January 9th issue.
Tuesday.
Two days after the New Year's Eve.
It was also two days after Byod's celebration of the annual meeting.
It's 9:30 p.m.
8th floor of Canghai Building, byod record, piano room.
Facing the window, the sea of ​​night, Lin Zaishan played the guitar, and sang his heart boredly for the past few days.
...
I'm more annoying recently~ more annoying~ more annoying~
I always feel that life is a bit extreme ~
I think I'm still not used to it.
From obscurity to someone who likes it ~
...
I'm more annoying recently~ more annoying~ more annoying~
I always feel that money is getting harder to make every day ~
Friends often make jokes intentionally or unintentionally~
Maybe one day I changed my name to turnaround~
...
I'm more annoying recently~ more annoying~ more annoying~
I can't see the shore ahead.
There is a group of geniuses behind that chasing~
Writing a song that everyone is happy~ It is getting harder and harder~
...
I'm more annoying recently~ more annoying~ more annoying~
Where is my expectations in a strange city ~
Say goodbye to my hometown**m.u.'s partner~
Now I feel lonely~
...
I'm more annoying recently~ more annoying~ more annoying~
My daughter said that the result of six plus six is ​​equal to thirteen~
I asked Lao Duan what to do~
He said this is basically difficult ~
...
I'm more annoying recently~ I'm more annoying than you~ I'm more annoying than you~
I dreamed of having dinner with rice, island, love to eat ~
The restaurant in my dream is too dim~
I can't find the blue pills.
...
Lao Li's song "After Annoyance" describes Lin Zaishan's mood for more than half a month. Except for the last short paragraph and dreaming of the Japanese island. The joke that I love to eat and cannot find a small pill is not suitable for Lin Zaishan's current current paragraphs, other paragraphs more or less describe Lin Zaishan's recent real troubles.
The rapid development and expansion throughout the year last year have allowed Byod to earn enough development funds.
At the Byod Annual Meeting two days ago, the company was filled with joy and singing and dancing.
Every byod employee takes pride in joining byod.
For example, Liu Mengmeng and Lu Dong, the veterans who were founded, all received more than one million dividends at the annual meeting, making a fortune. Everyone was satisfied and proud of the achievements Byod had achieved in the past year.
But under the joy of the story, as the pilot of Byod, Lin Zaishan had already felt the difficulties and resistance of pushing forward this warship in the sea of ​​recording pain.
Although the "Voice of Good" program ended last month brought byod more than 10,000 net profits and established a strong and golden sign, the collective noise of byod singers on "Voice of Good" made Lin Zaishan intuitively feel the difficulties in making trouble in this circle.
Not to mention that there are giant crocodiles in this circle who are hungry and red-eyed. The harsh environment of the music circle itself alone has already given Lin Zaishan a headache.
The original intention of the byod company was to make music, but in the current Chinese Empire, it is really too difficult to make music a sustainable career.
Without strong laws and regulations to restrict piracy, this industry will never be able to do like the Western music market.
Thinking of another aspect, in recent years, we have begun to pay attention to cultural copyright protection from the national level and have begun to restrict piracy. Netizens want to listen to music without being able to listen to it anywhere as before, and can listen to it for free. However, the music industry is still developing and will not have any obvious improvement in a short period of time.
The senior management of this plane has not paid special attention to cultural intellectual property rights. It is conceivable how difficult it is for the music industry to develop in a healthy and vigorous direction.
Last year, with the help of "Singer and Writer" and a series of good music that came out of nowhere, Lin Zaishan's records made miraculous sales, but it was just a gust of wind and could not last long and be so popular.
Both planes are the same. Chinese people always like to follow the trend. Once the limelight is over, their enthusiasm will disappear.
This effect is particularly obvious from the album "The Voice" released by Caidie Records.
On January 1st, Caidie Records released the luxury four-disc album of "The Voice of China", all of which are compiled by Liv. There are a lot of new songs by Lin Zaishan. Although none of them were sung by Lin Zaishan, many of those new songs have set off a craze online and the audience is extremely high.
