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157 Substitution Sense

After get off work, Jiangling went to the cinema nearest to home. The cinema was on the third floor. While taking the elevator, he heard several people next to him talking about the animated movie of "Diwu".

"This is an animated movie adapted from pure online literature. It is authentic and the picture quality is not inferior to Kung Fu Panda at all. It is definitely a work of conscience." One of them is obviously a fan of online novels. Judging from what he said, this is not the first time he has watched this movie.

Another person said, "It's really good to watch the trailer, but I don't know how the plot is."

"I guarantee it with my personality that it will definitely be worth the fare."

The elevator arrived soon, and several people walked out of the elevator door together. Jiangling walked at the end and thought to himself, was it because of this reputation that such a niche animated film has become the biggest box office dark horse this year?

Since he fell in love with Zhong Yue, he has paid special attention to Zhong Yue's affairs. In addition to Yi Ruo, Yi Management and Yi Zhi, he also knows that Zhong Yue has an animation studio and an animation film currently produced is being released.

This animated film called "Imperial Wu" was released and had a box office hit and achieved a good result of 16.8 billion in the first week. In Jiangling's view, this animated film that was adapted into an animation after being adapted into an animation is only a niche in the movie.

Like Neon, three of the top five movies in the box office are unique in animation. In China, before the return of the Great Sage, no domestic animated movie even had a box office of over 300 million.

The success of the Return of the Great Sage was caused by various factors. One of the big reasons is that the audience of the type is very wide. The story of Journey to the West can be said to be well-known and is also the childhood memory of the post-70s and 80s. Movies like the Return of the Great Sage, which have a conscience and outstanding stories, are not difficult to understand such success.

In comparison, an animated film adapted from an online novel is undoubtedly a niche. Its first week's score of 16.8 billion was already amazing.

Jiangling had never watched "Imperial Martial Arts" before. According to his estimate, the total box office was only about 500 million. This was the judgment he made after watching the trailer.

Unexpectedly, in the second week, the box office data of "Diwu" slapped him in the face.

Due to the good results in the first week, in the second week, with the efforts of Chengying, no major productions were released this week. In the absence of opponents, the screening rate of "Diwu" increased by 40%. "Diwu" did not disappoint everyone and achieved an amazing result of 34.8 billion in the next week.

Ten days after its release, the box office had exceeded 500 million. There was also a wave of craze on the Internet. Although it was not as fanatical as when the Great Sage returned, it was not as popular as it was when it was released, but because it did not have heavyweight opponents, it was not weak at all.

Jiang Ling couldn't sit still anymore and decided to take a look at this work that seemed niche in his opinion, why did this work that was niche in his opinion get such a high box office?

He booked the ticket online and picked the best position. After picking up the ticket, he started entering the venue after about ten minutes.

Before the movie started, he observed it and found that the attendance rate was about 70%. Even if it was off work time now, considering that the movie was already the third week of its release, such results made him a little shocked.

"Why can he succeed every time he invests?"

Jiang Ling couldn't understand it. The more he studied Zhong Yue's history of making a fortune, the more jealous he felt. Since Zhong Yue started his business, he could have been able to make a fortune no matter which industry he invested in. It was like a help from God.

What is most incomprehensible is that whether it is the mobile game industry, mobile security software, animation, or mobile phone industry, judging from Zhong Yue’s resume, they are industries that have never been exposed to before.

In just less than two years, except that the mobile phone has not yet been launched and its future is unknown, Zhong Yue has achieved great success in all three other industries.

Yi Management is catching up with Qihu at an astonishing speed, and the gap is narrowing month by month. According to this trend, Yi Management will replace Qihu and become the leader in mobile phone security software according to this trend.

Yichangyou has long disrupted the entire mobile game industry. In addition to mobile game development companies that rely on several large platforms, the small and medium-sized development teams in the past almost disappeared, either investing in Yichangyou's camp or joining large mobile game development companies.

Since the beginning of this year, more than 80% of new games have come from Yichangyou. It can be said that Zhong Yue has achieved his goal back then and beat all mobile game companies.

As for the animation studio that has been officially renamed Yi Entertainment, the animation "Diwu" began to leverage the entire animation industry as soon as it was released. Every season was launched, the price for sale increased by a fraction. From the previous few hundred yuan a minute to the first season of "Ice Sculpture Lord", 30,000 yuan a minute, it can be said to be a huge leap, which has increased dozens of times.

