies are just a joke.

In September, the free "American Sniper" prepared by Warner Bros. for American soldiers was successively screened at twenty military bases across the United States. Matthew and Margot Robbie also rushed to the Fort Hamilton Army Base in Brooklyn to visit.

Everything is for the needs of publicity and marketing!

But after the film was screened, the American soldiers made some seemingly unreasonable demands.

"Croer, come on!"

"You can do it if you kill Matthew Horner!"

In the small theater in the military camp, many soldiers surrounded him. Margot Robbie stood on a platform on the periphery, and his eyes could only pass over the many soldiers and see the situation inside.

A small round table was placed in the middle, with Matthew and a white soldier on one side, and their right hands were all placed on the table, holding them together.

Brown Williams, who acted as interim referee, heard the shouts of him, "Start!"

Just under the gaze of Margot Robbie, Matthew's seemingly not very thick arm suddenly bulged his muscles high. The white soldier on the opposite side didn't hold on for even five seconds, and his right hand was firmly pressed against the table.

"Matthew's strength is really great."

Margot Robbie couldn't help but shake his head, "How many are you the first? These soldiers are not opponents."

Another American soldier sat opposite Matthew, and there was another cheering sound around him. In comparison, Matthew's momentum was much weaker.

"Matthew!" Margot Robbie put his hands beside his mouth, and like a bold cowboy, shouting at the top of his throat, "Come on!"

Holding the hand of the soldier opposite with his right hand, Matthew raised a thumb to Margot Robbie, and heard Margot Robbie cheering for him again.

"Start!" shouted Brown Williams.

Matthew suddenly exerted his strength, just like the previous few times, the American soldier was beaten down by him before he could hold on for a few seconds.

There was silence around, and all the clamoring soldiers became quiet. This was a military camp for tough guys, and sissy was never welcome.

"Who else?" Matthew stood up and looked around, looking very tough.

No one came over again, and the guys who were the most powerful in the camp lost all of them.

"You are amazing." A tall soldier said, and raised his thumbs up to Matthew. "The number one tough guy in Hollywood is well-deserved!"

Many soldiers spoke.

"We admit you are a tough guy!"
Chapter completed!