145 Mobile phone project started
Xu Ruoyun said, "If I guess correctly, do you want to make a mobile phone?"
"Why do you say that?" Zhong Yue was a little curious. He had never told anyone about this plan. Only the two assistants Wang Mei and Chu Yun might be able to guess something. But I believe they would never reveal it.
Xu Ruoyun said, "Although the battery industry is booming now, there is unlimited prospects. However, there is too much competition in mobile phone batteries and the profit margin is very narrow. It is not worth your energy."
"You're right."
Since she had guessed it, Zhong Yue had nothing to hide and admitted, "I do have such plans."
Hearing him admit it, Xu Ruoyun's delicate eyebrows frowned slightly and said, "You should know that the threshold of the mobile phone industry now seems not high, but because of this, the entire industry has become a battleground for giant crocodiles... In fact, you don't have to be so anxious."
The meaning of the words is not optimistic that he will enter the mobile phone industry now.
Zhong Yue also understood that just after a few years, Yiruan Company and Yichangyou Company will develop to the top, and his wealth, fame and connections will also accumulate to a certain extent. It will be much easier to enter the market with huge amounts of money at that time.
Xu Ruoyun's words are already quite tactful. In fact, it is not just a matter of competition. Since last year, the growth rate of mobile phone shipments across the country has slowed down. By the end of last year, the number of mobile phone users nationwide reached 1.28 billion, with a penetration rate of nearly 95%. This means that there is almost no new market space for mobile phone sales and has entered the period of replacement of existing phones.
Just from the general market environment, entering the mobile phone market at this time is not a wise choice.
Zhong Yue didn't explain much. He just said half-jokingly. "Time is tight."
"You are so young, you don't even want to wait for several years?" Xu Ruoyun asked with a smile.
Indeed, with Zhong Yue's age, he was only thirty years old even after three years. In terms of his achievements, he was a bit too young.
Zhong Yue shook his head and sighed. "The enemy is too powerful. If you don't make arrangements early, you will never surpass them."
For a moment, Xu Ruoyun didn't know whether to say that he had ambition or he was ambitious. In the mobile phone industry, when it comes to the most powerful enemy, of course, is Apple. This company with the highest market value in the world for a time is stronger and more difficult to defeat than the giants in the domestic Internet.
Finally, she said. "If there is something I can help, just talk. Our Xu family also has some investments in the mobile phone industry."
Zhong Yue looked at her, as if he was judging whether this sentence was sincere or just a polite sentence. After a while, he smiled and said, "Thank you, if you need it, I will definitely ask you for help."
…………
Since the cancellation of the mobile phone license system in 2007, the threshold for the mobile phone industry has been lowered. Since then, in theory, any company can produce mobile phones.
While the threshold is lowered, it also means intensifying competition.
The mobile phone industry has developed to this day, and it can be said that it has undergone disruptive changes. As China becomes the world's largest mobile phone manufacturing base, its huge mobile phone terminal manufacturing capabilities have also promoted the development of the mobile phone design industry.
Many of the mobile phone manufacturers that have emerged in recent years are Internet mobile phone brands. They outsource mobile phone design, supply chain management, production and manufacturing and other businesses to solution design companies. They concentrate on their energy and resources in brand positioning, marketing and channel innovation.
This model can be said to further reduce the threshold of the mobile phone industry. Even if you know nothing about the design and production of mobile phones, as long as you spend money, the design company can handle everything from design to production of mobile phones, without any care.
This almost threshold-free result is crazy competition in the market.
It becomes very easy to make a mobile phone. The most challenging thing for mobile phone manufacturers now is how to sell it. Generally speaking, mobile phone manufacturers have channels such as ka stores, 3 stores, operator channels, specialty stores, mobile phone stores, online malls, etc.
If so many channels are built from scratch, it will be time-consuming and labor-intensive and difficult. Moreover, as a new competitor, it will inevitably cost more to compete with old manufacturers for these channel resources.
There is no advantage in cost, brand management requires a lot of investment, and access to channels requires additional cost. Ordinary new entrants, no matter what, are succumbing to disadvantages. How can they survive the cruel competition?
This is the hardware aspect. In terms of software aspect, the operating system is the world of Android and iOS. Even giants with p-end operating systems like Microsoft cannot pose much threat to Android and iOS in mobile operating systems.
