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Chapter 18

After understanding this, Gu Zhe couldn't help but nod.

At this point in time, in early April 2003, one and a half months before Taobao was officially born, I can see these problems clearly, which shows that my aunt is indeed knowledgeable about e-commerce issues.

Gu Zhe took a deep breath and asked the last question he thought was key:

"So, if payments are safe and product quality and reputation cannot be solved for the time being, it is impossible for us to sell contact lenses on Taobao to succeed? There is no way to overcome difficulties?"

If you just find the problem but cannot give a solution, you are still not a qualified general manager candidate for pioneering companies.

Startups must more or less solve some current objective shortcomings, and they must also develop without conditions.

If you wait for everything to be ready and mature, others will get your turn in the morning.

Two or three steps ahead of time are the martyrs, half a step ahead of time are the pioneers, and then they are mortals after they are completely laid out.

Zhu Yiting obviously understood Gu Zhe's true intention of asking for advice. She thought about it and asked confidently:

"We can't say there is no chance at all, but since you want to use e-commerce to set up sales channels, why do you have to sell it on Taobao?

If you don’t say whether consumers believe it or not, the key is that glasses are related to health. Nowadays, consumers will definitely not believe you if they have not seen the real products in offline stores. If they don’t see the trial effect, they will definitely not believe you. Who knows what kind of three-no products you sell from a small workshop?

But if you move the platform back to Alibaba and sell it directly to corporate customers, wouldn’t it be enough? Corporate customers don’t care about the security of payment credit payment. They have special remittance channels, can also bear the cost of on-site inspection of factories on-site, and can also provide strict quality inspections for the products supplied.

You have said that your glasses have a "huge cost advantage". How big is this huge? Can you be the cheapest in the country with the same quality?

If you can really do it, then you don’t have to worry at all. Just let the small brand contact lens brands across the country come to you to purchase goods? The price is broken and the profit is given to them. You can run the amount. If all offline small brands are used as your second-hand dealer, you can make a lot of money even if you make a few dollars per piece."

Gu Zhe's eyes lit up, which pointed out a path he had never thought of.

But something seems to be wrong.

After thinking quickly for a few seconds, he finally realized that the problem was not Zhu Yiting, but himself.

Fortunately, the other party is an elder, and it is not embarrassing to take the initiative to be humble.

Gu Zhe immediately said sincerely: "It's because I'm dark under the light. It's really better to go to Alibaba's corporate e-commerce platform than to go to Taobao. But I really can't do this - my 8 million yuan capital was obtained by renting it to Haichang for four years.

Haichang is not stupid either. It is impossible for them to train a terrible competitor after giving me 8 million, right? So the exclusive agreement is very clear that I can only operate my own business and use my company and my brand.

You cannot give other brands an additional brand, nor can you resell it through other peer companies, and use the sales channels of other glasses companies. Therefore, I can only go to Taobao with 2C and do consumer business."

Gu Zhe was able to get 8 million at the beginning, but he signed it either with an ordinary authorization or an exclusive transfer, but it was a compromise "exclusive authorization".

This is the most balanced result of precise calculations, trade-offs and compromises, and ensuring mutual security and mutual trust. A little deflection in either direction may lead to an unstable foundation for cooperation.

I am afraid of hitting the wolf with a scoundrel.

Haichang bets that Gu Zhe’s own brand, own channels and own factories are not big.

Gu Zhe bet that he could make his business bigger in such a small hole that he could "from now on, everyone who has authorized my technology would not dare to save money anymore and would not pay for 20 years at one time."

What he wants is to shock and establish his authority, so that people all over the world know the value of the technology he developed. Letting others buy is to give others a chance! Even if they hesitate when paying for money and think it is expensive, they will pay the corresponding price!

Zhu Yiting doesn't understand these inside stories, and she doesn't have time to listen to Gu Zhe's explanation in detail for the time being.

Fortunately, she didn't plan to worry about these things. At worst, she continued to think about her own response measures under the prerequisites set by Gu Zhe.

If you want to be a general manager, you must have the ability to deal with the "black box environment".

After some calculations, Zhu Yiting analyzed in an advisory manner: "Since that's the case, I don't know the details of legal affairs. If it is really limited by legal affairs and cannot do privately with OEMs, then you can only prepare for it.

First of all, according to Taobao's rules, try normal consumer-side business in a normal manner. You can set an observation period, such as one month or half a month. You can do your best to promote it, but I don't think there is much hope.

After confirming that this step cannot be done, then think about "use a 2C attitude to do a 2B business. Use the 2C flag and take the 2B path". The price discount is a little bit more severe, secretly promote it to let your peers pay attention, and then purchase the goods.

If you need to apply the outer packaging trademark, don’t find a handle for Haichang. But if you have cheaper costs and free packages, others will still buy from you at retail prices, which is still cheaper than other wholesale prices of the same quality, and someone will still come."

The retail price is cheaper than others' wholesale price!

Gu Zhe thought carefully and found that his technology could directly reduce the production cost of centrifugal soft mirrors below 300 degrees and this can really be achieved!

