302 Samsung was cornered
"...We have contacted the senior executives of Huaxia Datang Crown Chip, but their answers are very official, which is roughly the same as their chairman's meaning at the press conference. At least one year, we will not provide chips to any manufacturer in the alliance, nor will we provide authorization for chip instruction sets and core architectures. That is to say, at least within one year, we will not be able to use this technology into our products..."
Sitting in the conference room of Samsung Electronics headquarters building, Gao Dongzhen listened to the report of its business executives expressionlessly. As an executive who has been promoted from Samsung Electronics to president less than half a year, it is conceivable how entangled Gao Dong was at this time. You should know that Gao Dongzhen could replace his ex and successfully launch the Galay series smartphone. Shen Zongjun, who has made outstanding contributions, not only rely on his qualifications and abilities, but also the more important reason is that under the leadership of Shen Zongjun, Samsung Electronics' mobile phone market share has declined for the third consecutive year. Who made the chairman of Samsung seem to have no patience?
Of course, Gao Dongzhen is still very capable. At least in the past six months since he took office, Samsung's mobile phone market share has improved, especially in the North American market. Although Samsung's high-end products have not yet been able to compete directly with Apple, they have eroded a lot of Apple's market share. Even forcing Apple, which has not made large-screen mobile phones, to launch the P-S series, is enough to prove the threat Samsung has brought to Apple.
However, in just a few months of this good day, the press conference of Datang Crown Chip directly denied all his achievements. What product features does Samsung's mobile business department use to compete with Apple, Huawei and Xiaomi? Is the big screen? No matter how big the mobile phone screen is, can it be larger than 29 inches? Samsung Electronics' display is indeed OK, but if you do so, do you dare to buy a mobile phone screen?
Then there is only a price war, but in terms of price, there are various mixed-in-one mobile phone markets. The price war has long been broken, and everyone is already playing with the cost. Many manufacturers rely on the pre-installed software on each mobile phone to survive. Although Samsung is better, it has also been overwhelmed by the price war.
If prices continue to be reduced, is there really a need for Samsung Electronics Mobile Wireless Business Department? It would be better to help other companies make money by doing OEM production. At least you can make sure you make money. Now Samsung mobile devices are likely to be destined to lose money if they are produced. Because after experiencing 3D virtual applications, how many people will still use applications equipped with flat screens?
At that time, even those application developers will probably downplay the pre-installation market of this old-fashioned smartphone? After all, no one wants a mobile phone, who is willing to spend money to pre-install their applications on such promising old-fashioned smartphones?
In short, Samsung Electronics' technology is lagging behind, but it is not a little behind. The next market reshuffle will be a difficult situation, which is related to the survival of Samsung Electronics' mobile wireless business unit. This is not an exaggeration at all.
Think about Nokia, and then Motorola. These are the world-class brands that were once the mobile communication equipment was just emerging, and stomping their feet could directly make the industry silence Sandong. It’s just that they didn’t keep pace with the times and had not improved their technology. Now there are still a few people who remember these brands.
Especially Nokia, it has fallen to the point where it can only be seen in the lowest-end elderly machine market. You should know that Nokia was the number one brand in the feature phone market back then. It used to be similar to Apple's current position in the industry. However, how many people still remember their Symbian operating system?
In this era, failure to make progress means regression, and it also means being eliminated by the market at any time.
"Smida! Damn Chinese, no wonder they sold us a year-old prince's smart phone operating system license at a 20% discount. What's the use of a mobile phone system that does not support virtual display? This is a fraud, Smida!" Before Gao Dongzhen could speak, a vice president next to him shouted angrily.
The one who complained was Fei Yanjun, vice president of global marketing at Samsung Electronics. There is a reason why he was so angry. The contract with Datang Crown Technology was signed by him personally. Now it seems that this contract that saved Samsung Electronics nearly 40 million US dollars is a complete trap! Seeing that the products can't be sold, why do you still need such a backward system? The authorization fee is not cheap, hundreds of millions of US dollars. At that time, who should be the scapegoat for someone to bear the responsibility of Samsung headquarters?
"Okay, Fei Yanjun, now is not the time to discuss this issue. We must find a response plan as soon as possible to solve this crisis." Gao Dongzhen said with a serious face.
This is obviously not the time to hold the responsibility accountable. At this time, Gao Dongzhen is also a one-sided person, and the Chinese people don’t consider authorizing their technology. If they just don’t sell Samsung chips, Gao Dongzhen can understand it. Perhaps this is the reason why the supply chain of Datang Prince’s chips is insufficient at this time, but even the authorization is unwilling to sell them. This is really a way to grasp Samsung’s lifeline.
Has Samsung Electronics completely withdrawn from the mobile smart product market this year? So in this ever-changing era, who will remember Samsung's products a year later? Could it be that like Nokia, it will be fine to focus on the lowest-end elderly phone market? Anyway, Samsung is easy to produce large-screen mobile phones, changing the resolution to make the font bigger. It is a true friend of the elderly.
Of course, from the perspective of cost, I guess I will lose a lot this year? You should know that Samsung Electronics' annual investment in R&D is calculated in tens of billions of dollars...
So when Gao Dongzhen said what he said just now, no one said a word for a long time.
How to solve it? If it is a marketing problem, you can also discuss one, two, and three, but now it is a comprehensive technical backwardness. Innovative technologies cannot be directly transformed by sitting here and discussing them.
"Okay, I understand. I will call the chairman and suggest that Samsung Electronics will not invest in new smart mobile devices in the next six months, temporarily withdraw from the wireless mobile smart product market, and shrink the entire industrial chain. Perhaps an era of Samsung mobile phones has come to an end. Of course, the final result will be based on the resolution of the board of directors. Before the resolution is issued, please pay attention to keep it confidential and do not cause panic in the company. Please do it yourself. The meeting is now discontinued!"
Gao Dong really didn't name anyone to give an opinion, but suddenly said something after everyone was silent for a while. (To be continued.)
Chapter completed!