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Chapter 60 Shooting Commercials

Early the next morning, Men Jie gave up his precious vacation and met with the manufacturer representatives in the Cool Brand company conference room.

An intellectual woman in her forties, wearing a professional suit, and a young and beautiful female secretary in her twenties look a bit similar. Men Jie thought that 80% of them were relatives.

Seeing Men Jie arrive, the intellectual woman stretched out her hand and said generously to Men Jie, "Happy, I am Wang Jingchun, I am in the experience of Cool Marketing Department. I am very happy to see you!"

Knowing that the other party was his own funder and a supervisor of the Cool Brand Company, Men Jie also seemed enthusiastic and held the other party's hand tightly. "I heard that I have heard of it. Today I met Manager Wang, and it was indeed worthy of my reputation! Speaking of which, I was lucky to receive this endorsement. If there are any bad things, I have to forgive Manager Wang!"

The two chatted for a while, then sat aside and began to discuss the specific content of the advertisement.

"Does Mr. Men understand our cool brands? Do you need me to introduce it?" Wang Jingchun, as a marketing manager, is naturally equally enthusiastic when he is in charge of people and does not have the feeling of a businessman.

Although I didn't know the mobile phone brand of Cool Brand before, after I went back last night, Zhao Dong was so happy that Men Jie was able to receive the advertisements and had already brought a lot of Cool Brand information for Men Jie. In addition to the information in the King of Heaven system, Men Jie also learned a lot.

Now when well-known brands such as Ji Nuo Chicken and Duck and Motorola are expensive, as a domestic brand, although Cool brand is slightly inferior in mobile phone manufacturing, it is better because it is cheap and is aimed at the general public and is very practical.

Even after reading the information about Cool Brand, Men Jie felt that it was at a low price and he felt like he wanted to buy it!

Although Men Jie is a small asset because of shooting TV series, movies, and advertising, and extorting director Yao’s money, he is used to being poor when he is a supporting actor. He can’t get rid of the traditional virtue of the Chinese nation of “thrift” for a moment. He only thinks about the price of buying things...

"Mr. Men, take a look at our advertising plan. If possible, we will start shooting later. The directors we hired can be in place at any time. It will take less than a few months for our product to start selling nationwide, and it is quite time to go!"

Upon hearing this, Men Jie carefully flipped through the advertising script and began to think carefully.

I don’t know who wrote this script, but it actually makes full use of Men Jie’s current popularity.

As soon as the show started, Men Jie needed to make the appearance on the cover of the fairy tale album. He sat in a small black suit and played in front of a quaint piano. At this time, the cool brand phone placed on the piano suddenly rang.

Then, Men Jie sat on the chair and slightly showed some of the functions of this phone, taking a photo of each function and doing an action.

The script is not complicated, it is much simpler than when Men Jie was filming the Legend of the Heaven Slaying Dragon, but the span of each expression and action is very large.

After all, it is an advertisement, and every second is a considerable number. If you don’t want to have a TV series, the longer you spend, the more you make.

It seems simple, but yesterday Zhao Dong told himself that shooting advertisements is different from shooting TV series, but Zhao Dong is not very clear about this, so he can only rely on Men Jie himself.

"Yes, when will the filming be taken?!" After a while, Men Jie looked at the script and nodded at Wang Jingchun.

"I'll ask the relevant personnel to prepare, and you can adjust the status as well. We'll start in half an hour!" Wang Jingchun nodded, accused him of guilt, and then took his relatives and secretary to leave the living room and prepare for related matters.

"If you don't want to sharpen your guns in the face of battle, you won't be too happy!" After reading the script of the advertisement for a while, Men Jie smiled bitterly, "I have no experience, I'm really a little confused. He took out the phone in his pocket, thought for a while, and then called Jia Jingwen.

Although time is running out, it is still necessary to seek the scriptures from experienced people.

"Sister Jingmin, I am Menjie!"

"What's wrong?" Jia Jingwen said softly. The other end of the phone was a little noisy. It was probably in the crew. It happened that there was no call that I received before filming at this time. Otherwise, the one who answered the phone at this time should be his assistant.