If you cut it in half, then cut it in half, what price can you do?

In front of the absolute cost butcher, everything is a paper tiger.

"It seems that my aunt has a very clear idea and knows how to do it as well as possible under certain conditions. She is not the kind of person who blindly pursues external cooperation.

This kind of endowment is more suitable for startups than mature large companies. I guess she has had to piece together things over the years under Uncle Lu. E-commerce was really difficult to do in the early years, and the environment was very immature."

After sorting out the ideas in my mind, Gu Zhe had basically confirmed that he would use Zhu Yiting as the general manager of Tianyuan Precision Optics. At worst, the company will become bigger in the future and need to transform and find additional auxiliary talents to cooperate.

However, both sides are of different seniority after all, and it is not appropriate to talk about "hiring" in public. So Gu Zhe just praised a few words and toasted a glass of wine. It would be great that everyone knows the meaning.

After the luncheon has passed, let Lu Youyou go privately to handle the procedures.

What's more, strictly speaking, this is not considered as Gu Zhe's "hiring" the other party - he invited the other party to be the general manager, and Gu Zhe himself did not intend to be the chairman of "Tianyuan Precision Optics". He only had the absolute major shareholder, accounting for more than 95% of the shares.

As for the specific business, what does it have to do with him? This is originally a company with catfish effect mixed up.

There is no need to be hired if there is no chairman above. Just ask her to pay some money directly, accounting for 2% of the management's shares, and then hire herself.

Of course, the salary still needs to be paid, not just by dividends of 2% of the shares. Gu Zhe will calculate it according to the double of Zhu Yiting's basic salary in Lu Jinming. This is also a normal operation to dig people from mature large enterprises to start-up companies, otherwise why should others go to small companies?

It’s not the kind of situation where you start your own business and become a partner, that’s the kind of company that is the CEO, not the general manager, and the holdings are definitely far more than 2%.

...

The luncheon ended soon, and the family naturally divided into two groups and talked about their own affairs.

Lu Youyou pulled her aunt aside and told her some conditions in private.

Gu Zhe was having nothing to do, so he chatted with Lu Jinming and Zhu Yingying, but there was no topic.

Perhaps because there are not many common topics between the two parties, Lu Jinming returned to the daily business of meltblown cloth without saying a few words, and naturally brought up a related incident:

"By the way, Xiao Gu, the vote you made at the beginning of the month is really very interesting. Now, the repeated meetings, inspections, and discussions by relevant leaders in the city have taken a lot of my energy."

Gu Zhe smiled kindly: "That's what it means to make you even harder."

Lu Jinming waved his hand: "Hey, it's not that it's not, this is a good thing. I want to say that recently, because meltblown cloth masks are becoming more and more important, and the epidemic situation outside is becoming more and more serious, and we are more and more important than before.

A few days ago, I just got a news that Chen Jingcheng was double-tracked. His cooperation with us was no problem. At best, sales management is inefficient. But as long as he is targeted and carefully investigated, it will be like that."

Gu Zhe was so energetic that there was rare direct good news today. He immediately asked with concern: "What is the reason why he went in?"

After more than half a month of game development, it was finally time to close the network.

Lu Jinming spread his left hand: "What's the problem? He is not a guy who hides deeply. Just one thing, his son went to Yinguo for four years to undergraduate degree, had a master's degree for more than half a year, and spent more than two million yuan in less than five years. As long as he checked the big expenses clearly, he would have a huge amount of money. "

Where can a middle and high-level cadre in a reorganized enterprise be able to spend about two million in five years from 1999 to 2003? In 1999, there were not many rich people in China.

Gu Zhe knew that Mingyuan International was inspected by leaders at all levels and established as an advanced model, which was just an introduction.

Mingyuan International has earned so much face for the relevant counterpart departments of the province and city. At the grassroots supporting units, especially in state-owned enterprises, those black sheep who do not cooperate will definitely be illuminated by the spotlight. This can be regarded as a self-examination layer by layer below and expressing its opinion to the above.

Gu Zhe didn't want to ask more about the specific details. It was not the world he came into contact with, and he was not interested.

As long as the result is good, he will appreciate it, that's all.

In the future, if others want to eat and get a cubicle, they will think about it.

Gu Zhe breathed happily and remembered something: "Where is that Chen Tao?"

Lu Jinming's mouth twitched, thinking that this kid is really a grudge and is also concerned about the fate of his rival.

Lu Jinming didn't hide it: "Then Chen Tao is still studying. He will not have to graduate three months before he graduated. He has studied all the time and paid the tuition. Even if his father goes in, he has to continue studying.

I guess he won't come back. But I heard that the money he transferred to a foreign country should not last for a few years. When Chen Jingcheng took action, it was relatively clean. A considerable part of the property found was frozen in time. Chen Jingcheng probably didn't expect something suddenly happened to him."

Gu Zhe had no choice but to think it was a temporary advantage. Chen Tao. After spending the money in the future, these traitors will know whether the Yin people are truly protecting them.

——

PS: Another 30,000 words...
Chapter completed!
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