The sixth season of "Imperial Martial Arts" has reached a sky-high price of 100,000 yuan per minute.

It is precisely because of the strong rise of Yi Entertainment that the investment in animation has become a profitable industry. It can be said that Zhong Yue's studio has driven the development of the entire animation industry and has gained great reputation for himself.

Now, the box office of the animation movie adapted from "Diwu" has been booming, which has brought great shock to the entire animation industry. Anyone can see that with Yi Entertainment's success one after another, the spring of the animation industry has arrived.

In fact, as far as Jiangling knows, even Chengying Group has begun to increase its investment in its animation production companies and is preparing to get a share of the pie.

Zhong Yue went from one success to another. To outsiders, it was simply incredible. Sometimes Jiangling even wondered, was he the protagonist of this era? Otherwise, it would be impossible to explain why he was able to cross several industries and achieve achievements that others could not achieve.

Just as Jiangling was thinking about random things, the movie began. He dispelled these distractions and watched them attentively.

It was precisely because he was attracted by the booming domestic film market in recent years that he decided to come to Chengying Group. With the support of his mother and his own education, it would be only a matter of time before he became the top leader of the group. And his ambition was not only that. His ultimate goal was to replace Zhao Jingmei and become the chairman.

Therefore, in the transitional position, he chose the largest production company and calmed down to participate in the production of the entire film. He knew very well that even if he relied on the power struggle, even if he replaced Zhao Jingmei, the position of chairman would not be stable. Only by truly achieving results can he gain a firm foothold.

He doesn't have to learn those professional skills, but at least he must be clear about the tricks. Whether it is the United States or the country, the film industry is very xenophobic. If he is not an insider, he will not know if he rashly participates in investment and is fought to death.

After working in a production company for several months, he was not a waste of time. At least he had a certain judgment on the quality of a movie.

Even with his prejudiced eyes, I have to admit that this is an excellent animated film, even if it is not as spiritual as Pixar's animation, at least a qualified commercial film at the Hollywood level.

From the beginning, the movie entered the theme. The protagonist's encounter instantly captured people's emotions and reached the scene of breaking the engagement.

When the protagonist said that "Don't bully the young man poor", Jiang Ling, who had never read online novels, even felt the hairs on his back standing up one by one, and his scalp was slightly numb.

He never felt this strong sense of inclusion when watching a movie.

He also understood a little why such an animated film would achieve such success. That is to exert its ultimate sense of inclusion.

There are very few domestic films, pure commercial films. Directors who are willing to make commercial films either cannot find enough investment, have poor directorial skills, are eager for quick success or instant benefits, or they just cannot grasp the public's tastes. There are very few high-quality ones, and almost all are concentrated in the comedy type.

Directors from ordinary colleges and universities in China have one problem, which is that they like to stuff private goods in movies and forcibly instill some life philosophy into the audience. Of course, the audience will not buy it.

Although "The Emperor's Martial Arts" is just an animation, it is a thorough commercial film, and the production level is quite high, reaching the first-class level in Hollywood. What's even more rare is,

The protagonist's behavior is in line with the values ​​of the Chinese people, and the sense of inclusion brought to the audience is incomparable to those American commercial blockbusters.

When the movie was finished, Jiang Ling fell into deep thought. This animated film brought him a lot of shock. For the critical audience, "Diwu" undoubtedly has many shortcomings, but there is no doubt that it is a successful commercial film. It brings a refreshing feeling to most viewers.

It has no connotation, no depth. It is a cliché story with a little passion and a little inspiration. All the shots and all the preparations of the movie serve the story or the protagonist.

Thinking about the structure of the whole movie and recalling the entire viewing experience, his heart gradually filled with excitement, and he found that he had found a smooth road.

When he walked out of the cinema door, it was already dark. He looked at the crowded square, took a deep breath, and said in his heart, "Even if your movie pointed me in a direction, I won't thank you."

…………

At this time, Zhong Yue was attending the celebration banquet, with a box office of more than 500 million yuan. He was in need of a grand celebration banquet, which was to reward the production team and also to promote the opportunity.

Zhao Jingmei personally attended the banquet. Since this year, she will of course be present among the highest-grossing movies released by Chengying Group.

Moreover, she came to have another purpose, "I heard you are going to make a live-action movie."

Zhong Yue said in surprise, "Auntie, your news is so well-informed." It will not be continued.

ps: This is yesterday.
Chapter completed!
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