Chapter 46 The opponent finally thinks it's time to fight the price war
Facing Gu Zhe's last problem, Hu Guoqiang could instinctively feel a little danger.
However, he didn't have to come to Tianyuan Optics. Anyway, the original company had not revealed any flaws in changing jobs, and the leader didn't know, so he decided not to mess around and say whatever he should.
If Gu Zhe is nitpicking, he will give up changing jobs.
He took a deep breath and said in a careful tone: "Mr. Gu, I'll tell the truth. In April, when I received the conditions for the headhunter, I had never heard of your company, and your youthful and promising are indeed not something that normal people can predict. So... I think it's normal to hesitate at that time. I'm a person who plans and then moves."
Gu Zhe kept a smile and said playfully: "What do you mean by this? Didn't the people who came to us who changed jobs at that time acted after making a decision? Lin Sicong was also your colleague at the time."
Hu Guoqiang gritted his teeth: "When I was in Tiankangwei, I had a deeper qualification than him. Technically... I don't know how to boast about myself, but I really can't let go of it than him. I don't just focus on money."
Gu Zhe nodded: "All these are understood, but at that time, the headhunter should have introduced to you in detail the business direction of our company, the products we want to build, and the general technical route, right?
Didn’t you tell you that the production technology used by our company and the exclusive authorization signed with Haichang, which was widely recognized. As a production line engineer in a related field, did you not have a rough assessment of our technical future at that time?”
Hu Guoqiang was stunned: "There have been roughly evaluated... However, whether the company can do it has little to do with technology, it is determined by comprehensive factors."
Gu Zhe frowned and stopped talking nonsense: "So that's what you think. Thank you very much for taking the time to contact us today.
In this way, we will keep this matter secret for you. I hope that after you return to Tiankangwei, you will not talk to your colleagues about my situation here, and go to the administration to collect the car and horse fee."
After all, Zhu Yiting made the decision before recruiting people. Gu Zhe interfered in business and interfered in his affairs, and it was not easy to directly not give face to outsiders, so he should be polite to the outside world.
Modern companies should have a modern company governance system. Gu Zhe doesn't want to make a big shareholder's solo dish. These manufacturing industries are not his core industries. After all, they just use signatures to mess up and create a catfish effect. If you agree to let go, you should try your best to let go.
Hu Guoqiang knew that he had no chance and was too lazy to follow Gu Zhexu and left after lifting his feet. The car fee he should receive is still the key, which is equivalent to the round trip taxi and meal compensation.
The scene of Tianyuan Optical Religious and Innocent Master is still very good.
Afterwards, Gu Zhe briefly interviewed He Yinglan.
He was a female engineer, and he probably didn't have the chance to ask Hu Guoqiang for interview questions before coming in, so Gu Zhe asked those questions casually.
He Yinglan thought about it and replied: "You ask me what I think of your company's new material patent at that time? So, it should be technically excellent if you can buy and license it by Haichang. We cannot know too much about the specific principles at that time.
However, at that time, I felt that the channels were also very important to sell products. If a newly created company does have cost reduction technology, it can only rely on price wars to win over traditional dealers that are already in the circle.
As for the sales of your lenses later, Mr. Gu, it was because of the intervention of new e-commerce channels. We could not foresee such an accident."
Her statement was still different from Hu Guoqiang. Gu Zhe thought about it carefully and finally confirmed: "So, let me tell you about the OFFER you came into contact with headhunters in April, but didn't come at that time. What exactly did you think about it?"
He Yinglan felt a little embarrassed and hesitated for a moment. I don’t know if it was completely honest: “My child was only over one year old at that time and didn’t want to make trouble. Now half a year has passed, so it’s better. Of course, when the child was too young, he really couldn’t afford the risk of career changes.”
Gu Zhe thought for a while: "Okay, I've finished asking about the details of technology and administration, so naturally someone else will ask you."
Gu Zhe would not say anything that someone would wait for the notice. As the major shareholder behind the scenes, he has seen it over the course of the matter. Of course, others should act faster and do it on the same day. If you can use it, you can't use it, and there is no need to waste it.
Afterwards, Gu Zhe asked a few more questions, but none of them were production line engineers and the technical content was even lower. He just asked a few questions and let it go.
After the completion, he asked Zhu Yiting, Lu Youyou, Ye Xiaomin and others to come into the office and everyone sat down to unify their thoughts.
Gu Zhe rubbed his nose and discussed with Zhu Yiting in an official manner: "Mr. Zhu, I said that the daily operation of this company is the general manager's responsibility system, and this will not change. I will not interfere in pragmatic matters, and today I just set a tone for pursuing things.
I believe everyone has seen those people just now, which ones I think are available in terms of values and which ones can maintain the status quo. I will clarify my standards.
Those who were not optimistic about me when I was in the beginning of my company, as long as I had real skills, I would still use it. I am not a person who was jealous of the virtuous and jealous of the talented. After all, the bigger the company, the better it can attract more people. This is the law of nature.
It’s already the 21st century, and I will not expect my employees to be loyal to me like they are loyal to the feudal monarch. It’s meaningless to be loyal.
However, I allow people who are not optimistic about me personally, not optimistic about my company, but cannot allow people who are "although I have a rough understanding of the patented technology routes adopted by the new company, and also know that these technologies have been jointly invested or Taiwanese, and foreign-funded giants have purchased and authorized, but still feel that this technology has no future."
In other words, these people essentially do not believe in technology determinism, and do not believe that it can be done with unique core technologies. They think that marketing and capital are the decisive factors - isn't this the battle between technology, industry, trade, trade, industry and technology back then?
I didn't say that trade, industry and technology are wrong, but we don't need people who don't have confidence in science. I didn't ask them to have confidence in me."