"I'm going to shoot an advertisement soon. I want to learn from you. How should I shoot an advertisement? Is it the same as shooting a TV series?" Men Jie said with a secret glance at the scene where no one was around.

When there is no one, it’s nothing to be embarrassed with Jia Jingwen, but if someone is next to me, Men Jie wouldn’t be like this.

"Photographing advertisements? It's amazing. I'll start shooting advertisements so soon!" Jia Jingwen at the other end of the phone was a little surprised. She first congratulated Men Jie on her face, thought for a while, and then said.

"There is one thing in common between shooting commercials and shooting TV series, that is, you must obey the director's arrangements. I won't tell you much about this, I believe you know it in your heart!"

"After... I want to talk about the difference between shooting commercials and shooting TV series... I can't say it well, but there is one thing you need to pay attention to!"

"When filming TV series and movies, because the film itself takes a long time, in order to show a 'natural' feeling and when you have any thoughts in your heart, we must use some simple body language and subtle facial expressions to set off your mood at that time. I believe you know this in your heart."

"But it's different when shooting advertisements. Because the advertising time is very short and you don't need to change your emotions, you should exaggerate your body language and facial expressions as much as possible, and express the psychological changes of the characters as quickly as possible!"

indeed!

After hearing Jia Jingwen's words, Men Jie couldn't help but nod.

When watching advertisements by yourself, some good advertising actors either have indifferent expressions when shooting advertisements, or have a quick change of sadness and joy, even if they are alone, they are slowly changing.

Next, Men Jie chatted with Jia Jingwen for a while, and Jia Jingwen was called by the director to start filming. Men Jie also prepared for a while and followed Wang Jingchun's secretary to the location of the advertisement shooting.

The set is a cool brand mobile phone store located in Yanjing. It is gathered with other mobile phone stores. Although there is competition, usually no matter whether it is a local customer in Yanjing or a foreign customer, if you want to buy a mobile phone, you will choose this place. As long as you have a little strength, you will make money than mobile phone stores in other places.

Today, in order to shoot advertisements, this cool brand mobile phone store was even closed for a long time, otherwise it would be a problem to find a shooting location.

Seeing this, Men Jie was also a little suspicious and thought that it was very likely that Cool Card was not ready to find celebrities to endorse the first time, after all, there is no information on this aspect in the King of Heaven system.

The reason why I found Men Jie to be the endorsement was basically because of Wan Yaoyang!

However, for Men Jie, the reason is not important. Whether he can pass the qualification is the right thing to do?

The director's name is Han Liang, and he is also an experienced advertising director. He has filmed dozens of commercials. He is a professional advertising director hired by Kubrand Mobile High-Tech. He is also well-known in the industry.

"Director Han, this is Men Jie, and he looks good." As if he was selling products, he called Men Jie in front of him. Wang Jingchun said enthusiastically: "This is Director Han who is responsible for today's advertising. You two have a good conversation. I'll do other things first."

After saying that, Wang Jingchun left the two of them and turned around and left the shooting site.

As the manager of the Cool Marketing Department, I am also very busy with work and have no time to follow Men Jie and the others to take care of them all.

"Menjie, you know all the advertisements this time? Let's try to shoot them as soon as possible. To be honest, the advertisements we are going to shoot today are actually not difficult. They don't require too complicated expression changes. It takes about 20 seconds. Do you have confidence?" Han Liang was obviously a practical person. Without saying anything polite, he started to talk about his work.

In fact, in Han Liang's heart, he also wanted to finish today's work as soon as possible and have a good rest as soon as possible.

Men Jie smiled bitterly and said, "To be honest, I'm really not sure. I have never shot an advertisement before, and I don't know how to do it in detail!"

"It's okay, you have filmed a TV series and have a foundation in acting. I will try my best to explain it to you when the time comes. We will try to finish the film as soon as possible and get off early!" He patted Men Jie on the shoulder. As a director, Han Liang has a good temper, at least that seems to be the case.

At this time, a staff member also came over, "Director Han, you are ready and you can start shooting at any time."

Han Liang nodded and looked at Men Jie, "Go and put on makeup and make it look like your album cover!"