According to the precedent of "Singer and Writer", Caidie thought that the album "The Voice" will definitely be very popular. You should know that the ratings of "The Voice" are a lot higher than those of "Singer and Writer", and the average ratings are 1.% higher than those of "Singer and Writer"!
The social topic of "The Voice of China" is much richer than "Singer and Singer". It is not that the black forest is in the mountains like "Singer and Singer", but that many newcomers are blooming.
Looking at this trend, these newcomers’ collections, and the blessing of Lin Zaishan’s genius creations, the album “The Voice” can have millions of copies!
Wu Yifan made a confident prediction at the beginning of the year that the sales of the "Voice of Good" album will reach 10,000 in the first week!
But the cruel reality slapped Lao Wu in the face.
At the beginning of the year, the national sales volume of "The Voice of China" was only 10,000 copies in the first week!
This is even lower than the sales volume in the East China Sea on the first day of Lin Zaishan’s album "Men Should Strengthen Self-Enhancing"!
Although Caidie spent more money to promote and promote the album "The Voice of China", the sales volume of the album never improved.
As of the January issue, the total sales of the "Voice of Good" luxury four-disc album were only 380,000 copies, not even one-tenth of what Wu Yifan expected, which is too shocking.
Compared with the current situation where ordinary singers release albums that can’t even make tens of thousands of albums, the album "The Voice" has only 380,000 copies per day. Normally, this result is already very good.
But compared with the previous super albums that appeared in the record market that often exceeded one million and ten million, the special album "The Voice" has become a big squinting shot.
This basin of cold water poured a lot on Wu Yifan. Afterwards, he analyzed that it might be because of his confidence that Caidie priced the four-disc album of "The Voice of China" too high, four discs cost 1 yuan, which greatly reduced the desire of fans. This is the main reason for the failure of the album of "The Voice of China".
But in Lin Zaishan's view, the high price is by no means the main reason for the failure of the "Voice of Good" album.
The main reason is likely that fans' enthusiasm for such variety shows to drive record sales has passed.
Even if the album "The Voice" is only $, the sales volume is not much higher.
Lin Zaishan was unwilling to admit that the craze in the music industry that he had brought up faded so quickly.
But he had to admit this cruel reality
Byod Records originally wanted to use "The Voice of China" to launch a series of new singers, but now, these promotion plans have to be discussed in the long run.
First of all, the two singers Liu Mengmeng and Zhang Hao, who were most important to promote byod, did not achieve the right results in "The Voice".
Although they have gained a little popularity on the show, compared with the contestants who finally entered the finals, their popularity is far from being able to gain a foothold in the record market.
Not to mention Deng Xiaoying, this little girl who was nicknamed "Spread Girl" by netizens, although she has already developed a huge enthusiasm for music and her potential has gradually been revealed, but her basic skills are still far from being too low. If she doesn't practice hard for a year or two, she will not be able to establish herself in the music industry at all.
Mi Zhiwen and the small record company behind him have been completely acquired by Byod Records, but Mi Zhiwen's popularity and presence in the current music industry are not as good as Liu Mengmeng and others. If you want to immediately recommend Mi Zhiwen, it will be destined to be a life-and-death situation.
Han Caiyun has also negotiated a franchise contract with Byod, but she is unwilling to give up her job as a teacher at Dongyi University. She does not want to bet on all her future in the entertainment industry, so she and Byod only signed record contracts and advertising contracts, and did not sign a full-time brokerage contract.
Lin Zaishan understands Han Caiyun's choice very well. In fact, if he advises Han Caiyun, he would not recommend that Han Caiyun throw away the teacher's job and directly kill him to become a full-time singer in the entertainment industry. Because the music industry is too difficult today, and breaking in may not necessarily lead to good results.
Since Han Caiyun and Byod did not sign a full-time brokerage contract, byod naturally could not vigorously promote Han Caiyun.
In fact, even if Han Caiyun and Byod signed a full-time agency contract and quit their job at Dongyi University, at this time, Lin Zaishan couldn't help but promote Han Caiyun.
