Chapter 680 Air Slam Dunk 2
Su Mei held back her tears, and she would not blame Tang Shuai. She completely lost her previous strict coach appearance. Instead, she looked like a little girl, holding Tang Shuai and stopping talking.
Surprise is always the most romantic thing for women.
...
After staying in Hangzhou with Su Mei for three days, Tang Shuai then returned to Suiyang County. It was not that he didn't want to stay longer, but that he was about to return to the United States to participate in Adidas' advertising shooting.
When he returned to Suiyang County, Tang Shuai still couldn't satisfy his mother's wish to see Su Mei, but he recorded an additional video of Su Mei for his mother to see.
Seeing his mother laughing from ear to ear, he was much happier. After all, he could only go back to China once this year, and the time spent together became extra important.
The matter between Duffy and Li Qingfeng has been negotiated. For some details, Duffy has already told him when he comes back.
After everything here was settled, he boarded the plane back to Los Angeles.
Adidas and Nike are the two largest sports brands in the league, and even the world's two largest sports brands. The former focuses mainly on football, while the latter is more dominant in the field of basketball.
The reason why it is clear is that there is actually a saying here. Adidas originated in Nuremberg, Germany, Europe is a place of football prosperity, while Nike is a local brand in the United States, and NBA is its own professional league in the United States.
Therefore, in the past endorsements of star players, most of the stars would choose Nike as their choice, even if sometimes their price is not necessarily higher than other brands.
The proportion and position are like this, but other brands have never given up. For example, UA signed Curry, which also caused their market share to rise sharply. In addition, domestic sneaker brands, such as Li Ning signed Wade, Peak signed Parker, etc., also took a similar route, just to use stars to open up the market. Although Adidas is strong, they can only take this route in the United States.
Before that, they had signed a contract with the league's rising star Harden, trying to train him to become the spokesperson for Adidas in the league.
However, now, with Tang Shuai's strong rise, this plan has naturally been changed.
Other brand companies can only stare at each other, even with anger. You must know that the contract Adi gave Tang Shuai was 20,000 yuan for two years, which is definitely less than one-tenth of the market value he can create now.
Take the Chinese market as an example. Thanks to Tang Shuai's existence, Adidas' sneaker sales in China have increased by 20 percentage points compared to last year, which is a very terrifying data.
This time, we finally got through the offseason, so Adidas naturally won't waste this opportunity.
Tang Shuai arrived at the shooting scene accompanied by Duffy. The other staff members there had already prepared early and were waiting for him to come.
"Hello, Don, I am Nick Pavlovich, president of Adidas's American District." As soon as they arrived, a middle-aged European man with a big belly walked towards them, accompanied by his assistant, and said something with a strong European accent.
"Hello, Mr. Nick, I'm glad to know you." Tang Shuai smiled and shook hands with Pavlovic. This surname should be from the same person as Central and European community.
After a simple inquiries about the well-being, Pavlovic walked to the tent beside him and sat down, while Tang Shuai was taken by the staff to get familiar with the content of the advertisement.
Generally, people of Pavlovic-level shooting must not be present for this kind of advertisement, but it is precisely because of this contrast that shows Adidas's emphasis on Tang Shuai.
They did have signed Tang Shuai, but they obviously wouldn't want this kind of cooperation to come to an abrupt end after the two-year contract ended.
After reading the advertisement, Tang Shuai seemed very satisfied. As expected, the big company has its foundation.
Adidas's advertisement this time briefly describes Tang Shuai's growth history in a timeline, conveying a series of positive and positive messages such as hard work will eventually succeed, talent is not a decision on the upper limit, etc. The last sentence "I am not a genius, but I am MVP" combined with Adidas' classic closing phrase "just," looks very stylish and quite in line with the theme.
This is also what Tang Shuai resonates most with consumers. A substitute point guard who came out of a weak Chinese UBA team has grown into the current MVP step by step. This kind of story is replicable. You should know that there are many people with a higher starting point than Tang Shuai.
After reading the creativity and having no objection, the shooting of the advertisement began.
Tang Shuai had already prepared before coming, but he soon found out that the advertisement was much more complicated than expected. He kept stuttering movements and even facial expressions, which were far more troublesome than expected.
However, he finally gritted his teeth and persevered. The advertisement was announced to be over after three days of shooting, and it would have to be processed later. It would take at least one month to see the film.