Although it hadn't been filming for a while, Men Jie quickly got into the state, nodded and went to the backstage to finish his makeup.

In terms of clothing, like Menjie's album cover, his slender short hair, white shirt, and black suit look particularly energetic and has a gentlemanly feeling.

Because it was Men Jie's usual look, after he quickly completed everything, Men Jie came to the shooting site and started shooting.

The first act is very simple. Men Jie sat in front of the piano and talked about the piano in a pretentious manner. At this time, the cool card 828 on the piano rang. The ringtone was Men Jie's "Fairy Tale". Men Jie only needs to pick up his phone gently and then pick it up in two seconds.

Men Jie does not need any facial expression changes in the entire set of lenses. He has a cold face from beginning to end. In the two seconds of answering the phone, the camera is also giving the phone a close-up. Without introducing Men Jie's face, this scene was passed very simply.

Han Liang was also very satisfied with this.

The advertisement is simple, but his salary has not decreased. What is he not satisfied with?

Because a mobile phone produced by Cool Brand did not support photography and MMS functions, many customers were very dissatisfied with this, so Menjie needed to highlight these two functions when shooting advertisements.

The overall plot of the advertisement is that Men Jie answered the phone. His seriously ill girlfriend wanted to see her appearance before she died and played the piano. Men Jie was silent for a moment, then used her mobile phone to take pictures of her appearance playing the piano, and sent her to her via MMS.

The simple plot plays out the key promotional functions of the mobile phone.

In the last scene of the plot, when Men Jie just sent the photo to his girlfriend, the seriously ill girlfriend's cell phone suddenly fell to the ground on the other end of the phone, and a "pop" sound came... dead!

"This scene seems to be a bit similar to the original MV of "Fairy Tale"!"

While shooting the commercial, Men Jie muttered a few words, and under the shouts of director Han Liang, he quickly filmed the next scenes.

However, the situation that followed was far from as simple as the first act.

"Card!" Han Liang roared, then said to Men Jie: "This is not a TV series or a movie. You don't need such a micro-expression. You have to exaggerate. Our advertising time is limited and we cannot give you enough time to show your heart. You need to show your feelings in an instant!"

When he received a call from his girlfriend when she was seriously ill, Men Jie instinctively acted in a TV series, with only minor changes in his expression, which immediately attracted the director's reprimand.

At this time, Men Jie remembered what Jia Jingmin had blessed him before, and nodded quickly to show that he understood, and reminded himself to exaggerate and exaggerate again and again.

“1,2,3,action!”

With Han Liang's order, Men Jie answered the phone. After hearing it for less than a second, a painful expression suddenly appeared on his face, very sad and sad.

At this time, Men Jie thought he was being auditioned and showed his ability to enter the role instantly.

"Ka! Menjie, this scene is enough, but there is no feeling of pain!"

"I have watched the TV series you filmed. I want to show the painful feeling before you die in the Legend of the Condor Heroes. I can guarantee that this scene will definitely pass!"

Director Han Liang was still shouting, and Men Jie nodded and understood.

What Han Liang needed was the D-level skill that Men Jie redeemed and used when filming the last scene of the Legend of the Condor Heroes - Painful Eyes!

Painful eyes, blessing!

As soon as the thought moved, the skill was put on his body, and a feeling of pain suddenly appeared in his eyes. Combined with Men Jie's sad expression, it was even more sad than the most sad expression when filming the Legend of the Condor Heroes.

If you do this when making a movie, the director will definitely scold you to death!

"I took a good shot, I've passed it, and I'll keep this in the future!"

However, Men Jie's extremely stupid performance actually made Han Liang very satisfied.

Although he felt a little depressed, Men Jie probably understood the difference between shooting advertisements and TV series. He nodded, and did not dare to disobey the director's words. He maintained his painful gaze skills on his body and continued to shoot.

Because this set of advertisements from Cool Brand is not as good as that of big-name products, the shooting is relatively simple, and there are only a few shots. You only need to show the main functions of the phone. It took about two hours to go, and you didn't even have a working meal, so you finished the shooting.

Until this time, Men Jie's first advertisement was finished while Men Jie was dizzy...

;
Chapter completed!
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