You should know that Wang Fei, the most successful and most popular singer champion in this season, has not developed very well.
After the end of "The Voice of China", Guoyu took advantage of the popularity to push Wang Fei to the music scene. In the first half of the month, Wang Fei was quite popular and any program he participated in was very eye-catching. However, after half a month, Wang Fei's popularity gradually began to decline, and his decline was a bit unexpected.
Last week, Guoyu released Wang Fei the new champion "The Voice" "The Princess". Three songs in this album were tailored by Lin Zaishan to Wang Fei, and there was also a duet between Wang Fei and Li Xiaoni. It has the most popular Wang Yihou Gang Wang Fei in the music scene today. Guoyu also spent a lot of money to promote his new album, but even so, this album still failed to reach the expected height and was far from the expected goal.
"The Princess" sold only 198,000 copies in the first week, which is not as good as the special "The Voice".
From the perspective of newcomers in the music industry, the total sales of 30,000 copies after the first album is good, which is already amazing in the music industry. However, compared with the fact that the National Entertainment spent nearly 10 million yuan in publicity and distribution expenses, and also spent a lot of money on "The Voice", the difference between the results he gained and their expected goals is still too big.
Guoyu originally wanted to promote Wang Fei to become a super dark horse newcomer like Tang Yaxuan, the champion of "Singer and Writer", and he would have to release more than 10,000 albums.
But at present, it is the limit that Wang Fei can exceed 30,000 of this album.
Such a big gap not only hits the enthusiasm of the National Entertainment, but also hits the entire music scene, including Lin Zaishan.
All of them in the industry have pessimistically predicted that the Super Forest Storm that the record market last year is about to blow over, and the future Chinese record market is likely to return to the level of calm in the past.
In addition to Lin Zaishan herself and Li Xiaoni, who have made a bloody journey in the North American market and have revived the super singers who have affected the domestic record market, can also make some splashes in the Chinese record market, other singers, especially newcomers, want to make achievements in the record market, and return to the difficulty that is comparable to the level of the past.
The situation in the record market has taken a sharp turn, which is the most troublesome thing that has given Lin Zaishan the most during this period, and has completely disrupted Lin Zaishan's development plan for operating and developing byod.
When he first founded byod, he wanted to build a golden brand, which required strong support from the record market.
However, unexpectedly, byod only had three records exploded, and the record market fell sharply. This made it difficult for Byod to promote newcomers.
Liu Mengmeng and the others had bad results in the "Voice of China". If they were forced to promote the music scene and helped them release albums, even if they used the most classic songs from another world to build the album, their record sales would not be much better, and they might not even be one-third or one-quarter of Wang Fei. This will not only reduce the quality of the byod brand, but will also greatly impact Liu Mengmeng and the others' confidence and enthusiasm.
Byod's promotional and distribution capabilities are not of the same level as those of China Entertainment. Originally, Lin Zaishan wanted to rely on his own popularity to promote Liu Mengmeng and others to the music scene one by one, but now it seems that this plan will be stranded in the short term.
The record market for 9 years has been too cold. In a short period of time, he cannot release albums to Liu Mengmeng and the others.
But when a singer doesn’t release an album, what should he rely on to show his presence? Do he blindly participate in variety shows? This is definitely not a long-term solution. Otherwise, as he acts, Liu Mengmeng and others will all transform into variety show artists. What are the singers?
How to launch and bring up newcomers like Byod based on music? This is a big problem for Lin Zaishan.
And the problem facing him is not just this one.
This may be the smallest one.
From the perspective of the development of byod company, there are still many big problems to be solved in front of Lin Zaishan.
Fortunately, Lin Zaishan himself is in the music industry and even the entire entertainment industry, but the popularity of the record market is not as cool as that of the record market.
He is still the hottest artist in the entire Chinese entertainment industry, so he doesn't need to add one of them.
His super genius, who has surpassed ordinary artists, has attracted much attention from every move, especially the media.
To put it bluntly, even if he farts now, the media will come over to smell what it smells, and then write it into an article with relish to explain to the public how unique his super genius fart is.
Chapter completed!