Zhong Yue would not naively think that developing a better operating system himself can defeat Android and iOS. These two operating systems are no longer as simple as operating systems. The chip manufacturers that cooperate with the two systems and countless software developers based on these two systems are destined to be unable to be defeated by the third operating system.
In this case, even if Zhong Yue has a "growth system", he will not be able to do something overnight if he wants to make a difference in the mobile phone industry.
He could only slowly make a decision, and acquiring a mobile phone battery company was his first step.
The second step is to recruit talents. Soon, he established a company called Yizhi in his personal name. Not only this company, but also his personal investment.
At this time, there were three wholly-owned companies under his name and two holding companies. In order to facilitate management, he established another Yishang Group Company, and placed all the shares of the three companies under his name, Yisoft Company and Battery Company, into this group.
This involves equity changes, and he spent a lot of time to handle it. After completing these things, he began to recruit people for Yizhi Company.
He divided Yizhi Company into two departments, one is mobile phone solution design, which is specifically responsible for mobile phone design. He has huge ambitions in the mobile phone industry, so he naturally will not outsource all mobile phone designs. He wants to cultivate his own talents.
Another department is the system development department. It is responsible for the research and development of mobile phone operating systems, of course, based on Android systems.
Android systems are open source, and it is not difficult to obtain authorization for use, but it is not without cost. First of all, Google must be built-in. Of course, Google has long since withdrawn from the domestic market, so this is not a big problem. The biggest problem is the "extortion" of the old hooligan Microsoft.
Although Microsoft is not a member of the Open Mobile Phone Alliance, it has many patents on Android systems. In recent years, relying on these patents, he has been suing everywhere, from Samsung to Weihua, from rice to HT, all of which have been snatched by him. Now, for every mobile phone sold by these companies, these companies have to pay $5 to $10 in patent fees to Microsoft.
With these patent fees alone, Microsoft can earn billions of dollars in revenue.
Of course, for Zhong Yue, there is no need to worry about this problem in a short period of time. With Microsoft's status in the world, not all the cats and dogs are qualified to be robbed by him.
In order to get Yizhi Company on track as soon as possible, Zhong Yue poached his own company. He brought several backbones from Yiruan Company and supported the company's development department first. However, it is easy for coders to find, but it is difficult to find an excellent project leader, so he can only get a part-time job first.
The most troublesome thing is the mobile phone solution design department, which is an industry he has not been involved in before. In the end, he can only ask Xu Ruoyun for help.
This is also impossible. He is very clear that the mobile phone industry involves too many aspects, and it is almost impossible to fight alone like Yiruan. Even if he can design and system development, the establishment of sales channels will cause him to encounter huge trouble.
Therefore, recruiting people to join is the best choice, and Xu Ruoyun is his first choice when it comes to choosing a partner.
It is not difficult to pull Xu Ruoyun into the gang. As long as she can see the prospects, she will definitely not miss such an opportunity. However, it is better for her to ask such a thing to herself.
Xu Ruoyun once again showed off her vast connections, and soon, she found several mobile phone plan designers.
The design of the entire mobile phone is a very complex process. Designers alone are divided into six types.
Industrial design, structural design, hardware design, software design, project management, quality supervision. Each process requires the participation of many engineers, not a few people can handle it.
Through Xu Ruoyun's introduction, Zhong Yue quickly recruited all the people. However, as the opening work, in order to set up a sign, he also personally served as the project leader.
In order to make mobile phones, he has been preparing for a long time. He will buy and study the mobile phones of almost all brands of mobile phones on the market, whether they are big brands or unknown small brands. With a personal laboratory with a "growth system", he studies the structure of mobile phones very easily.
In fact, he has designed several plans, but it is not easy to explain the origin if he takes it out directly. Moreover, he cannot design all the mobile phones issued by the company in the future. Even for the purpose of training the team, he cannot use them just like this.
In today's market environment with such fierce competition, mobile phones without characteristics will soon be eliminated. If you want to win in the competition, there must be a very outstanding performance.
Just like a mobile phone from a certain brand recently, an impressive advertising slogan, which takes a few minutes to charge and hours to talk. It meets one aspect of the user's needs.
Zhong Yue also has to highlight a function in the design of the first mobile phone. (To be continued...)
ps: I found that as long as I start paying attention to the grades, the codec efficiency will plummet
Chapter completed!