After the filming was finished, Tang Shuai was not only impressed by the rigorousness of filming advertisements abroad, but also had a little understanding of the entertainment industry. Behind the seemingly glamorous, the efforts and hardships he had to put in were also quite a bit.
After the commercial shooting, Pavlovic invited Tang Shuai and Duffy to have dinner. At the dining table, he couldn't wait to invite the signature sneakers.
Signature sneakers are the highest treatment that players can enjoy when endorsing sneakers contracts. Nike has dozens of active players signed in NBA, but there are only a handful of signature sneakers. James, Durant, Carter, and Adidas are not many, only Ross and Lillard, who are the new generation that Adidas is focused on cultivating. Even Harden, who has signed for more than a year, has not yet issued signature sneakers. Pavlovic proposed to give Tang Shuai a signature sneaker treatment. It can be said that he is full of sincerity, and may even risk offending Harden.
Of course, Tang Shuai knew the reason for Adidas to do this. He gave signature sneakers, which was equivalent to adding insurance to their cooperation. After all, few stars have signature sneakers under two brands.
He did not refuse, but he did not agree immediately.
Unlike other players, he is not worried about the economic benefits he will get in the future. When the money really becomes just a string of numbers, the factors he needs to consider will no longer be in this regard.
Pavlovic lobbying for a while, but Tang Shuai didn't express it in the end, which made him feel speechless. After all, even a superstar in the league was unwilling to do so. Unexpectedly, Tang Shuai didn't agree immediately. This really made him feel speechless, but he was helpless.
If Adidas's first in history forced a star to sign an autographed sneaker contract, it would be unheard of.
After the commercial shooting ended, Tang Shuai went to Jordan's manor without stopping.
According to the prior reservation, Jordan will give him guidance for about a week on the manor.
This honor cannot be exchanged for no amount of money.
Although Tang Shuai already has many skill packages and has reached the top five or even the top three in terms of strength, he is still incomparable to the God of Basketball in terms of technical comprehensiveness.
Jordan was also unreserved. During this month, he guided Tang Shuai all the techniques he knew, including some understanding of leaning back, layup skills, timing of pulling rods, and even skills to avoid defense, choice of shooting time, as well as some skills to small throws and board hits, etc.
A week is not long or short. Tang Shuai’s understanding of basketball skills can be said to have undergone a complete qualitative change.
Although there were packages in the past, many techniques were only understood in depth after obtaining the skill package. However, this time, Jordan's unreserved sharing allowed him to have a systematic understanding of this area.
It's even more than that. With the increase of exclusive skill packages, he is almost at the stage of fusion of skill packages. This understanding has given him more considerations when choosing fusion. For example, before, he simply thought that by combining turning and leaning back, he could obtain the technology of turning and leaning back. However, if he thought carefully, this kind of lethality is not great. If he takes a tilt back after a breakthrough, what kind of technology would it be?
Of course this is just an idea. It can be said that Jordan's guidance this week has given him an understanding of basketball skills that he had never had before.
After finishing a week of guidance, he went to the outskirts of Los Angeles without stopping, and Jordan also went with him.
There, the shooting of the Sky Dunk 2 is about to begin.
Tang Shuai was really in a car and was about to drive into the crew, and he couldn't help but feel nervous.
Speaking of the sequel to this movie, we have to talk about the plot of this movie. In the first part, Jordan is the strongest player in the NBA, which is also the reason why Bugs and the others chose Jordan. In the sequel, Bubu will fight against aliens with Jordan (original plan).
The plot is very good in Hollywood, but one of the questions involved is, is Tang Shuai qualified to be the strongest in the next league?
Although Tang Shuai has become a new MVP and has just staged a devastating victory that shocked the world, that's all. He still has a way to go before becoming the spokesperson of the league.
You should know that the crew had planned to come to James before, but with Jordan's strong recommendation, the crew temporarily found Tang Shuai.
So, even if it is just a Hollywood movie, the pressure Tang Shuai has to bear may not be less than what he needs to do when playing games on the NBA.
"Tang, don't be nervous, just show your most natural state." Jordan noticed Tang Shuai's nervousness and spoke to him.
Tang Shuai nodded and forced a smile.
At this time, he turned around and looked out the window. The car had already entered the venue and many busy figures appeared around him.
Chapter completed!