When Gu Che said this, he couldn't help but remembered that Boss Ma went to CCTV: "I believe that Chinese people will succeed in the e-commerce industry. It's not necessarily me, but there will definitely be someone who will succeed. Even if it's not me, I hope Chinese people will succeed as soon as possible."
Although Alibaba's "mission, vision and values" became more and more derailed and distorted later, it has to be said that his early attitude was correct.
The application of values should never be brainwashing, but screening. Don’t think about changing people who don’t match them. Don’t recruit them directly, just identify them well.
There is no distinction between good and bad in any value. You can put it in a more suitable position and it can still shine. The key is to believe in the industry you are in and the direction of your efforts is meaningful.
After recruiting people with values and careers, they will at least have confidence in their careers. They believe that Chinese people can do a good job in this field and become stronger with core technologies.
As for whether "I" becomes stronger, it doesn't matter.
Historical progress is inevitable at the macro level and accidental at the micro level.
At this moment, a great man should be produced in a certain industry in a certain country. If the time, place and people are in place, they will definitely be produced.
It’s just that who this great man is, it’s unknown and accidental.
It’s like according to quantum theory, a bunch of photons shoot towards the grating or double slits. It is indeed random where each photon will shoot through the slit. But billions of photons are randomly together, and the final macroscopic view must be the interference fringe. There are always "great men" or "great photons" falling at the brightest interference fringe in the middle.
If you don’t even believe in this macro, you will fall into scientific nothingness. Such people have better technical skills and better experiments, so what is the use of Gu Zhe?
What Gu Zhe hopes to achieve is just to screen the people he wants to recruit, whether it is "technology determinism", "financial determinism" or "marketing determinism".
This is more important in pioneering companies than graduating from Tsinghua University and Peking University. Unfortunately, most so-called technology companies, after they grow bigger, such as more than 500 people, the boss cannot interview every new employee in person.
This has to give up "directly judging the other party's beliefs" to avoid being deceived by the HRs below and cheated on Tsinghua and Peking University when recruiting schools.
After all, faith is possible, and it is at least difficult to fake Tsinghua and Peking University, and there are objective standards.
...
"So, I will not interfere with the specific and pragmatic work in the future. As a major shareholder, I have two principles of pursuing the matter:
It is important to judge whether the other party has confidence in our industry and thinks that what you want to do is meaningful. This is more important than technology, and technology can be learned slowly.
If you can’t make a judgment, or it is easy to make people who come first and later not worry about being uneven, then you will be temporarily delayed. If you can automatically reduce jobs, use machines to solve the problem. Even if the machine requires five or six years of salary to earn back, you will give priority to using machines, as machines may have no faith."
After a thorough and in-depth discussion, Gu Zhe finalized this general principle. Anyway, he did not expect to make much profit from producing glasses.
After this twists and turns, the senior management of the company finally completely unified their thinking. In the future, the detailed accounts will not be too much. There are few people, the management complexity will be low, and there will be few uncontrollable variables. This is much more valuable than saving money.
After the internal meeting, Gu Zhe thoroughly inspected the equipment and felt that nothing was wrong, so he told him that the equipment order could be expanded as planned after the trial production was completed, and then he was ready to flash the person.
However, just as Gu Zhe was about to leave, a call came in, which was called by Lin Jingjing, who had helped Gu Zhe do market research before.
Lin Jingjing and Xu Song helped Gu Zhe to be responsible for technical sales, but there was nothing worth selling at the moment, so when they were free, they just stared at their peers and understood the industry trends. If they had something to look for, they must have found some abnormal movements from their peers or suppliers.
Gu Zhe answered the phone and immediately heard a slightly anxious voice from Lin Jingjing: "Brother Gu, we sold lenses on Taobao before, and I guess life will not be so easy in the future--
After Haichang lost the lawsuit last month, he finally adjusted and they also gave up a discount and wanted to fight a price war with us. I only found out about the big Taobao customers who just visited the next two days.
Our big customers on Taobao are generally dealers of other contact lens brands, and many of them sell. Do we need to adjust our marketing strategies? Should we prepare for discounts on Taobao? Songsong and I made some emergency plans."
Gu Zhe thought about it for a few seconds and soon he was no longer surprised.
Haichang Glasses’ series of lawsuits with him ended in mid-August, and now it is mid-September, and in fact, just a little bit of a month has passed.
For traditional large industrial enterprises, the market strategy adjustment is relatively slow, and it is impossible to just follow the wind and rain. It is normal to make a decision after more than a month.
Especially Haichang's sales strategy and market deduction rate are mostly planned according to quarterly plans. They lost the lawsuit only after half of the third quarter, but they cannot be adjusted in the fourth quarter to decide whether to fight a price war with Tianyuan Optics.
After all, as long as the price war begins, Haichang's original low-end lens price will never rise back, and they will suffer losses themselves.
Some brands with high standards would even give up some sub-tracks than price wars to deteriorate the brand quality.
It is estimated that in the past month, Haichang's sales of low-end and low-end lenses have fallen badly, so he had to make this decision that goes against his ancestors.
After Gu Zhe hung up the phone, Yun Danfeng explained to Zhu Yiting: "If you have time, you can learn about the situation on Jingjing, so it is urgent for us to transform and expand the production of contact lenses.
I don’t plan to fight a price war with Haichang again. No matter how much they give, I hope we will keep the previous price. We are already cheap enough. When the new product comes out, Haichang can’t fight if he wants to fight a price war."
Zhu Yiting suddenly felt a sense of admiration in her heart. It seemed that Gu Zhe really took three steps in one step.
Did he be eager to deploy the production and implementation of contact lenses? He had long expected that the old product would encounter another technical licensee and could not hold back the price war?
Chapter completed!