Chapter 183: Plans and Articles
Tian Lu Tai understood what Ye Lan meant by "strong support". It was nothing more than holding some relatively small-scale training classes, inviting old customers from Weisen Company to listen to the class, so as this set of equipment is used for surgical demonstrations in the training class to promote products to the other party. Or at large academic conferences, such as the annual meeting of the Medical Association's Neurosurgery, a satellite meeting was held and the press conference was used to advertise.
This can be considered a conventional routine.
The former has a small investment, and only dozens of people are available for each training class. The company can include food, accommodation, travel expenses, and even organize students to go out for a day, which is quite attractive to many people. The latter has a lot of sales. If you want to hold a satellite meeting at an annual conference, the expenses will probably be enough for several small training classes.
Of course, the intensity of publicity is far different.
With these hard publicity, I am afraid that Weisen will invite some familiar or fixed-cooperated neurosurgery experts to write some soft articles and use some data to illustrate the advantages of this set of devices, such as less bleeding, less damage to surrounding tissues, how many percentage points can the occurrence of postoperative complications be reduced, etc., to promote them in magazines. In addition, the home visits of device representatives, private public relations, a new product, or a new product, its marketing promotion is very strict and systematic. This is why Tian Lu did not choose a domestic company at the beginning. Compared with Weisen's mature promotion system, the strength of those small companies is too weak. Even if the excellent products are to be fully deployed, I am afraid I don't know when they will go.
Tian Lu naturally had no choice but to do with Ye Lan's request.
Not to mention that this set of equipment was designed by him, if the sales volume is high, his commission will be high. Just talking about the high performance of the equipment itself is enough to make Tian Lu promote it vigorously.
However, both him and the Department of Neurosurgery of the Second Affiliated Hospital have extremely weak clinical influence. The **The effect of publicity will not be very good. Even if Weisen Company is willing to cover all the fees, it will be difficult to attract too many students. I am afraid it is really like what Tian Lu told Ye Lan that he had to take a different approach and think of some unexpected ways to win.
Seeing Tian Lu frowning and contemplative look, Ye Lan waited for a while, and finally felt a little impatient. She stretched out her finger and gently tapped Tian Lu's forehead, and said coquettishly: "What are you thinking? Why don't you stop talking when you ask you to help?"
"Haha, isn't you trying to find a way!"
Tian Lu woke up from his thoughts, took over Ye Lan's slender waist, and said with a smile: "I have an idea. The investment is not particularly large, but the effect should be good, you can consider it."
"What's the solution?"
Ye Lan's eyes lit up. She hurriedly raised her little face and asked afterwards.
With a smile, Tian Lu Youran said: "Have a training class! Although this set of equipment can also be used in other surgical departments, my original intention was to use it outside the world. You can start with neurosurgery first!"
"whispering sound!"
Ye Lan immediately felt like a pierced ball, and quickly relaxed. He curled his lips and said, "Of course the training class is to be held, but the equipment has just been launched, so it will take a certain amount of time to convince those domestic experts. This method is not very practical for the time being!"
Although Ye Lan joined the marketing department for a short time, she learned things very quickly, and the many things are now clear. There are three main factors that attract students in an academic training class: one is the training content, the second is the lecture experts, and the third is the location of the training class!
The most important one is the lecture expert. Weisen Company does not have any resources yet. Although there are many fixed cooperation experts, they have not used this latest set of equipment. As long as a doctor who cares about feathers is a little bit ok, they may not agree to hold a training class immediately. At least it will take a period of trial and only after real discovery of the advantages will it agree to promote it.
At that time, we will apply for training courses, apply for continuing education credits, and send letters to invite students. Once the delay is delayed, it will be at least a year later.
"I didn't say I'd invite domestic experts to give a lecture!"
With a slight smile, Tian Lu smiled leisurely.
"Don't you invite domestic experts to give lectures?"
Ye Lan was slightly stunned at first, then as if she suddenly remembered something, her heart suddenly moved, and her eyes gradually flashed with surprise: "What do you mean..."
Looking at Ye Lan's extremely anticipated gaze, Tian Lu nodded with a smile and said, "Yes, I happen to talk to Professor Locke and the others about some things, and I just took this opportunity to invite them to Kyoto. With their influence, attraction is probably enough! However, before this, you may have to prepare for two things."
"What two things?"
Ye Lan asked hurriedly.
Tian Lu smiled and said, "First, find a special conference company to start preparing for training classes. You must know that applying for projects and credits is a long time. And it also takes a long time to inform the doctors of Shenwai to have such a lesson. Second, according to the agreement between me and your company, we should now give us a few sets of equipment to our hospital, right? I have been looking forward to it for a long time..."
......
Although Ye Lan was impatient to ask Tian Lu to call Professor Locke and the others on the spot to ask if she was willing to give a lecture in China, Tian Lu still refused with a smile.
Although the relationship is very good, he suddenly invited the other party to give a lecture in China, and it was a training class that was not yet known in scale. I am afraid it would be difficult for others to agree. After all, as an internationally renowned neurosurgery expert, time is very precious. Even if he agrees, Tian Lu will owe a considerable favor, and he will not do such a thing!
Tian Lu's idea is very simple. He has to wait a few more months before he can ask the other party about this matter until the end of the year. After all, if you want to run a training class, even if it is a relatively small training class, various procedures, projects and credits, etc., it will take a lot of time to apply for it. And you can only apply at a specific time, and it will be too late to issue an invitation at that time. And more importantly, by then, Tian Lu really has something to do to cooperate with them, and it will be much easier to ask the other party to give a lecture.
The most important thing now is the few things in front of you.
For example, coordinate various foreign cooperative institutions to carry out research on epilepsy lesions as soon as possible. Obtain the most urgent data that Tianlu needs now; for example, contact the neurobiology research institutions of other domestic universities to see if they are willing to join in; and there is also the transfer of animal model technology. Although several cooperative units said that they can apply for research funds from next year, and basically no Tianlu's funding is required, all the expenses in the second half of this year will probably still be provided by him. After all, for future plans, he is unwilling to waste the past six months...
Even this weekend, Tian Lu has extremely important things waiting to be handled: such as the information on evaluating and appointing associate professors, such as his promise to Paul to send him a review within two weeks.
After coaxing Ye Lan to rest for a while, Tian Lu himself came to the computer desk, opened the notebook, and issued an instruction in his mind: "Start the medical literature support system!"
When writing a review in reality, Tian Lu naturally cannot refer to the literature materials in the system over the past two years. Under his interference, history has changed. Many articles about the blood-brain barrier have appeared in advance, and there are also great differences from the information stored in the system. There have been fewer detours and the density of articles has increased a lot.
Moreover, in order to avoid any missed accumulations in his daily life, Tian Lu also asked Paul to return to the UK and sent all the articles prepared by the editorial department in advance to the system one by one.
After roughly glanced at nearly a hundred articles in the system, Tian Lu pondered for a while, made a series of settings, and issued an order to generate a review based on these nearly a hundred articles!
Speaking of which, this is not the first time Tian Lu has used the paper generation function, but it is the first time that it is generating a review. Therefore, before generation, Tian Lu must make a long list of settings so that the generated articles can conform to the current writing style, and some details such as statistical methods must also be corrected.
Just as the order was issued, this review appeared completely in Tian Lu's mind.
After carefully reviewing and modifying several unsuitable places, Tian Lu breathed a sigh of relief and began to think about the last part of the content that promised Paul: the subsequent research tips, or the selected follow-up research tips.
Unlike the speech delivered at the European Union Federation of Neurological Associations last time, from the very beginning, Tian Lu did not intend to contribute all the prompts so "selflessly". He must leave some key points for himself!
First, he hopes to leave this part of the research to his laboratory to attract more outstanding talents. Second, with the further improvement of the blood-brain barrier theory, he cannot take a key step and leave it alone. For future considerations, he must keep the key points that link various research parts in his hands!
Just like the original puzzle theory, tell everyone the tips for each small piece, let them complete the basic data collection and small splicing. After completing it to a certain level, Tian Lu finds out the key points of the small piece of links, and then adds appropriate "inference" to display the entire puzzle in front of the world!
Tian Lu will not hand over this work to others, nor can he hand it over to others!
After careful consideration, Tian Lu picked and chose from the system's information and considered what should be thrown out. This part of the thing must be attractive enough to allow more people to participate, but not too much or too clear. After all, Tian Lu's current laboratory is too small and cannot carry out too much research for the time being, so it would be bad if he was left too far.
Just thinking about it, he wrote up until Ye Lan had enough rest and got up to prepare lunch. Tian Lu had finished choosing. Then he read the full text again and sent it to Paul's email.
The rest depends on when the editorial department of Nature magazine will publish it...!~!
Chapter completed!